What Gediz Perakende does

Gediz Elektrik Perakende Satış A.Ş. (operating as Gediz Perakende) is a Turkish mandated electricity retail supplier (Görevli Tedarik Şirketi) licensed by the Energy Market Regulatory Authority (EPDK) to serve as the default supplier for the İzmir and Manisa provinces. Established in 2008 and headquartered in Bayraklı, İzmir, the company operates as part of the Aydem Holding energy group alongside sister entities such as Aydem Elektrik Perakende Satış A.Ş. and Ege Perakende Enerji Satış ve Ticaret A.Ş., benefiting from shared back-office, IT, energy-trading, and regulatory infrastructure. Its primary commercial function is procuring electricity on the Turkish energy exchange (EXIST/EPİAŞ) and on-billing it to end consumers under regulated tariffs, with a parallel Green Tariff offering that sources energy from wind, hydroelectric, solar, geothermal, and biomass generators — achieving a 43.05% renewable procurement rate for 2025.

The company serves five customer segments — Residential (Mesken), Commercial and Services, Industrial, Agricultural, and Lighting — with each treated as a parallel business unit and tariffed separately. Its product and service portfolio spans the Green Tariff, Online İşlem Merkezi (web self-service portal), native mobile applications on iOS, Android, and Huawei, the Gediz Asistan chatbot, the Tasarruf Asistanı (consumption / savings calculator), an invoice-comparison tool, a producer portal for unlicensed generators (Lisanssız Üretici Portalı), and an online appointment system. Supplementary offerings include Evim G\u00fcvende (insurance add-on), Tarım Kart / Verimli Kart / Üretici Kart (agricultural payment-flexibility programs), and the Aydem Enerjik Kart prepaid e-wallet developed in partnership with TURK Elektronik Para A.Ş. Distribution runs through an omnichannel mix: a 24/7 call center (0850 800 0 186), WhatsApp Business (0850 575 00 02), Customer Relations Centers in İzmir, Salihli, and Denizli, and a dealer / business-partner (bayilik) channel.

Gediz Perakende monetizes primarily on a usage-based model — revenue per kWh consumed under regulated or negotiated tariffs — with a subscription / premium layer for Green Tariff customers and campaign-driven add-ons (insurance, agricultural deferment, e-wallet). Customer-acquisition is hybrid: direct-to-consumer through digital and physical channels supplemented by the dealer network, with channel-driven retention reinforced by mandated-supply lock-in for default customers. The business is regulated by EPDK for tariffs and commercial-quality standards, participates in EPİAŞ day-ahead and intra-day markets for wholesale procurement, and is operationally integrated with TEİAŞ and regional distribution companies for grid access and metering. The company holds brand recognition on the Türkiye İtibar Endeksi 2026 (energy sector) and the CDP Climate Change A List.

Name

Gediz Perakende

Legal name

Gediz Elektrik Perakende Satış A.Ş.

Website

https://gedizperakende.com.tr

Company type

Private

Operating status

Operating

Short description

Gediz Perakende is the EPDK-mandated electricity retail supplier serving the İzmir and Manisa provinces of Turkey, selling regulated and green-tariff electricity to residential, commercial, industrial, agricultural, and lighting customers via digital, call-center, and dealer channels as part of the Aydem Holding group.

Ownership category

akta.pro rank

Headquarters

HQ city

İzmir

HQ country

Türkiye

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Electricity Retail Sales: Gediz Perakende generates revenue by selling electricity to end consumers (residential, commercial, industrial, agricultural) in its designated service territory of İzmir and Manisa. Revenue is based on consumption (kWh) at regulated or negotiated tariffs.
2. Green Tariff Premium: Additional revenue stream from customers who opt for the Green Tariff, which provides electricity sourced entirely from renewable energy sources (wind, hydroelectric, solar, geothermal, biomass) at premium rates.
3. Agricultural and Special Programs: Revenue from specialized programs like Tarım Kart (Agricultural Card) with harvest-time payment flexibility, and other campaign-based services targeting agricultural customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Gediz Perakende is a mandated electricity retail supplier (Görevli Tedarik Şirketi) serving residential, commercial, industrial, and agricultural customers in the İzmir and Manisa regions of Turkey under EPDK regulation. The company delivers electricity under the National Tariff and a premium Green Tariff (Yeşil Tarife) sourced from renewable energy, complemented by digital self-service channels (online portal and mobile apps), physical Customer Relations Centers, and specialized programs including agricultural payment cards (Tarım Kart) and home insurance (Evim Güvende).

