Genetica
Genetica AG is a Swiss ISO/IEC 17025-accredited human genetics laboratory and counseling center, founded 1985, providing molecular and cytogenetic diagnostics (NGS, NIPT, array-CGH, optical genome mapping, PGT) plus genetic counseling in Zürich and Lausanne to referring physicians, medical facilities, and patients across Switzerland.
- Company typePrivate
- Founded1985
- HeadquartersZürich, Switzerland
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Genetica does
Genetica AG is a Swiss human genetics diagnostic laboratory and counseling center, founded in 1985 and headquartered in Zürich with a second counseling location in Lausanne. The company operates as a privately held, family-owned (third-generation) subsidiary of Analytica Medizinische Laboratorien AG, with all shares in family ownership and no external funding. It delivers the full spectrum of human genetic diagnostics — molecular genetics and cytogenetics — accreditated since July 2004 under ISO/IEC 17025, covering next-generation sequencing, array-CGH, FISH, MLPA, cell culture, preimplantation genetic testing, and (since 2023) optical genome mapping.
The product portfolio spans non-invasive prenatal testing (NIPTbasis and NIPTerweitert on VeriSeq WGS), invasive prenatal diagnostics, hereditary cancer syndromes (BRCA1/2, Lynch, FAP, Li-Fraumeni, PHTS), pediatric and neurological genetic testing, miscarriage tissue analysis, and a self-pay preventive testing line (GENproactivCardio, GENproactivOnco, GENproactivComplete, Polygenic Risk Score). Genetic counseling is delivered in German, French, English, Italian, Spanish, Bulgarian, and Albanian at both physical sites.
Commercially, Genetica operates a hybrid revenue model. The bulk of revenue is generated through insurance-reimbursed laboratory diagnostics and professional counseling services (TARDOC billing with deductible and co-pay), sold to referring physicians across Switzerland (prenatal centers, reproductive medicine clinics, oncology, pediatrics, neurology). A secondary, direct-to-patient self-pay stream is generated through the GENproactiv preventive panels priced at CHF 3,490-3,890 and the CHF 450 PRS test, requiring physician prescription. Distribution is sales-led via healthcare provider referrals and direct patient bookings at the two locations, with the lab's accredited turnaround times (urgent cases within 3 business days) as a key operational lever.
Genetica firmographics
Firmographics- Name
- Genetica
- Legal name
- Genetica AG
- Website
- https://genetica.ch
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Genetica AG is a Swiss ISO/IEC 17025-accredited human genetics laboratory and counseling center, founded 1985, providing molecular and cytogenetic diagnostics (NGS, NIPT, array-CGH, optical genome mapping, PGT) plus genetic counseling in Zürich and Lausanne to referring physicians, medical facilities, and patients across Switzerland.
- Ownership category
- akta.pro rank
Genetica industry classification
Industry- Product category
- Clinical Genetic Diagnostics & Counseling Services
- NAICS
- Medical Laboratories (621511), Medical and Diagnostic Laboratories (6215)
- SIC
- Services-Medical Laboratories (8071)
- akta.pro primary industry
- Genetic & Prenatal Testing Laboratories (HLAFAMAH)
- akta.pro secondary industries
- Genetic & Genomic Testing (germline, somatic, carrier, pharmacogenomics) (HLAAALAD), Prenatal, Newborn & Reproductive Diagnostics (NIPT, IVF/PGT, newborn screening) (HLAAALAJ), Genetic, Cytogenetic & Prenatal Screening IVD (HLAHAAAI), Molecular & Genetic Testing (PCR/NGS/qPCR) (HLAGADAF)
Keywords
Where Genetica is headquartered
LocationHeadquarters
- HQ city
- Zürich
- HQ country
- Switzerland
- HQ region
- Europe
Offices2 records
Markets served
Genetica business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Genetic Laboratory Diagnostics: Laboratory genetic analyses including molecular genetics and cytogenetics for various medical specialties. Revenue generated through laboratory testing fees covered by health insurance with prior authorization, or patient self-pay.
