株式会社ジｰニー

What 株式会社ジｰニー does

Geniee, Inc. (株式会社ジーニー) is a Tokyo-headquartered digital advertising and marketing technology company founded in 2010 and listed on the Tokyo Stock Exchange Growth Market (ticker 6562.T). It operates a two-brand platform: GENIEE Ads Platform, anchored by what the company describes as Japan's largest supply-side platform (GENIEE SSP) and the demand-side counterpart (GENIEE DSP), together with DOOH, the Lumora brand-awareness product, and GENIEE RMP (Retail Media Platform); and GENIEE Marketing Cloud, comprising GENIEE MA, SFA/CRM, BI/DataConnect, SEARCH, CHAT, ENGAGE, ANALYTICS, RECOMMEND, and CDP. All core products are developed in-house and the platforms run real-time bidding (RTB) infrastructure that processes hundreds of thousands of bid requests per second and ingests 15+ terabytes of data per day.

The company monetizes through two principal streams: transaction-fee commissions on ad impressions delivered via SSP/DSP (the legacy core, where it claims approximately 29.1% Japan SSP market share as of FY2018 and around 80 billion monthly impressions / ~100 million unique users), and subscription/recurring fees on the Marketing SaaS suite, where management reports a 95% client retention rate on GENIEE DMS. Revenue diversification has accelerated since 2020 through acquisitions (Business Search Technologies, REACT, CATS, Hypersonic, Zelto/USA, Deqwas, Navier) and the 2024 incorporation of SOCIALWIRE for Digital PR. Founder/CEO Tomoaki Kudo controls 52.7% of shares; outside directors include executives from FamilyMart, dip Corp, and Nishimura & Asahi.

Geniee maintains operating entities in Japan, Singapore, Vietnam, Indonesia, Thailand, the United States, India, and the UAE, complemented by OEM/white-label distribution of SSP/DSP under partner brands and a JV with transcosmos for ASEAN. AI/ML is applied across ad optimization, behavioral targeting, recommendation, policy-violation detection (GAURL), and — via the JAPAN AI subsidiary established in April 2023 — enterprise generative AI / AX products. Multiple acquired subsidiaries have been merged back into the parent (Chamo 2019, REACT 2023, Hypersonic 2023, Business Search Technologies 2024), consistent with a roll-up integration model built around a public-market funding base.

Name

株式会社ジｰニー

Legal name

Geniee Co., Ltd.

Website

https://geniee.co.jp

Company type

Public

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Advertising Technology (AdTech) and Marketing SaaS

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Marketing Automation Platforms & Services (BPAFAFAC)

akta.pro secondary industries

Performance Marketing Automation & Bid Management Services (MPAAACAM), AI/ML Engineering & Model Development Services (BPAEAHAF), Pricing, Revenue Management & Promotion Optimization (HDAAAHAB)

Keywords

• Programmatic advertising
• Marketing automation
• Supply side platform
• Demand side platform
• Digital marketing SaaS

Headquarters

HQ city

Shinjuku, Tokyo

HQ country

Japan

HQ region

Asia

Offices8 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Advertising Platform Business (GENIEE SSP/DSP): Commission fees paid based on number of ad impressions when ads are distributed via GENIEE SSP or GENIEE DSP. Core business with leading market share in Japan.
2. Marketing SaaS Business (GENIEE MA, SFA/CRM): Monthly system or service usage fees for marketing automation and CRM/SFA platforms. Subscription-based recurring revenue model.
3. OEM Provision Services: Development services for SSP, DSP provided under another company's brand name
4. Digital PR Business: Revenue from Social Wire Inc. (consolidated subsidiary from July 2024)

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Geniee develops and sells an integrated marketing-technology platform built around its proprietary programmatic ad-tech stack (GENIEE SSP for publishers, GENIEE DSP for advertisers, GENIEE DOOH and Lumora for out-of-home, GENIEE RMP for retail media) and a marketing/Sales SaaS suite (GENIEE MA, GENIEE SFA/CRM, GENIEE CHAT, GENIEE SEARCH, GENIEE CDP, GENIEE Analytics, GENIEE Engage, GENIEE BI/DataConnect), supplemented by the JAPAN AI generative-AI platform. Revenue is generated through commission fees on ad impressions, recurring monthly SaaS subscription fees, and OEM/white-label licensing of its SSP/DSP technology to other companies.

