GENEVE OCCASION

What GENEVE OCCASION does

GENEVE OCCASION is a French Vehicle End-of-Use (VHU) deconstruction center licensed under N\u00b0Agr\u00e9ment PR 79 00001D, operating at 199 rue Jean Jaur\u00e8s, 79000 Niort. As a wholly owned subsidiary of Alliance Automotive Group, it functions as one of five certified VHU centers that supply the Back2car e-commerce platform with recycled and reconditioned automotive parts. Recycling rates at the Niort site are documented at 6.05% reuse, 6.96% recovery, 87.86% with crusher, and 99.67% total valorization, with certification (N\u00b0 9375) valid through 23/09/2026.

The underlying business is operated under the Back2car brand, which runs a multi-country e-commerce platform (France, Spain, Germany, Belgium, Portugal, Netherlands) selling recycled body parts, lighting, wheels, tires, engines, gearboxes, and electrical components sourced from end-of-life vehicles. The platform supports multi-criteria search by vehicle registration, model, and part reference, and the R\u00e9emploi (reuse) product range carries a lifetime warranty. With 400,000+ parts in stock and a network of nearly 1,000 pickup points and 1,000+ partner repairers, the model combines direct-to-consumer e-commerce, Click and Collect logistics, and Click and Repair installation services. The OUST! sub-brand handles upstream end-of-life vehicle take-back to feed the parts pipeline.

Revenue is generated through transactional unit-level pricing (parts typically \u20ac38\u2013\u20ac281 each, up to 75% below new equivalents), with delivery from \u20ac9.90 and free shipping over \u20ac140. Customer segments include individual car owners seeking affordable parts and professional auto repairers served through a dedicated B2B portal (pro.back2car.fr). The GENEVE OCCASION entity itself is reported at 24 employees and is one node within a broader Back2car / Alliance Automotive ecosystem that won Auto Plus's 'Innovation Verte de l'Ann\u00e9e 2024' award for circular-economy contribution.

Name

GENEVE OCCASION

Legal name

Back2car

Website

https://geneve-occasion.fr

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

GENEVE OCCASION is a French VHU-licensed vehicle deconstruction center in Niort and subsidiary of Alliance Automotive Group, supplying recycled automotive parts to the Back2car e-commerce platform serving individual car owners and professional auto repairers across France and Europe.

Ownership category

akta.pro rank

Product category

Recycled Automotive Parts

NAICS

Motor Vehicle Parts (Used) Merchant Wholesalers (42314)

SIC

Motor Vehicle Parts & Accessories (3714), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

End-of-Life Vehicle (ELV) Recycling, Dismantling & Parts Recovery (TLABAKAI)

akta.pro secondary industries

Vehicle Inspection, Grading & Condition Reporting Services (TLABAKAE), Dealer-to-Dealer (B2B) Vehicle Remarketing Networks (TLABAKAB)

Keywords

• Recycled auto parts
• Vehicle end-of-life recycling
• Automotive parts resale
• VHU deconstruction center
• Circular economy automotive

Headquarters

HQ city

Niort

HQ country

France

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Recycled Auto Parts Sales: Direct sales of recycled, reconditioned automotive parts including body parts (bumpers, doors, fenders, hoods), lighting, engines, gearboxes, electrical components, wheels, and tires. Revenue generated through one-time transaction sales at competitive prices (up to 75% cheaper than new).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

GENEVE OCCASION operates an authorized VHU (Vehicle End-of-Use) deconstruction center in Niort (N°Agrément PR 79 00001D) under the Back2car brand. It processes end-of-life vehicles to extract, clean, and recondition automotive parts—including body parts, lighting, engines, gearboxes, electrical components, and tires—for resale through the Back2car e-commerce platform and a network of partner repairers across France.

Product overview

Back2car is a platform offering recycled automotive parts through a network of VHU (Vehicle End-of-Life) processing centers across France. The core offering is the Réemploi (Reemployment) product line, which includes body parts (carrosserie), lighting (eclairage), tires (pneumatiques), engines and gearboxes (moteurs et boites), and embedded technology components. All Réemploi products come with lifetime warranty. The service is complemented by Click and Collect pickup at nearly 1,000 locations, Click and Repair installation through 1,000+ partner repairers, and home delivery (24-48h from €9.90). Additionally, the OUST! service handles end-of-life vehicle recovery. GENEVE OCCASION operates as one of the authorized VHU centers (N°Agrément PR 79 00001D) located in Niort.

