GEMS Girls' Clubs

Name

GEMS Girls' Clubs

Legal name

GEMS Girls' Clubs

Website

https://gemsgc.org

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Christian Youth Ministry Curriculum

NAICS

Religious Organizations (8131), All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200), Services-Membership Organizations (8600)

akta.pro industry

PRIMARYBPAGAJAD

Faith-Based Education & Formation (Seminaries, Religious Schools, Catechesis)

Business & Public Services/Nonprofit, NGO & Social Services/Religious & Faith-Based Organizations

SECONDARYEDAMALAO

Life Skills & SEL Camps (Confidence, Executive Function, Social Skills)

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Summer & Holiday Enrichment Camps (Multi-Activity, Academic)

SECONDARYEDAIAGAI

Faith-Based & Mission Service Programs

Education/International Education & Study Abroad/International Service Learning, Volunteering & Gap Year Programs

Keywords

• Christian youth ministry
• Girls club curriculum
• Bible study materials
• Church ministry resources
• Faith-based education

Headquarters

HQ city

Grand Rapids

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Product Sales: GEMS operates an e-commerce store selling curriculum materials, merchandise, and branded items including the LOVED theme products, t-shirts, accessories, and educational resources.
2. Donations and Giving: GEMS receives donations through its Give page, with Global GEMS Week serving as a major semi-annual fundraising event with a stated goal of $80,000.
3. Club Membership and Registration: Churches and organizations can register as Member Clubs to access resources including the GEMS Sunday Resources, curriculum, and training materials.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

GEMS Girls' Clubs provides Christ-centered curriculum and resources that equip churches and communities to run girls' clubs for students in grades 1–8. The core products are themed Bible-teaching curriculum programs (e.g., LOVED. Period., Friended, Wayfinder, Walk on Water, Transformed, Rise Up, Act. Love. Walk.) that deliver 8 months of structured programming with Bible teachings, small group lessons, journals, music/media, and badge activities. Supporting offerings include leader training (ReFresh), branded merchandise, GEMS Outdoors experiences, and the GEMS On The Go devotional resource.

Product overview

GEMS Girls' Clubs is a Christian ministry organization that provides a comprehensive ecosystem of curriculum products and resources for churches to run girls' clubs (grades 1-8). The core offering consists of themed curriculum programs (LOVED. Period., Friended, Wayfinder, Walk on Water, Transformed, Rise Up, Act. Love. Walk.) that include Bible teachings, small group materials, girls' journals, music/media resources, and craft/activity guides. Supporting products include ReFresh (online leader training), GEMS On The Go (devotional resources for girls), badge programs, branded merchandise through the GEMS Store, and special programs like GEMS Outdoors and the Operation Christmas Child partnership. Regional Gatherings and Global GEMS Week provide community and fundraising events for the network of clubs.

Differentiator

Problem solved

Functional benefit

Brands

• ReFyne: Safe tween app developed by GEMS Girls' Clubs

Products and services

• GEMS Curriculum (Core Club Materials) Christ-centered club curriculum for girls in grades 1–8, featuring age-appropriate Bible teachings, small group lessons, and monthly activities designed for weekly club gatherings. Sold to churches and Member Clubs as the foundational offering.
• LOVED. Period. Curriculum A themed curriculum focused on helping girls understand their identity in Christ as loved, accepted, and chosen. Contains 8 months of material including 16 Bible teachings, 7 Monthly Fun Nights, and 8 challenges.
• Friended Curriculum A curriculum designed to help girls discover friendship with God and others, addressing loneliness and belonging. Includes 16 weeks of club gatherings with 8 Bible Teachings, 4 Projects, and 4 Fun Nights.
• Wayfinder Study Annual theme-based study curriculum for GEMS clubs, providing interactive lessons and resources for the year's ministry focus.
• Walk on Water Study Interactive Bible study curriculum for GEMS girls focused on building faith and biblical understanding.
• Transformed Study Study curriculum focused on transformation through God's Word from the inside out.
• Rise Up Study Study based on lessons from Queen Esther, encouraging girls to rise up with courage and faith.
• Act. Love. Walk. Study Study focused on acting justly, loving mercy, and walking humbly with God (Micah 6:8).
• ReFresh (Online Leader Training) Online training program for GEMS leaders to learn how to effectively lead curriculum and minister to girls.
• GEMS Store Merchandise Branded merchandise including apparel, accessories, stickers, bags, and faith-based items themed around various GEMS studies (e.g., LOVED. Period.), priced $2.00–$25.00.
• GEMS Outdoors Outdoor adventure and faith-building experiences for girls through GEMS ministry.
• Badge System Badge programs allowing girls to earn badges as part of their GEMS club experience, with badge books and individual badge requirements for skill development and recognition.
• GEMS On The Go Resources and materials for girls, including devotional content and faith-building activities.

