General Polymers
General Polymers is a Sherwin-Williams brand offering high-performance resinous flooring and wall systems across eight chemistries, serving industrial, healthcare, pharmaceutical, food and beverage, education, and hospitality customers through enterprise field sales and digital tools.
- Company typePublic
- Founded1866
- HeadquartersCleveland, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What General Polymers does
General Polymers is a product line within Sherwin-Williams High Performance Flooring, a division of The Sherwin-Williams Company's Protective & Marine segment (NYSE: SHW). Sherwin-Williams acquired the General Polymers brand in 2001, folding it into a portfolio that the parent says has been developing high-performance seamless floor and wall systems for over 60 years. The line manufactures and sells resinous flooring systems across eight chemistry categories — cementitious urethane, epoxy, ESD conductive, MMA acrylic, moisture mitigation, polyaspartic, and urethane — plus complementary wall systems, with Accelera One (launched August 2024) as the latest proprietary clear grout and topcoat technology for decorative flake and quartz systems.
The business serves enterprise customers across six verticals: industrial and manufacturing (the primary segment), medical and healthcare facilities, pharmaceutical and life sciences facilities, food and beverage processing, education, and hospitality and entertainment. Use cases are anchored by durability under heavy loads, chemical and sterilant resistance, hygienic seamless surfaces, moisture tolerance, ESD control for sensitive environments, and rapid curing to minimize facility downtime. Customization is delivered through color, flake, quartz, and terrazzo blends.
Commercial mechanics are enterprise project sales rather than subscription or volume self-serve. Distribution combines a direct field sales force of technical service experts with self-service digital tools (Floor Finder Tool, High Performance Flooring Visualizer), dedicated Architect Center and Contractor Center resource hubs, and a sample-ordering storefront. Pricing is quote-based and not publicly disclosed; commercial engagements are framed as multi-year project contracts. The line markets a sustainability advantage, claiming more LEED credit contributions than any other coatings manufacturer, and channels include case studies, technical documentation, and industry thought-leadership content targeted at specifiers and contractors.
General Polymers firmographics
Firmographics- Name
- General Polymers
- Legal name
- The Sherwin-Williams Company
- Website
- https://generalpolymers.com
- Company type
- Public
- Founded year
- 1866
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- General Polymers is a Sherwin-Williams brand offering high-performance resinous flooring and wall systems across eight chemistries, serving industrial, healthcare, pharmaceutical, food and beverage, education, and hospitality customers through enterprise field sales and digital tools.
- Ownership category
- akta.pro rank
General Polymers industry classification
Industry- Product category
- Industrial & Commercial Resinous Flooring Systems
- NAICS
- Paint, Coating, and Adhesive Manufacturing (3255), Custom Compounding of Purchased Resins (325991)
- SIC
- Plastic Materials, Synth Resins & Nonvulcan Elastomers (2821), Adhesives & Sealants (2891)
- akta.pro primary industry
- Epoxy, Urethane & MMA Resinous Flooring (IMADAJAH)
- akta.pro secondary industries
- Floor Coating & Resinous Flooring (Epoxy/PU/Polished Concrete) (IMAIAKAG), Floor Coating, Sealing & Protective Finishes (Polyurethane/Epoxy/Urethane) (HSAGAFAN)
Keywords
Where General Polymers is headquartered
LocationHeadquarters
- HQ city
- Cleveland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
General Polymers business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Resinous Flooring Products: Sale of high-performance seamless floor and wall systems. Products include epoxy, cementitious urethane, MMA acrylic, polyaspartic, ESD conductive, moisture mitigation, and urethane flooring systems. Also includes wall systems for commercial and industrial environments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Quote-based pricing for industrial and commercial flooring projects |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
General Polymers product offering
Product offeringCore offering
General Polymers, operating as the Sherwin-Williams High Performance Flooring brand, manufactures and sells high-performance resinous floor and wall systems for industrial and commercial facilities. The portfolio spans eight main product chemistries—cementitious urethane, epoxy, ESD conductive, MMA acrylic, moisture mitigation, polyaspartic, urethane, and wall systems—along with the proprietary Accelera One clear grout and topcoat launched in August 2024. Customers include industrial, manufacturing, food and beverage, healthcare, pharmaceutical, education, and hospitality facilities that require durable, hygienic, chemical-resistant seamless flooring.
Product overview
Sherwin-Williams High Performance Flooring offers a comprehensive portfolio of resinous flooring systems for industrial and commercial applications. The product line is segmented by chemistry and classification into eight main product categories: Cementitious Urethane, Epoxy, ESD Conductive, MMA Acrylic, Moisture Mitigation, Polyaspartic, Urethane, and Wall Systems. These systems serve diverse industries including Education, Food & Beverage Processing, Hospitality & Entertainment, Industrial & Manufacturing, Medical & Healthcare Facilities, and Pharmaceutical Facilities. The company also provides interactive digital tools including a Floor Finder Tool and Flooring Visualizer to assist customers in product selection and design customization. Recently launched Accelera One represents their latest innovation in clear grout and topcoat technology for decorative flake and quartz flooring systems.
Differentiator
Problem solved
Functional benefit
Products and services
- Epoxy Flooring Epoxy-based resinous flooring system offering durable, seamless surfaces for commercial and industrial applications.
- Cementitious Urethane Flooring Resinous flooring system with cementitious urethane chemistry designed for industrial environments requiring durability and chemical resistance.
- MMA Acrylic Flooring Methyl methacrylate acrylic flooring system known for rapid cure times and versatility in commercial applications.
