GBMC : Europe-Japan Business Consulting

What GBMC : Europe-Japan Business Consulting does

GBMC (Global Business & Management Consulting), operating under the trading name 'Europe-Japan Business Consulting', is a privately held boutique consulting firm founded in 2011 by Philippe Huysveld and M. Inui-Huysveld and headquartered at 55 Avenue Marceau in Paris. The firm provides cross-cultural business consulting, training seminars, and market research services to two primary client segments: Japanese companies approaching the European market and European companies approaching the Japanese market. Delivery is trilingual (French, English, Japanese) and is concentrated in B2B technical and industrial verticals (aerospace, automotive, railways, energy, ICT) while also serving general B2C and B2B clients.

The firm's service portfolio spans five core consulting offerings (Japan Market Entry, European Market Entry, Japan Executive Coaching, Japan Lecturing & Speaking, and Management Consulting) plus a series of structured training seminars (D, E, F, G, H and Series 1, 2, 3) priced at 500 EUR per person for open enrollment in Paris/Brussels and 2,500-3,000 EUR per day for in-house corporate engagements. Custom market reports (e.g., the 150-page Europe-Japan Industrial Relations 2015 report at 350 EUR) and the 'Japan Series' of ebooks plus a Springer-published book chapter form a secondary publications revenue stream. Underlying technology is intentionally non-existent — GBMC is a knowledge-based professional services firm with no proprietary software platform, and its competitive advantage rests entirely on the founders' 20+ years of bilingual, bicultural practitioner experience, including Philippe Huysveld's prior roles as European Marketing Manager at Panasonic Europe and President of Yokowo France.

GBMC's go-to-market is consultative and event-driven: free initial consultations, direct outreach, recurring institutional partnerships (CEEVO, EU-Japan Centre / EEN-Japan, MEDEF Ile-de-France, IBAC Nagoya, Vesalius College Brussels), webinars, and speaking engagements. The firm monetizes through three professional-services revenue streams: bespoke consulting engagements (quote-based), training seminars (per-person or per-day pricing), and market reports/publications (one-time fees). The company is entirely founder-owned, with no external investment, no parent company, no subsidiaries, and no public funding data.

Name

GBMC : Europe-Japan Business Consulting

Legal name

GBMC (Global Business & Management Consulting)

Website

https://gbmc.biz

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

GBMC is a Paris-based boutique consulting firm founded in 2011 that delivers trilingual (French/English/Japanese) cross-cultural business consulting, training seminars, and market research to Japanese companies entering Europe and European companies entering Japan, with specialization in B2B technical and industrial sectors.

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Management & Business Consulting Services: Tailored consulting engagements covering Japan market entry, European market entry, cross-cultural business coaching, interim/transition/change management, market research, and feasibility studies. Delivered by Philippe Huysveld and M. Inui-Huysveld to Japanese and European companies.
2. Training Seminars: Full-day cross-cultural and business training seminars (Series 1, 2, 3) and specialized seminars (D, E, F, G, H) delivered as open enrollment in Paris/Brussels or in-house for corporate clients. Priced per person or per day for groups.
3. Market Reports & Publications: Sale of custom market reports including the 'Europe Japan Industrial Relations 2015' report (~150 pages) and 'The Japanese B2C Retail Industry in the Digital Age' book chapter published by Springer (January 2020). Also the 'Japan Series' of ebooks covering Japanese business topics.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

GBMC provides tailored Europe-Japan business consulting, cross-cultural training seminars, market research, feasibility studies, and published market reports/ebooks. Offerings span both directions of the Europe-Japan axis: helping Japanese companies enter and operate in European markets (with emphasis on B2B technical and industrial sectors such as Energy, Automotive, Aerospace, Railways, ICT) and helping European companies enter, export to, or negotiate with Japanese counterparts. Services are delivered by the founding partners in French, English, and Japanese.

Product overview

GBMC (Europe-Japan Business Consulting) offers a comprehensive portfolio of consulting services, training programs, and publications focused on Europe-Japan business relations. The core offering consists of five main consulting services: Japan Market Entry, European Market Entry, Japan Executive Coaching, Japan Lecturing & Speaking, and Management Consulting. Training programs include six seminars (D through H) covering cross-cultural business awareness, business negotiations, export strategies, and market entry approaches. The company also publishes market reports including the Europe-Japan Industrial Relations Report 2015 and custom market research reports, as well as the Japan Series collection of eBooks on Japanese business and culture.

