GEIQ PROPRETE PACA

What GEIQ PROPRETE PACA does

GEIQ PROPRETE PACA is a French non-profit association (loi 1901) operating as a Groupement d'Employeurs (shared employer group) specialized in the professional cleaning industry. Founded in 2003 and headquartered at 8 rue John Maynard Keynes in Marseille (SIRET 450 868 997 000 21), the organization recruits, trains, and places workers through alternance (work-study) arrangements with its member cleaning companies across the PACA region and beyond.

The core service offering combines staffing (mise à disposition) with structured training programs. The organization delivers approximately 100,000 staffing hours and 18,000 training hours per year, placing roughly 150 new hires annually with a reported 70% positive employment outcome rate. The 2022-introduced MCCP (Modules de Connaissances et de Compétences Professionnelles) program adds a formal curriculum layer, and the entity operates alongside the FF GEIQ national federation within a network of 400+ member cleaning companies.

Revenue is generated through predetermined staffing tariffs set by the Board of Directors and charged to member cleaning companies for worker placements, with supplementary contribution from training activity. The organization employs approximately 90 people (70 in Marseille, 20 across regional sites), operates a regional antenna in Toulon opened around 2022, and has articulated expansion plans for Aix-en-Provence, Avignon, and Montpellier. Governance rests with member companies, and the operating model simultaneously serves member labor needs and public policy objectives including alternation quotas, disability employment (8% rate), and social clauses in public procurement.

Name

GEIQ PROPRETE PACA

Legal name

GEIQ PROPRETE PACA

Website

https://geiq-proprete-13.fr

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

GEIQ Propreté PACA is a French non-profit Groupement d'Employeurs (founded 2003, Marseille) that recruits, trains, and places work-study candidates with its 400+ member cleaning companies, delivering ~100,000 staffing hours per year across PACA.

Ownership category

akta.pro rank

Product category

Cleaning Industry Staffing and Workforce Training

NAICS

Business Associations (813910)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Local & Regional Generalist Staffing Agencies (BPACACAH)

Keywords

• Cleaning industry staffing
• Workforce professionalization
• Alternance training programs
• Shared employer group
• Employment integration services

Headquarters

HQ city

Marseille

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Staffing/Mise à disposition services: GEIQ Propreté PACA provides staffing services to member companies (entreprises adhérentes) through mise à disposition (temporary or shared staffing arrangements). Companies pay predetermined tariffs for access to trained personnel, allowing the structure to remain balanced financially. The organization is governed by member companies who set applicable rates through the Board of Directors.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

GEIQ Propreté PACA is a non-profit shared employer group (Groupement d'Employeurs) for the cleaning industry. It recruits, trains, qualifies, and provides (mise à disposition) employees to member cleaning companies primarily through alternance (apprenticeship). Member companies govern the structure and access trained cleaning personnel on a dedicated or shared basis, along with compliance assistance for employment obligations and public procurement social clauses.

Product overview

GEIQ Propreté PACA is a shared recruitment and professionalization organization (groupement d'employeurs) for the cleaning industry. It operates through a unified platform combining four core services: Recruitment, Training, Social Support, and Career Path Engineering. The organization trains and places workers through three professional title qualifications (TFP) — Agent Machiniste Classique, Agent d'Entretien et de Rénovation, and Chef d'Équipe — plus the MCCP language training program. Staff are placed at member cleaning companies through mise à disposition arrangements. The company serves companies in the PACA region (Marseille, Toulon, and expanding) and connects job seekers far from employment with sustainable positions in the cleaning sector.

Differentiator

Problem solved

Functional benefit

Products and services

• Recrutement (Recruitment)

Quantifiable outcome

• 70% of graduates achieve positive employment outcomes (durable employment)
• +4 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• FF GEIQ (Fédération Française des GEIQ)coreStrategic or Co-development PartnerNational federation that supports and represents GEIQ Propreté organizations across France. The federation provides press releases, coordinates national initiatives, and supports member GEIQs in their mission to promote employment through training and alternance.
• Branche propreté (Cleaning Industry Branch)coreStrategic or Co-development PartnerThe cleaning industry branch supports GEIQ Propreté organizations and recognizes them as tools for the profession. Companies in the branch can become members of their local GEIQ Propreté.
• Onet (Marseille Sud and Événementiel 13)minorStrategic or Co-development PartnerOnet Marseille Sud and Événementiel 13 is a member company of GEIQ Propreté PACA. Its director, Thierry Tomio, serves as President of the GEIQ, demonstrating a close partnership between the organization and this member company.
• Formation organizations (organismes de formation)coreImplementation/ SI/ Consulting PartnerTraining organizations are essential partners for GEIQ Propreté PACA's expansion beyond Marseille. To open new antennas in cities like Aix-en-Provence, Avignon, and Montpellier, the GEIQ needs to identify local training organizations that can deliver the professional certification programs.

Scale indicators8 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Groupe Crit: French-headquartered staffing and HR services group with temporary work, recruitment and training across multiple sectors. Comparable in offering temporary staffing and training to industrial and service-sector clients, including cleaning.
• Randstad France: Global staffing group with substantial French operations in industrial, tertiary and cleaning-sector placements. Comparable on the staffing-delivery side, but operates a for-profit model without the non-profit/insertion positioning.
• Manpower France: Large multi-sector staffing group operating across France. Competes for the same pool of cleaning-company staffing budgets but lacks GEIQ Propreté PACA's insertion, alternance and branche-recognized certification value proposition.
• Synergie: French staffing and recruitment group operating across France with significant exposure to cleaning, industry and tertiary clients. Competes for member-company staffing spend but lacks the GEIQ's insertion-driven non-profit positioning.
• Fédération Française des GEIQ (FF GEIQ): National federation coordinating all GEIQs across France, including GEIQ Propreté PACA. While not a direct competitor, it sets standards, advocates at the national level and influences the operating environment for every sector GEIQ.
• Adecco France: Major generalist staffing firm in France providing temporary work and recruitment across industries. Overlaps with GEIQ Propreté PACA on the staffing/mise à disposition side for cleaning-company members, though without the alternance certification focus.

Others

• Onet: Major French facility-services and cleaning group; its Marseille Sud and Événementiel 13 agencies are actual member companies of GEIQ Propreté PACA, with Onet's director serving as the GEIQ's President. A key customer/partner rather than competitor, but representative of the large cleaning employers GEIQ serves.
• France Travail (ex-Pôle Emploi): France's public employment agency that registers job seekers and runs insertion programs. Not a commercial competitor but operates the public infrastructure that GEIQ Propreté PACA's insertion candidates flow through, shaping candidate supply and training-program partnerships.

Direct peers

• GEIQ BTP: French sector-specific GEIQ (Groupement d'Employeurs) dedicated to construction. Operates the same shared-employer, alternance-based staffing and training model as GEIQ Propreté PACA, simply applied to a different industry vertical within the national GEIQ framework.
• GEIQ Industrie: Sector-specific GEIQ for industrial companies, using the identical Groupement d'Employeurs structure to recruit, train and place workers with member firms. Highly comparable operating model, governance and revenue mechanics to GEIQ Propreté PACA.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/geiqpropretepaca

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GEIQ PROPRETE PACA