株式会社ジｰニー
- Company typePublic
- Founded2010
- HeadquartersShinjuku, Tokyo, Japan
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What 株式会社ジｰニー does
Geniee, Inc. (株式会社ジーニー) is a Tokyo-headquartered digital advertising and marketing technology company founded in 2010 and listed on the Tokyo Stock Exchange Growth Market (ticker 6562.T). It operates a two-brand platform: GENIEE Ads Platform, anchored by what the company describes as Japan's largest supply-side platform (GENIEE SSP) and the demand-side counterpart (GENIEE DSP), together with DOOH, the Lumora brand-awareness product, and GENIEE RMP (Retail Media Platform); and GENIEE Marketing Cloud, comprising GENIEE MA, SFA/CRM, BI/DataConnect, SEARCH, CHAT, ENGAGE, ANALYTICS, RECOMMEND, and CDP. All core products are developed in-house and the platforms run real-time bidding (RTB) infrastructure that processes hundreds of thousands of bid requests per second and ingests 15+ terabytes of data per day.
The company monetizes through two principal streams: transaction-fee commissions on ad impressions delivered via SSP/DSP (the legacy core, where it claims approximately 29.1% Japan SSP market share as of FY2018 and around 80 billion monthly impressions / ~100 million unique users), and subscription/recurring fees on the Marketing SaaS suite, where management reports a 95% client retention rate on GENIEE DMS. Revenue diversification has accelerated since 2020 through acquisitions (Business Search Technologies, REACT, CATS, Hypersonic, Zelto/USA, Deqwas, Navier) and the 2024 incorporation of SOCIALWIRE for Digital PR. Founder/CEO Tomoaki Kudo controls 52.7% of shares; outside directors include executives from FamilyMart, dip Corp, and Nishimura & Asahi.
Geniee maintains operating entities in Japan, Singapore, Vietnam, Indonesia, Thailand, the United States, India, and the UAE, complemented by OEM/white-label distribution of SSP/DSP under partner brands and a JV with transcosmos for ASEAN. AI/ML is applied across ad optimization, behavioral targeting, recommendation, policy-violation detection (GAURL), and — via the JAPAN AI subsidiary established in April 2023 — enterprise generative AI / AX products. Multiple acquired subsidiaries have been merged back into the parent (Chamo 2019, REACT 2023, Hypersonic 2023, Business Search Technologies 2024), consistent with a roll-up integration model built around a public-market funding base.
株式会社ジｰニー firmographics
Firmographics- Name
- 株式会社ジｰニー
- Legal name
- Geniee Co., Ltd.
- Website
- https://geniee.co.jp
- Company type
- Public
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
株式会社ジｰニー industry classification
Industry- Product category
- Advertising Technology (AdTech) and Marketing SaaS
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Marketing Automation Platforms & Services (BPAFAFAC)
- akta.pro secondary industries
- Performance Marketing Automation & Bid Management Services (MPAAACAM), AI/ML Engineering & Model Development Services (BPAEAHAF), Pricing, Revenue Management & Promotion Optimization (HDAAAHAB)
Keywords
Where 株式会社ジｰニー is headquartered
LocationHeadquarters
- HQ city
- Shinjuku, Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices8 records
Markets served
株式会社ジｰニー business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Advertising Platform Business (GENIEE SSP/DSP): Commission fees paid based on number of ad impressions when ads are distributed via GENIEE SSP or GENIEE DSP. Core business with leading market share in Japan.
- Marketing SaaS Business (GENIEE MA, SFA/CRM): Monthly system or service usage fees for marketing automation and CRM/SFA platforms. Subscription-based recurring revenue model.
- OEM Provision Services: Development services for SSP, DSP provided under another company's brand name
- Digital PR Business: Revenue from Social Wire Inc. (consolidated subsidiary from July 2024)
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
株式会社ジｰニー product offering
Product offeringCore offering
Geniee develops and sells an integrated marketing-technology platform built around its proprietary programmatic ad-tech stack (GENIEE SSP for publishers, GENIEE DSP for advertisers, GENIEE DOOH and Lumora for out-of-home, GENIEE RMP for retail media) and a marketing/Sales SaaS suite (GENIEE MA, GENIEE SFA/CRM, GENIEE CHAT, GENIEE SEARCH, GENIEE CDP, GENIEE Analytics, GENIEE Engage, GENIEE BI/DataConnect), supplemented by the JAPAN AI generative-AI platform. Revenue is generated through commission fees on ad impressions, recurring monthly SaaS subscription fees, and OEM/white-label licensing of its SSP/DSP technology to other companies.
Product overview
Geniee operates as a comprehensive marketing technology platform offering two main brand categories: GENIEE Ads Platform (advertising technology) and GENIEE Marketing Cloud (marketing SaaS). The advertising platform includes GENIEE SSP (Japan's largest SSP for publishers), GENIEE DSP (demand-side platform for advertisers), GENIEE DOOH (digital out-of-home), Lumora (DOOH brand awareness), GENIEE RMP (retail media), and GENIEE DMS (digital marketing solutions). The marketing cloud includes GENIEE MA (marketing automation), GENIEE SFA/CRM (sales automation), GENIEE CHAT (chat customer service), GENIEE SEARCH (site search), GENIEE CDP (customer data platform), GENIEE BI/DATACONNECT (business intelligence), and GENIEE RECOMMEND (recommendations). JAPAN AI provides enterprise AI transformation solutions. The platform processes hundreds of thousands of bids per second using RTB technology, offering both advertising optimization and marketing automation capabilities to SMB and enterprise clients.
