Generate Group

What Generate Group does

Generate Group AB is a Nordic technology-consulting ecosystem headquartered in Stockholm (Tavastgatan 26B, 118 24 Stockholm, Sweden; corporate ID 559421-1822) that operates as a holding entity over a portfolio of specialist IT consulting companies serving enterprise clients across Sweden and Norway. Founded in 2023 in partnership with Aspira Partners (a Nordic private equity firm), the group has scaled to approximately 350 specialists distributed across 10 operating companies and 13 offices. Service offerings span Software Engineering & Architecture, Data & AI, Cloud/DevOps & Infrastructure, Design & Concept Development, Tech Management/Strategy & Advisory, and Gaming Service — delivered through specialist subsidiaries that retain their own brand, culture, and operating leadership rather than being fully absorbed into a single brand.

Name

Generate Group

Legal name

Generate Group AB

Website

https://generategroup.se

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

Nordic IT-consulting ecosystem headquartered in Stockholm, operating 10 specialist firms delivering software engineering, data and AI, cloud/DevOps, design, and advisory services to enterprise clients across Sweden and Norway, with 350 specialists across 13 offices.

Ownership category

akta.pro rank

Product category

IT Consulting Services

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371), Services-Management Consulting Services (8742)

akta.pro primary industry

Software Development (Programming, Frameworks, Dev Tools) (EDABAFAA)

akta.pro secondary industries

Developer Experience Platforms for Enterprise (IDEs, CI/CD, Dev Portals) (HDAEAKAI), Low-Code/No-Code Integration Builders (BPAMAOAL)

Keywords

• IT consulting services
• Custom software development
• Cloud and DevOps services
• Data and AI solutions
• Digital transformation advisory

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices12 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Professional IT Consulting Services: Generate Group generates revenue through professional IT consulting and software development services delivered by its subsidiary companies. Revenue is generated via project-based engagements and long-term consulting contracts, with services provided by specialists either at client sites or through in-house delivery.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Generate Group is a Nordic IT consulting ecosystem that delivers software engineering, cloud/DevOps, data & AI, UX design, gaming, and tech advisory services to enterprise clients through a network of specialist subsidiary companies. Services are delivered via project-based engagements and long-term consulting contracts by 350+ specialists across 13 offices in Sweden and Norway, addressing digital transformation, cloud migration, AI/ML adoption, and custom software development needs.

Product overview

Generate Group is a Nordic ecosystem of 10+ specialist software companies delivering end-to-end technology services. The portfolio combines deep technical expertise across acquired companies (Cloud Enablers, Geshdo, Mirado, Piktiv, Spinit, Stockholm Code Group, Swace Digital, Systematiq, Tenfifty, Kraftlauget, InsightX, Foxpaint) with core service offerings in Software Engineering & Architecture, Data & AI, Design & Concept Development, Tech Management & Advisory, Gaming Services, and Cloud/DevOps & Infrastructure. The group employs 350+ specialists operating from 13 offices across Sweden (Stockholm, Gothenburg, Malmö, Halmstad, Ronneby, Skövde, Uppsala, Växjö, Örebro) and Norway (Bergen, Oslo, Tønsberg). Growth is driven organically through collaboration and through disciplined M&A targeting specialized companies with strong technical niches.

