Visit Geilo AS

What Visit Geilo AS does

Visit Geilo AS is the official destination marketing organization (DMO) for Geilo, a mountain resort village in Hol municipality, Norway. The organization operates geilo.com, a multilingual (Norwegian and English) destination platform that aggregates and promotes tourism information, accommodations, activities, dining, shopping, and events across all four seasons, with particular emphasis on skiing, hiking, biking, and access to the two adjacent national parks (Hallingskarvet and Hardangervidda). The platform functions as both a content hub for individual visitors and families and a B2B listing directory for local tourism businesses.

The platform is built on the Citybreak™ Information & Reservation System (WebX CMS), provided by Visit Group, which supplies integrated booking and reservation infrastructure for accommodations and activities. Additional technical components include Outdooractive-powered interactive maps for route planning, digital brochure downloads, an events calendar, webcam services, and newsletter subscription functionality. The organization also operates supporting services such as a physical tourist information office, a Cabin Portal for cabin owners and visitors, a National Park Bus shuttle running seasonally between July and August, and EV-charging/parking information services.

Visit Geilo AS generates revenue through a membership model in which local tourism businesses (accommodations, activity providers, restaurants, shops) pay recurring membership fees to be featured on the platform and benefit from collective destination marketing. A secondary revenue stream comprises destination promotion and marketing services for the Geilo tourism region, including digital advertising, event promotion, and brochure distribution. The organization holds three sustainability-related designations — National Park Village, Sustainable Destination (both from Miljødirektoratet), and Environmental Lighthouse (Miljøfyrtårn) certification — and operates in a strategic partnership with the Norwegian Environmental Protection Agency.

Name

Visit Geilo AS

Legal name

Visit Geilo AS

Website

https://geilo.no

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Visit Geilo AS is the official destination marketing organization for Geilo, Norway, operating geilo.com — a multilingual tourism platform aggregating accommodations, activities, events, and services around a four-season mountain resort bordering two national parks. It earns revenue through a membership model with local tourism businesses.

Ownership category

akta.pro rank

Product category

Destination Marketing Services

NAICS

Convention and Visitors Bureaus (561591), Tour Operators (561520), Skiing Facilities (713920)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)

Keywords

• Destination marketing
• Tourism promotion
• Ski resort marketing
• National park tourism
• Visitor information services

Headquarters

HQ city

Geilo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Membership Program: Local tourism businesses (accommodations, activity providers, restaurants, shops) pay membership fees to be featured on the Visit Geilo platform and benefit from collective destination marketing
2. Destination Promotion Services: Marketing and promotional services for the Geilo tourism region, including digital advertising, event promotion, and brochure distribution

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Visit Geilo AS operates as the official destination marketing organization for Geilo, Norway, providing a tourism information and booking platform that lists accommodations, activities, events, restaurants, and shops in a ski resort region bordering Hallingskarvet and Hardangervidda national parks. The organization runs a membership program for local tourism businesses and promotes the destination through seasonal campaigns, event marketing, and sustainability initiatives. Core services include accommodation booking, an events calendar (Kicksled WC, Skarverennet, National Park Days, festivals), the National Park Bus shuttle, the Cabin Portal, and curated seasonal activity content (skiing, hiking, biking, rafting).

Product overview

Visit Geilo AS operates a destination tourism platform for Geilo, Norway—a ski resort village bordering two national parks (Hallingskarvet and Hardangervidda). The platform serves as a comprehensive travel information and booking portal, offering integrated services across four seasonal offerings: Summer Activities (hiking, biking, rafting, horseback riding), Winter Activities (skiing, cross-country, ski touring), Accommodation Booking (hotels, cabins, apartments, camping), and Food/Beverages/Shops directories. The product portfolio includes the Cabin Portal for cabin management, Events Calendar, National Park Bus shuttle service, and EV Charging information. The site also highlights the SkiGeilo Activity Park and Summer Park for family activities. Built on Citybreak™ Information & Reservation System and WEBX CMS, the platform connects tourists with local service providers rather than operating as a standalone software product.

