Collectif Génération Responsable

What Collectif Génération Responsable does

Collectif Génération Responsable is a French non-profit association (Association loi 1901) founded on March 26, 2009, headquartered in Mougins and registered with the Préfecture de Police de Paris. It operates a two-tier RSE/CSR certification system for the French retail sector: the Label Enseigne Responsable for retail networks (chains and franchise groups) evaluated across governance, environmental, social, and territorial dimensions, and the Label Commerçant Responsable for individual merchants based on three pillars (social, environmental, and territorial). The organization serves over 40 retail networks as members, including Intermarché, Les Mousquetaires, Norauto, Euromaster, Bouygues Télécom, Cultura, Banque Populaire, and Bricomarché, alongside a long tail of individual certified merchants. Revenue is generated through annual network membership dues (4,900 EUR HT), one-time label certification fees, and online boutique sales of RSE merchandise, signage, gamified engagement tools, and the reference book 'Basculer vers un commerce plus durable'.

The underlying technology is a web-based member portal with a label certification tracking system and the dedicated Plateforme Commerçant Responsable for labeled merchants. The association supports members through monthly GreenDays events, 90-minute inspirational workshops (Ateliers), the annual R Awards ceremony, the Forum du Commerce Responsable, a podcast series, and a digital mediathéque library. An e-commerce boutique distributes branded merchandise including RollUps, badges, adhesive labels, display stands, board games (Le 38 bornes, Le jeu des odd), and engagement tools (L'arbre de l'engagement, Mes déchets au quotidien). The go-to-market is community-led and event-driven: retail networks enroll via direct membership, participate in peer learning events, and propagate the label methodology across their store networks.

The organization has built a 15+ year track record of RSE methodology development, accumulating evaluation data from 2015-2025, 100+ retailer testimonials, and a 2025 impact study covering 1,450 merchants. It maintains an ecosystem of expert partners covering waste management (Hubency), energy/carbon (Oksigen), RSE consulting and audits (Rupture Engagée), micro-donations (Microdon), fresh product preservation (Areco Retail), RSE ambassador platforms (Lakaa), and team engagement (Energic). All four core brand assets are registered trademarks, and the methodology is explicitly aligned with ISO 26000 and French/European RSE frameworks. The organization is governed by its member companies under the loi 1901 framework, with Jocelyne Leporatti serving as Présidente.

Name

Collectif Génération Responsable

Legal name

Collectif Génération Responsable

Website

https://generation-responsable.fr

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Collectif Génération Responsable is a French non-profit association (loi 1901) that certifies retail networks and individual merchants on RSE/CSR practices via two labels (Enseigne Responsable, Commerçant Responsable), funded by 4,900 EUR annual membership dues, certification fees, and product sales, serving 40+ retail networks.

Ownership category

akta.pro rank

Product category

Retail Sustainability Certification

NAICS

Convention and Trade Show Organizers (56192)

akta.pro primary industry

Fair Trade & Ethical Supply Chains (Certification, Traceability, Producer Support) (BPAGALAL)

Keywords

• RSE retail certification
• Sustainability label programs
• Corporate social responsibility
• Responsible commerce association
• Retail network membership

Headquarters

HQ city

Mougins

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Annual Membership Dues: Retail networks and chains pay annual membership fees to join the association and access RSE expertise, certification programs, events, and peer network
2. Product Sales: Sale of RSE-related merchandise including labels, badges, posters, RollUps, toolkits, and educational games. Prices range from 5.30 EUR to 950 EUR per item
3. Label Certification Fees: Fees for RSE certification audits and label issuance for both Enseigne Responsable and Commerçant Responsable labels

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Collectif Génération Responsable is a French non-profit association that issues two registered RSE (Corporate Social Responsibility) certification labels — Label Enseigne Responsable for retail chains and Label Commerçant Responsable for individual merchants — and supports member retailers through a member portal, themed workshops (Ateliers inspirants), GreenDays forums, the R Awards ceremony and the annual Forum du Commerce Responsable. Members pay an annual membership fee and can purchase supporting merchandise, communication kits and the reference book 'Basculer vers un commerce plus durable' through the association's online boutique.

Product overview

Collectif Génération Responsable is a non-profit association (loi 1901) operating two core certification programs: the Label Enseigne Responsable for retail chains and the Label Commerçant Responsable for individual merchants. These labels assess RSE performance across social, environmental, and territorial dimensions. The organization supports members through a dedicated platform (Plateforme Commerçant Responsable), regular workshops (Ateliers inspirants), GreenDays events, the R Awards ceremony, and the Forum du Commerce Responsable. An online shop sells physical and digital products including the reference book 'Basculer vers un commerce plus durable', labeling materials (adhesive labels, badges, posters, RollUps, display stands), and gamification tools (L'arbre de l'engagement, Le 38 bornes, Le jeu des odd, Mes déchets au quotidien). The organization's podcast series provides audio and video content from its workshop program.

