GeneSupport

What GeneSupport does

GeneSupport is the direct-to-consumer brand of geneOmbio Technologies Pvt Ltd, a Pune-based genomic diagnostics company founded in 2005. It sells saliva- and stool-based DNA testing kits and wellness programs to Indian consumers, with offerings spanning nutrigenomics (how genetic variation influences diet, exercise, and weight management), pharmacogenomics (medication selection across 180+ drugs), and gut microbiome analysis. The product portfolio includes more than a dozen specialized "Blueprint" tests (Cardiac, Diabetes, Weight Management, Gastric Distress, Inflammation, Methylation, Caffeine, APOE, Body Clock, Lactose Intolerance, Oxidative Stress) plus a flagship Elite Program that combines genetic analysis with gut microbiome testing, blood work, and bi-monthly counsellor follow-ups over six months. All products deliver personalized diet, exercise, and lifestyle recommendations as digital reports.

GeneSupport's tests are processed in a NABL-accredited laboratory (ISO/IEC 17025:2017 and ISO 15189:2022) backed by ISO 9001:2015 quality certification and DSIR-recognized in-house R&D. The company pairs rule-based genetic interpretation with a recommendation engine that maps genetic markers to actionable guidance. A technology partnership with BugSpeaks powers the gut microbiome pipeline, using sequencing to identify bacteria, fungi, and viruses in stool samples.

The business model is a hybrid D2C e-commerce plus B2B channel-partner model. Direct online sales range from INR 4,500 ($55) for single-gene tests (e.g., Lactose Intolerance) up to INR 79,999 ($960) for the six-month Elite Program, with most core Blueprints priced between INR 5,000 and INR 27,000. Distribution combines the genesupport.in storefront with a network of more than 10 partner centers across Indian cities (Bangalore, Mumbai, Amritsar, New Delhi, Lucknow, Panchkula) operated by dietitians, nutritionists, and wellness centers, plus a corporate-wellness channel for enterprise buyers. The company claims to have tested and guided roughly 60,000 clients over 15 years and self-positions as India's largest Nutrigenomics organization. Customer segments include individual health-conscious consumers (primary), high-achieving professionals targeted by the Elite Program, healthcare providers and patients (for pharmacogenomics), corporate wellness buyers, and health/fitness professionals engaged through the Learning Hub. No external funding has been disclosed, and ownership is founder-controlled.

Name

GeneSupport

Legal name

geneOmbio Technologies Pvt Ltd

Website

https://genesupport.in

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

GeneSupport, the D2C brand of geneOmbio Technologies (Pune, India), sells DNA-based nutrigenomic, pharmacogenomic, and gut microbiome testing kits and personalized wellness programs directly to Indian consumers and through partner dietitian and corporate wellness channels.

Ownership category

akta.pro rank

Product category

Direct-to-Consumer Genomics

NAICS

Medical and Diagnostic Laboratories (6215), Medical Laboratories (621511)

SIC

Services-Medical Laboratories (8071), Services-Testing Laboratories (8734)

akta.pro primary industry

Genetic & Genomic Testing (germline, somatic, carrier, pharmacogenomics) (HLAAALAD)

akta.pro secondary industries

Genetic & Prenatal Testing Laboratories (HLAFAMAH), Corporate/Workplace Nutrition & Weight Management Programs (HSADAFAO)

Keywords

• Genetic testing kits
• Nutrigenomics testing
• Pharmacogenomics services
• Gut microbiome analysis
• Personalized nutrition plans

Headquarters

HQ city

Pune

HQ country

India

HQ region

Asia

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Genetic Testing Kits and Digital Reports: One-time purchase model where customers buy DNA testing kits and receive personalized digital health reports. The report is delivered through a secure online portal after sample analysis.
2. Elite Wellness Program: Premium 6-month comprehensive wellness program with deep dive diagnostics, precision protocols, bi-monthly virtual follow-ups, and sustained wellness roadmap.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

GeneSupport sells DNA-based genetic testing kits and personalized wellness programs directly to Indian consumers, covering nutrigenomics, pharmacogenomics (180+ drug responses), gut microbiome profiling, and trait-specific health blueprints. Customers receive home-delivered sample collection kits (saliva, buccal swab or stool), samples are processed in an in-house NABL-accredited lab, and the company delivers personalized nutrition, fitness, and lifestyle recommendations supported by geneticist and dietitian consultations. Its flagship Elite Program is a 6-month end-to-end wellness intervention combining genetic testing, blood biomarker analysis, and ongoing coaching.

Product overview

GeneSupport offers a D2C e-commerce platform for DNA-based health and wellness services, primarily consisting of individual genetic testing kits and comprehensive wellness programs. The product portfolio centers around nutrigenomics testing that analyzes how genetic variations influence nutrition, fitness, and health outcomes. The core offerings include specialized Blueprint products (Cardiac Management, Diabetes Management, Weight Management, Gastric Distress, Inflammation, Methylation) that analyze specific genetic markers, along with standalone tests (Lactose Intolerance, Caffeine Blueprint, APOE Gene Test, Body Clock Blueprint, Oxidative Stress). The company also provides comprehensive programs including the Elite Program (6-month intensive wellness transformation) and Health Management Blueprint (complete genetic health analysis). Gut Microbiome Profiling is offered as a distinct service powered by BugSpeaks technology partnership. All products deliver personalized diet charts, exercise recommendations, and lifestyle guidance based on DNA analysis from saliva or stool samples.

