Chryso Saint-Gobain Latam

What Chryso Saint-Gobain Latam does

Chryso Saint-Gobain Latam is the Latin American operating entity of GCP Applied Technologies, a construction chemicals and technologies company wholly owned by Saint-Gobain following the September 2022 acquisition. The entity is headquartered in Sorocaba, Brazil, with in-country offices and operations across six Latin American markets — Argentina, Brazil, Chile, Colombia, Mexico, and Venezuela — and operates inside Saint-Gobain's broader construction chemicals franchise, which also incorporates the recently acquired Chryso business and the February 2025 FOSROC acquisition.

The company manufactures and supplies a portfolio of specialty construction chemicals including concrete admixtures (ADVA, CONCERA, STRUX, TAVERO, ECLIPSE, DARAPEL, CBA), pre-applied and self-adhered waterproofing membranes (PREPRUFE, BITUTHENE), specialty cement additives, and fire protection products (MONOKOTE). Underlying technical platforms include PREPRUFE's proprietary Advanced Bond Technology and the VERIFI in-transit concrete management system. These products are embedded in flagship global infrastructure projects such as the Doha Metro, Transbay Transit Center, Alaskan Way Viaduct, Wembley Stadium, Golden 1 Center, Crossrail London, and Seoul Metro.

The business model is specification-driven: products are selected by engineers and architects, then delivered to contractors, ready-mix concrete producers, specialty applicators, and cement producers. Go-to-market combines direct technical field sales, distributor networks, and certified applicator partnerships, layered with service offerings such as the Blue360 Field Advantage program that deploys field specialists to support mix design, on-site performance, and warranty compliance. End markets span sports and entertainment venues, transportation infrastructure, commercial real estate, healthcare facilities, industrial and manufacturing sites, and cement production.

Name

Chryso Saint-Gobain Latam

Legal name

GCP Applied Technologies Inc.

Website

https://gcpat.mx

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Chryso Saint-Gobain Latam is the Latin American construction chemicals arm of GCP Applied Technologies (now under Saint-Gobain), supplying concrete admixtures, waterproofing, cement additives, and fire protection products to contractors, concrete producers, engineers, and specialty applicators across six Latam countries.

Ownership category

akta.pro rank

Product category

Construction Chemicals

NAICS

Paint, Coating, and Adhesive Manufacturing (3255), Chemical Manufacturing (325), Asphalt Paving, Roofing, and Saturated Materials Manufacturing (32412), Cement and Concrete Product Manufacturing (3273)

SIC

Miscellaneous Chemical Products (2890), Adhesives & Sealants (2891), Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851), Chemicals & Allied Products (2800)

akta.pro primary industry

Construction Chemicals (Additives, Admixtures & Grouts) (IMAEABAC)

akta.pro secondary industries

Construction Sealants (Joint, Façade & Perimeter) (IMADAOAB), Sealants (Construction & Industrial) (IMAEAGAI), Industrial & Waterproofing Bitumen Products (Roofing, Membranes, Shingles, Sealants) (EUALAKAF), Industrial & Commercial Painting/Coatings/Surface Treatment (IMAIAAAK)

Keywords

• Construction chemicals
• Concrete admixtures
• Waterproofing membranes
• Cement additives
• Fireproofing products

Headquarters

HQ city

Alpharetta

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Construction Chemicals and Additives: GCP generates revenue through the sale of specialized construction chemicals including concrete admixtures (superplasticizers, shrinkage reducers, corrosion inhibitors), cement additives, and waterproofing products. Products are sold directly to contractors, concrete producers, and through distributor networks for construction projects of all sizes.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

Chryso Saint-Gobain Latam (operating as GCP Applied Technologies in Latin America) manufactures and supplies specialized construction chemicals including concrete admixtures (superplasticizers, shrinkage reducers, corrosion inhibitors), cement additives (grinding aids, quality improvers), waterproofing membranes, fire protection coatings, air barriers, roofing underlayments, and synthetic fiber reinforcement. Products are sold to general contractors, concrete producers, specialty applicators, and engineers for commercial, infrastructure, residential, and industrial construction projects across Latin America.

