Genus Innovation Limited

What Genus Innovation Limited does

Genus Innovation Limited is an India-based power-electronics manufacturer specializing in power-backup and renewable-energy hardware. Its portfolio spans sine wave inverters and UPS systems (consumer series Challenger, Winner, MaxiLion, Proton Q, Proton K, Thunder X, plus commercial Heiwa Static UPS, STATICA, and high-capacity 5-100 KVA units), batteries (tubular, VRLA/SMF, flat-plate lead-acid, and LiFePO4 lithium-ion), solar products (panels, MPPT/PWM charge controllers, on-grid/off-grid rooftop solutions, hybrid power packs, net metering), EV chargers, battery chargers, and energy storage systems. Differentiated technology includes proprietary ASIC (Auto Sense Intelligent Control) for battery-charge optimization and DSP-based inverters producing pure sine wave output, both developed at an in-house R&D center recognized by India's Ministry of Science and Technology, and manufactured at automated SMT-equipped plants in Jaipur (Rajasthan) and Haridwar (Uttarakhand).

The company is a subsidiary of Genus Power Infrastructures Ltd., part of the Genus Group, which has 25+ years of heritage in the Indian power sector. Go-to-market is a hybrid distribution-led model: 700+ distributors and 7,000+ dealers across India, supplemented by a DTC e-commerce storefront (shop.genusinnovation.com) and marketplace listings (Amazon and other platforms), plus OEM product supply for international customers. Customers are horizontally segmented across residential homes, small businesses, large commercial establishments, and industrial facilities, with no named large enterprise anchors indicating a long-tail mass-market revenue base. Revenue is generated through unit hardware sales at MRP-based pricing, ranging from approximately INR 7,000 budget inverters to INR 40,000 premium lithium-ion units and high-capacity industrial SKUs.

Certifications (ISO 9001/14001/50001, CMMI Level-3, BIS, IEC, UL, TUV, NABL) underpin both domestic credibility and export readiness. Founded as part of the broader Genus conglomerate, the company has no public listing of its own, no disclosed funding rounds, no M&A activity, and no revenue disclosures, operating as a private subsidiary within a publicly listed parent group.

Name

Genus Innovation Limited

Legal name

Genus Innovation Limited

Website

https://genusinnovation.com

Company type

Private

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Power Backup & Energy Storage Hardware

NAICS

Electrical Equipment Manufacturing (33531)

SIC

Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Power Conditioners & Voltage Regulators (HDACAJAD)

akta.pro secondary industries

Energy Storage Components for Renewables Manufacturing (BESS Packs, PCS, Thermal Management) (EUAMAHAI), Power Supplies, Batteries & Charging Components Retail (CRACAKAD)

Keywords

• Power backup inverters
• UPS systems
• Lithium-ion batteries
• Solar solutions
• EV chargers

Headquarters

HQ city

Jaipur

HQ country

India

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Power Electronics Hardware Sales: Revenue from selling inverters, UPS systems, batteries (lithium-ion and lead-acid tubular), solar panels, solar inverters, EV chargers, and solar charge controllers. Products sold through distributors, dealers, e-commerce platforms, and OEM partnerships.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Genus Innovation Limited manufactures and sells power backup hardware including pure sine wave inverters, static UPS systems (Heiwa, STATICA), tubular/VRLA/flat plate lead-acid and LiFePO4 lithium-ion batteries, solar PV panels, solar charge controllers, solar rooftop solutions, net metering systems, battery chargers, EV chargers, and energy storage systems. The company sells through a network of 700+ distributors and 7,000+ dealers across India, direct e-commerce, Amazon marketplace, and international OEM channels.

Product overview

Genus Innovation Limited offers a comprehensive portfolio of power backup and renewable energy products organized into four main categories: Home Inverters & UPS (including Challenger, Winner, MaxiLion, Proton Q, Proton K, Thunder X, Heiwa Static UPS, STATICA, and High Capacity Inverters ranging from 400VA to 75KVA); Batteries (Tubular, VRLA/SMF, Flat Plate Lead Acid, and Lithium-ion); Solar Products (Solar Panels, Charge Controllers, Rooftop Solutions, Hybrid Power Packs, and Net Metering); and EV Chargers & Energy Storage Systems. The product line features both traditional lead-acid battery compatible inverters and advanced lithium-ion battery solutions like MaxiLion, offering customers options from budget-conscious Thunder X to premium Copper transformer Proton K models.

Differentiator

Problem solved

Functional benefit

Brands

• MaxiLion: Lithium range inverter series (1000VA-2400VA) with integrated lithium-ion battery, designed for modern homes and businesses. Compact, durable, long-lasting with up to 12-year lifespan.
• Challenger
• Winner
• Proton Q
• Proton K
• Thunder X
• Heiwa Static UPS
• STATICA
• MaxiLion 700
• MaxiLion 1000
• MaxiLion 2400

