Geely Auto International

Name

Geely Auto International

Legal name

Geely Automobile International Corporation

Website

https://geely.com

Company type

Public

Founded year

1997

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Hangzhou, Zhejiang

HQ country

China

HQ region

Asia

Offices11 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Vehicle Sales (Retail): Geely Auto generates primary revenue from the sale of new vehicles under Geely, Lynk & Co, and Zeekr brands. Vehicles include SUVs, sedans, crossovers, and MPVs across ICE, HEV, PHEV, and BEV powertrains. Revenue reached RMB 173.6 billion in H1 2026.
2. Corporate & Fleet Sales: Geely provides premium-quality vehicle solutions to overseas government agencies, corporate entities, taxi operators, ride-hailing platforms, and car rental enterprises, coupled with comprehensive after-sales services.
3. Aftermarket Services & Spare Parts: Geely Care+ after-sales service program provides professional maintenance, spare parts supply via 1+7+N parts supply system, and global roadside assistance. Parts availability at service outlets exceeds 95%.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Geely Auto International designs, manufactures, and sells passenger vehicles across multiple brands (Geely, Lynk & Co, Zeekr), spanning ICE, HEV, PHEV, and BEV powertrains in SUVs, sedans, crossovers, and MPVs. The company distributes vehicles through an authorized dealer network spanning 114+ overseas markets and supports customers with the Geely Care+ after-sales service program. The international portfolio includes models such as the EX2, EX5, Monjaro, Starray, Coolray, Okavango, and Tugella sold across Europe, Asia Pacific, Middle East, Latin America, and Africa.

Product overview

Geely Auto International operates a multi-brand portfolio spanning mainstream to premium segments, with vehicles categorized by market: international market models include the Monjaro (luxury SUV), Starray (modern SUV), New Coolray (sporty B-SUV), Okavango (7-seat SUV), Tugella (sporty coupe SUV), EX5 (pure electric SUV), EX5 EM-i/Starray EM-i (plug-in hybrid SUV), and EX2 (pure electric hatchback). The China domestic lineup (branded Geely Galaxy and others) includes the Emgrand/Dihao (C-class sedan), Xingyue L (flagship SUV), Galaxy Xingjian 7 (hybrid SUV with 3L/100km consumption), Galaxy E5/Yinhe E5 (global pure electric SUV), Xingyuan (BEV hatchback), Boyue L, and Binyue L. Sub-brands Lynk & Co (mainstream global) and Zeekr (premium global) round out the portfolio. Core technologies span GEA (global intelligent electric architecture), CMA (compact modular architecture), BMA (B-segment modular architecture), and SEA (sustainable experience architecture). Supporting services include Geely Care+ after-sales program and the Geely App for remote vehicle control. Key AI/technology platforms include Flyme Auto intelligent cockpit, Full-Domain AI 2.0 (WAM + 1+2+N agent architecture), G-ASD autonomous driving systems, and the Eva Cab L4 robotaxi.

Differentiator

Problem solved

Functional benefit

Brands

• Lynk & Co: Urban mobility brand operating as a joint venture with Volvo, offering connected vehicles targeting younger urban consumers. Surpassed 1.76 million global users since founding in 2016.
• Zeekr
• Geespace
• smart
• Geely Care+
• Geely Value Guardian
• Geely Innovation Design Center Italy
• Geely Charity Foundation

Products and services

• Geely Monjaro
• Geely Starray
• Geely New Coolray
• Geely Okavango
• Geely Tugella
• Geely EX2
• Geely EX5
• Geely EX5 EM-i (Starray EM-i)
• Geely Care+
• Geely App
• Lynk & Co brand vehicle lineup
• Zeekr brand vehicle lineup

Quantifiable outcome

• Geely EX2 achieved 465,775 units annual sales and 500,000 cumulative deliveries in 14 months - fastest among all pure EVs launched in China during 2024-2025
• +5 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability11 records

Feature9 records

Partnerships

Nine partnerships are on record, tiered flagship, core and minor.