Differentiator

Problem solved

Functional benefit

Products and services

• Japan Market Entry Consulting Tailored consulting services for European companies approaching the Japanese market, including market entry strategy and office setup assistance. Intended for European SMEs and corporates seeking to export to or establish a presence in Japan.
• European Market Entry Consulting Consulting services for Japanese companies approaching the European market, covering market entry, B2B and B2C marketing, and regulatory navigation across Western Europe.
• Japan Executive Coaching Executive coaching services focused on business practices in Japan and cross-cultural management for senior leaders engaging Japanese or European counterparts.
• Japan Lecturing & Speaking Public speaking and lecturing engagements on Europe-Japan business topics delivered at corporate, academic and industry events.
• Management Consulting (Interim, Transition, Change Management) Interim, transition, and change management consulting services for large organizations needing leadership continuity, organizational restructuring, or cross-cultural transformation support.
• Seminar D - Communicating and Working with Japanese Colleagues Full-day cross-cultural training for non-Japanese staff working in Japanese companies or interacting with Japanese colleagues, covering workplace cultural differences and conflict resolution. Delivered as open enrollment in Paris/Brussels or in-house for corporate groups.
• Seminar E - Doing Business with Japan & How to Pitch to Japanese Prospects Full-day training covering key cross-cultural concepts and fundamentals of doing business with Japanese executives, including pitching techniques tailored to Japanese prospects. Delivered as open enrollment or in-house.
• Seminar F - Business Meetings and Negotiations in Japan Full-day advanced cross-cultural training focused on business negotiations and meetings with Japanese executives, building on Seminar E concepts. Delivered as open enrollment or in-house.
• Seminar G - How to Export to Japan and How to Market Your Products in Japan Full-day business training covering export strategies and B2C/B2B marketing approaches for the Japanese market. Delivered as open enrollment or in-house.
• Seminar H - Japan Entry Strategies and How to Set Up an Office in Japan Full-day training covering Japan market entry strategies including indirect sales, direct sales, partnerships, alliances, joint ventures, and M&A, with focus on setting up operations in Japan. Delivered as open enrollment or in-house.
• Japan Series Books (eBooks) Collection of digital books covering Japanese business, culture and economic topics, including Lecture Economique, Survival Guide, MOSAICA JAPONICA, CHRONIQUE DU JAPON, Mastering Japan Business, Bridges to Japanese Business Etiquette, and cultural guides.
• Europe-Japan Industrial Relations Report 2015 ~150-page market report covering cooperation between Japan and Europe across sectors including aerospace, railways, automotive, energy, and ICT industries. Sold directly at 350 EUR for the first copy plus postage, with additional copies at 75 EUR each.
• Custom Market Reports Custom-made market reports on B2B, industrial, and other markets in Europe and Japan, tailored to specific client needs using various research methodologies.
• The Japanese B2C Retail Industry in the Digital Age (Book Chapter) Academic book chapter published by Springer in January 2020 analyzing how digitalization has impacted Japanese consumer behavior and the transformation of Japan's retail industry.

Quantifiable outcome

• Philippe Huysveld conducted studies and reference documents related to economic and industrial relations between Europe and Japan, and served as associated Professor of Japanese economy at Cergy-Pontoise University (Paris Area)
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered secondary and core.

