Gelos Cubinho

What Gelos Cubinho does

Gelos Cubinho (legal entity S.S.M. Alimentos e Transportes LTDA) is a Brazilian ice manufacturer founded in 2002 and headquartered in Içara, Santa Catarina. The company produces cube ice, flake ice, and the Coolbox disposable cooler, operating from three production and distribution units in Santa Catarina (Içara HQ, Guaramirim, and Florianópolis) with 24-hour delivery across the three southern Brazilian states of Santa Catarina, Rio Grande do Sul, and Paraná. Production uses modern automated machinery and standardized processes, with an in-house quality laboratory conducting daily inspections in addition to partnerships with external laboratories.

The company serves three primary customer segments: (1) consumer parties and events (the primary segment), supplied with cube ice and Coolbox coolers; (2) bakeries, supplied with flake ice via the Linha Padaria product line; and (3) resale/retail points including gas stations, supplied with packaged ice via the Linha Revenda line. Revenue is generated through direct-to-consumer delivery and B2B resale channels, with a go-to-motion anchored in physical distribution, supplemented by organic social media marketing (Instagram, Facebook) and a corporate website. The company is privately held, has 33 employees, and shows no evidence of external investment, acquisitions, or parent-company ownership.

The product portfolio is anchored by translucent cube ice positioned for drinks and cocktails as a niche quality differentiator. The Coolbox sub-brand (launched 2021) extends the offering into adjacent party/event hardware. Distribution advantage — captured by 24-hour regional delivery across three states — is the company's primary competitive lever, supported by a B.I. system for sales monitoring and punctuality tracking. The company publicly states an ambition to become "the largest and most efficient [ice manufacturer] in Brazil," though no timeline, capital plan, or geographic expansion beyond the current southern footprint is disclosed.

Name

Gelos Cubinho

Legal name

S.S.M. ALIMENTOS E TRANSPORTES LTDA

Website

https://geloscubinho.com.br

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Gelos Cubinho is a Brazilian ice manufacturer founded in 2002 producing cube ice, flake ice, and the Coolbox disposable cooler, serving consumer parties/events, bakeries, and retail resale across three southern Brazilian states from three Santa Catarina production units with 24-hour delivery.

Ownership category

akta.pro rank

Headquarters

HQ city

Içara

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Ice Product Sales: Sale of ice cubes and ice flakes to consumers and businesses. Products include standard ice cubes, ice for bakeries, and specialized ice for parties and events. Revenue is generated through direct sales and resale channels.
2. Coolbox Disposable Coolers: Sale of the Coolbox disposable cooler product, designed for parties and events to keep beverages cold. Available in day and night versions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Gelos Cubinho manufactures and distributes ice products, including translucent cube ice, flake ice for bakeries, and resale-formatted ice, under dedicated product lines for parties/events, bakeries, and retail points. The company operates three production/distribution units in Santa Catarina and offers an exclusive 24-hour delivery service across the three southern Brazilian states, complemented by the Coolbox disposable cooler product for party use.

Product overview

Gelos Cubinho is an ice manufacturing company offering a comprehensive portfolio of ice products and related offerings. The core product is the Gelo Cubinho (cube ice), supported by specialized product lines: Linha Revenda for retail/resale outlets, Linha Padaria for bakeries featuring flake ice, and Linha Festa e Eventos for party and event needs. The company also offers the Coolbox disposable cooler as a complementary product. All products are manufactured using advanced technological processes with rigorous quality control and laboratory testing, distributed across southern Brazil with 24-hour delivery capability in three states.

Differentiator

Problem solved

Functional benefit

Brands

• Coolbox: Disposable cooler designed for parties and events, available in day and night versions. Keeps beverages cold and is designed for practical use.

Products and services

• Gelo Cubinho (Cube Ice) Flagship cube ice product, including translucent ice cubes designed for drinks and cocktails, marketed as 'the ice that's in all the best celebrations' for parties and establishments.
• Linha Revenda (Resale Line) Ice product line tailored for resale at gas stations and other retail points, providing a competitive resale offering and reliable supply for end-consumer purchases.
• Linha Padaria (Bakery Line) Flake ice product line designed for bakeries, supporting bread-making and baking processes with reliable, robust logistics and consistent ice supply.
• Linha Festa e Eventos (Party and Events Line) Ice product line adapted for parties and events, providing responsive service for all ice supply needs during celebrations and social gatherings, with 24-hour delivery availability.
• Coolbox Disposable cooler designed for practical party use, available in day and night versions, intended to keep beverages cold during celebrations without complex cooling equipment.

Quantifiable outcome

• 24-hour delivery across 3 southern states

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Igloo Products Corp: Mass-market cooler and ice-related products brand. Comparable as a broad incumbent in the cooler/ice-accessory category relevant to Coolbox, with overlapping use cases (parties, events, beverages).
• YETI Holdings: Premium cooler and drinkware brand. Comparable as the analog to Gelos Cubinho's Coolbox disposable cooler concept — both operate in the party/occasion beverage-cooling category, though YETI is a premium reusable-cooler incumbent versus Coolbox's disposable model.
• Reddy Ice: North America's largest manufacturer and distributor of packaged ice, with a multi-regional production and distribution footprint. Directly comparable as an established branded ice manufacturer operating in commodity ice production and B2B distribution channels.
• Ice River Springs: North American private-label bottled water and ice producer with vertically integrated manufacturing. Comparable as a large-scale ice/water manufacturing operator with multi-plant infrastructure serving B2B channels.
• RTIC Outdoors: Direct-to-consumer premium cooler brand. Comparable as a D2C cooler brand targeting the same consumer occasions (parties, events, outdoor use) as Gelos Cubinho's Coolbox product.

Direct peers

• Penguin Ice: UK-based ice delivery company providing direct-to-consumer ice for parties, events, and bars. Comparable business model to Gelos Cubinho's D2C ice delivery motion serving events and parties in a defined regional footprint.
• Arctic Ice: US-based premium ice brand specializing in clear/translucent cube ice for cocktails, bars, and events. Directly comparable to Gelos Cubinho's positioning around translucent cocktail-grade ice for the on-trade and party occasions.
• Crystal Clear Ice: Premium clear ice producer serving bars, restaurants, and events in the US. Comparable as a specialty ice manufacturer targeting the high-end drinks and events segment with translucent/clear cube ice.

Others

• Clear Edge Filtration (ice/water industrial services): Industrial water and process solutions provider. Included as an OTHERS ecosystem participant relevant to ice producers' water treatment, quality, and processing equipment needs — adjacent enabling technology rather than a direct competitor.

Regional players

• Tip Top Ice Cream (Tienie Meyer): South African ice and frozen products manufacturer with regional delivery infrastructure. Comparable as a Southern-Hemisphere ice manufacturer operating regional production and distribution for retail and consumer channels.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/geloscubinhooficial
• Instagraminstagram.com/cubinhooficial
• LinkedInlinkedin.com/company/gelos-cubinho

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gelos Cubinho