Geladeiras e Cervejeiras

What Geladeiras e Cervejeiras does

Geladeiras e Cervejeiras, commercially operating as PontoFrio Equipamentos, is a Brazilian e-commerce retailer specializing in commercial refrigeration equipment. The company's product portfolio is sourced exclusively from the Imbera brand and encompasses display refrigerators (geladeiras expositoras), beer coolers (cervejeiras), and vertical freezers, with capacities ranging from 244L to 810L. Products are offered in multiple finish variants — Padrão (standard), Full Black, and Full White — and are sold through the pontofrioequipamentos.com.br e-commerce storefront with prices ranging from approximately R$4,131 to R$10,701 per unit.

The company operates a direct-to-consumer go-to-market model via its SSL-secured website, complemented by a WhatsApp sales channel (using São Paulo area code 11) for personalized quoting and customer engagement. Its primary customer segment comprises bars, restaurants, and convenience stores — commercial establishments that require reliable refrigeration for beverage storage and product display. Pricing is structured as one-time hardware purchases with installment payment plans of up to 12x available, making the business a transactional reseller with no apparent recurring or service-based revenue component.

The business is privately held, single-country (Brazil) in scope, and shows no disclosed headcount, management team, funding history, or corporate structural actions. Headquartered in São Paulo, the company functions as a focused distribution layer between the Imbera brand and small-to-medium commercial buyers in Brazil, with no proprietary manufacturing, no AI/technology differentiation, and no disclosed recurring service or maintenance revenue.

Name

Geladeiras e Cervejeiras

Website

https://geladeirasecervejeiras.com.br

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

PontoFrio Equipamentos is a São Paulo-based Brazilian e-commerce retailer reselling Imbera-branded commercial refrigeration equipment — display refrigerators, beer coolers, and freezers — to bars, restaurants, and convenience stores via its website and WhatsApp channel.

Ownership category

akta.pro rank

Product category

Commercial Refrigeration Equipment

NAICS

Furniture, Home Furnishings, Electronics, and Appliance Retailers (449), Electronics and Appliance Retailers (4492)

SIC

Refrigeration & Service Industry Machinery (3580)

akta.pro primary industry

Commercial/Prosumer Appliance Retail (Light Commercial, Prosumer Kitchen/Laundry) (CRACACAI)

akta.pro secondary industry

Refrigeration & Freezer Retail (Refrigerators, Freezers, Wine/Beverage Coolers) (CRACACAB)

Keywords

• Commercial refrigeration equipment
• Display refrigerators
• Beer coolers
• Commercial freezers
• Food service equipment

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel

Revenue model

1. Commercial Refrigeration Equipment Sales: Direct sales of commercial refrigeration equipment including geladeiras expositoras, cervejeiras, and freezers. Products are sold at fixed prices with installment payment options (up to 12x). Revenue is generated through one-time hardware purchases by businesses.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

PontoFrio Equipamentos retails Imbera-branded commercial refrigeration equipment through a Brazilian e-commerce storefront. The catalog includes display refrigerators (geladeiras expositoras), beer coolers (cervejeiras), and vertical freezers, with capacities ranging from 244L to 810L in Padrão, Full Black, and Full White finishes. Sales are conducted online with installment payment options up to 12x and supported via WhatsApp sales communication.