Product overview

GCP Applied Technologies (Chryso Saint-Gobain Latam) offers a comprehensive portfolio of construction products and technologies organized into distinct solution categories: cement additives (TAVERO®, OPTEVA®, CBA®, CLARENA®, GCP Functional Additives), concrete admixtures (ADVA®, CONCERA™, MIRA®, DCI®, ECLIPSE®, SINTA™ F), waterproofing systems (PREPRUFE®, BITUTHENE®, PROCOR®, BETEC®, FLORPRUFE®, HYDRODUCT®, DE NEEF®, VYCOR®, SILCOR®, ADPRUFE®, ADCOR®, SERVITITE™, SERVIBAND™), fire protection (MONOKOTE®), air barriers (PERM-A-BARRIER®), roofing underlayment (GRACE ICE & WATER SHIELD®), shotcrete (TYTRO®), concrete reinforcement (STRUX®), transit concrete management (VERIFI®), and specialty systems (TC3 Exposed Aggregate System, DARATARD®, DARAPEL®). The company operates across multiple market segments including residential, commercial, infrastructure, stadiums, mass transit, tunneling, and industrial construction worldwide.

Differentiator

Problem solved

Functional benefit

Brands

• PERM-A-BARRIER: Air barrier system for weatherproofing
• ADVA
• PREPRUFE
• BITUTHENE
• MONOKOTE
• STRUX
• VERIFI
• CONCERA
• TYTRO
• HYDRODUCT
• VYCOR
• GRACE ICE Y WATER SHIELD

Products and services

• PREPRUFE® Waterproofing Membrane Pre-applied waterproofing membrane system (including PREPRUFE 160R, 300R, and Plus variants) used for below-grade waterproofing in tunnels, metro stations, stadiums, and foundations. Uses Advanced Bond Technology for integral adhesion preventing water migration.
• BITUTHENE® Waterproofing Membrane Post-applied cold-applied self-adhesive rubberized bitumen waterproofing membrane for below-grade concrete structures. Available in BITUTHENE 3000, 5000, and 8000 HC variants.
• ADVA® Superplasticizers High-range water reducers (superplasticizers) improving concrete workability while maintaining strength, for high-rise construction and congested reinforcement sections. Includes ADVA 133, 140M, and 405 formulations.
• MONOKOTE® Fireproofing Spray-applied fire-resistive material (SFRM) protecting structural steel from heat and fire penetration. Certified by Underwriters Laboratories and Factory Mutual.
• STRUX® Synthetic Macrofibers High-tenacity monofilament synthetic macrofibers (STRUX 90/40) designed to replace steel reinforcement, welded wire mesh, and light rebar in concrete slab applications, providing crack control and durability.
• CONCERA™ Admixture Admixture enabling production of controlled flow (self-compacting) concrete for walls and complex structures with fine aggregate challenges.
• ECLIPSE® Shrinkage Reducing Admixtures Admixtures reducing drying shrinkage and cracking in concrete floors. Includes ECLIPSE Floor formulation for industrial floor applications.
• TAVERO® Grinding Aids Cement grinding aids that improve milling efficiency, reduce energy consumption, and improve cement quality.
• OPTEVA® Quality Improvers Quality improvers that enhance cement properties and performance characteristics during cement production.
• VERIFI® Transit Concrete Management System for monitoring and adjusting concrete mix properties in real-time during transit to job sites.
• TYTRO® Shotcrete System Shotcrete system designed for underground construction applications including tunneling and mining.
• DE NEEF® Waterproofing Injection Solutions Waterproofing injection solutions for stopping leaks in concrete structures, tunnels, and underground construction.
• PERM-A-BARRIER® Air Barrier System Air barrier system providing weatherproofing and air leakage prevention for building envelopes.
• GRACE ICE & WATER SHIELD® Roofing Underlayment Roofing underlayment providing ice and water shield protection for steep slope roofing applications.
• DCI® Corrosion Inhibitor Corrosion inhibitor that protects reinforced concrete structures by reducing corrosion of steel reinforcement.
• DARAPEL® Waterproofing Additive High-performance liquid integral waterproofing additive that reduces permeability and shrinkage of concrete.
• ADVA® Cast High-Range Admixtures High-range admixtures specifically formulated for the precast/prestressed concrete industry.
• CLARENA® Aggregate Clay Management Aggregate clay management solution that addresses clay-related issues in concrete production.
• CBA® Cement Quality Improver Technology Cement quality improver that increases strength development, reduces lime saturation factor, and enables use of lower-cost raw materials while reducing energy consumption.