Differentiator

Problem solved

Functional benefit

Products and services

• Cloud Enablers Cloud services specialist offering cloud strategy, software development, architecture, analytics, and leadership in digital transformation across manufacturing, energy, and finance clients from offices in Gothenburg and Stockholm.
• Systematiq Software development, cloud, app, and web development with emphasis on long-term contracts and deep client collaborations from offices in Ronneby and Växjö.
• Piktiv Software development, game development, and growth services delivered through in-house teams from offices in Skövde, Örebro, and Stockholm.
• Mirado Software development, DevOps and Cloud Engineering, and Product Management services delivered from Stockholm.
• Swace Digital Software development services covering frontend, backend, app, and web development from offices in Stockholm and Uppsala.
• Stockholm Code Group Software development and architecture services for clients across the Stockholm market.
• Kraftlauget Climate-positive technology and design consultancy services with offices in Bergen, Oslo, and Tønsberg in Norway.
• Spinit (formerly Spinner Labs) Tailor-made digital solutions with expertise in system development, AI, and design, with offices in Göteborg and Halmstad.
• Tenfifty Leading Nordic AI company offering advanced data science and machine learning solutions with 20+ years of applied AI experience and 100+ projects in production, based in Gothenburg.
• GESHDO Software engineering and cloud specialist handling cloud infrastructure (AWS, Azure, GCP), modern web and application development, DevOps, and AI solutions from Malmö.
• Foxpaint Agile-focused software consultancy delivering flexible, high-quality development services, based in Växjö and joined through Systematiq.
• InsightX Analytics Data engineering specialist focused on data warehouse, business intelligence, and advanced analytics, with an analytics-as-a-service (SaaS) offering based in Malmö.
• Software Engineering & Architecture Robust, scalable, future-ready solutions built with clean architectures and high-quality code covering system architecture, greenfield product development, web & mobile development, integration services, application development, and legacy systems modernization.
• Data & AI Transformation of data into actionable value through applied AI solutions, data management & engineering, AI-driven software development, and data analytics including NLP, predictive analytics, and generative AI.
• Design & Concept Development Creativity and technology combined to shape user-friendly concepts covering UX research & analysis, concept development, strategic design, accessibility, visual & UI design, and service design.
• Tech Management, Strategy & Advisory Support for leaders and organizations in making technology choices, strategies, and governance models including interim management, tech assessments, technical due diligence & M&A advisory, business change management, product strategy & management, and digital strategy.
• Gaming Service Services tailored to the gaming industry covering porting, simulation, networking solutions, VR/AR development, game engine expertise, and co-development using Unity, Unreal Engine, and custom proprietary engines.
• Cloud, DevOps & Infrastructure Secure and flexible cloud solutions combined with automation and streamlined operations including cloud strategy, cloud migration & implementation, pipeline & deployment excellence, support & maintenance, and cost & service optimization across AWS, Azure, and GCP.

Quantifiable outcome

• 20%+ annual organic growth over past 5 years
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability13 records

Partnerships

One partnership is on record.

• GESHDOcoreStrategic or Co-development PartnerGESHDO, a Malmö-based software engineering and cloud specialist founded in 2016, joined Generate Group in December 2025. GESHDO brings expertise in custom digital solutions, Cloud, DevOps, and AI, marking Generate's expansion into the Malmö and Öresund region.

Scale indicators8 records

Recent moves10 records

Expansion highlights7 records

Broad incumbents

• Capgemini: Global IT consulting and services firm with growing Nordic presence, competing for cloud, data/AI, and software engineering work from the same enterprise clients Generate serves.
• Accenture Nordic: Global IT services giant with substantial Nordic operations covering strategy, consulting, technology, and operations — competes with Generate for enterprise digital transformation and AI engagements at scale.
• Tietoevry: Largest listed Nordic IT services and software house, offering enterprise consulting, application services, and cloud — operates as a broad incumbent that competes with Generate on larger enterprise deals while covering much wider geographies.

Direct peers

• Sigma IT Group: Swedish IT consultancy with broad coverage of software development, cloud, embedded systems, and design services across Sweden and the Nordic region, overlapping with several of Generate's acquired subsidiaries.
• Netlight: Stockholm-headquartered Nordic IT management and technology consultancy with a similar boutique-to-mid-market positioning, serving enterprise clients across the Nordics with multi-disciplinary consulting talent.
• B3 Consulting Group: Swedish IT and digital consulting firm with multi-regional presence and similar service breadth across software development, business solutions, and digital transformation, competing for many of the same enterprise clients.
• Knowit: Nordic IT and digital consultancy operating across Sweden, Norway, Finland, and Denmark with comparable service lines in software development, design, AI, and digital transformation — closest publicly listed regional peer.
• Softhouse: Swedish IT consultancy with offices across southern Sweden and a focus on agile software development, cloud, and embedded systems — directly comparable in size and regional positioning to Generate's southern Sweden subsidiaries.
• Combitech: Nordic technical consultancy combining software, AI/ML, and systems engineering for enterprise and public-sector clients across Sweden and Norway — comparable in multi-disciplinary tech-services focus.

Others

• Qflow Group: Sister portfolio company of Aspira Partners alongside Generate Group — multidisciplinary engineering consultancy in the Nordics, comparable as a peer under the same PE sponsor but in an adjacent engineering rather than IT-services niche.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/generategroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Generate Group