Generation Alive

What Generation Alive does

Generation Alive is a 501c3 nonprofit organization founded in 2006 and headquartered in Spokane, Washington, that operates youth development and service-learning programs across the Inland Northwest. The organization activates K-12 students through its core Action Team program — groups of 10-20 students per school who meet weekly with Generation Alive staff to plan assemblies, fundraising campaigns, and community service projects addressing local issues, particularly food insecurity (286,207 meals packed in 2025). Complementary programs include Something 2 Eat (school-based fundraising and meal-packing), Serve Camps (summer day camps at $150/camper for grades 5-12), and Leadership Development for high school students.

The organization operates a diversified nonprofit revenue model comprising individual donations (monthly Spark Giving Club and one-time gifts), tiered corporate sponsorships (Champion at $100K/$50K, Event at $1,250-$25K, Action Team at $2,500 per school), signature fundraising events (IGNITE Fundraiser + Auction and Golf Classic), camp registration fees, and corporate team-building food packing experiences. As of 2025, Generation Alive runs 34 school programs across multiple Spokane-area districts (Mead, Cheney, Central Valley, Spokane, West Valley), employs 17 staff with 75+ years of combined youth-development experience, and partners with Second Harvest, Youth Front, and various local non-profits for service-project sites.

The platform is fundamentally a human-delivery model: weekly staff-to-student engagement in schools, in-person summer camps, and physical event production. Technology infrastructure is lightweight (Squarespace website, Airtable for volunteer applications, email communications). The organization has no disclosed revenue, no AI/ML capabilities, no patents, and no certifications. Its competitive positioning is built on deep local school district integration, founder brand equity (Jeremy Affeldt, 3-time World Series Champion), and demonstrated operational scale from a single 2012 program to 34 active programs in 2025.

Name

Generation Alive

Legal name

Generation Alive

Website

https://generationalive.org

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Generation Alive is a 501c3 nonprofit in Spokane, WA that runs youth development programs — Action Teams, Serve Camps, and Something 2 Eat — in 34 partner schools, activating 14,000+ K-12 students annually through service-learning and food insecurity programming funded by donations, corporate sponsorships, and events.

Ownership category

akta.pro rank

Product category

Youth Development Non-Profit Programs

NAICS

Child and Youth Services (62411), Educational Support Services (611710)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ)

akta.pro secondary industries

Multi-Activity Enrichment Camps (Academic + Arts + Sports) (EDAMALAA), Life Skills & SEL Camps (Confidence, Executive Function, Social Skills) (EDAMALAO)

Keywords

• Youth development programs
• Community service initiatives
• Student leadership training
• School fundraising programs
• Nonprofit youth services

Headquarters

HQ city

Spokane

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Supply Chain

Revenue model

1. Individual Donations: Direct donations from individuals supporting youth development. Website mentions donate options including monthly giving (Spark Giving Club) and one-time gifts.
2. Corporate Sponsorships: Three-tiered sponsorship model: Champion Sponsors ($100K or $50K annually), Event Sponsors ($1,250-$25K), and Action Team Sponsors ($2,500 per school). Includes brand visibility at events and programs.
3. Event Revenue: Signature events including IGNITE Fundraiser + Auction and Golf Classic generate revenue through ticket sales, auction items, and sponsorships. 6th Annual Golf Classic scheduled June 2026.
4. Action Team Sponsorships: Business sponsors fund specific school Action Teams at $2,500 per team, covering program costs including materials, shirts, and coordination.
5. Serve Camp Registration: Summer day camp registration at $150 per camper. Includes lunch, snacks, transportation, and activities. Scholarships available for families needing financial assistance.
6. Corporate Team Building Events: Businesses host food packing experiences as team building events. Revenue generated through event fees for customized corporate programming.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels6 records

Core offering

Generation Alive is a 501c3 youth development non-profit that activates K-12 and high school students through school-based Action Teams, summer Serve Camps, and leadership development programs. Students lead community service projects including a meal-packing program (Something 2 Eat) that addresses local food insecurity. The organization supplements program revenue through individual donations, corporate sponsorships, and signature fundraising events.