Differentiator

Problem solved

Functional benefit

Brands

• Label Enseigne Responsable: A certification label for retail chains demonstrating commitment to societal and environmental responsibility.
• Label Commerçant Responsable
• Plateforme Commerçant Responsable

Products and services

• Label Enseigne Responsable® Certification program for retail chains (enseignes) that assesses and recognises their corporate social responsibility (RSE) performance across governance, environment, social, territorial and purchasing action fields. Designed for multi-site retail networks that need a structured RSE approach and a recognised mark to communicate commitments to stakeholders.
• Label Commerçant Responsable® Certification program for individual retail merchants to validate sustainable business practices across three pillars: social, environmental, and territorial responsibility. Targets shop owners who want a recognised RSE mark adapted to the realities of small commerce.
• Plateforme Commerçant Responsable Online member portal for labeled merchants offering self-diagnostic tools, action-plan templates, daily eco-gesture guidance and a cross-brand resource library. Used by merchants holding the Label Commerçant Responsable to operationalise and track their RSE commitments.
• Ateliers inspirants (Inspirational Workshops) Monthly 90-minute online workshop sessions for members providing inspiration, case studies, expert input and ready-to-use deliverables on RSE topics such as AI in commerce, digital tools in stores, waste management, mobility, and carbon reduction. Included as part of the member offering.
• GreenDays Recurring in-person and virtual events combining expert presentations, case studies, member testimonials and panel discussions on RSE topics for the retail sector. Used to foster peer learning and community engagement across the 40+ network members.
• Les R Awards Annual awards ceremony recognising outstanding RSE achievements among member retail networks and labeled merchants. Functions as the association's flagship recognition event.
• Forum du Commerce Responsable Annual conference convening retail professionals, member networks and RSE experts to discuss responsible commerce trends, share best practices and network.
• Pack de démarrage Label CR (Starter Kit) Starter communication kit for newly labeled merchants including 10 adhesive labels, 10 staff badges and 4 in-store posters to display the Label Commerçant Responsable.
• RollUp bois Label Enseigne Responsable Wooden roll-up banner (85 x 200 cm) with recyclable non-PVC canvas for in-store or event display of the Label Enseigne Responsable.
• RollUp bois Label Commerçant Responsable Wooden roll-up banner (85 x 200 cm) for in-store display of the Label Commerçant Responsable, carrying the message 'Vous entrez dans un commerce qui agit !'.
• Lot de 10 badges Label Commerçant Responsable Pack of 10 metallic staff badges (56 mm diameter) with double clip/pin attachment for wear by team members to display the Label Commerçant Responsable.
• Lot de 10 adhésifs Label Commerçant Responsable Pack of 10 adhesive stickers (11 cm or 21 cm diameter) for in-store display of the Label Commerçant Responsable.
• Lot de 10 adhésifs Label Enseigne Responsable Pack of 10 PVC-free, UV-resistant adhesive stickers (11 cm or 21 cm diameter) for outdoor display of the Label Enseigne Responsable.
• Lot de 5 adhésifs de sol Pack of 5 anti-slip floor stickers (25 or 50 cm diameter) carrying five different RSE-themed messages, including 'Votre magasin est labellisé commerçant responsable'.
• Chevalet bois + 2 PLV Wooden counter-top display stand with two interchangeable cardboard point-of-sale materials carrying the messages 'VOUS ENTREZ DANS UN COMMERCE QUI AGIT !' and 'MERCI POUR VOTRE CONFIANCE !' (15 x 21 cm format).
• Lot de 4 affiches Label Commerçant Responsable Pack of 4 posters (30 x 40 cm, 40 x 60 cm or 60 x 80 cm) carrying two different RSE messages for in-store display of the Label Commerçant Responsable.
• Lot de 5 affiches Label Enseigne Responsable Pack of 5 identical posters (30 x 40 cm, 40 x 60 cm or 60 x 80 cm), printed on 120 gr offset paper, for in-store display of the Label Enseigne Responsable.
• L'arbre de l'engagement (Engagement Tree) Wooden tree display (170 cm tall with 70 leaves) used by companies to visualise and co-create their RSE commitments using the ISO 26000 framework during team sessions.
• Le 38 bornes (Card Game) Card game (52 cards, 8 x 12 cm) covering four topics — working relations, waste, energy and territorial integration — to engage teams around Commerçant Responsable commitments.
• Mes déchets au quotidien (Daily Waste Game) Educational game featuring a 51 x 120 cm timeline mat and 10 response cards, with bonus content accessible via QR code, teaching waste decomposition timelines.
• Le jeu des ODD (SDG Board Game) Board game (tabletop 40 x 62 cm or XL floor 160 x 250 cm with foam dice and tokens) helping teams discover and integrate the 17 UN Sustainable Development Goals into their strategy.
• Kit de progrès enseigne Progress kit for retail chains containing one 'Results' poster (40 x 60 cm) and a collaborative paperboard tool, used to share Enseigne Responsable evaluation results with collaborators and reinforce mobilisation.
• Identité visuelle Label Commerçant Responsable (downloadable kit) Free downloadable graphic identity package for labeled merchants containing logo versions, graphic charter, FAQ booklet, two posters, email signature, social media posts, guide and a promotional video.
• Notre frise 'Comprendre le développement durable' (downloadable wall chart) Downloadable and printable wall chart designed to help employees understand sustainable development concepts.
• Basculer vers un commerce plus durable (reference book) 216-page reference book (15 x 21 cm) prefaced by Jean Jouzel providing a practical guide to approach, structure, progress and sustain an RSE journey, containing over 100 testimonies and proven initiatives across retail sectors.