Product overview

Geniee operates as a comprehensive marketing technology platform offering two main brand categories: GENIEE Ads Platform (advertising technology) and GENIEE Marketing Cloud (marketing SaaS). The advertising platform includes GENIEE SSP (Japan's largest SSP for publishers), GENIEE DSP (demand-side platform for advertisers), GENIEE DOOH (digital out-of-home), Lumora (DOOH brand awareness), GENIEE RMP (retail media), and GENIEE DMS (digital marketing solutions). The marketing cloud includes GENIEE MA (marketing automation), GENIEE SFA/CRM (sales automation), GENIEE CHAT (chat customer service), GENIEE SEARCH (site search), GENIEE CDP (customer data platform), GENIEE BI/DATACONNECT (business intelligence), and GENIEE RECOMMEND (recommendations). JAPAN AI provides enterprise AI transformation solutions. The platform processes hundreds of thousands of bids per second using RTB technology, offering both advertising optimization and marketing automation capabilities to SMB and enterprise clients.

Differentiator

Problem solved

Functional benefit

Brands

• GENIEE SSP: Supply Side Platform for maximizing ad revenue for online publishers
• GENIEE DSP
• GENIEE DOOH
• GENIEE RMP
• GENIEE MA
• GENIEE SFA/CRM
• GENIEE CHAT
• GENIEE CDP
• Lumora
• JAPAN AI
• Social Wire
• GENIEE DMS
• GENIEE Analytics
• GENIEE Recommend
• GENIEE Engage

Products and services

• GENIEE SSP (Supply Side Platform) Real-time bidding supply-side platform that maximizes ad revenue for online media publishers and app developers, distributing optimal ads selected from approximately 150 ad networks worldwide via RTB auction across connected DSPs and ad exchanges.
• GENIEE DSP (Demand Side Platform) Demand-side platform for advertisers and ad agencies to maximize advertising profit, gathering high-quality audiences at low cost through direct bidding into GENIEE SSP and access to one of Japan's largest ad inventories including the new outstream video ad format.
• GENIEE DOOH (Digital Out of Home) Digital Out-of-Home advertising platform leveraging GENIEE SSP and DSP technology, expanding to transportation ads, outdoor billboards and digital signage installed in stores.
• Lumora DOOH-focused advertising distribution platform that maximizes brand awareness using technology, leveraging DOOH as a starting point for brand-awareness campaigns.
• GENIEE RMP (Retail Media Platform) Retail Media Platform that converts own e-commerce sites and physical stores into advertising media, enabling creation and maximization of new revenue streams.
• GENIEE DMS (Digital Marketing Solution) Digital Marketing Solution for advertisers providing integrated operation services for display ads specializing in programmatic buying; serves SMB through enterprise clients and achieves 95% client retention rate.
• GENIEE SFA/CRM Cloud-based customer relationship management and sales force automation system providing integrated customer management, negotiation management, and data analysis with real-time visualization of customer and sales information.
• GENIEE MA (Marketing Automation) Marketing automation platform that nurtures potential customers based on their interests, providing email distribution, app push notifications, LINE-based messaging and automated responses.
• GENIEE CHAT Chat-based customer service tool (web concierge platform) that installs simply on websites, with automated push notifications and anonymous communication to create customer engagement and marketing opportunities.
• GENIEE SEARCH On-site search ASP for websites that helps visitors find optimal information matching their purpose; provided by Business Search Technologies Corporation.
• GENIEE CDP (Customer Data Platform) Customer Data Platform that integrates and centrally manages data scattered across the enterprise, enabling analysis and visualization and building the optimal data infrastructure for AI Transformation (AX).
• GENIEE BI / DataConnect Business intelligence and data integration solution that connects and analyzes marketing and sales data across the platform.
• GENIEE ANALYTICS Analytics product for measuring and analyzing advertising and marketing performance data.
• GENIEE RECOMMEND Recommendation engine that personalizes content and product suggestions based on user behavior and profile data.
• GENIEE ENGAGE Marketing and customer support enhancement platform combining chat and other engagement tools.
• JAPAN AI AI platform and product offering for enterprise AI Transformation (AX), including generative-AI products and accompanying support services for companies implementing AI solutions.
• GENIEE SSP for App Revenue maximization tool for app developers using ad-based apps that maximizes revenue opportunities by sending ad requests preferentially to the app developer expected to generate the most revenue in real time.
• GENIEE Outstream Video Ads Outstream video advertising format distributed through Geniee's ad-tech stack, expanding video advertising offerings for advertisers and publishers.
• GAURL Automated multilingual advertising delivery classification and control system that inspects website content for Google AdSense policy violations and automatically selects proper advertisements; available in Japanese, English and Vietnamese.