Differentiator
Problem solved
Functional benefit
Brands
- GENIEE SSP: Supply Side Platform for maximizing ad revenue for online publishers
- GENIEE DSP
- GENIEE DOOH
- GENIEE RMP
- GENIEE MA
- GENIEE SFA/CRM
- GENIEE CHAT
- GENIEE CDP
- Lumora
- JAPAN AI
- Social Wire
- GENIEE DMS
- GENIEE Analytics
- GENIEE Recommend
- GENIEE Engage
Products and services
- GENIEE SSP (Supply Side Platform) Real-time bidding supply-side platform that maximizes ad revenue for online media publishers and app developers, distributing optimal ads selected from approximately 150 ad networks worldwide via RTB auction across connected DSPs and ad exchanges.
- GENIEE DSP (Demand Side Platform) Demand-side platform for advertisers and ad agencies to maximize advertising profit, gathering high-quality audiences at low cost through direct bidding into GENIEE SSP and access to one of Japan's largest ad inventories including the new outstream video ad format.
- GENIEE DOOH (Digital Out of Home) Digital Out-of-Home advertising platform leveraging GENIEE SSP and DSP technology, expanding to transportation ads, outdoor billboards and digital signage installed in stores.
- Lumora DOOH-focused advertising distribution platform that maximizes brand awareness using technology, leveraging DOOH as a starting point for brand-awareness campaigns.
- GENIEE RMP (Retail Media Platform) Retail Media Platform that converts own e-commerce sites and physical stores into advertising media, enabling creation and maximization of new revenue streams.
- GENIEE DMS (Digital Marketing Solution) Digital Marketing Solution for advertisers providing integrated operation services for display ads specializing in programmatic buying; serves SMB through enterprise clients and achieves 95% client retention rate.
- GENIEE SFA/CRM Cloud-based customer relationship management and sales force automation system providing integrated customer management, negotiation management, and data analysis with real-time visualization of customer and sales information.
- GENIEE MA (Marketing Automation) Marketing automation platform that nurtures potential customers based on their interests, providing email distribution, app push notifications, LINE-based messaging and automated responses.
- GENIEE CHAT Chat-based customer service tool (web concierge platform) that installs simply on websites, with automated push notifications and anonymous communication to create customer engagement and marketing opportunities.
- GENIEE SEARCH On-site search ASP for websites that helps visitors find optimal information matching their purpose; provided by Business Search Technologies Corporation.
- GENIEE CDP (Customer Data Platform) Customer Data Platform that integrates and centrally manages data scattered across the enterprise, enabling analysis and visualization and building the optimal data infrastructure for AI Transformation (AX).
- GENIEE BI / DataConnect Business intelligence and data integration solution that connects and analyzes marketing and sales data across the platform.
- GENIEE ANALYTICS Analytics product for measuring and analyzing advertising and marketing performance data.
- GENIEE RECOMMEND Recommendation engine that personalizes content and product suggestions based on user behavior and profile data.
- GENIEE ENGAGE Marketing and customer support enhancement platform combining chat and other engagement tools.
- JAPAN AI AI platform and product offering for enterprise AI Transformation (AX), including generative-AI products and accompanying support services for companies implementing AI solutions.
- GENIEE SSP for App Revenue maximization tool for app developers using ad-based apps that maximizes revenue opportunities by sending ad requests preferentially to the app developer expected to generate the most revenue in real time.
- GENIEE Outstream Video Ads Outstream video advertising format distributed through Geniee's ad-tech stack, expanding video advertising offerings for advertisers and publishers.
- GAURL Automated multilingual advertising delivery classification and control system that inspects website content for Google AdSense policy violations and automatically selects proper advertisements; available in Japanese, English and Vietnamese.
Quantifiable outcome
- 95% client retention rate for GENIEE DMS
- +2 more outcomes
Companies that use 株式会社ジｰニー
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
株式会社ジｰニー technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability12 records
Feature6 records
株式会社ジｰニー partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- OOMPH (Indonesia)minorInvestment in and business cooperation with OOMPH, the largest Android application market in Indonesia.
- transcosmos inc.coreEstablished joint venture with transcosmos to provide SSP solutions to ASEAN countries. Strategic partnership for Southeast Asian market expansion.
- Google (AdSense/DoubleClick)coreGeniee is a Google Certified Publishing Partner, providing Google online media ad distribution services including Google AdSense and DoubleClick Ad Exchange. The company has been an AdSense Certified Partner since 2010.
- Various DSP/Ad Technology PartnerscorePartnerships with multiple advertising technology companies for behavioral targeting and ad delivery including Google, Amazon, Appier, Criteo, LINE Yahoo, Supership, MicroAd, fluct, and many others.
