Geller's Design | Build | Landscape

What Geller's Design | Build | Landscape does

Geller's Design | Build | Landscape is a family-owned, full-service outdoor living company based in Winnipeg, Manitoba, operating as Geller's Enterprises Ltd. The company designs, builds, and maintains residential and commercial outdoor spaces, offering six integrated service lines: custom landscape design (Team Design, Solo Design, Pool Design, and Landscape Enhancement), landscape construction covering hardscaping, softscaping, lighting, artificial turf, and water and fire features; fiberglass pool installation; custom carpentry including decks, fencing, pergolas, saunas, outdoor kitchens, and garages; ongoing property maintenance; and horticulture services. Approximately 95% of work is completed in-house by 89 full-time employees (expanding to over 100 in peak season), including multiple Red Seal Journeyman carpenters, Red Seal Landscape Horticulturists, certified designers, and a licensed Landscape Architect. Design work is delivered through advanced 3D modeling tools that produce walk-through videos, 3D prints, and detailed construction schematics.

The company generates revenue across three primary streams. Project-based design services are priced at approximately $4,000 for the comprehensive Team Design package or $2,000-$4,000 for hourly Solo Design, while pool clients receive complimentary design with a signed build quote. Construction revenue comes from fixed-price contracts covering full backyard transformations and individual landscape or carpentry projects. A recurring maintenance division serves approximately 300 properties year-round across lawn care, fertilization, snow removal, and horticulture. Pricing on builds is structured as detailed line-item proposals rather than time-and-materials, and the customer base is concentrated in Winnipeg and surrounding Manitoba with no disclosed commercial anchor accounts.

Customer acquisition is sales-led and relationship-driven, leveraging an award-winning portfolio (36 awards from provincial and national landscape associations), 5/5 average review ratings, customer testimonials, an active blog, and Instagram presence, supplemented by referrals from builders, contractors, and past clients. The company has served over 4,000 clients since inception and maintains ongoing relationships through maintenance contracts and warranties. Ownership is concentrated in founder Matt Bell (President) and family members; no institutional funding, parent company, or public listing has been disclosed.

Name

Geller's Design | Build | Landscape

Legal name

Geller's Enterprises Ltd.

Website

https://gellerswinnipeg.ca

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Geller's Design | Build | Landscape is a family-owned Winnipeg-based company that designs, builds, and maintains outdoor living spaces for residential and commercial clients across Manitoba, with 89 employees executing 95% of work in-house across landscape, pool, carpentry, and maintenance services.

Ownership category

akta.pro rank

Product category

Landscape Design and Construction Services

NAICS

Landscape Architectural Services (54132), Landscaping Services (561730), Landscaping Services (56173), Landscape Architectural Services (541320)

akta.pro primary industry

Garden Bed Design, Layout & Planting Plans (HSAIAFAA)

akta.pro secondary industries

Container Gardening Design, Planting & Maintenance (HSAIAFAN), Seasonal Color & Flower Rotation (Spring/Fall Plantings) (HSAIAFAE), Water Features Design & Installation (Ponds, Fountains, Waterfalls) (HSAIABAE), Water Features (Ponds, Fountains & Waterfalls) (HSAPALAJ)

Keywords

• Landscape design
• Landscape construction
• Fiberglass pool installation
• Custom outdoor carpentry
• Landscape maintenance services

Headquarters

HQ city

Winnipeg, Manitoba

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Landscape Design Services: Custom landscape design services offered in multiple tiers: Team Design (starting at $4,000 with comprehensive features including multiple design concepts, video presentations, and formal build quotes) and Solo Design (hourly, typically $2,000-$4,000). Design services include site surveys, 3D modeling, and multiple revision cycles.
2. Landscape Construction & Installation: Complete landscape construction including hardscaping, softscaping, pools, carpentry, and custom elements. Revenue generated through fixed-price build contracts based on detailed line-item proposals. Includes dedicated construction managers and project managers overseeing builds.
3. Ongoing Maintenance Services: Full-service maintenance programs including lawn care, fertilization, horticulture, snow removal, and landscape preservation. Offered as recurring service packages to maintain client properties year-round, with approximately 300 properties maintained all year round.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Geller's is a full-service landscape design, build, and maintenance company based in Winnipeg, Manitoba. It delivers custom landscape design (including 3D visualization), complete landscape construction (hardscaping, softscaping, lighting, water/fire features), fiberglass pool installation, custom carpentry (decks, fences, pergolas, saunas, outdoor kitchens), and year-round maintenance and horticulture services for residential and commercial clients.

