G Capital

What G Capital does

G Capital Ltd is a privately held wealth management firm incorporated in the Dubai International Financial Centre (DIFC) and regulated by the Dubai Financial Services Authority (DFSA) under a Category 3C licence. The firm serves ultra-high-net-worth (UHNW) individuals and families, external asset managers (EAMs), family offices, and institutional clients through a multi-custodian DIFC booking-centre that coordinates assets held across multiple international custodians and jurisdictions under a single client relationship. It operates five integrated service lines: Custody Services, Wealth Management (discretionary, advisory, and execution-only mandates), Fund Management, an EAM Platform, and Family Office coordination.

The firm runs a proprietary technology stack incorporating AI for macroeconomic analysis, market sentiment processing, and equity selection, underpinning two flagship investment products structured as Actively Managed Certificates: G Alpha (US-focused long/short equity, 0-75% net exposure) and G Liquid Multi Strategy (multi-asset targeting 10% annualised returns with bond-equivalent risk). It also distributes two co-investments: Burlington US multifamily real estate (with Burlington Capital, 20%+ net IRR history) and the Makkah-based Al-Bushra Infrastructure Development Fund linked to Saudi Vision 2030.

Revenue is generated through fee-based discretionary and advisory mandates, proprietary product management fees (subscription/recurring and managed-services structures), EAM platform partnership fees, and dedicated fund-management mandates. GTM is entirely relationship-driven (enterprise field sales with no self-service motion), pricing is not publicly disclosed, and distribution is concentrated in direct DIFC sales and the EAM partnership channel, with global asset custody but a primary UAE/DIFC market focus.

Name

G Capital

Legal name

G Capital Ltd

Website

https://gcapital.ae

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

G Capital Ltd is a DIFC-regulated (DFSA Category 3C) wealth management firm serving UHNW individuals, families, external asset managers, and institutions through a multi-custodian booking centre and proprietary AI-driven investment strategies.

Ownership category

akta.pro rank

Product category

Wealth Management

NAICS

Portfolio Management and Investment Advice (523940), Other Financial Vehicles (52599), All Other Financial Investment Activities (52399)

SIC

Investment Advice (6282), Asset-Backed Securities (6189)

akta.pro primary industry

Advisory Portfolio Management (Non-Discretionary) (FSAAABAD)

akta.pro secondary industries

Fund Custody & Transfer Agency Services (FSACAHAG), Capital Raising Advisory (Debt/Equity/Private Capital) (BPAHADAG)

Keywords

• Wealth management services
• Custody services
• Fund management
• Family office services
• External asset management platform

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Wealth Management & Advisory Fees: G Capital generates revenue through discretionary and advisory portfolio management mandates, execution-only services, and access to proprietary investment strategies. The firm operates on a fee-based model for professional clients seeking wealth management within the DIFC regulatory framework.
2. Proprietary Investment Products: Revenue from managing proprietary investment strategies and products (G Alpha, G Liquid Multi Strategy, co-investment products) available to G Capital clients, EAM partners, and external investors. Structured as Actively Managed Certificates.
3. EAM Platform Services: Infrastructure and partnership fees from external asset managers who leverage G Capital's DIFC booking centre, multi-custodian access, and consolidated reporting infrastructure.
4. Fund Management: Setup, structuring, and ongoing management of dedicated investment vehicles from DIFC for family offices, UHNW individuals, institutional investors, and external asset managers. Includes regulatory compliance and capital raising support.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

G Capital operates a DIFC-based booking centre delivering custody, wealth management, fund management, and family office services to ultra-high-net-worth clients and external asset managers. It wraps these services around an EAM platform that allows external managers to plug into its infrastructure, and complements them with proprietary investment products such as G Alpha, G Liquid Multi Strategy, the Makkah/KSA (Al-Bushra) co-investment, and Burlington.

Product overview

G Capital operates as a unified financial services platform built around a DIFC booking centre (Custody Services) that forms the foundation for five integrated service lines: Wealth Management (discretionary/advisory mandates), Fund Management (dedicated investment vehicles), EAM Platform (infrastructure for external asset managers), and Family Office (wealth coordination and succession). The platform also offers four proprietary investment products structured as Actively Managed Certificates: G Alpha (long/short US equity), G Liquid Multi Strategy (multi-asset), Makkah-KSA Al-Bushra (infrastructure), and Burlington (US real estate). Clients can open Individual Accounts or Corporate Accounts to access these services.