• MEDEF Ile-de-France (French Federation of Companies)secondaryGTM or Marketing Partner · 11 May 2016GBMC participated as a featured speaker at the MEDEF Ile-de-France Executive Club Conference 'Comment réussir votre développement international au Japon' on May 11, 2016 in Paris. Philippe Huysveld delivered a presentation on 'A faire et à ne pas faire pour votre réussite commerciale au Japon' alongside JETRO Paris and a French exterior trade advisor. MEDEF provided the audience of French business leaders while GBMC provided Japan business expertise.
• CEEVO (Comité d'Expansion Economique du Val d'Oise)coreStrategic or Co-development Partner · 12 November 2015CEEVO, the Economic Expansion Committee of Val d'Oise Prefecture (Paris region), is a key strategic partner for GBMC in France-Japan business development. GBMC has co-organized multiple events with CEEVO: IBAC Conference (November 2015) on 'Keys for Success in Japan', MESSE NAGOYA pre-departure workshop (October 2016), Val d'Oise Prefecture Japan Month interactive workshop (November 2017). CEEVO provides institutional support, venue, and access to the local business network while GBMC provides expert content on cross-cultural business with Japan. CEEVO Managing Director Jean-François Benon has provided a strong testimonial for Philippe Huysveld's expertise.
• IBAC (International Business Access Center, Nagoya, Japan)secondaryStrategic or Co-development Partner · 12 November 2015GBMC partnered with IBAC (based in Nagoya City, Japan) to co-host the France-Japan Business Conference (November 12, 2015) with CEEVO. IBAC facilitates connections between Japanese companies in the Nagoya/Aichi region and European markets, while GBMC provides the cross-cultural consulting expertise and presentation on 'Keys for Success in Japan'. The partnership was part of the IBAC delegation visit to the Val d'Oise region.
• EU-Japan Centre for Industrial Cooperation (EEN-Japan)coreGTM or Marketing Partner · 25 February 2014GBMC has partnered with the EU-Japan Centre for Industrial Cooperation (operating as EEN-Japan) to deliver multiple webinar sessions targeting EU companies. Philippe Huysveld served as speaker for Webinar #4 on Japan Entry Strategy (February 25, 2014), Webinar #9 on B2C/B2B Marketing in Japan (April 16, 2014), and Webinar #14 on Renewable Energy in Japan (May 20, 2014). The EU-Japan Centre provided the platform, moderation, and audience for these sessions as part of its mission to support EU-Japan industrial cooperation.
• Vesalius College, BrusselssecondaryOthers · 1 January 2013Philippe Huysveld lectured at Vesalius College in Brussels (2013-2015) within the 'Business Executive Seminars' series, delivering lectures in English on 'Doing Business with Japan'. The college provided the academic platform and student/executive audience while GBMC provided industry expertise and practical Japan business knowledge. Sample lecture videos were produced and shared publicly.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Catalyst Japan: Tokyo-based firm providing cross-cultural training, executive coaching, and Japan market entry support. Comparable to GBMC in cross-cultural training focus and bilingual delivery, though positioned primarily inbound to Japan.
• Internations Consulting: Smaller consulting firm offering Japan market entry and cross-cultural services for European SMEs. Comparable to GBMC in target customer profile and boutique scale, with partial overlap in service offerings.

Regional players

• France-Japan Business Club: Network and advisory organization supporting Franco-Japanese business relationships. Comparable to GBMC in its France-Japan focus, though more of a networking and event organization than a consulting firm.
• EU-Japan Centre for Industrial Cooperation: EU-supported organization promoting EU-Japan industrial cooperation, including training programs and webinars. Overlaps with GBMC's training and advisory services for EU-Japan business, though publicly funded and not profit-oriented.

Broad incumbents

• KPMG (Japan Practice): Big Four advisory firm with cross-border Japan-related consulting and audit practices. Comparable in providing cross-border Japan advisory at a much larger scale than GBMC.
• Berlitz Corporation: Global language and cross-cultural training provider with a long-standing Japan market. Comparable to GBMC in delivering cross-cultural and language training, though at much larger scale and broader geographic footprint.
• Deloitte (Japan Practice): Global consulting firm with dedicated Japan inbound and outbound practices serving multinational corporates. Comparable to GBMC in advisory domain, though competes primarily for larger enterprise clients.
• JETRO (Japan External Trade Organization): Japanese government-affiliated organization providing market entry support, trade advisory, and business consulting for foreign companies approaching Japan. Overlaps with GBMC's Japan market entry offering, though subsidized and broader in scope.

Direct peers

• Aperian Global: Specializes in cross-cultural training, global leadership development, and inclusion solutions with tools like GlobeSmart. Comparable to GBMC in delivering structured cross-cultural programs, though typically serving larger global enterprises via a technology-enabled platform.
• Japan Intercultural Consulting: Provides cross-cultural training and Japan-focused business consulting for Western companies entering Japan. Closely comparable to GBMC in scope, customer profile (European/North American SMEs and corporates), and delivery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/phuysveld
• YouTubeyoutube.com/channel/UCII2NtphwxmOGq6kDa2RJxw
• LinkedInlinkedin.com/company/gbmc-global-business-&-management-consulting-

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GBMC : Europe-Japan Business Consulting