Product overview

Generation Alive is a youth development non-profit offering a portfolio of programs and events. The core programs include Action Teams (student-led service groups of 10-20 students), Serve Camps (summer volunteer day camps), Leadership Development (high school student leadership action teams), Something 2 Eat (school food insecurity fundraising), and the Volunteer Program. The organization also hosts signature events including the IGNITE Fundraiser + Auction and the Generation Alive Golf Classic. Business partnerships include food packing experiences, champion sponsorships, event sponsorships, and Action Team sponsorship. What started in 2012 with one program and 200 participants has grown to nearly 30-40 programs and 15,000+ participants annually.

Differentiator

Problem solved

Functional benefit

Products and services

• Action Teams Groups of 10-20 K-12 students who meet weekly with Generation Alive staff to learn about community needs, the meaning of compassion, peer recruitment, fundraising/advocacy, and to lead community service projects. Currently active in 34 school programs across Spokane-area districts.
• Serve Camps

Quantifiable outcome

• 24,235 hours of community service delivered by students in 2025, valued at $760,509.40
• +3 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• Youth Front (Kansas City)coreStrategic or Co-development Partner · 1 January 2012Mike King, CEO of Youth Front, worked with Generation Alive to train and provide materials for meal packing programs. Youth Front helped GA begin packing meals using their Something to Eat program, which GA still uses today. This partnership was instrumental in GA's pivot to local impact focused on food insecurity.
• Second Harvest (Spokane)coreStrategic or Co-development PartnerSecond Harvest partnered with At The Core (co-founded by GA Executive Director Chris Sloan) to launch Bite2Go program now serving over 5,000 students weekly. Glo Cheevers previously worked at Second Harvest's Bite2Go program before joining Generation Alive.
• Local School DistrictscoreStrategic or Co-development PartnerPartnership with Mead, Cheney, Central Valley, Spokane, and West Valley school districts for volunteer background checks and program delivery. Districts provide Action Team meeting spaces and student participants.
• Local Non-Profits (Spokane)coreStrategic or Co-development PartnerVarious local non-profits serve as service project sites during Serve Camps and Action Team projects. Students volunteer at these organizations learning about community needs including food insecurity, human trafficking, homelessness, and children's hospitals.

Scale indicators9 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Points of Light: Large volunteer-mobilization nonprofit operating across corporate, civic, and youth service programs. Comparable focus on volunteer service and corporate engagement but with a much broader portfolio than GA's youth-only specialization.
• Boys & Girls Clubs of America: Large, established national youth development nonprofit offering after-school programming, leadership, and community service across a club-based model. Comparable youth audience and mission, but operates a broader portfolio beyond service-learning.
• KIPP Foundation: National network of charter schools serving K-12 students with a college-prep and character-development mission. Comparable K-12 youth development audience and school-based delivery, though operates schools directly rather than as a service-learning nonprofit.

Direct peers

• 4-H: National youth development organization delivering school- and community-based leadership, service-learning, and civic engagement programs. Directly comparable to Generation Alive's Action Team model, K-12 audience, and service-project framework.
• City Year: Youth service corps deploying young adults into schools for student support, tutoring, and community service. Comparable youth-led service model, school district integration, and measurable community impact framework.
• FoodCorps: Nonprofit deploying young adults into schools to address food insecurity and nutrition education. Directly comparable to GA's Something 2 Eat food-packing program, school-based delivery model, and food-insecurity focus.
• Junior Achievement: Youth-focused nonprofit delivering in-school work-readiness, entrepreneurship, and leadership programs via school district partnerships. Directly comparable to GA's school-based Action Team delivery and K-12 student leadership curriculum.
• Big Brothers Big Sisters of America: Youth mentoring and development nonprofit serving K-12 students through community-based and school-based program models. Comparable target population, school district partnerships, and youth-development mission.
• Youth Service America: Nonprofit dedicated to youth volunteer service and service-learning, running grant programs, recognition campaigns, and youth-led community projects. Directly comparable mission and youth-audience service-learning framework.
• DoSomething.org: National youth-driven social impact nonprofit activating young people around community causes and service campaigns. Comparable youth-led service, leadership development, and community-impact focus area.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/generation-alive

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Generation Alive