Granitt og Betongvare AS

What Granitt og Betongvare AS does

Granitt og Betongvare AS, operating under the trade names GB and Steinsenteret Granitt og Betongvare, is a Norwegian specialty retailer of stone and concrete products for outdoor environments, founded in 1998 and headquartered in the Alna District of Oslo. The company self-describes as Oslo's largest specialist retailer for concrete products, stone, slate, granite, masonry, outdoor environments, and garden articles, operating a 12,000 m² warehouse facility that supports both walk-in retail and nationwide delivery across Norway.

The product portfolio spans approximately 20 categories, anchored by paving stones (belegningsstein, 42 SKUs), granite products (41 SKUs), stone slabs (74 SKUs), retaining walls (79 SKUs), and curb stones (15 SKUs), with supporting categories covering outdoor lighting, drainage, foundation walls, tools, mortar, maintenance, and winter products. Branded lines include the company's own GB Belegningsstein, Herregård, Torg, Arena, Vertica, and Oppdal Skifer series. The company holds Miljøfyrtårn environmental certification and emphasizes Norwegian-made, climate-friendly sourcing.

Revenue is generated through three channels: a B2C online store (g-b.no) and physical retail store targeting DIY homeowners, a dedicated B2B professional portal (proff.g-b.no) offering 24/7 access, trade pricing, and direct-to-site delivery for contractors and landscapers, and a secondary public-sector channel for municipal infrastructure. Pricing is unit-based (per m², per piece, per linear meter) with seasonal discount campaigns reaching up to 30% off, and the company supplements transactions with DIY guides, expert consultation, and a curated directory of 14 qualified craftsmen. The operation runs lean with 14 employees, including a Managing Director (Geir Inge Støve) and four category-specialized sales managers covering VVA/water-drainage, mortar/facade, natural stone, and landscape/HSE.

Name

Granitt og Betongvare AS

Legal name

Granitt og Betongvare AS

Website

https://g-b.no

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Granitt og Betongvare AS is a 14-employee Norwegian specialty retailer, founded 1998, selling stone, concrete, and outdoor building products through a 12,000 m² Oslo warehouse, serving both DIY homeowners and professional contractors nationwide.

Ownership category

akta.pro rank

Product category

Stone and Concrete Building Materials Retail

NAICS

Building Material and Garden Equipment and Supplies Dealers (444), Building Material and Supplies Dealers (4441), Other Building Material Dealers (44418)

SIC

Cut Stone & Stone Products (3281)

akta.pro primary industry

Tile & Stone Specialty Retail (CRAIAGAA)

Keywords

• Stone and concrete products
• Paving stones retail
• Outdoor building materials
• Granite and slate supply
• Landscaping hardscape products

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales, Others

Revenue model

1. Product Sales (B2C): Direct sales of stone and concrete products to private homeowners and consumers through physical retail store and online e-commerce platform. Customers purchase paving stones, granite, curb stones, slabs, retaining walls, and accessories for DIY outdoor projects.
2. Product Sales (B2B/Professional): Sales to professional contractors, landscapers, and builders through dedicated proffbutikk portal. Products include full product range with specialized pricing, 24/7 access, and direct delivery to construction sites.
3. Delivery Services: Home delivery services across Norway for products ordered through the online store. Delivery from Oslo warehouse and/or direct from factory.
4. Professional Consultation: Expert consultation and guidance services for project planning, product selection, and installation advice for both DIY customers and professional contractors.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Granitt og Betongvare AS operates Oslo's largest specialist retail store for stone, concrete, granite, slate, and outdoor construction products, offering over 200 SKUs across paving stones, granite curbs, stone slabs, retaining walls, garden walls, stairs, drainage, and outdoor lighting. The company sells both through a B2C online store and physical retail location, and operates a separate B2B proffbutikk portal providing professional contractors with 24/7 access, specialized trade pricing, and direct delivery to construction sites across Norway.

Product overview

Granitt og Betongvare AS is a specialized stone and concrete products retailer operating as Oslo's largest specialist store for concrete products, stone, slate, granite, masonry, outdoor environments, and garden articles. The company serves both private and public sectors with a comprehensive product portfolio organized into two main channels: a B2C online store (g-b.no) and a professional customer store (proff.g-b.no). The product offering is a multi-category platform centered on outdoor landscaping and construction materials, with core product lines including Belegningsstein (paving stones) available in concrete and granite variants, Granitt (granite) products including curbs, slabs, blocks, stairs, and street stones, Steinheller (stone slabs) in concrete, granite, and ceramic, Kantstein (curbs) in granite and concrete, Støttemur (retaining walls) in multiple materials, and Utebelysning (outdoor lighting). Supporting product categories include Dekorstein (decorative stones), Steintrapp (stone stairs), Skifer (slate), Drenering (drainage), Grunnmur og ringmur (foundation walls), Hagemur (garden walls), Forskalingsblokk (formwork blocks), Lyskasser/Lysgrav (light wells), Tilbehør (accessories like jointing sand), Verktøy (tools and PPE), Mørtel og Maling (mortar and paint), Vedlikehold (maintenance products), Impregnering Vask og Rens (cleaning/impregnation), and Vinterprodukter (winter products like traction sand). Notable branded product lines include GB Belegningsstein (company's own brand), Herregård Belegningsstein (classic series), Torg Belegningsstein, Arena Belegningsstein, Vertica Betongmur, Mini Exclusive, AC Betongheller, and Oppdal Skifer. The company operates a 12,000 sqm warehouse in Oslo and provides nationwide delivery through their online store.

Differentiator

Problem solved

Functional benefit

Brands

• GB Belegningsstein: Company's own brand of paving stones (belegningsstein) in gray 5cm thickness.

Quantifiable outcome

• Climate-friendly choice with Norwegian-made products
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Market position

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/g-b

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Granitt og Betongvare AS