Quantifiable outcome

• 95% client retention rate for GENIEE DMS
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability12 records

Feature6 records

Partnerships

Four partnerships are on record, tiered minor and core.

• OOMPH (Indonesia)minorStrategic or Co-development Partner · 14 June 2016Investment in and business cooperation with OOMPH, the largest Android application market in Indonesia.
• transcosmos inc.coreStrategic or Co-development Partner · 6 November 2014Established joint venture with transcosmos to provide SSP solutions to ASEAN countries. Strategic partnership for Southeast Asian market expansion.
• Google (AdSense/DoubleClick)coreTechnology or IntegrationGeniee is a Google Certified Publishing Partner, providing Google online media ad distribution services including Google AdSense and DoubleClick Ad Exchange. The company has been an AdSense Certified Partner since 2010.
• Various DSP/Ad Technology PartnerscoreTechnology or IntegrationPartnerships with multiple advertising technology companies for behavioral targeting and ad delivery including Google, Amazon, Appier, Criteo, LINE Yahoo, Supership, MicroAd, fluct, and many others.

Scale indicators10 records

Recent moves15 records

Expansion highlights7 records

Direct peers

• Appier: Asia-focused AI marketing platform combining cross-screen advertising, predictive analytics, and marketing automation. Closely comparable to Geniee's combined ad platform + marketing cloud + JAPAN AI positioning.
• PubMatic: Independent SSP offering header bidding and programmatic infrastructure across display, video, mobile, and CTV. Direct SSP competitor to Geniee in the open web.
• Magnite: Largest independent SSP globally, with strong CTV/CTV inventory. Directly comparable to Geniee SSP on the supply-side; useful benchmark for SSP scale and roadmap (especially DOOH/CTV).
• Criteo: DSP/retargeting leader with retail media exposure. Comparable to Geniee's DSP and GENIEE RMP, both targeting commerce/retail monetization through programmatic ads.

Regional players

• i-mobile: Japan-listed mobile ad network and SSP/DSP. Closest direct regional peer to Geniee inside Japan, sharing the same advertiser and publisher ecosystem.
• Supership: Japan-based digital advertising and data business with DSP/SSP offerings. Regional competitor in the same Japan programmatic ecosystem as Geniee.
• FreakOut Holdings: Japan-focused DSP and digital advertising company. Direct competitor to Geniee DSP for Japanese advertiser budgets and a relevant regional comparable.

Broad incumbents

• Adobe (Adobe Advertising Cloud / Experience Cloud): Global martech/adtech incumbent with DSP, CDP, and marketing automation. Comparable to Geniee's GENIEE Marketing Cloud and CDP ambitions, though at much larger scale.
• The Trade Desk: Global independent DSP competing head-to-head with Geniee DSP for advertiser budgets across APAC and globally. Larger scale and broader international demand make it a benchmark for Geniee's DSP ambitions.
• Salesforce (Marketing Cloud / Pardot): Global leader in CRM, SFA, and marketing automation. Comparable to GENIEE SFA/CRM and GENIEE MA for enterprise marketing and sales automation customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/geniee_inc
• GitHubgithub.com/geniee-ssp
• Facebookfacebook.com/geniee.corporate
• LinkedInlinkedin.com/company/genieejapan

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 株式会社ジｰニー