Quantifiable outcome

• PREPRUFE Plus installed at rate of 30,000 sq ft per day on Golden 1 Center project
• +6 more outcomes

Named customers21 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature12 records

Partnerships

One partnership is on record.

• Saint-GobainflagshipStrategic or Co-development Partner · 27 September 2022Saint-Gobain completed acquisition of GCP Applied Technologies on September 27, 2022. GCP operates as part of Saint-Gobain's construction products portfolio, providing admixtures, waterproofing, and fire protection technologies to Saint-Gobain's global construction network.

Scale indicators11 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Sika AG: Swiss global leader in specialty construction chemicals — concrete admixtures, waterproofing, sealants, and roofing systems — directly competing across GCP's entire product portfolio including ADVA-equivalent superplasticizers and bitumen membranes.
• Mapei: Italian privately-held construction chemicals company with global admixture, waterproofing, and flooring systems — competes head-to-head with GCP in ready-mix concrete admixtures and below-grade waterproofing.
• Euclid Chemical: North American concrete admixture and specialty construction chemicals manufacturer competing directly with GCP's ADVA, ECLIPSE, and STRUX-equivalent product lines for ready-mix and precast customers.
• BASF Master Builders Solutions: BASF's construction chemicals division offering concrete admixtures, waterproofing, and repair systems; directly comparable to GCP's ADVA, ECLIPSE, and PREPRUFE-equivalent product lines serving the same specifier and contractor base.
• Fosroc: UK-headquartered construction chemicals specialist (admixtures, waterproofing, sealants) recently acquired by Saint-Gobain alongside GCP, making it the closest direct peer now operating within the same parent group.

Emerging players

• Normet: Finnish underground construction specialist with shotcrete systems and waterproofing solutions comparable to GCP's TYTRO shotcrete and DE NEEF injection waterproofing product lines for tunneling and mining.

Regional players

• Sika Mexicana: Mexican subsidiary of Sika AG — the most direct LatAm construction chemicals competitor to GCP's Mexico City regional operations, serving the same contractor and concrete-producer base.
• Mapei de México: Mexican arm of Mapei competing with GCP's gcpat.mx operations across ready-mix admixtures, waterproofing, and concrete repair products in the Mexican market.

Broad incumbents

• RPM International (RPM Specialty Coatings Group): US specialty coatings and sealants conglomerate whose Tremco and illbruck brands overlap with GCP's waterproofing, air barrier, and fireproofing categories — broader portfolio, different go-to-market.
• Arkema (Bostik + specialty adhesives): French specialty chemicals company with construction-adjacent adhesives, sealants, and coating solutions through Bostik; overlaps with GCP's sealants and waterproofing systems as part of a much broader chemicals portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/gcpappliedtech
• YouTubeyoutube.com/sdapkiew
• Facebookfacebook.com/gcpappliedtech
• LinkedInlinkedin.com/company/chryso-latam
• Instagraminstagram.com/gcpappliedtech

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chryso Saint-Gobain Latam