Product overview

PontoFrio Equipamentos is a Brazilian commercial refrigeration equipment retailer specializing in Imbera-branded products. The product portfolio includes showcase refrigerators (geladeiras expositoras) in standard, full black, and full white finishes with capacities ranging from 244L to 810L; beer coolers (cervejeiras expositoras) in various sizes from 244L to 810L; vertical freezers with glass doors; and counter units (balcão). All products are distributed under the Imbera brand and sold through the company's e-commerce platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Geladeira Expositora Dupla Imbera G326 Padrão 810L Commercial dual-door showcase refrigerator by Imbera with 810L capacity in standard finish, designed for beverage and perishable display in commercial establishments.
• Geladeira Expositora Dupla Imbera G326 Full Black 810L Commercial dual-door showcase refrigerator by Imbera with 810L capacity in full black finish, designed for beverage and perishable display in commercial environments.
• Cervejeira Expositora Imbera CCV355 Porta Sólida 569L Commercial beer cooler showcase refrigerator by Imbera with solid door and 569L capacity, designed for beverage storage and display in bars and restaurants.
• Cervejeira Expositora Imbera CCV290 Full Black 393L Commercial beer cooler showcase refrigerator by Imbera with full black finish and 393L capacity, designed for beverage storage and display in commercial establishments.
• Cervejeira Expositora Imbera CCV290 Padrão 393L Commercial beer cooler showcase refrigerator by Imbera with standard finish and 393L capacity, designed for beverage storage and display in commercial environments.
• Freezer Vertical Imbera EVZ21 Full White Porta de Vidro 576L Vertical freezer with glass door by Imbera in full white finish with 576L capacity, designed for frozen product storage and display in commercial establishments.
• Geladeira Expositora Imbera VRS16 Padrão 485L Single-door showcase refrigerator by Imbera with standard finish and 485L capacity, designed for beverage and perishable display in commercial retail environments.
• Geladeira Expositora Imbera VRS16 Full Black 485L Single-door showcase refrigerator by Imbera with full black finish and 485L capacity, designed for beverage and perishable display in commercial retail environments.
• Geladeira Expositora Imbera VRS16 Full White 485L Single-door showcase refrigerator by Imbera with full white finish and 485L capacity, designed for beverage and perishable display in commercial retail environments.
• Cervejeira Expositora Imbera CCV480 Full Black 810L Commercial beer cooler showcase refrigerator by Imbera with full black finish and 810L capacity, designed for large-volume beverage storage and display in commercial establishments.
• Cervejeira Expositora Imbera CCV144 Full Black 244L Compact commercial beer cooler showcase refrigerator by Imbera with full black finish and 244L capacity, designed for smaller footprint beverage storage and display in commercial environments.
• Geladeira Expositora Imbera VR08 244L Compact single-door showcase refrigerator by Imbera with 244L capacity, designed for smaller footprint beverage and perishable display in commercial establishments.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• ImberacoreTechnology or IntegrationImbera is the primary brand supplier for all commercial refrigeration equipment sold by PontoFrio Equipamentos. Products include display refrigerators, beer coolers (cervejeiras), and freezers with capacities ranging from 244L to 810L, available in various configurations.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Gelopar: Gelopar is a Brazilian manufacturer of commercial refrigeration equipment (refrigerators, freezers, display cases) widely distributed through retail and B2B channels. Comparable as a competing brand whose products are typically sold by similar distributors in the Brazilian market.
• Frilux: Frilux is a Brazilian commercial refrigeration equipment supplier and manufacturer offering display coolers, freezers, and ice machines. Comparable because it competes for the same end customers (bars, restaurants, retailers) and operates in overlapping distribution channels.
• Hoshizaki: Hoshizaki is a global manufacturer of commercial refrigeration, ice machines, and kitchen equipment with operations in Brazil. Comparable as a premium brand whose products overlap with PontoFrio's beer coolers and freezers and compete for the same high-end foodservice customers.
• Metalfrio: Metalfrio is one of Brazil's largest manufacturers of commercial refrigeration equipment, including display coolers, beer coolers, and freezers. Comparable because it produces the same product categories that PontoFrio Equipamentos resells, and competing distributors in Brazil often carry Metalfrio as an alternative or complement to Imbera.
• Hobart: Hobart is a global manufacturer of commercial kitchen and foodservice equipment, including refrigeration. Comparable as a broader incumbent serving the same bar, restaurant, and convenience store customers with overlapping but wider product portfolios.

Others

• Imbera: Imbera is the manufacturer and supplier of all refrigeration products sold by PontoFrio Equipamentos. Listed as OTHERS because it is the upstream supplier rather than a direct competitor, but it is the single most relevant comparable given the commercial relationship.

Regional players

• Equipamentos São Paulo: Regional Brazilian retailer and distributor of commercial refrigeration and foodservice equipment. Comparable as a competing regional distributor that SMB buyers in the São Paulo region could purchase from instead of PontoFrio Equipamentos.

Direct peers

• Refriparts: Refriparts is a Brazilian online retailer specializing in commercial refrigeration equipment, parts, and components. Directly comparable to PontoFrio Equipamentos because it operates as a focused e-commerce distributor serving the same SMB foodservice customer base in Brazil.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/geladeiras-e-cervejeiras

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Geladeiras e Cervejeiras