Differentiator

Problem solved

Functional benefit

Products and services

• Custody Services Custody, settlement, and asset-safekeeping services offered through G Capital's DIFC booking centre for clients holding assets across multiple global custodians. Aimed at UHNW individuals, families, EAMs, and corporate entities.
• Wealth Management Multi-custodian wealth management and reporting delivered to UHNW individuals and families, underpinned by AI-driven macroeconomic analysis and a proprietary equity selection model.
• Fund Management Management of proprietary and client investment funds, including G Alpha and G Liquid Multi Strategy, distributed to qualifying professional clients.
• EAM Platform A platform that lets external asset managers plug into G Capital's DIFC booking centre, custody, and reporting infrastructure to serve their underlying clients without building their own.
• Family Office Services Tailored wealth structuring, custody, and advisory services for single-family offices and corporate entities, with access to G Capital's proprietary investment products and co-investment opportunities.
• G Alpha Proprietary investment product offered to G Capital's qualifying professional clients as part of its fund management suite.
• G Liquid Multi Strategy Proprietary multi-strategy liquid fund offered by G Capital to qualifying professional clients.
• Al-Bushra (Makkah/KSA Project) Co-investment opportunity in a Makkah/KSA real estate project (branded Al-Bushra) offered to qualifying G Capital clients.
• Burlington Co-investment opportunity surfaced to qualifying G Capital clients as part of its curated deal pipeline.

Quantifiable outcome

• G Liquid Multi Strategy aims to deliver 10% annualised returns over the long run whilst taking equivalent risk of a 100% Global Aggregate Bond portfolio
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Burlington CapitalcoreStrategic or Co-development Partner40-year US multifamily real estate specialist partnership for co-investment opportunities. Burlington Capital brings proven track record of 20%+ average net IRR across prior full-cycle funds with no negative fund returns in history. G Capital offers this co-investment to clients as part of proprietary product lineup.
• Al-Bushra Infrastructure Development FundcoreStrategic or Co-development PartnerCo-investment in Al-Bushra Infrastructure Development Fund covering 734,744 sqm of land in Makkah, 3.8km from Al-Haram. Licensed by Saudi Capital Market Authority and backed by Saudi Vision 2030. Available through G Capital's proprietary product platform.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Lombard Odier: Swiss private bank with a DIFC office offering wealth management, advisory mandates, and structured solutions to UHNW clients. Comparable as a Swiss-heritage competitor positioned in the same DIFC ecosystem with a similar multi-jurisdictional offering.
• Emirates NBD Private Banking: UAE-headquartered universal bank with a substantial private banking and wealth management franchise serving UHNW clients across the GCC. Comparable because it is one of the largest scaled wealth platforms in the same Dubai market, pursuing the same UHNW client base through relationship-led distribution.
• EFG Bank (EFG International): Swiss private banking group with a significant Middle East presence serving UHNW clients through DIFC and other regional hubs. Comparable as a Swiss-heritage international private bank targeting the same UHNW segment with discretionary and advisory mandates.
• Julius Baer: Swiss-headquartered pure-play private wealth manager with a long-established DIFC presence serving UHNW and family office clients. Comparable as a Swiss-heritage international private bank competing for the same cross-border UHNW client base in the Middle East.
• UBS Wealth Management: Global private bank with a large Dubai/DIFC presence offering discretionary and advisory wealth management to UHNW clients. Comparable as the largest scaled competitor with the same offshore wealth structuring value proposition.
• HSBC Private Bank: Global private bank with a long-standing UAE presence targeting HNW/UHNW clients through both onshore and DIFC structures. Comparable as a full-service wealth and custody platform competing for the same international UHNW client base in the region.
• Pictet Group: Swiss private bank and asset manager with a Dubai presence serving UHNW clients across multiple jurisdictions. Comparable for Swiss heritage, multi-custodian open-architecture approach, and the same target international UHNW segment in the GCC.
• Rothschild & Co Wealth & Asset Management: International private bank and asset manager with a UAE presence offering discretionary wealth management and family office services to UHNW families. Comparable for European-heritage advisory wealth management and multi-generational UHNW services in the GCC.

Emerging players

• J. Safra Sarasin: Swiss private bank with an established DIFC presence offering private banking and asset management to UHNW clients. Comparable as a smaller Swiss-heritage player using the DIFC platform to deliver discretionary/advisory wealth management to international clients.
• Stonehage Fleming: Independent multi-family office and wealth advisor with a UAE presence serving UHNW families globally. Comparable as a non-bank, advisory-led wealth coordination and family office platform targeting the same international UHNW segment in the DIFC ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/gcapitalltd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about G Capital