What Gemolab Ltd גמולב שמאות כללית בע"מ does

Gemolab Ltd (גמולב שמאות כללית בע"מ) is an Israeli general appraisal and valuation firm founded in 1982 and led by founder and professional manager Yoram Braier. Operating from a headquarters in Rishon LeZion and a second office in Jerusalem, the firm specializes in valuing valuable items across multiple categories — jewelry and diamonds, watches, precious metals, fine art, antiques, Oriental rugs and textiles, silverware, Judaica, and coins/banknotes. The firm executes approximately 4,000 valuations per month and has performed over 1.5 million cumulative valuations for Israeli insurance companies since 2001.

Service delivery is built on human expert credentials rather than a proprietary technology platform. Core offerings comprise insurance content appraisals, private valuables appraisals, court-admissible legal expert opinions (for divorce, inheritance, and insurance disputes), estate appraisals, and specialty sub-services for art, antiques, carpets, and laboratory testing using XRF and multi-spectral camera equipment. The firm operates the Gemolab Collectors School in partnership with Bar Ilan University, the premium Gemolab Plus sub-brand for private clients, and the Gemolab Jerusalem subsidiary.

The business model is professional services on a per-engagement, quote-based fee structure, with no disclosed pricing tiers. Customer segments span B2B enterprise (every major Israeli insurance carrier including AIG, Harel, Phoenix, Migdal, Menora, Shlomo, Direct, Hachshara), institutional clients (Israel Museum, Tel Aviv Museum, Haifa Museums), government bodies (Ministry of Justice, Israel Police, General Custodian, Israel Customs Authority), law firms and courts, and private collectors. Distribution is direct, with appraisers traveling to client homes, vaults, and offices, supplemented by referral relationships. The firm carries professional liability insurance of up to 4 billion ILS and holds court-recognized expert-witness status, both of which materially de-risk engagements for institutional clients.

Name

Gemolab Ltd גמולב שמאות כללית בע"מ

Legal name

גמולב שמאות כללית בע"מ

Website

https://gemoplus.co.il

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

1–10 employees

Short description

Gemolab Ltd is an Israeli general appraisal firm, founded in 1982 and led by Yoram Braier, that provides valuation, expert testimony, and laboratory testing services for jewelry, art, antiques, rugs, and collectibles to insurance companies, courts, museums, government bodies, and private collectors across Israel.

Ownership category

akta.pro rank

Product category

Appraisal and Valuation Services

akta.pro primary industry

Appraisal, Authentication & Insurance Documentation (CRAKALAH)

akta.pro secondary industry

Colored Gemstone Identification & Certification Laboratories (CRAKAJAH)

Keywords

• Jewelry appraisal services
• Fine art valuation
• Insurance content appraisals
• Legal expert opinions
• Antique and rug valuation

Headquarters

HQ city

Rishon LeZion

HQ country

Israel

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Others, Marketing or Sales

Revenue model

1. Professional Appraisal Services: Gemolab provides professional valuation and appraisal services for jewelry, diamonds, watches, art, antiques, silverware, rugs, and other valuable items. Services include insurance valuations, estate division, legal expert opinions, and private collector assessments. Revenue is generated on a per-engagement fee basis.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Gemolab Ltd is a general appraisal company that provides professional valuation services for jewelry, diamonds, watches, fine art, antiques, Oriental rugs, silverware, and Judaica. The firm delivers insurance content valuations, legal expert opinions, estate and property-division appraisals, and laboratory authentication for insurance companies, law firms, museums, government bodies, and private collectors across Israel.

Product overview

Gemolab Ltd is a comprehensive general appraisal company offering professional valuation services across multiple specialty areas. The company's core offerings include insurance appraisals, private valuables appraisals, legal expert opinions, and property division services for inheritance and divorce proceedings. Specialization areas cover jewelry and diamonds, fine art, antiques and furniture, hand-made carpets and textiles, silverware and Judaica, watches, and coins and banknotes. The company operates through its main brand (Gemolab) serving insurance companies and institutional clients, the premium Gemolab Plus division for private clients, and Gemolab Jerusalem subsidiary. Additional services include laboratory testing for authentication (using XRF and multi-spectral cameras), a collectors school operated in partnership with Bar Ilan University, and the 'Fake or Fortune' Facebook community for preliminary valuations. The company has served all major Israeli insurance companies and numerous museums, law firms, and government institutions since 1982.