- Polyaspartic Flooring Polyaspartic coating system offering fast cure times and high durability for industrial and commercial flooring applications.
- ESD Conductive Flooring Electrostatic dissipative flooring system designed for environments requiring static control, such as electronics manufacturing.
- Moisture Mitigation Systems Flooring solution designed to address moisture-related issues in concrete substrates, enabling successful installations over challenging substrates.
- Urethane Flooring Urethane-based resinous flooring system providing excellent chemical resistance and thermal shock tolerance for demanding industrial environments.
- Wall Systems Complementary wall coating system designed to work with flooring solutions for seamless wall and floor transitions in hygienic environments.
- Accelera One Advanced proprietary clear grout and topcoat for decorative flake and quartz flooring systems, providing rapid curing, extended workability, convenient application, and superior chemical and sterilant resistance. Designed for commercial and institutional environments including biopharma and life science facilities.
Quantifiable outcome
- More points toward LEED credit than any other coatings manufacturer
Companies that use General Polymers
Customer profileSegments6 records
Ideal customer profiles5 records
General Polymers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
General Polymers partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights6 records
General Polymers competitors and assessment
Company assessmentDirect peers
- BASF Master Builders Solutions: BASF's Master Builders Solutions offers resinous flooring, urethane screeds, and epoxy systems for industrial and commercial construction, with overlapping chemistries and vertical focus that directly competes with General Polymers.
- Sika AG: Sika manufactures a comprehensive range of resinous flooring, wall, and sealing systems globally, competing head-to-head with General Polymers in epoxy, urethane, and MMA chemistries across industrial, healthcare, and food/beverage segments.
- Stonhard: Stonhard is one of the longest-established direct manufacturers of resinous/epoxy/urethane flooring and wall systems for industrial and commercial environments — directly comparable product category, chemistry stack, and target verticals to General Polymers.
- Mapei Corporation: Mapei manufactures resinous flooring systems, polyurethane screeds, and flooring installation products, overlapping with General Polymers' chemistry portfolio and serving the same industrial and commercial specification channels.
- Tnemec Company: Tnemec manufactures high-performance resinous floor and wall coating systems for industrial, commercial, and architectural applications — directly comparable chemistry stack and customer base to General Polymers.
- Flowcrete (RPM International): Flowcrete, part of RPM International, is a specialist resinous flooring manufacturer with comparable product lines (epoxy, polyurethane, MMA) and strong presence in food/beverage, pharmaceutical, and commercial construction — directly competitive with General Polymers.
- Key Resin Company: Key Resin is a dedicated manufacturer of resinous flooring and wall systems (epoxy, polyurethane, MMA, novolac) targeting the same industrial, healthcare, and commercial verticals — a close direct competitor in the North American market.
- Dex-O-Tex (Crossfield Products): Dex-O-Tex manufactures decorative and protective resinous flooring systems for commercial and institutional environments, competing with General Polymers in the same epoxy and terrazzo-style specification space.
- Florock (Creative Material Solutions): Florock produces resinous floor and wall coatings including epoxy, urethane, and antimicrobial systems for healthcare, food processing, and industrial facilities — a direct specialty competitor with comparable chemistry and vertical targeting.
Broad incumbents
- PPG Industries: PPG is a global diversified coatings manufacturer with industrial flooring and protective coatings lines that overlap with General Polymers' portfolio, though flooring is not PPG's primary focus.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks4 records
Key highlights6 records
Customer concentration
General Polymers social profiles
Digital presenceGeneral Polymers financial estimates
Financial estimateRevenue estimate
Valuation estimate
General Polymers leadership team
Management profileNumber of profiles
General Polymers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
General Polymers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about General Polymers
What does General Polymers do?
General Polymers, operating as the Sherwin-Williams High Performance Flooring brand, manufactures and sells high-performance resinous floor and wall systems for industrial and commercial facilities. The portfolio spans eight main product chemistries—cementitious urethane, epoxy, ESD conductive, MMA acrylic, moisture mitigation, polyaspartic, urethane, and wall systems—along with the proprietary Accelera One clear grout and topcoat launched in August 2024. Customers include industrial, manufacturing, food and beverage, healthcare, pharmaceutical, education, and hospitality facilities that require durable, hygienic, chemical-resistant seamless flooring.
Is General Polymers a public or private company?
General Polymers is a public company. It is classified as public and is currently operating.
When was General Polymers founded?
General Polymers was founded in 1866. It employs 11 to 50 people.
Where is General Polymers based?
General Polymers is headquartered in Cleveland, United States, in the North America region.
How does General Polymers make money?
One revenue line is on record: resinous Flooring Products.
Who are General Polymers's main competitors?
Direct peers on record are BASF Master Builders Solutions, Sika AG, Stonhard, Mapei Corporation, Tnemec Company, Flowcrete (RPM International), Key Resin Company, Dex-O-Tex (Crossfield Products) and Florock (Creative Material Solutions). PPG Industries is listed as a broad incumbent.
Does General Polymers have an API?
No public API is recorded for General Polymers.
What industry is General Polymers in?
General Polymers's product category is Industrial & Commercial Resinous Flooring Systems. Its primary akta.pro industry code is IMADAJAH, Epoxy, Urethane & MMA Resinous Flooring, with a secondary code of IMAIAKAG, Floor Coating & Resinous Flooring (Epoxy/PU/Polished Concrete). Its NAICS code is 3255 and its SIC code is 2821.