Differentiator

Problem solved

Functional benefit

Brands

• OUST!: Vehicle take-back and scrap collection service for end-of-life vehicles

Products and services

• Back2car Réemploi Range Core product range of recycled and reconditioned automotive parts (reemployment/reuse category) including body parts, lighting, wheels, thermal and electrical components, backed by a lifetime warranty.
• Body Parts (Carrosserie) Front and rear body parts including bumpers, hoods, fenders, doors, side mirrors, grilles, and reinforcement components for all vehicle brands and models.
• Lighting (Eclairage) Front and rear lighting components including headlights, fog lights, turn signals, position lights, and backup lights.
• Used Tires (Pneumatiques) Used tires offered with promotional discounts of up to 30% off.
• Engines & Gearboxes (Moteurs & Boites) Used engines and transmission units available via request for vehicle repair and replacement.
• Embedded Technology (Technologie Embarquée) Electronic and onboard technology components for vehicles, including wiring, sensors, and control units.
• OUST! End-of-Life Vehicle Take-Back Service for scrap vehicle removal and recycling (épave), handling end-of-life vehicle recovery through authorized VHU centers.
• Click and Collect Pickup service for ordered parts at nearly 1,000 collection points across France, with free delivery on orders over €140.
• Click and Repair Installation service through a network of over 1,000 partner repairers who fit parts purchased via Back2car.

Quantifiable outcome

• Up to 99.67% recycling rate (valorization) achieved at VHU centers

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• Alliance Automotive GroupcoreStrategic or Co-development PartnerBack2car is part of the Alliance Automotive Group, a major automotive aftermarket group in Europe. This affiliation provides strategic backing, scale advantages, and integration within the broader automotive aftermarket ecosystem.
• Partner Repairers (1,000+)coreChannel Partner/ Reseller/ DistributorNetwork of over 1,000 professional auto repairers who offer installation services for parts purchased through Back2car's Click and Repair program, enabling customers to buy parts and get them professionally installed.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bumper: UK-based online platform selling used and reconditioned auto parts with vehicle-registration lookup and home delivery. Closely comparable to Back2car's e-commerce model for recycled parts, though focused on the UK market.
• Oscaro: Major French online retailer of automotive parts (primarily new) with vehicle-fitment search and home delivery. Comparable customer experience and target audience to Back2car, but operating in the new-parts segment rather than recycled.
• Mister Auto: French online auto parts retailer operating across multiple European markets with fitment-search and delivery services. Comparable multi-country digital storefront strategy to Back2car, though primarily focused on new parts.
• France Cass Auto: French online platform specializing in used and reconditioned automotive parts. Direct competitor to Back2car in the French recycled-parts e-commerce market with similar fitment-search functionality.
• Pièces Auto: French online auto parts retailer with a broad catalog spanning new, used, and remanufactured parts. Comparable e-commerce model and customer base to Back2car, particularly for price-sensitive individual buyers.

Broad incumbents

• Copart: Global online vehicle auction and remarketing platform that handles end-of-life and salvage vehicles. Comparable in the vehicle remarketing/ELV space that feeds Back2car's VHU centers, but operates as an auction marketplace rather than a parts retailer.
• LKQ Corporation: Largest global distributor of recycled and aftermarket automotive parts with operations across Europe. Highly comparable to Back2car's recycled-parts distribution model, but operates at vastly larger scale across multiple geographies and product categories.
• IAA (Insurance Auto Auctions): Major salvage vehicle auction operator (now part of Ritchie Bros.) with a large inventory of end-of-life vehicles. Comparable as a source of ELV feedstock for parts recovery, but not a direct retail competitor.

Others

• Veolia Environmental Services: Operates end-of-life vehicle processing and recycling infrastructure at scale in Europe. Comparable VHU center operations and regulatory compliance expertise, but serves primarily as a waste-management contractor rather than a parts retailer.

Regional players

• Renault Environment / Indra Automobile Recycling: European vehicle dismantling and parts recycling networks tied to OEMs (Renault) or authorized partners. Comparable ELV deconstruction operations and regulatory compliance, but with OEM-aligned relationships that limit overlap on multi-brand recycled parts retail.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Back2car
• LinkedInlinkedin.com/company/geneve-occasion
• Instagraminstagram.com/back2car

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GENEVE OCCASION