Differentiator

Problem solved

Functional benefit

Products and services

• Insurance Appraisals (הערכות לביטוח)
• Private Valuables Appraisal (הערכת דברי ערך)
• Legal Expert Opinions (חוות דעת משפטית)
• Art Appraisal (שמאי אמנות)
• Antiques Appraisal (שמאי עתיקות)
• Carpet and Rug Appraisal (חברות שמאות שטיחים)
• Property Division and Estate Appraisals (הערכת שווי לצורך חלוקת רכוש / חברות שמאות עזבונות)
• Laboratory Testing (בדיקת מעבדה)
• Gemolab Collectors School (בית הספר לאספנות גמולב)
• Gemolab Plus Private Appraisal Division (גמולב פלוס)

Quantifiable outcome

• Over 1.5 million valuations performed for insurance companies since 2001
• +3 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered minor.

• Israel MuseumminorOthersGemolab provides valuation and depreciation assessment services for the Israel Museum's collections.
• Tel Aviv Museum of ArtminorOthersGemolab provides valuation and depreciation assessment services for Tel Aviv Museum's collections.
• Ministry of JusticeminorOthersGemolab's Yoram Braier serves as an expert consultant to the Ministry of Justice on valuable property matters.
• General Custodian (אפוטרופוס הכללי)minorOthersGemolab provides expert valuation services to the General Custodian for estate matters.
• Israel PoliceminorOthersGemolab provides expert consultation on stolen property valuation for Israel Police investigations.
• Israel Customs AuthorityminorOthersYoram Braier serves as expert consultant to Israel Customs Authority for textiles, Oriental rugs, and fine art valuation.
• Bar Ilan University - School of CollectingminorStrategic or Co-development PartnerGemolab partners with Bar Ilan University's School of Collecting to train collectors and appraisers. Graduates of the program join Gemolab as appraisers.
• Price Gallery Auction House (פריס בע"מ)minorStrategic or Co-development PartnerGemolab team members participate in organizing auctions in the fields of Judaica, art, jewelry, and other categories in partnership with Price Gallery auction house.
• Tiroash Auction HouseminorStrategic or Co-development PartnerYoram Braier serves as consultant to Tiroash auction house for hand-made Oriental rugs.
• Roots Auction HouseminorStrategic or Co-development PartnerYoram Braier serves as consultant to Roots auction house for hand-made Oriental rugs.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Worthy: Online jewelry appraisal and resale platform focused on diamonds, gold, and fine jewelry. Competes with Gemolab's private jewelry appraisal service through a digital-first, auction-driven workflow.
• Mearto: Online appraisal platform connecting users to experts for jewelry, art, and antique valuations. Competes with Gemolab in the lower-end private-client valuation workflow with a scalable digital model.

Broad incumbents

• Christie's: Global auction house providing professional appraisal and valuation services for jewelry, fine art, antiques, and watches. Comparable to Gemolab in the categories appraised and the institutional customer base, though far larger and global.
• Bonhams: International auction house with appraisal and valuation services for jewelry, watches, art, and collectibles. Comparable to Gemolab's general appraisal positioning across high-value personal property categories.
• Heritage Auctions: US-headquartered auction and appraisal firm covering jewelry, watches, art, coins, and antiques. Comparable breadth of categories to Gemolab, with strong enterprise and collector client base.
• Phillips: Global auction house providing appraisals and valuations for jewelry, watches, and fine art. Comparable to Gemolab in cross-category personal property appraisal and institutional client work.
• Sotheby's: Global auction house offering jewelry, art, watch, and antique appraisal services alongside its auction business. Comparable to Gemolab in valuation categories served, but operates at much larger scale and primarily in Western markets.

Regional players

• Israel Coins and Medals Corp: Israeli specialist in precious metals, coins, and medals with associated appraisal and authentication services. Comparable to Gemolab's Israeli numismatic and precious-metals appraisal work, with strong domestic brand recognition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCF6f1BoF2vA7nYwRbB936JA
• Facebookfacebook.com/GemolabLTD
• LinkedInlinkedin.com/company/gemolab-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gemolab Ltd גמולב שמאות כללית בע"מ