GENUIN classics | recording group
GENUIN classics | recording group is a Leipzig-based German classical music recording studio and label, producing Tonmeister-engineered albums for MDR-Sinfonieorchester, Staatskapelle Weimar, and other ensembles, distributed globally via streaming and direct CD sales.
- Company typePrivate
- Founded-
- HeadquartersLeipzig, Germany
- Headcount1–10
- GTM typeB2C
- OfferingServices
What GENUIN classics | recording group does
GENUIN classics | recording group operates as both a professional classical music recording studio (Tonstudio) and an exclusive record label (Tonmeister-Label) from its headquarters at Feuerbachstraße 7, Leipzig. The company is legally organized as a German civil law partnership (GbR) under 'Busse, Lasheras Hakobian und Silberhorn GbR,' with three authorized managing partners: co-founders Holger Busse and Michael Silberhorn — both Diplom-Tonmeister trained at Hochschule für Musik Detmold — plus Alfredo Lasheras Hakobian. A fourth team member, Claudia Neumann (Diplom-Tonmeisterin), joined in 2011. The business was founded circa 2002 and has produced over 200 albums spanning orchestral, chamber, choral, brass, organ, piano, and vocal classical repertoire, with active releases continuing through 2026.
The company's core technology is professional Tonmeister audio engineering — in-house recording, mastering, and production capability that combines studio and label functions under a single roof. Its technology stack consists of traditional audio recording workflows, a Strato-hosted e-commerce storefront, Mollie payment processing, and distribution across seven major streaming platforms (Spotify, Apple Music, YouTube, Qobuz, Amazon Music, Pandora, Presto Music). Physical CDs are sold directly via genuin.de with free shipping within Germany and EUR 4.90 international shipping to ~31 European countries. Flagship projects include the multi-album Bruckner symphonic cycle with MDR-Sinfonieorchester under Dennis Russell Davies and a body of work with Staatskapelle Weimar.
GENUIN generates revenue through three streams: (1) direct-to-consumer physical CD sales priced EUR 8.90-18.90 per unit, (2) digital album sales via its own shop, and (3) streaming royalties and transaction fees from third-party platforms. A secondary revenue stream derives from third-party recording studio services offered to external classical and film music ensembles worldwide. The customer base is bifurcated: supply-side enterprise partners include MDR-Sinfonieorchester, Staatskapelle Weimar, MDR-Rundfunkchor, Sächsische Bläserphilharmonie, genesis brass, and Christian Sprenger (Hochschule für Musik Franz Liszt Weimar); demand-side consumers are global classical music enthusiasts and audiophiles, plus niche audiences for brass ensemble, choral/Lutheran, and contemporary crossover repertoire (e.g., Tilman Sillescu's video-game-influenced Symphony No. 1 'NACHTLICHTER').
GENUIN classics | recording group firmographics
Firmographics- Name
- GENUIN classics | recording group
- Legal name
- Busse, Lasheras Hakobian und Silberhorn GbR
- Website
- https://genuin.de
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- GENUIN classics | recording group is a Leipzig-based German classical music recording studio and label, producing Tonmeister-engineered albums for MDR-Sinfonieorchester, Staatskapelle Weimar, and other ensembles, distributed globally via streaming and direct CD sales.
- Ownership category
- akta.pro rank
GENUIN classics | recording group industry classification
Industry- Product category
- Classical Music Recording and Label
- NAICS
- Sound Recording Studios (51224), Record Production and Distribution (512250), Music Publishers (512230)
- SIC
- Phonograph Records & Prerecorded Audio Tapes & Disks (3652)
- akta.pro primary industry
- Pro Audio Equipment (Mics, Interfaces, Mixers, Studio Monitors) (MPAIAJAB)
- akta.pro secondary industry
- Music & Audio Rights for Broadcast (Sync/Master/Library) (MPABANAF)
Keywords
Where GENUIN classics | recording group is headquartered
LocationHeadquarters
- HQ city
- Leipzig
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
GENUIN classics | recording group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- CD and Digital Album Sales: GENUIN sells physical CDs (and digital albums) directly through their online shop at genuin.de. Customers can purchase CDs with pricing such as EUR 9.90 for NACHTLICHTER and EUR 18.90 for Lutheran Symphonix, with free shipping within Germany and the EU.
- Streaming and Digital Downloads: Albums are distributed on all major streaming and download platforms (Spotify, Apple Music, YouTube, Qobuz, Amazon Music, Pandora, Presto Music). Revenue is generated through streaming royalties and digital download sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Physical CD albums with free domestic shipping |
| Transaction based/ take rate | Pay-as-you-go | Digital streaming and download |
| Unit Pricing | Pay-as-you-go | Special pricing (Sonderpreis) CDs |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
GENUIN classics | recording group product offering
Product offeringCore offering
GENUIN is a classical music recording studio and record label based in Leipzig, Germany. The company operates as both a professional recording studio (Tonstudio) for classical and film music worldwide and an exclusive record label (Tonmeister-Label) that produces, releases, and distributes physical CDs and digital albums featuring renowned orchestras, ensembles, and soloists. Recordings are sold directly via the GENUIN online shop and distributed globally through streaming platforms such as Spotify, Apple Music, YouTube, Qobuz, and Amazon Music.