Quantifiable outcome

• 1,450 merchants surveyed show measurable benefits including reinforced team involvement, reduced charges, increased territorial impact, easier local recruitment, and more inclusive work environment
• +1 more outcomes

Named customers14 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• HubencycoreStrategic or Co-development PartnerHubency is a specialist in waste management with 20 years of experience, serving major international groups, ETIs, SMEs and multisite businesses. They provide personalized advice and optimized solutions for waste collection and valorization, with over 500 partners across France for national coverage.
• Rupture EngagéecoreImplementation/ SI/ Consulting PartnerRupture Engagée is an RSE consulting and audit firm that accompanies businesses in their responsible transition. They co-build customized, concrete, and performing RSE approaches aligned with strategic challenges. Vincent Francfort presents at GreenDays and leads impact studies.
• MercialysminorStrategic or Co-development PartnerMercialys is a leading shopping center company in France, playing an important role in shaping urban fabric and interacting with merchants and customers. They are committed to exemplary ethical behavior and long-term responsible value creation.
• MicrodonminorGTM or Marketing PartnerMicrodon facilitates generosity through small daily gestures for concrete collective impact. With 290+ partner companies, 1,900 supported associations, 98 million EUR donated, and 250 million donations made, they enable rounding-up at checkout and employee giving programs.
• OksigencoreImplementation/ SI/ Consulting PartnerOksigen supports energy transition for businesses through expertise in carbon strategy, energy management, and energy purchasing. Teams based in Nantes and Bordeaux deploy across metropolitan France for short-term projects (carbon footprint, energy audit) and long-term accompaniment.
• La ClocheminorStrategic or Co-development PartnerLa Cloche federates retailers and places that welcome people in difficulty. They organize social link activities between neighbors, with and without housing, and raise awareness about street issues to strengthen neighborhood life.
• EnergicminorGTM or Marketing PartnerEnergic offers personalized support to mobilize teams around transition issues through environmental challenges targeting Collectif members, aiming to raise awareness, train, and engage collaborators on environmental topics.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• EcoVadis: EcoVadis provides ESG ratings and scorecards used by global retailers and suppliers; competes with CGR's label as a CSR assessment platform, though at greater scale and with broader cross-industry scope.
• Lucie: Lucie is a French RSE certification label aligned with ISO 26000, targeting French organizations including retailers — the closest direct domestic peer to CGR's Commerçant Responsable / Enseigne Responsable labels.
• B Lab (B Corporation): B Lab certifies businesses on social and environmental performance via the B Corp label, mirroring CGR's RSE certification model with overlapping enterprise members and similar network-coded branding.
• Fairtrade France: Fairtrade France certifies ethical supply chains and labels products for retail, sharing the certification/labeling orientation with CGR's RSE labels, though focused on producer-side supply chains.

Broad incumbents

• AFNOR Certification: AFNOR is the dominant French standards and certification body offering ISO-aligned RSE audits; a larger incumbent competing in the same space but with broader scope beyond retail.
• Bureau Veritas: Global testing, inspection, and certification giant offering RSE/ESG audit services; a broad incumbent that overlaps with CGR's certification work but at much larger scale and across all sectors.
• SGS: World-leading testing and certification group with sustainability assurance services; broad incumbent in the same compliance/audit space as CGR's label programs.

Others

• Perifem: French technical federation for retail and commerce covering sustainability, energy, and waste topics; an adjacent ecosystem player that shares member overlap with CGR but does not offer competing certifications.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/CollGenResp
• LinkedInlinkedin.com/company/collectif-generation-responsable

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Collectif Génération Responsable