GEIQ PROPRETE Loire Bretagne (page entreprise)

What GEIQ PROPRETE Loire Bretagne (page entreprise) does

GEIQ Propreté Loire Bretagne is a French non-profit association (Groupement d'Employeurs pour l'Insertion et la Qualification) founded in December 2003 under the initiative of FARE Propreté and FEP Ouest. The organization operates as the sole legal employer ("employeur unique") that recruits, contracts, and trains job seekers — including young people under 26, unemployed adults, and career changers — through professionalization contracts (contrats de professionnalisation), and places them at member cleaning companies across Loire-Atlantique and Ille-et-Vilaine. It serves a dual customer base: approximately 30 member cleaning companies (ranging from local TPEs to multinationals such as ATALIAN, Onet, Elior, Derichebourg, and GSF) and more than 100 candidates per year, supported by 55 ETP internal staff across three regional agencies (Nantes headquarters, Saint-Nazaire, and Rennes/Bruz).

The core service offering is the management of professionalization contracts combining workplace learning at member companies with center-based training toward recognized qualifications (CQP and TFP titles: Agent Machiniste Classique, Agent d'Entretien et de Rénovation en Propreté, and Chef d'équipe). Complementary training modules cover electrical safety (H0B0), first aid (SST), window cleaning (vitrerie), and bio-cleaning (bionettoyage). The organization also provides social-obligation compliance support — helping member companies meet disability employment quotas, apprenticeship contribution requirements, and public-procurement insertion clauses. Its principal digital asset is the Getrouve.fr platform (deployed in Loire-Atlantique since June 2020), which provides geo-localized candidate-company matching, profile management, and SMS-based outreach.

Revenue is generated primarily through member-company billing for mise à disposition (staffing arrangements), membership contributions, and government subsidies administered via OPCO AKTO for professionalization contracts. The GEIQ model is officially certified under the national "GEIQ Quality Label" awarded by the French GEIQ Federation and the French state, with 16+ consecutive years of recognition. Performance metrics include a 96% CQP success rate and 80% positive outcome rate. Distribution is direct and regional, relying on employment-service referral pipelines (Pôle Emploi, Mission Locale, PLIE) for candidate sourcing and physical regional agencies for placement.

Name

GEIQ PROPRETE Loire Bretagne (page entreprise)

Legal name

GEIQ PROPRETE NANTES 44

Website

https://geiqproprete44.fr

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

GEIQ Propreté Loire Bretagne is a French non-profit association founded in 2003 that recruits, trains, and places job seekers in professionalization contracts with approximately 30 member cleaning companies across Loire-Atlantique and Ille-et-Vilaine, supporting more than 100 candidates per year.

Ownership category

akta.pro rank

Product category

Workforce Development and Employment Integration Services

NAICS

Professional Employer Organizations (561330), Employment Placement Agencies and Executive Search Services (56131), Temporary Help Services (56132)

SIC

Services-Employment Agencies (7361)

akta.pro industry

PRIMARYBPACACAG

Temp-to-Hire Staffing

Business & Public Services/HR, Staffing & Recruitment Services/Staffing & Temp Agencies (Generalist)

Keywords

• Professionalization contracts
• Cleaning sector staffing
• Employment integration
• Workforce qualification
• Member employer collective

Headquarters

HQ city

Saint-Herblain

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Member Company Contributions: Cleaning companies pay membership fees and hourly rates for the provision of trained personnel through mise à disposition (staffing arrangements). Companies can use GEIQ services for temporary or regular staffing needs, replacements, workload surges, and activity development.
2. Professionalization Contract Funding: Government-subsidized professionalization contracts (contrats de professionnalisation) providing employment and training for job seekers aged 16-25 (youth contracts at 70% SMIC) and adults (at 100% SMIC). Duration of 6-12 months with alternating workplace practice and training center learning.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

GEIQ Propreté Loire Bretagne is a collective employer (Groupement d'Employeurs) that recruits job seekers into professionalization contracts of 6–12 months alternating between training center learning and workplace practice at member cleaning companies. It delivers integrated training pathways toward CQP and TFP certifications (Agent Machiniste Classique, Agent d'Entretien et de Rénovation, Chef d'équipe) and complementary modules (H0B0, SST, vitrerie, bionettoyage). The organization serves as sole employer handling administrative tasks, social-professional accompaniment, and placement across a network of 30+ member companies in Loire-Atlantique and Ille-et-Vilaine.

Product overview

GEIQ Propreté Loire Bretagne operates as an employer collective (Groupement d'Employeurs) that recruits, trains, and places job seekers in professionalization contracts within member cleaning companies. The core offering consists of professionalization contract management with integrated training toward TFP/CQP certifications (Agent Machiniste Classique, Agent d'Entretien et de Rénovation en Propreté, Chef d'équipe), supplemented by complementary modules (H0B0, SST, vitrerie, bionettoyage). The organization also provides social obligation compliance services for member companies and utilizes the Getrouve.fr digital recruitment platform for candidate-company matching. With approximately 55 ETP employees and over 100 job seekers supported annually across agencies in Nantes, Saint-Nazaire, and Rennes, the organization achieves 96% certification success rates and 80% positive employment outcomes.