Quantifiable outcome

• Statistics show girls' self-esteem peaks at age 9 and takes a nosedive; 50% increase in depression and suicidal feelings in girls ages 12-16; 70% of girls feel they don't measure up

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Operation Christmas Child (OCC)coreStrategic or Co-development PartnerGEMS partners with Operation Christmas Child to pack shoeboxes that share God's love with children worldwide. GEMS clubs participate by packing shoeboxes during National Collection Week (November 16-23), with clubs from Canada and the U.S. eligible to win prizes. The partnership amplifies collective impact in reaching children with the Gospel.
• DeHaan Tile and Floor CoveringminorGTM or Marketing PartnerEvent Sponsor for 2024 Global GEMS Week.
• PageworksminorGTM or Marketing PartnerEvent Sponsor for 2024 Global GEMS Week and Titus 2 Sponsor for 2023 Global GEMS Day.
• Steensma Lawn and Power EquipmentminorGTM or Marketing PartnerMicah 6:8 Sponsor for 2023 Global GEMS Day.
• Twende Investment GroupminorGTM or Marketing PartnerEvent Sponsor for 2023 Global GEMS Day.
• Sanborn GEMS ClubminorGTM or Marketing PartnerTitus 2 Sponsor for 2023 Global GEMS Day.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Awana: Awana is a globally recognized weekly faith-based club program for children and youth, very similar in structure to GEMS - churches host clubs using Awana curriculum, games, and badge systems. It is the closest direct comparable in the faith-based children's club space.
• Child Evangelism Fellowship (CEF): CEF runs Good News Clubs and other church-hosted children's ministry programs, sharing GEMS' volunteer-driven, church-based, child-focused model with structured curriculum and teacher training.
• Pioneer Clubs: Pioneer Clubs provides church-based, age-graded club ministry with curriculum and activities for children, sharing GEMS' model of equipping churches to run weekly programs using a turnkey curriculum and badge/achievement structure.
• Missionettes (Assemblies of God): Missionettes is the Assemblies of God's girls' discipleship program, the denominational analog to GEMS - similar age-graded curriculum, badges, missions focus, and church-based club structure specifically for girls.

Emerging players

• Parent Cue (Orange / reThink Group): Orange (reThink Group) provides church-based children's and youth ministry curriculum, parent resources, and family engagement tools, overlapping with GEMS in faith-based family ministry content and church partner distribution.
• Royal Ambassadors (RA's): Royal Ambassadors is the Southern Baptist boys' missions discipleship program, directly mirroring GEMS' model for the boys' side - same church-based club structure, badges, and missions education focus. Highly relevant as a sibling program to GEMS in the faith-based youth ministry ecosystem.
• MOPS International (MomCo): MOPS/MomCo is a church-based moms' ministry that operates on a similar equipping model - training volunteer leaders at local churches, providing curriculum, and holding annual conventions. Comparable as a sibling church-based women's and family ministry with overlapping donor and volunteer base.

Broad incumbents

• Youth for Christ: Youth for Christ runs a network of local chapters delivering faith-based programs to adolescents, sharing GEMS' structure of empowering local community/faith leaders to deliver structured Christian programs to youth.
• Young Life: Young Life is a large, established faith-based youth ministry organization serving middle and high school students. While broader in age range and delivery model (club meetings, camp, leaders), it overlaps with GEMS in mission-driven Christian youth engagement and volunteer leader networks.
• Bible Study Fellowship (BSF): BSF is a large, established interdenominational Bible study organization with weekly meetings, trained leaders, and age-graded classes including children's programs - sharing GEMS' church-hosted small group, leader-trained, curriculum-driven approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights6 records

Customer concentration

• Xx.com/GEMSGirlsClubs
• Facebookfacebook.com/GEMSGirlsClubs
• Instagraminstagram.com/gemsgirlsclubs
• LinkedInlinkedin.com/company/gems-global

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GEMS Girls' Clubs