- Medical-Genetic Counseling: Genetic counseling consultations provided at locations in Zurich and Lausanne. Generally covered by health insurance according to TARDOC (with deductible and co-payment).
- Preventive Genetic Testing (GENproactiv): Proactive genetic screening tests including GENproactivCardio (CHF 3,490), GENproactivOnco (CHF 3,490), GENproactivComplete (CHF 3,890), and Polygenic Risk Score (CHF 450). Physician prescription required.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | GENproactivCardio - 39 cardiac and vascular disease genes analyzed |
| One time/ perpetual license | Pay-as-you-go | GENproactivOnco - 40 cancer predisposition genes analyzed |
| One time/ perpetual license | Pay-as-you-go | GENproactivComplete - All GENproactivCardio and GENproactivOnco genes plus 19 additional genes for treatable diseases |
| One time/ perpetual license | Pay-as-you-go | Polygenic Risk Score (PRS) - For coronary heart disease, hypertension, arrhythmias, and hyperlipidemia |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Genetica product offering
Product offeringCore offering
Genetica operates an accredited human genetics laboratory in Switzerland that delivers molecular and cytogenetic diagnostic analyses—including next-generation sequencing, array-CGH, NIPT with whole genome sequencing, optical genome mapping, FISH, MLPA, and preimplantation genetic testing—alongside medical-genetic counseling services provided at clinics in Zurich and Lausanne. The offering spans prenatal diagnostics, reproductive medicine, hereditary cancer, pediatric and neurological genetics, miscarriage tissue analysis, and preventive genetic screening panels sold to healthcare providers and patients across Switzerland.
Product overview
Genetica is a Swiss human genetics diagnostic and counseling center offering a comprehensive portfolio of genetic testing services. The core offering consists of an accredited human genetics laboratory providing molecular and cytogenetic analyses (including NGS, array-CGH, NIPT, optical genome mapping, FISH, MLPA, and preimplantation testing), paired with medical-genetic counseling services at locations in Zurich and Lausanne. The laboratory offers specialized testing across medical domains including prenatal medicine, reproductive medicine, pediatrics, neurology, hereditary cancers, and preventive genetic screening. Key products include NIPT (in NIPTbasis and NIPTerweitert variants), GENproactiv preventive panels (Cardio, Onco, Complete), Polygenic Risk Score testing, and an extensive analysis directory cataloging hundreds of individual genetic tests. Services are provided in German, French, and other languages with insurance coverage options.
Differentiator
Problem solved
Functional benefit
Products and services
- Human Genetics Laboratory (Humangenetisches Labor) Accredited (ISO/IEC 17025 since July 2004) human genetics laboratory covering the full spectrum of molecular and cytogenetic analyses including next-generation sequencing, array-CGH, NIPT, optical genome mapping, FISH, MLPA, and preimplantation genetic testing. Used by physicians and specialists across all medical specialties in Switzerland for genetic diagnostics.
- Medical-Genetic Counseling (Medizinisch-genetische Beratung) Medical-genetic counseling consultations delivered at Zurich and Lausanne clinics for patients and medical professionals, covering hereditary diseases, genetic risks, prenatal counseling, cancer genetics, and family planning. Counseling is offered in German, French, English, Italian, Spanish, Bulgarian, and Albanian; appointments can be scheduled within three business days for urgent cases.
- NIPT (Non-Invasive Prenatal Testing) — NIPTbasis and NIPTerweitert Non-Invasive Prenatal Test using whole genome sequencing (CE-IVD certified VeriSeq NIPT solution, Illumina) from the 10th week of pregnancy with a single collection tube. NIPTbasis screens trisomies 21, 18, and 13, while NIPTerweitert extends screening to all chromosomes 1–22 for trisomies, monosomies, and larger deletions/duplications (≥7Mb), only in combination with NIPTbasis.
- Invasive Prenatal Tests (Chorionic Villus Sampling and Amniocentesis) Invasive prenatal diagnostic procedures including chorionic villus sampling (from 11+0 weeks) and amniocentesis (from 15+0 weeks) for genetic analysis of fetal cell material, provided as part of the prenatal medicine service line.