Differentiator

Problem solved

Functional benefit

Products and services

• Elite Program A 6-month premium, end-to-end personalized wellness intervention priced at ₹24,999, designed for health-conscious Indian consumers seeking a guided, expert-led preventive health journey.
• Health Management Blueprint
• Gut Microbiome Profiling
• Health Blueprint 2.0
• Weight Management Blueprint
• Cardiac Management Blueprint
• Gastric Distress Blueprint
• Methylation Blueprint
• Inflammation Blueprint
• Lactose Intolerance Test
• Caffeine Blueprint
• APOE Gene Test
• Body Clock Blueprint
• Oxidative Stress Test
• Diabetes Management Blueprint
• Pharmacogenomics Test

Quantifiable outcome

• Weight loss results: Jaipur businessman reduced weight from 84kg to 76kg with reduced insulin intake
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability3 records

Feature4 records

Partnerships

Eleven partnerships are on record, tiered minor and core.

• D' Diet DocminorChannel Partner/ Reseller/ DistributorPartner center operated by Dr. Priyanka Singh, Nutrigenomics Counsellor, located at Centre for Nutrigenomics Counseling in HSR Layout, Bangalore.
• Eden Nutrizion by PranothiminorChannel Partner/ Reseller/ DistributorPartner center operated by Pranothi S, located at No 44, Mill Road, Cottonpet, Bangalore.
• Slim and ShineminorChannel Partner/ Reseller/ DistributorPartner center operated by Rukhsar Falke Raza, located at Shop No. 2, Near Vishwashanti Restaurant, Air India Road, Kalina, Santacruz (East), Mumbai.
• Padmashri's NutriSenseminorChannel Partner/ Reseller/ DistributorPartner center operated by Padmashri Shanmugaraj, located at HDIL Dreams, Bhandup West, Mumbai.
• Wellness Xperts Slimming & SkinminorChannel Partner/ Reseller/ DistributorPartner center operated by Monika Kashyap, located at SCO-22, Ranjeet Avenue, B-Block, District Shopping Complex, Amritsar.
• Rida WellnessminorChannel Partner/ Reseller/ DistributorPartner center operated by Dr. Reshma Sagari, located at 47/157, Sai nagari, Chandan nagar, Nagar road, Pune.
• Diet Zone ClinicminorChannel Partner/ Reseller/ DistributorPartner center operated by Megha Sood, located at A5B, 179A, Janak Puri, New Delhi.
• Oorjaa Fitness & Diet StudiominorChannel Partner/ Reseller/ DistributorPartner center operated by Kapil Kanodia, located at C-24, H-Road, Mahanagar Extension, Lucknow.
• GetNutricrafted by Ankeeta VaidyaminorChannel Partner/ Reseller/ DistributorPartner center operated by Ankeeta Vaidya, located at Marvel E – 102, Marvel Ideal Spacio, Jagdamba Bhavan Road, Undri, Pune.
• Diet Care Nutrition By Ruchi GoyalminorChannel Partner/ Reseller/ DistributorPartner center operated by Dr. Ruchi Goyal, located at H No. 532, Sector-10, Panchkula, Haryana.
• BugSpeakscoreTechnology or IntegrationBugSpeaks provides the technology platform for GeneSupport's advanced gut microbiome testing, using cutting-edge sequencing technology to identify and quantify diverse range of bacteria, fungi, and viruses in the gut.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Habit: Personalised nutrition company offering DNA-based meal recommendations and coaching. Directly comparable value proposition to GeneSupport's Elite and Weight Management programs.
• DNAfit: Nutrigenomics and fitness genetic testing company selling DNA-based diet and exercise reports to consumers and through trainers/wellness professionals. Overlaps with GeneSupport's weight management and fitness blueprint products.
• Xcode Life Sciences: Indian nutrigenomics and genetic testing company selling DNA-based diet, fitness, skin and wellness reports directly to consumers online. Overlaps directly with GeneSupport's blueprint-based nutrigenomics catalogue and price tier.
• Positive Biosciences: India-based genetic testing and molecular diagnostics company offering preventive health, pharmacogenomics and inherited disease panels. Comparable in clinical-grade testing and India D2C/B2B mix.
• Mapmygenome: India-based direct-to-consumer and clinical genetic testing company offering DNA-based health, wellness, and pharmacogenomic reports. Closest Indian competitor to GeneSupport with overlapping product breadth and D2C channel model.

Broad incumbents

• Strand Life Sciences: Indian clinical genomics and bioinformatics company providing hereditary, prenatal and pharmacogenomic testing. Comparable accredited laboratory and pharmacogenomics offering, though predominantly B2B.
• Ancestry: Global consumer genomics leader with health and ancestry genetic testing sold D2C. Comparable direct-to-consumer distribution and large genetic database, though health/wellness is a smaller share of its portfolio.
• MedGenome: India-headquartered genomics and clinical diagnostics company offering genetic testing across reproductive, oncology and rare disease. Comparable clinical-genomics capability though focused more on B2B/clinical customers than D2C wellness.
• 23andMe: US-based pioneer of direct-to-consumer genetic testing for ancestry, health predispositions and wellness. Comparable D2C genetic-wellness model though at vastly larger scale and brand recognition.

Regional players

• EasyDNA: International genetic testing provider with an India presence offering paternity, health and wellness DNA tests online. Comparable D2C genetic testing catalogue though broader in non-health categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/genesupport

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GeneSupport