Scale indicators10 records
Recent moves15 records
Expansion highlights7 records
株式会社ジｰニー competitors and assessment
Company assessmentDirect peers
- Appier: Asia-focused AI marketing platform combining cross-screen advertising, predictive analytics, and marketing automation. Closely comparable to Geniee's combined ad platform + marketing cloud + JAPAN AI positioning.
- PubMatic: Independent SSP offering header bidding and programmatic infrastructure across display, video, mobile, and CTV. Direct SSP competitor to Geniee in the open web.
- Magnite: Largest independent SSP globally, with strong CTV/CTV inventory. Directly comparable to Geniee SSP on the supply-side; useful benchmark for SSP scale and roadmap (especially DOOH/CTV).
- Criteo: DSP/retargeting leader with retail media exposure. Comparable to Geniee's DSP and GENIEE RMP, both targeting commerce/retail monetization through programmatic ads.
Regional players
- i-mobile: Japan-listed mobile ad network and SSP/DSP. Closest direct regional peer to Geniee inside Japan, sharing the same advertiser and publisher ecosystem.
- Supership: Japan-based digital advertising and data business with DSP/SSP offerings. Regional competitor in the same Japan programmatic ecosystem as Geniee.
- FreakOut Holdings: Japan-focused DSP and digital advertising company. Direct competitor to Geniee DSP for Japanese advertiser budgets and a relevant regional comparable.
Broad incumbents
- Adobe (Adobe Advertising Cloud / Experience Cloud): Global martech/adtech incumbent with DSP, CDP, and marketing automation. Comparable to Geniee's GENIEE Marketing Cloud and CDP ambitions, though at much larger scale.
- The Trade Desk: Global independent DSP competing head-to-head with Geniee DSP for advertiser budgets across APAC and globally. Larger scale and broader international demand make it a benchmark for Geniee's DSP ambitions.
- Salesforce (Marketing Cloud / Pardot): Global leader in CRM, SFA, and marketing automation. Comparable to GENIEE SFA/CRM and GENIEE MA for enterprise marketing and sales automation customers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
株式会社ジｰニー social profiles
Digital presence株式会社ジｰニー compliance and trust
Trust signalCompliance1 record
株式会社ジｰニー financial estimates
Financial estimateRevenue estimate
Valuation estimate
株式会社ジｰニー leadership team
Management profileNumber of profiles
Profiles7 records
株式会社ジｰニー subsidiaries and ownership
Company hierarchySubsidiaries11 records
株式会社ジｰニー funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
株式会社ジｰニー M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 株式会社ジｰニー
What does 株式会社ジｰニー do?
Geniee develops and sells an integrated marketing-technology platform built around its proprietary programmatic ad-tech stack (GENIEE SSP for publishers, GENIEE DSP for advertisers, GENIEE DOOH and Lumora for out-of-home, GENIEE RMP for retail media) and a marketing/Sales SaaS suite (GENIEE MA, GENIEE SFA/CRM, GENIEE CHAT, GENIEE SEARCH, GENIEE CDP, GENIEE Analytics, GENIEE Engage, GENIEE BI/DataConnect), supplemented by the JAPAN AI generative-AI platform. Revenue is generated through commission fees on ad impressions, recurring monthly SaaS subscription fees, and OEM/white-label licensing of its SSP/DSP technology to other companies.
Is 株式会社ジｰニー a public or private company?
株式会社ジｰニー is a public company. It is classified as public and is currently operating.
When was 株式会社ジｰニー founded?
株式会社ジｰニー was founded in 2010. It employs 101 to 250 people.
Where is 株式会社ジｰニー based?
株式会社ジｰニー is headquartered in Shinjuku, Tokyo, Japan, in the Asia region.
How does 株式会社ジｰニー make money?
Four revenue lines are on record. Advertising Platform Business (GENIEE SSP/DSP) is the primary driver. The others are marketing SaaS Business (GENIEE MA, SFA/CRM), OEM Provision Services and digital PR Business.
Who are 株式会社ジｰニー's main competitors?
Direct peers on record are Appier, PubMatic, Magnite and Criteo. Regional players are i-mobile, Supership and FreakOut Holdings. Broad incumbents are Adobe (Adobe Advertising Cloud / Experience Cloud), The Trade Desk and Salesforce (Marketing Cloud / Pardot).
Does 株式会社ジｰニー have an API?
Yes. Geniee provides an API for GENIEE SFA/CRM. The privacy policy states that GENIEE SFA/CRM provides Google Workspace API. Additionally, the company has a GitHub presence at https://github.com/geniee-ssp where developer documentation/specifications are available. Developer documentation is at github.com/geniee-ssp.
What industry is 株式会社ジｰニー in?
株式会社ジｰニー's product category is Advertising Technology (AdTech) and Marketing SaaS. Its primary akta.pro industry code is BPAFAFAC, Marketing Automation Platforms & Services, with a secondary code of MPAAACAM, Performance Marketing Automation & Bid Management Services. Its NAICS code is 513210 and its SIC code is 7372.