- Miscarriage Tissue Analysis (Untersuchung an Abortgewebe) Cytogenetic investigation of miscarriage tissue to identify chromosomal abnormalities as the cause of pregnancy loss, particularly relevant for recurrent miscarriages.
- Hereditary Cancer Testing (Erbliche Tumorerkrankungen) Genetic diagnostic services for hereditary cancer syndromes including HBOC (hereditary breast and ovarian cancer, BRCA1/BRCA2), Lynch syndrome, familial adenomatous polyposis, Li-Fraumeni syndrome, and PTEN hamartoma tumor syndrome, ordered by oncology and gynecology departments.
- Pediatric Genetic Testing (Pädiatrie) Genetic diagnostics for pediatric conditions including developmental disorders, metabolic diseases, and chromosomal abnormalities in newborns, children, and adolescents, used by pediatric departments and pediatricians.
- Neurological Genetic Testing (Neurologie) Genetic diagnostic services for neurological conditions including movement disorders, dementia, muscle atrophies, spastic paraparesis, muscular diseases, and peripheral neuropathies, used by neurology departments.
- GENproactivCardio Preventive Genetic Test Preventive genetic test analyzing 39 genes associated with cardiac and vascular diseases including cardiomyopathies, rhythm disorders, and connective tissue diseases. Priced at CHF 3,490 (one-time/perpetual) and requiring physician prescription.
- GENproactivOnco Preventive Genetic Test Preventive genetic test analyzing 40 genes associated with early-onset cancer risks and rare cancers with established surveillance protocols. Priced at CHF 3,490 (one-time/perpetual) and requiring physician prescription.
- GENproactivComplete Preventive Genetic Test Comprehensive preventive genetic test combining GENproactivCardio and GENproactivOnco plus 19 additional genes for treatable metabolic, liver, lung, coagulation, and retinal conditions. Priced at CHF 3,890 (one-time/perpetual) and requiring physician prescription.
- Polygenic Risk Score (PRS) Polygenic risk score estimating probability of developing conditions including coronary artery disease, hypertension, rhythm disorders, and hyperlipidemia based on combined genetic factors. Priced at CHF 450 (one-time/perpetual) and requiring physician prescription.
- Optical Genome Mapping (OGM) Diagnostic Service Diagnostic service using Optical Genome Mapping (Bionano Genomics platform) to detect structural variants from approximately 500 base pairs to several megabases that neither NGS nor classical cytogenetics can reliably detect, including balanced structural variants; available for FSHD and CANVAS investigations.
- Analysis Directory (Analysenverzeichnis) — Online Test Catalog Comprehensive online catalog of all available molecular and cytogenetic tests with information on sample requirements (preanalytics), analytics, and billing indications, used by medical professionals as the ordering and reference platform.
Quantifiable outcome
- NIPT now available for all chromosomes using whole genome sequencing from 10th week of pregnancy
- +2 more outcomes
Companies that use Genetica
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
Genetica technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature8 records
Genetica partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Analytica Medizinische Laboratorien AGcoreGenetica AG is a subsidiary of Analytica Medizinische Laboratorien AG, part of the Analytica Group. The group encompasses Analytica Medizinische Laboratorien AG and its subsidiaries Genetica AG and Credimed AG. This corporate structure provides shared resources, unified data protection policies, and coordinated strategic direction across the medical laboratory group.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
Genetica competitors and assessment
Company assessmentDirect peers
- Centogene: Specialized human genetics company focused on rare disease diagnostics, NIPT, and hereditary testing using NGS-based workflows. Comparable to Genetica in clinical genetics focus, NGS platform, and counseling integration, though more internationally oriented.
- IMGM Laboratories: German specialty human genetics laboratory offering molecular and cytogenetic diagnostics including NIPT and hereditary panels. Comparable to Genetica as a focused European clinical genetics lab serving hospital and physician referrals.