Products and services

• Challenger Pure Sine Wave Inverter Modern Pure Sine Wave Inverter/UPS range with first-in-segment features including Battery Revival Mode and dual LED/LCD display. Available in 725VA and 1100VA models for residential and small commercial use.
• Winner Pure Sine Wave Inverter Classic Range Pure Sine Wave Inverter available in 600VA-2000VA capacities. Features two charging current selection (HC and NC), resettable AC fuse, and UPS/NOR mode selection switch. Sold with 3-year warranty for home, office, and shops.
• MaxiLion Lithium-Ion Inverter Lithium-ion battery inverter with built-in LiFePO4 battery. Compact, maintenance-free design with 3x faster charging. Available in 700VA, 1000VA, and 2400VA models with up to 12-year battery life for modern homes, apartments, and small offices.
• Proton Q Inverter Classic range inverter with Sure Sine Wave technology. DSP-based intelligent control circuit with UPS/Wide UPS mode selection. Available in 700VA to 2500VA capacities, serving thousands of customers across India.
• Proton K Premium Inverter Premium range inverter with copper transformer for higher efficiency. Advanced DSP technology with extended input voltage range. Available in 750VA, 950VA, and 1150VA models designed for long-haul use with smart power for general and sensitive appliances.
• Thunder X Economy Inverter Economy range inverter with modified sine wave output. ARM controller based technology with compact design. Available in 600VA-1000VA capacities with user selectable charging current. Most affordable home UPS inverter.
• Heiwa Static UPS Game-changing static UPS alternative to traditional gensets. Pure sine wave output, no-maintenance design with smart overload and short-circuit protection. 24-month onsite warranty.
• STATICA Commercial Static UPS DSP-based commercial static UPS with pure sine wave output. Superior alternative to commercial UPS for large households, commercial spaces, and businesses with sensitive equipment.
• High Capacity Commercial Inverters Heavy-duty pure sine wave inverters for commercial and industrial establishments. Available from 5 KVA to 75 KVA with advanced DSP technology as standard or customized solutions.
• Tubular Batteries Solar compatible tubular batteries with long life, quick charging, and low maintenance. Corrosion-resistant design suitable for home and heavy-duty applications.
• VRLA/SMF Batteries Valve Regulated Lead Acid / Sealed Maintenance Free batteries for reliable and consistent power supply with minimal maintenance requirements.
• Flat Plate Lead Acid Batteries Lead acid batteries designed for reliable and consistent power supply with long life and quick charging capabilities.
• Lithium-ion Batteries Advanced LiFePO4 lithium-ion batteries engineered for electric vehicles, renewable energy storage, and industrial applications. Fast charging, low maintenance with superior performance.
• Solar Panels Solar PV panels for residential and commercial solar installations. Part of comprehensive solar solutions including On-Grid and Off-Grid rooftop systems.
• Solar Charge Controllers Both PWM and MPPT solar charge controllers for regulating current and voltage from solar panels to batteries, preventing overcharging and optimizing system efficiency.
• Solar Rooftop Solutions On-Grid and Off-Grid rooftop solar solutions with net metering capabilities. Part of comprehensive Solar EPC services.
• Solar Hybrid Power Packs

Quantifiable outcome

• 30% less energy consumption compared to traditional inverters
• +3 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Genus Power Infrastructures Ltd.coreStrategic or Co-development PartnerParent company of Genus Innovation Limited. Genus Innovation is a vital part of the prestigious Genus Group, which has been at the forefront of Solar Net Metering policy developments in India. The parent company provides strategic direction and shared expertise in the power sector.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Schneider Electric India: Global energy management and automation giant with significant Indian inverter/UPS presence through Luminous. Competes broadly across residential, commercial, and industrial power solutions.
• Delta Electronics India: Indian arm of global power electronics and UPS manufacturer. Competes in industrial/commercial UPS and power conditioning with broader industrial automation and EV charging portfolio.
• Amara Raja Energy & Mobility: Major Indian battery manufacturer (Amaron brand) expanding into lithium-ion and energy storage. Comparable in battery and power backup segments with broader automotive battery business.
• Exide Industries: India's largest lead-acid battery manufacturer and major player in inverter batteries. Broader incumbent with overlapping battery and inverter product lines and extensive distribution across India.

Regional players

• Waaree Energies: India's largest solar PV module manufacturer expanding into solar inverters, batteries, and energy storage. Comparable in solar solutions segment with growing overlap in residential and commercial solar rooftop offerings.

Direct peers

• Luminous Power Technologies: India's largest inverter and home UPS manufacturer, owned by Schneider Electric. Directly competes with Genus Innovation across home inverters, UPS, batteries, and solar products with overlapping distribution and customer segments.
• Okaya Power: Indian power backup and battery manufacturer offering inverters, UPS, lithium batteries, and EV chargers. Direct peer with overlapping product range and similar go-to-market through dealer networks.
• Microtek International: Indian power backup solutions company with similar product portfolio including inverters, UPS, batteries, and solar products. Competes head-to-head with Genus in the residential and small commercial inverter segments.
• Su-Kam Power Systems: Indian power solutions company specializing in inverters, UPS, solar, and batteries. Direct competitor in residential and commercial power backup with similar technology positioning and distribution model.

Emerging players

• Livguard Energy: Indian energy storage company focused on lithium-ion batteries, inverters, and automotive batteries. Emerging player in the same lithium pivot that Genus is pursuing, competing for premium residential and commercial customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/genus-innovation-limited

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Genus Innovation Limited