Differentiator

Problem solved

Functional benefit

Products and services

• Professionalization Contract Management (Contrat de Professionnalisation) Core service offering professionalization contracts lasting a minimum of 6 months, with work alternating between member company placements and training center learning. Employees receive a single employment contract covering multiple company placements, with the GEIQ serving as sole employer.
• TFP Agent Machiniste Classique (AMC) Professional qualification title (Titre à Finalité Professionnelle) training program for machine operator cleaning agents, recognized under the Répertoire National des Certifications Professionnelles (RNCP).
• TFP Agent d'Entretien et de Rénovation en Propreté (AERP) Professional qualification title (Titre à Finalité Professionnelle) training program for cleaning and renovation agents, recognized under the Répertoire National des Certifications Professionnelles (RNCP).
• TFP Chef d'équipe Professional qualification title (Titre à Finalité Professionnelle) training program for team leadership positions in the cleaning sector.
• Complementary Training Modules (H0B0, SST, Vitrerie, Bionettoyage) Supplementary training modules including electrical safety (H0B0), first aid (SST), window cleaning (vitrerie), bio-cleaning (bionettoyage), language refreshers, and other certifications based on member company needs.
• Social Obligation Compliance Services Services helping member companies fulfill legal obligations including disability employment quotas, apprenticeship contribution requirements, and public procurement social insertion clauses (clauses d'insertion).
• Getrouve.fr Recruitment Platform Digital recruitment platform facilitating numeric matching between member cleaning companies and job seekers, with geolocation search and SMS-based contact functionality. Candidates can manage profiles, modify information, and apply to job offers.

Quantifiable outcome

• 93% exam success rate and 70% employment outcome rate
• +2 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

Eleven partnerships are on record, tiered founding, core and minor.

• FARE Propreté (Fonds d'Action pour la Ressource et l'Emploi)foundingStrategic or Co-development Partner · 1 December 2003FARE Propreté was the founding organization that initiated GEIQ Propreté 44 in December 2003. It continues to support the organization as a key partner.
• FEP OUEST (Fédération des Entreprises de Propreté)coreStrategic or Co-development PartnerRegional federation of cleaning companies that co-founded GEIQ Propreté 44 and continues to support its development. The name change to 'GEIQ Propreté Loire Bretagne' was formalized at the FEP OUEST General Assembly.
• French GEIQ Federation (Les GEIQ)coreStrategic or Co-development PartnerNational federation representing, animating, and promoting the network of labeled GEIQs. Provides the charter and label guaranteeing ethics and quality of the GEIQ network.
• Getrouve.frcoreTechnology or IntegrationDigital recruitment platform originally from GEIQ Propreté Normandie, expanded to Loire-Atlantique from June 2020. Enables geo-localized matching between candidates and member companies with real-time SMS-based contact.
• FORMAPRO Hygiène et SécuritécoreImplementation/ SI/ Consulting PartnerTraining organization providing cleaning sector training for GEIQ participants. Habilitated training provider for professionalization programs.
• ATALIAN PropretécoreChannel Partner/ Reseller/ DistributorMajor cleaning services group with multiple locations (Nantes and regional). One of the key member companies utilizing GEIQ staffing services.
• Onet Propreté et Facility ServicescoreChannel Partner/ Reseller/ DistributorNational cleaning services provider with multiple regional locations (Nantes, Saint-Nazaire, Rennes). Key member company of GEIQ.
• INHNIminorImplementation/ SI/ Consulting PartnerTraining organization providing professional qualifications (Agent de Propreté et d'Hygiène - APH) for GEIQ apprentices.
• Maison de l'emploi Nantes Nord (Atdec)minorStrategic or Co-development PartnerLocal employment house partnering with GEIQ for discovery sessions, immersion programs in priority neighborhoods, and recruitment events.
• Elior Services Propreté et SantécoreChannel Partner/ Reseller/ DistributorMajor catering and services group with cleaning division. Member company in both Nantes and Rennes locations.
• We KerminorGTM or Marketing PartnerOrganization in Rennes that organized the 'Recruter Autrement' event where GEIQ Propreté 44 first presented itself to Rennes candidates.

Scale indicators8 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Manpower France: Largest generalist staffing firm in France offering temporary, permanent placement and recruitment process outsourcing; overlaps with GEIQ on cleaning-sector placements but at vastly greater scale and without the qualification/insertion mission.
• Crit Intérim: Major French temporary-staffing group with broad sector coverage including cleaning and facility services; comparable as a temp-help operator but lacking GEIQ's qualification-and-insertion focus and member-driven structure.
• Pôle Emploi (France Travail): French national public employment agency operating as a referral partner and indirect substitute for GEIQ's candidate-sourcing role; comparable in serving job seekers but without the cleaning-sector specialization or training-insertion pathway.
• Adecco France: Major national staffing group providing temporary and permanent placement across sectors including cleaning and facility services; broad incumbent competing for the same end-clients and candidate pool.

Others

• ATALIAN: Largest member company of GEIQ Loire Bretagne and one of Europe's largest cleaning/facility services groups; comparable as both customer and indirect competitor since it could internalize recruitment functions GEIQ currently serves.
• Onet (France): Major French cleaning and facility services group that is both a member of GEIQ and a potential competitor in hiring cleaning labor directly; comparable scale and end-client overlap with GEIQ's member base.

Direct peers

• GEIQ BTP: GEIQ operating the same employer-collective / professionalization-contract model but specialized in construction trades; directly comparable business architecture and member-driven staffing logic, serving a different blue-collar sector.
• FARE Propreté: Founding industry organization that initiated GEIQ Propreté 44 in 2003 and continues to support it; directly comparable as an HR/training resource for the cleaning sector at national level.
• Les GEIQ (French GEIQ Federation): National federation of labeled GEIQs across industries; comparable as the umbrella organization governing GEIQ Propreté Loire Bretagne and providing the quality label, charter, and national events ('3 jours avec les GEIQ') that structure its operations.
• GEIQ Propreté Normandie: Originating GEIQ for the cleaning sector and co-developer of the shared Getrouve.fr recruitment platform; operates the same GEIQ model (employer collective, professionalization contracts, member cleaning companies) in a complementary French region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks4 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/geiq-proprete-44

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GEIQ PROPRETE Loire Bretagne (page entreprise)