- Medicover Genetics: Genetics and reproductive diagnostics provider operating clinical labs across Europe with NIPT, PGT, and hereditary cancer panels. Directly comparable to Genetica as a specialty genetics lab serving physicians, fertility clinics, and patients in a regional European footprint.
- amedes Genetics: Genetics division of the amedes Group, providing human genetic diagnostics, NIPT, and reproductive genetics across German-speaking Europe. Directly comparable to Genetica in test menu, patient and physician base, and German-speaking regional footprint.
Broad incumbents
- Synlab: One of Europe's largest medical laboratory networks offering a broad diagnostic menu including genetic testing. Comparable to Genetica as a clinical lab operator serving referring physicians across multiple specialties, though at vastly greater scale and geography.
- Eurofins Genomics: Global genomics services business within the Eurofins Scientific group, offering molecular genetics, cytogenetics, and reproductive testing. Comparable to Genetica in test portfolio (NIPT, PGT, hereditary panels) though predominantly B2B and B2C at international scale.
- Sonic Healthcare: Global diagnostic laboratory group with genetics and reproductive testing within a broader portfolio. Comparable as a multi-specialty clinical lab, although its genetics offering is part of a much larger general pathology business.
- Cerba HealthCare: European specialty diagnostics provider with strong human genetics and reproductive testing capabilities, especially in France and Belgium. Closely comparable to Genetica in genetic test menu and physician-referral model, though operating across multiple European geographies.
- Unilabs: Pan-European clinical laboratory group providing genetics, prenatal, and specialty diagnostics. Comparable to Genetica as a human genetics and prenatal testing provider to physicians and patients, but operates across many countries with significantly larger scale.
Emerging players
- Natera: Specialized genetics company focused on reproductive and oncology testing, including NIPT, PGT, and hereditary cancer panels. Comparable to Genetica in NIPT and PGT test offerings, though much larger and US-headquartered with technology-platform rather than full-service-counseling positioning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Genetica social profiles
Digital presenceGenetica compliance and trust
Trust signalCompliance1 record
Genetica financial estimates
Financial estimateRevenue estimate
Valuation estimate
Genetica leadership team
Management profileNumber of profiles
Profiles9 records
Genetica funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Genetica M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Genetica
What does Genetica do?
Genetica operates an accredited human genetics laboratory in Switzerland that delivers molecular and cytogenetic diagnostic analyses—including next-generation sequencing, array-CGH, NIPT with whole genome sequencing, optical genome mapping, FISH, MLPA, and preimplantation genetic testing—alongside medical-genetic counseling services provided at clinics in Zurich and Lausanne. The offering spans prenatal diagnostics, reproductive medicine, hereditary cancer, pediatric and neurological genetics, miscarriage tissue analysis, and preventive genetic screening panels sold to healthcare providers and patients across Switzerland.
Is Genetica a public or private company?
Genetica is a private company. It is classified as family owned and is currently operating.
When was Genetica founded?
Genetica was founded in 1985. It employs 11 to 50 people.
Where is Genetica based?
Genetica is headquartered in Zürich, Switzerland, in the Europe region.
How does Genetica make money?
Three revenue lines are on record. Genetic Laboratory Diagnostics are the primary driver. The others are medical-Genetic Counseling and preventive Genetic Testing (GENproactiv).
Who are Genetica's main competitors?
Direct peers on record are Centogene, IMGM Laboratories, Medicover Genetics and amedes Genetics. Broad incumbents are Synlab, Eurofins Genomics, Sonic Healthcare, Cerba HealthCare and Unilabs. Natera is listed as an emerging player.
Does Genetica have an API?
No public API is recorded for Genetica.
What industry is Genetica in?
Genetica's product category is Clinical Genetic Diagnostics & Counseling Services. Its primary akta.pro industry code is HLAFAMAH, Genetic & Prenatal Testing Laboratories, with a secondary code of HLAAALAD, Genetic & Genomic Testing (germline, somatic, carrier, pharmacogenomics). Its NAICS code is 621511 and its SIC code is 8071.