• Ford Motor Company (Valencia JV)flagshipStrategic or Co-development Partner · 23 July 2026Geely Auto and Ford Motor Company agreed to form a Europe-focused manufacturing joint venture at Ford's Valencia, Spain plant. Geely Auto will own 34%, Ford 66%. The JV will produce three Ford-branded multi-energy vehicles and two Geely-branded electric models starting in 2028, with potential annual capacity of ~500,000 units. JV officially begins operations in first half of 2027.
• Renault Group (Framework Agreement)coreStrategic or Co-development Partner · 1 January 2023Geely and Renault Group signed a framework agreement to create a leading powertrain technology company, combining expertise in conventional and electrified powertrains for global markets.
• smart Automobile Co., Ltd. (Daimler-Geely 50-50 JV)flagshipStrategic or Co-development Partner · 1 January 2019Mercedes-Benz and Geely Holding formally established the global joint venture 'smart Automobile Co., Ltd.' to own, operate and further develop the smart brand as a leader in premium-electrified vehicles. Daimler AG and Geely Holding Group formed a 50-50 globally focused joint venture to own, operate and further develop Smart as premium-electrified vehicles.
• China Euro Vehicle Technology (CEVT)coreTechnology or Integration · 1 January 2018Geely Holding established CEVT in Gothenburg, Sweden, as a center for European vehicle technology development. CMA architecture was born at CEVT with over 2,000 engineers from 25 countries contributing to its development over three years.
• PROTON (Proton Holdings Berhad)coreStrategic or Co-development Partner · 1 January 2017Geely acquired a 49.9% stake in Malaysian automaker PROTON and a 51% controlling stake in Lotus from DRB-HICOM Berhad of Malaysia. This partnership provides Geely access to Southeast Asian manufacturing and market presence through PROTON, and luxury sports car capabilities through Lotus.
• Lotus (51% controlling stake)coreStrategic or Co-development Partner · 1 January 2017Acquired 51% controlling stake in luxury sports car brand Lotus as part of the PROTON deal. Geely has revitalized Lotus and launched new models including the Lotus Eletre SUV, expanding the brand globally.
• Terrafugia Inc.minorStrategic or Co-development Partner · 1 January 2017Geely acquired US-based Terrafugia Inc., a company focused on the innovation, engineering, and production of flying cars and technologies, acquiring its operations and assets entirely.
• Volvo Cars (100% owned subsidiary of Geely Holding)flagshipStrategic or Co-development Partner · 28 March 2010Geely Holding Group acquired 100% of Volvo Car Corporation from Ford Motor Company (agreement signed March 28, 2010, transaction completed August 2, 2010). This landmark acquisition enabled Geely to access world-class automotive safety technology, engineering expertise, and global brand prestige. Geely subsequently invested in Volvo's electrification and safety R&D, helping Volvo grow into a global premium EV brand.
• Caocao MobilitycoreStrategic or Co-development PartnerCaocao Mobility operates robotaxi pilots in Hangzhou and Suzhou using Geely's Eva Cab autonomous vehicle prototypes validated through their services. A Caocao Mobility-customized version of the Eva Cab is planned for launch in early 2027.

Scale indicators19 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Stellantis: Stellantis is a global incumbent operating14 brands across mass-market and premium segments with a strong push into EVs and global emerging markets. It competes with Geely across Europe, Latin America, and the Middle East, while also being a possible partnership counterparty.
• Volkswagen Group: Volkswagen Group is Europe's largest automaker with broad premium (Audi, Porsche), mass-market (VW, Skoda, Seat/Cupra), and EV (ID. series) portfolios. It is Geely's primary European incumbent competitor and the strategic partner anchoring the Ford Valencia JV.
• Hyundai Motor Group: Hyundai-Kia is a global incumbent with strong mass-market and emerging EV portfolios (Ioniq, EV6, EV9). It competes with Geely across Asia, the Middle East, Europe, and Latin America in both ICE and NEV segments.
• SAIC Motor: SAIC Motor is China's largest state-owned automaker, operating joint ventures with Volkswagen and GM as well as its own Roewe, MG, and IM brands. It overlaps with Geely across passenger vehicles, NEVs, and overseas markets, particularly through MG in Europe.
• Tesla: Tesla is the global premium EV leader and the most direct competitor to Geely's Zeekr brand in markets where Zeekr operates. Both are pure-EV-focused OEMs competing for premium-segment customers and software-defined vehicle leadership.

Direct peers

• NIO: NIO is a premium Chinese EV maker focused on high-end BEVs and battery-swap technology. It is the closest direct Chinese competitor to Geely's Zeekr brand in the premium EV segment.
• BYD Company: BYD is China's largest NEV-focused passenger vehicle OEM and Geely's closest direct competitor across BEV and PHEV segments in China and Europe. Both compete head-to-head in mass-market EVs like the BYD Dolphin/Seal vs. Geely EX2/EX5, with overlapping export strategies into Europe, Southeast Asia, and Latin America.
• XPeng: XPeng is a Chinese EV maker with strong software and ADAS capabilities (XNGP) targeting the mid-to-premium segment. It competes with Geely's Lynk & Co and Zeekr sub-brands on intelligent driving features and pricing.
• Great Wall Motor: Great Wall Motor is a Chinese passenger vehicle OEM focused on SUVs and pickup trucks with growing overseas presence through the Haval, Tank, Wey, and Ora brands. It competes directly with Geely's SUV-heavy lineup in both domestic and international markets.
• Chery Automobile: Chery is a Chinese state-owned passenger vehicle OEM of comparable scale, with strong ICE and NEV lineups and an aggressive export program across the Middle East, Latin America, and Eastern Europe. It competes directly with Geely in mass-market SUVs and emerging-market price segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

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• LinkedInlinkedin.com/company/geely-auto-international

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Geely Auto International