– Gentle Park
Gentle Park is a privately held Bangladeshi omnichannel fashion retailer operating three sub-brands (GENTLE PARK for men, SOFIRA for women, PAPPA for kids) across an 889-SKU catalog, selling through its own e-commerce site and physical retail stores to domestic family consumers.
- Company typePrivate
- Founded-
- HeadquartersDhaka, Bangladesh
- Headcount51–100
- GTM typeB2C
- OfferingServices
What – Gentle Park does
Gentle Park is a Bangladesh-based fashion retailer operating an omnichannel apparel business under three sub-brands: GENTLE PARK for men's formal and casual wear, SOFIRA for women's ethnic and contemporary clothing, and PAPPA for children's apparel. The company's product catalog spans approximately 889 SKUs across categories including formal shirts, casual shirts, polo shirts, traditional fatuas, two-piece and three-piece ethnic suits, and kids' casual wear, with unit prices ranging from approximately ৳600 to over ৳5,000. Fabrications include cotton blends, viscose, silk blends, and velvet, targeted at the Bangladesh climate and taste preferences. Distribution is purely domestic, combining a direct-to-consumer e-commerce platform (gentlepark.com) with a physical retail store network supported by an integrated store locator.
The e-commerce platform is built on Next.js and uses a CDN (cdn.gentlepark.com) for image delivery, with standard functionality for catalog management, shopping cart, user authentication, order tracking, and store locator. The company accepts Cash on Delivery and bKash mobile payments, and runs promotional campaigns (currently 15% off plus 5% bKash cashback for online orders). Marketing is conducted via organic social channels (Facebook @GentlePark.Bd, Instagram @gentleparkbd, TikTok) and an email newsletter. The only disclosed partnership is with bKash for payment processing and cashback offers.
Gentle Park is a privately held company headquartered at Ahmed Tower, Banani, Dhaka, with 51-100 employees. No revenue, funding history, ownership structure, or management team details are publicly disclosed. The company appears to operate independently with no institutional investor backing, no parent company, and no international expansion to date. Its business model is straightforward unit-pricing DTC apparel sales across men's, women's, and children's segments in Bangladesh.
– Gentle Park firmographics
Firmographics- Name
- – Gentle Park
- Legal name
- Gentle Park
- Website
- https://gentlepark.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Gentle Park is a privately held Bangladeshi omnichannel fashion retailer operating three sub-brands (GENTLE PARK for men, SOFIRA for women, PAPPA for kids) across an 889-SKU catalog, selling through its own e-commerce site and physical retail stores to domestic family consumers.
- Ownership category
- akta.pro rank
Where – Gentle Park is headquartered
LocationHeadquarters
- HQ city
- Dhaka
- HQ country
- Bangladesh
- HQ region
- Asia
Offices1 record
Markets served
– Gentle Park business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Direct E-commerce Sales: The company operates a direct-to-consumer e-commerce platform at gentlepark.com, selling apparel products across men's, women's, and children's categories. Products are sold at listed retail prices with promotional discounts (currently 15% off).
- Physical Retail Store Sales: Gentle Park maintains physical retail store presence as evidenced by the 'Find Store' and 'Store Locator' functionality on their website, enabling in-person purchases at brick-and-mortar locations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Men's casual and formal wear |
| Unit Pricing | Pay-as-you-go | Women's ethnic and casual wear |
| Unit Pricing | Pay-as-you-go | Kids apparel |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
– Gentle Park product offering
Product offeringCore offering
Gentle Park is a Bangladesh-based fashion retailer that designs, sources, and sells apparel for men, women, and children through three sub-brands: Gentle Park (men's formal and casual wear), Sofira (women's ethnic wear), and Pappa (kids' clothing). The company operates an omnichannel model combining its own e-commerce website (gentlepark.com) with a network of physical retail stores across Bangladesh, offering approximately 889 SKUs in cotton, viscose, silk, and velvet fabrics.
Product overview
Gentle Park is a Bangladeshi fashion e-commerce platform comprising three sub-brands: Gentle Park (men's formal and casual wear), Sofira (women's ethnic and traditional wear), and Pappa (children's clothing). The product portfolio includes formal shirts, casual shirts, polo shirts, fatuas, three-piece and two-piece ethnic suits, t-shirts, trousers, and palazzo pants. The company operates an online store with approximately 889 products across men's, women's, and kids' categories, featuring embroidered, printed, and textured fabrications in cotton, viscose, silk, and velvet materials.
Differentiator
Problem solved
Functional benefit
Brands
- SOFIRA: Women's clothing collection featuring ethnic wear, two-piece and three-piece suits, embroidered kameez, and women's formal/casual attire
- PAPPA
Products and services
- Gentle Park (Men's Collection) Sub-brand offering men's apparel including formal shirts, casual shirts, polo shirts, fatuas, trousers, and jeans. Targets adult male customers seeking contemporary formal and casual clothing with slim, regular, and relaxed fits.
- Sofira (Women's Collection) Sub-brand offering women's ethnic and contemporary apparel including three-piece suits, two-piece co-ord sets, embroidered kameez, wide-leg palazzo pants, and traditional dresses in cotton, viscose, silk, and velvet fabrics.
- Pappa (Kids' Collection) Sub-brand offering children's apparel including polo shirts, t-shirts, and casual wear for boys ages 4-14, featuring color-block designs, breathable cotton fabrics, and graphic prints.
- Summer Collection 2026 Seasonal fashion collection released for Summer 2026, featuring lightweight apparel suited for warm weather, including polo shirts, breathable cotton garments, and casual wear across all three sub-brands.
Quantifiable outcome
- 889 product catalog offering diverse styles across men's, women's, and children's categories
Companies that use – Gentle Park
Customer profileSegments3 records
Ideal customer profiles3 records
– Gentle Park technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
– Gentle Park partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- bKashminorbKash is Bangladesh's leading mobile financial services provider integrated as a payment method on the Gentle Park e-commerce platform. The partnership includes promotional cashback offers (currently 5% bKash cashback on online purchases) to incentivize digital payments and customer acquisition through the bKash user base.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
– Gentle Park competitors and assessment
Company assessmentMarket position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key highlights6 records
Customer concentration
– Gentle Park social profiles
Digital presence– Gentle Park financial estimates
Financial estimateRevenue estimate
Valuation estimate
– Gentle Park leadership team
Management profileNumber of profiles
– Gentle Park funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
– Gentle Park M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about – Gentle Park
What does – Gentle Park do?
Gentle Park is a Bangladesh-based fashion retailer that designs, sources, and sells apparel for men, women, and children through three sub-brands: Gentle Park (men's formal and casual wear), Sofira (women's ethnic wear), and Pappa (kids' clothing). The company operates an omnichannel model combining its own e-commerce website (gentlepark.com) with a network of physical retail stores across Bangladesh, offering approximately 889 SKUs in cotton, viscose, silk, and velvet fabrics.
Is – Gentle Park a public or private company?
– Gentle Park is a private company. It is classified as unknown and is currently operating.
When was – Gentle Park founded?
– Gentle Park was founded in -1. It employs 51 to 100 people.
Where is – Gentle Park based?
– Gentle Park is headquartered in Dhaka, Bangladesh, in the Asia region.
How does – Gentle Park make money?
Two revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are physical Retail Store Sales.
Does – Gentle Park have an API?
No public API is recorded for – Gentle Park.