Product overview
GENUIN classics | recording group is a German classical music recording studio and record label based in Leipzig, operating as two integrated divisions: (1) GENUIN Tonstudio – an award-winning recording studio providing professional recording services for classical and film music worldwide, and (2) GENUIN Label – an exclusive tonmeister label featuring notable artists such as Dennis Russell Davies, the MDR-Sinfonieorchester, Staatskapelle Weimar, and numerous chamber ensembles. The catalog includes special edition series like the 'Edition Dennis Russell Davies: Bruckner' recording all symphonies in their first versions. Music is distributed through CD sales and streaming platforms including Spotify, Apple Music, Qobuz, and YouTube.
Differentiator
Problem solved
Functional benefit
Products and services
- GENUIN Tonstudio Recording Services
- GENUIN Label Album Catalog
- Edition Dennis Russell Davies: Bruckner
- GENUIN Online Shop (Direct CD Sales)
- Digital Album Distribution (Streaming and Downloads)
Companies that use GENUIN classics | recording group
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
GENUIN classics | recording group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature1 record
GENUIN classics | recording group partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- MDR-Sinfonieorchester (MDR Symphony Orchestra)coreGENUIN collaborates closely with the MDR-Sinfonieorchester on major recording projects, most notably the complete Bruckner symphony cycle with Chief Conductor Dennis Russell Davies (appointed autumn 2020). The partnership represents a flagship series for the label, with multiple Bruckner symphonies released and planned from 2020-2026. The MDR-Sinfonieorchester, founded in 1924, is Germany's oldest radio orchestra and celebrated its centenary in 2024.
- Mollie B.V.minorMollie B.V. (Keizersgracht 313, 1016 EE Amsterdam, Netherlands) is used as the payment service provider for GENUIN's online shop, offering payment methods including credit card, SEPA direct debit, and country-specific methods.
- Strato AGminorGENUIN's website is hosted by Strato AG (Otto-Ostrowski-Straße 7, 10249 Berlin, Germany). Strato processes standard logfile data (anonymized IP, access timestamps, requested files) for systems security purposes.
- Staatskapelle WeimarcoreThe Staatskapelle Weimar, with a 500+ year history, has recorded multiple albums with GENUIN including Tilman Sillescu's Symphony No. 1 'NACHTLICHTER' and Christian Sprenger's 'Lutheran Symphonix'. The orchestra is one of Germany's oldest and most prestigious, linked to figures like Hummel, Liszt, and Strauss.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
GENUIN classics | recording group competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key highlights7 records
Customer concentration
GENUIN classics | recording group social profiles
Digital presenceGENUIN classics | recording group financial estimates
Financial estimateRevenue estimate
Valuation estimate
GENUIN classics | recording group leadership team
Management profileNumber of profiles
Profiles4 records
GENUIN classics | recording group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GENUIN classics | recording group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GENUIN classics | recording group
What does GENUIN classics | recording group do?
GENUIN is a classical music recording studio and record label based in Leipzig, Germany. The company operates as both a professional recording studio (Tonstudio) for classical and film music worldwide and an exclusive record label (Tonmeister-Label) that produces, releases, and distributes physical CDs and digital albums featuring renowned orchestras, ensembles, and soloists. Recordings are sold directly via the GENUIN online shop and distributed globally through streaming platforms such as Spotify, Apple Music, YouTube, Qobuz, and Amazon Music.
Is GENUIN classics | recording group a public or private company?
GENUIN classics | recording group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GENUIN classics | recording group founded?
GENUIN classics | recording group was founded in -1. It employs 1 to 10 people.
Where is GENUIN classics | recording group based?
GENUIN classics | recording group is headquartered in Leipzig, Germany, in the Europe region.
How does GENUIN classics | recording group make money?
Two revenue lines are on record. CD and Digital Album Sales are the primary driver. The others are streaming and Digital Downloads.
Does GENUIN classics | recording group have an API?
No public API is recorded for GENUIN classics | recording group.
What industry is GENUIN classics | recording group in?
GENUIN classics | recording group's product category is Classical Music Recording and Label. Its primary akta.pro industry code is MPAIAJAB, Pro Audio Equipment (Mics, Interfaces, Mixers, Studio Monitors), with a secondary code of MPABANAF, Music & Audio Rights for Broadcast (Sync/Master/Library). Its NAICS code is 51224 and its SIC code is 3652.