Differentiator

Problem solved

Functional benefit

Products and services

• Accommodation Booking Service
• National Park Bus
• SkiGeilo Activity Park

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and flagship.

• Visit GroupcoreTechnology or IntegrationVisit Group is the technology provider that produces Visit Geilo's website using Citybreak™ Information & Reservation System and WEBX CMS platform. This is the technical infrastructure underpinning all digital visitor services and booking capabilities.
• Citybreak™coreTechnology or IntegrationCitybreak™ Information & Reservation System provides the booking and reservation infrastructure integrated into the Visit Geilo website, enabling accommodation and activity bookings.
• Norwegian Environmental Protection Agency (Miljødirektoratet)flagshipStrategic or Co-development PartnerNorwegian government agency that grants National Park Village and Sustainable Destination designations to Geilo, representing official recognition of the destination's environmental and cultural stewardship commitments.

Scale indicators4 records

Recent moves1 record

Expansion highlights5 records

Regional players

• Visit Sweden: Sweden's national tourism marketing organization, promoting Scandinavian mountain destinations including Åre and Sälen. Comparable as a Nordic national DMO, but operates in a different national market than Visit Geilo.

Direct peers

• Visit Bergen: Destination marketing organization for the Bergen region in western Norway, offering visitor information, accommodation booking, activities, events, and member-based local business engagement. Structural twin to Visit Geilo as a single-region DMO with a year-round activity portfolio.
• Visit Trondheim: Destination marketing organization for Trondheim, Norway, providing visitor information, accommodation listings, and activity guides. Closely comparable in operating model, scale, and member-based structure to Visit Geilo as a Norwegian city/region DMO.
• Visit Lillehammer: Tourism organization for the Lillehammer region, promoting year-round activities (skiing, hiking, culture). Comparable as a Norwegian inland mountain-lake DMO offering both winter ski and summer outdoor products in a similar domestic market segment.
• Visit Tromsø: DMO for the Tromsø region in northern Norway, focusing on nature-based and seasonal tourism (northern lights, snow activities, fjord/sea experiences, midnight sun). Comparable to Visit Geilo as a Norwegian municipal tourism organization combining destination marketing, member-based services, and activity/event promotion.
• Trysil Tourism / Destinasjon Trysil: Tourism organization for Trysil, Norway's largest ski resort, also located in Innlandet. One of the most direct Norwegian peers as a competing mountain resort DMO offering winter and summer activities, accommodation booking, and member-based local business engagement.
• Hemsedal Tourism / Hemsedal Skisenter: Tourism and ski resort destination in Hallingdal, just north of Geilo, offering comparable winter ski and summer hiking products to a similar Norwegian mountain segment. Direct peer as a neighboring Hallingdal mountain resort DMO serving nearly identical customer base and competing for the same Norwegian ski holiday demand.

Broad incumbents

• SkiStar: Largest ski resort operator in Scandinavia (Trysil in Norway; Sälen, Åre in Sweden), combining destination marketing with lift, lodging, and ski school operations. Comparable as a Norwegian/Swedish mountain resort commercial operator that Visit Geilo partners or competes with at the destination level.
• Visit Norway: Norway's national destination marketing organization, promoting the country to international visitors. Visit Norway is the broader incumbent that Visit Geilo aligns its messaging with for international markets; both operate as non-commercial DMOs focused on destination promotion rather than operating tourism assets.
• Innovation Norway (Travel & Tourism): Norwegian government's innovation and tourism development agency that funds and supports destination development, sustainability certification, and export promotion. Adjacent to Visit Geilo as the national-level public tourism body that grants Sustainable Destination status.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCHBI3nAivyLyEt6ftI0wjjQ
• Facebookfacebook.com/VisitGeilo
• Instagraminstagram.com/visitgeilo
• LinkedInlinkedin.com/company/visit-geilo

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Visit Geilo AS