Product overview

Gediz Perakende is an electricity retail supply company serving customers in Izmir and Manisa regions of Turkey. The company offers a comprehensive suite of products and services centered around electricity supply, billing management, and energy efficiency. The core offering consists of electricity tariffs including a Green Tariff (Yeşil Tarife) providing renewable energy, complemented by various customer-facing digital tools such as the Online Transaction Center, Mobile Application, Savings Assistant, and Invoice Calculator. The company also operates a network of customer service channels including call center, WhatsApp, customer relations centers, and a digital assistant (Gediz Asistan). Additionally, Gediz Perakende offers specialized campaigns and programs including insurance products (Evim Güvende), agricultural card programs (Tarım Kart, Verimli Kart, Üretici Kart), sustainability campaigns (Sürdürülebilir Enerji, İşte Yeşil Enerji), and a producer portal for unlicensed electricity generators.

Differentiator

Problem solved

Functional benefit

Products and services

• Green Tariff (Yeşil Tarife) An electricity tariff offering that provides energy sourced entirely from renewable sources such as wind, hydroelectric, solar, geothermal, and biomass energy for customers who use energy on the National Tariff. Available for residential, commercial, industrial, and agricultural activities at premium rates.
• Evim Güvende Home Insurance An insurance solution offered as part of electricity tariff campaigns, providing coverage against fire and theft for residential living spaces. Designed for residential electricity subscribers in İzmir and Manisa.
• Tarım Kart (Agricultural Card) An agricultural payment card program allowing farmers to pay electricity bills with harvest-time specific maturity options, aligned with seasonal cash flow cycles. Targeted at agricultural customers in İzmir and Manisa with irrigation systems.
• Verimli Kart (Efficient Card Campaign) A special campaign offering 3-month interest-free electricity bill deferment for farmers, providing short-term financial flexibility aligned with agricultural production cycles.
• Üretici Kart (Producer Card Campaign) A campaign enabling farmers to defer electricity bills with harvest-time specific maturity options, allowing production with confidence and bill payment with advantageous terms.

Quantifiable outcome

• 43.05% renewable energy procurement rate for 2025

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core.

• Aydem Holding Group CompaniescoreStrategic or Co-development PartnerGediz Perakende operates as part of the Aydem Holding energy group, sharing resources, data systems, and operational synergies with sister companies including Aydem Elektrik Perakende Satış AŞ. The group includes Ege Perakende Enerji Satış ve Ticaret AŞ. Personal data may be transferred within the group for business operations and compliance purposes.
• TURK Elektronik Para A.Ş.coreTechnology or IntegrationPartnership for Aydem Enerjik Kart prepaid card/e-wallet service. TURK Para handles electronic money services while Gediz/Aydem manages the energy-specific functionality. Enables installment payments, digital wallet services, and financial integration for electricity bill payments.
• Energy Exchange Istanbul (EXIST/EPİAŞ)coreOthersMarket participant in Turkey's electricity markets including day-ahead balancing and intra-day markets. Required regulatory partnership for energy trading and market operations.
• Turkish Electricity Transmission Corporation (TEİAŞ)coreOthersRegulatory partnership for transmission system access and grid coordination. Essential infrastructure partner for electricity delivery to end consumers.
• Energy Market Regulatory Authority (EPDK)coreOthersPrimary regulatory body overseeing electricity retail market operations. EPDK approves tariffs, monitors commercial quality standards, and regulates market activities. Gediz Perakende submits commercial quality reports to EPDK.
• Distribution CompaniescoreOthersPartnership with regional electricity distribution companies for grid operations, metering, and physical electricity delivery. Data sharing for billing, connection, and disconnection services.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Enerjisa Enerji: Largest electricity retailer in Turkey operating under a similar mandated supplier structure across multiple regions, offering residential, commercial, and industrial electricity supply including green tariff products.
• CK Enerji: Operates multiple regional electricity retail subsidiaries in Turkey serving residential and commercial customers under EPDK licenses with comparable green tariff and digital service offerings.
• Aydem Elektrik Perakende Satış A.Ş. Sister company within the Aydem Holding group, also operating as a mandated electricity retail supplier in adjacent Turkish regions with the same parent-backed resources and operating model.
• Limak Uludağ Elektrik Perakende Satış: Regional mandated electricity retail supplier in the Bursa region of Turkey, serving residential, commercial and industrial customers with similar tariff structures and digital service platforms.
• CK Boğaziçi Elektrik Perakende Satış: Regional Turkish electricity retail supplier operating in the Istanbul European side region under EPDK license, comparable in product mix, customer segments, and regulatory environment to Gediz.

Regional players

• Sakarya Elektrik Perakende Satış: Regional mandated electricity retail supplier serving the Sakarya region of Turkey with similar residential and commercial customer focus, though operating in a different geographic territory.
• Yeşilırmak Elektrik Perakende Satış: Regional electricity retail supplier in northern Turkey serving the Amasya, Çorum, Samsun, and Sinop regions under EPDK license with comparable offerings.
• Toroslar Elektrik Perakende Satış: Regional mandated electricity retail supplier operating in the Adana, Mersin, Hatay, and Osmaniye regions of Turkey with similar product portfolio and regulatory structure.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gediz Perakende