Product overview

Geller's Design | Build | Landscape is a unified service offering centered on outdoor living space design, construction, and maintenance. The portfolio is organized into four main service lines: (1) Design Services (Team Design, Solo Design, Pool Design, Landscape Enhancement) providing custom landscape plans using 3D modeling and video presentations; (2) Landscaping and Construction covering hardscaping, softscaping, lighting, artificial turf, water features, fire features, and custom elements; (3) Fiberglass Pools with installation and optional features like lighting, automatic covers, and water features; and (4) Carpentry delivering custom outdoor structures (decks, fencing, pergolas, saunas, outdoor kitchens, garages) and interior renovations. These services are supported by Maintenance and Horticulture divisions providing ongoing care. The company operates an in-house design and build model with dedicated designers and project managers, serving both residential and commercial clients throughout Winnipeg and Manitoba.

Differentiator

Problem solved

Functional benefit

Products and services

• Team Design Full-service landscape design-build package including three distinct design concepts, multiple revisions, video presentations, 3D walkthroughs, 3D prints, formal build quote, and reserved construction space. Starting at approximately $4,000, for clients creating entire outdoor living spaces.
• Solo Design Collaborative hourly landscape design service for clients with a clear vision, providing scaled landscape plans, 2D construction schematics, 3D walkthrough video, 3D rendering prints, and material selections. Typically $2,000-$4,000 based on project scope.
• Pool Design Complimentary landscape design collaboration for fiberglass pool clients working with certified Landscape Designers and a licensed Landscape Architect from the University of Manitoba.
• Landscaping Complete landscape construction service including hardscaping (paving stone, porcelain tile, concrete, natural stone), softscaping (plantings, gardens), lighting, artificial turf, water features, fire features, and custom elements, with in-house design and build and dedicated project managers.
• Fiberglass Pools Premium in-ground fiberglass pool installation designed for Canada's harsh climate, featuring quick installation, durability, corrosion resistance, and lower chemical usage. Includes Galaxy, Pacific, Ocean, and Aqua models in multiple colors.
• Carpentry Custom outdoor carpentry services including custom-built decks, fences, pergolas, interior renovations, garages, saunas, and outdoor kitchens, delivered by multiple Red Seal Journeyman carpenters.
• Maintenance Full-service outdoor property maintenance for residential and commercial clients in Manitoba, including lawn care, enhancements, restoration, fertilization, weed control, and snow removal, with approximately 300 properties maintained year-round.
• Horticulture Services Full-service garden care led by Red Seal Landscape Horticulturists, including routine weeding, annual planter design, seasonal displays, pruning, perennial care, soil management, pest monitoring, and bed maintenance.
• Landscape Enhancement Design service for enhancing existing landscapes with new features and improvements to refresh and upgrade outdoor spaces.

Quantifiable outcome

• 36 award-winning projects completed and counting
• +4 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators10 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Ruppert Landscape: Large commercial landscape construction and management company serving the Mid-Atlantic and Southeast U.S. Overlaps with Geller's commercial landscape and maintenance capabilities but operates regionally at much larger scale.
• Yellowstone Landscape: National commercial landscape services company providing design, installation, and maintenance. Comparable to Geller's full-service model but focused on commercial accounts across the southern U.S.
• BrightView Landscapes: Largest commercial landscape services company in North America offering design, build, maintenance, and snow removal. A broad incumbent with overlapping capabilities to Geller's but operating at national scale rather than as a regional specialist.
• TruGreen: Largest U.S. residential lawn care company with broad landscape services. Overlaps with Geller's lawn care and maintenance offerings but at significantly larger scale and with a narrower design-build presence.

Direct peers

• SavATree: Residential-focused tree, lawn, and landscape care company combining arboriculture with design-build services. Comparable to Geller's in offering integrated horticulture, design, and outdoor living upgrades for homeowners.
• The Grounds Guys: Franchised full-service residential and commercial landscape company offering design, build, and maintenance services across North America. Closely comparable to Geller's multi-service residential focus and bundled design-build-maintenance model.
• Davey Tree Expert Company: Large North American provider of tree, landscape, and lawn care services for residential and commercial clients. Comparable to Geller's for its integrated residential landscape services and certified arborist/horticulturist workforce.
• Weed Man: Canadian-founded franchised lawn care and outdoor services company with a strong presence in Canada and the U.S. Comparable to Geller's in combining Canadian roots, recurring maintenance contracts, and broader outdoor services.

Emerging players

• Groundworks Companies: Multi-brand residential foundation and outdoor services company that has expanded into landscape-adjacent services. Comparable to Geller's as a growing residential outdoor services platform with regional brand acquisition strategy.

Regional players

• Nutri-Lawn: Canadian lawn care and outdoor services franchise offering fertilization, weed control, and limited landscape services. A geographically aligned Canadian peer with overlapping maintenance services but a narrower design-build offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/geller-s-design-build-landscape

Revenue estimate

Valuation estimate

Number of profiles

Profiles27 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Geller's Design | Build | Landscape