Groundspeak Headquarters
Groundspeak, Inc. (Geocaching HQ) operates the global Geocaching.com hobby platform and a reservation-only Visitor Center in Seattle's Fremont neighborhood, serving a worldwide community of geocachers through free experiences, trackable item exchanges, and exclusive merchandise.
- Company typePrivate
- Founded2000
- HeadquartersSeattle, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Groundspeak Headquarters does
Groundspeak, Inc. (doing business as Geocaching HQ) is the private, founder-led operator of the Geocaching.com platform, a worldwide location-based hobby community founded in 2000. The core product is the platform itself — a multi-sided marketplace where users hide, discover, and log geocaches, exchange trackable items, complete GeoTours and Adventure Labs, and accumulate digital souvenirs and icons tied to their accounts. The company's Seattle headquarters at 837 N 34th St in the Fremont neighborhood includes a reservation-only Visitor Center (open weekdays 10:00 am – 12:00 pm and 1:00 pm – 4:00 pm) featuring the official HQ geocache (GCK25B, placed in 2004 and at the Fremont office since August 2011), a free photo booth, a museum displaying 250+ rare trackables including the first ISS Travel Bug, and a Gift Shop selling HQ-exclusive geocoins, apparel, and supplies. Groundspeak generates the majority of its revenue from the Geocaching.com platform (including premium memberships, not detailed in the source data) and from merchandise sales through both the on-site Gift Shop and Shop Geocaching online storefront, with single-country physical distribution in Seattle complemented by global e-commerce.
The business model combines free, community-led acquisition and engagement (Visitor Center access and HQ GeoTour 2.0 are free of charge) with monetization on collectibles, premiums, and platform services. The company has grown from 3 employees in 2000 to approximately 95 today without any disclosed external funding, acquisitions, or parent organization. It owns no patents or registered trademarks in the source data and operates without disclosed partnerships or enterprise customers. Its core technology — the Geocaching.com platform, Adventure Lab app, and supporting reservation/visit systems — is proprietary but not described in technical detail, and there is no evidence of AI, machine learning, or significant integrations. Co-founder Bryan Roth remains associated with the community narrative, and "Lackeys" is the company's self-applied term for its staff, reinforcing a community-embedded culture.
Groundspeak Headquarters firmographics
Firmographics- Name
- Groundspeak Headquarters
- Legal name
- Groundspeak, Inc.
- Website
- https://geocachinghq.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Groundspeak, Inc. (Geocaching HQ) operates the global Geocaching.com hobby platform and a reservation-only Visitor Center in Seattle's Fremont neighborhood, serving a worldwide community of geocachers through free experiences, trackable item exchanges, and exclusive merchandise.
- Ownership category
- akta.pro rank
Groundspeak Headquarters industry classification
Industry- Product category
- Outdoor Recreation Platform
- NAICS
- Nature Parks and Other Similar Institutions (712190)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Geotourism & Geology/Volcano/National Monument Tours (THAAAEAG)
Keywords
Where Groundspeak Headquarters is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Groundspeak Headquarters business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Merchandise Sales: HQ Visitor Center Gift Shop and HQ Store sell exclusive merchandise including HQ-exclusive geocoins, t-shirts, sweatshirts, and geocaching supplies. Some items are also available through the online Shop Geocaching platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Visitor Center visits are free |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Groundspeak Headquarters product offering
Product offeringCore offering
Groundspeak, Inc. operates as Geocaching HQ, maintaining the Geocaching.com platform and tools that power the worldwide geocaching hobby. Its Seattle-based HQ Visitor Center welcomes geocachers by reservation to find the official GCK25B headquarters geocache, explore a museum of 250+ rare trackables, use a free photo booth, complete the HQ GeoTour 2.0 self-guided walking tour, and purchase HQ-exclusive merchandise.
Product overview
Geocaching HQ operates primarily as a physical visitor center experience rather than a software product. The core offerings include the HQ Visitor Center (a reservation-only attraction at the Seattle headquarters where geocachers can find the official HQ geocache GCK25B, explore the HQ Museum with over 250 rare trackables, use a photo booth, and shop exclusive merchandise), the HQ GeoTour 2.0 (a self-guided walking tour of geocaches through Seattle's Fremont neighborhood), and Trackables (physical items that can be dropped off or retrieved to continue their travel adventures). The company's website serves as an informational portal for scheduling visits and learning about these physical experiences.
Differentiator
Problem solved
Functional benefit
Products and services
- Geocaching HQ Visitor Center A reservation-only physical experience at Geocaching HQ in Seattle where geocachers can find the official HQ geocache (GCK25B), sign the logbook, meet HQ staff (Lackeys), use a photo booth, explore the HQ Museum with over 250 rare trackable items, and shop for exclusive HQ merchandise. Open Monday through Friday, 10:00 am - 12:00 pm and 1:00 pm - 4:00 pm.
- HQ GeoTour 2.0 A self-guided walking tour of geocaches through Seattle's Fremont neighborhood, featuring local attractions such as the Fremont Troll statue. The GeoTour takes approximately 2 to 2.5 hours to complete on foot and includes a printable passport that visitors can bring to the HQ Visitor Center for a completion stamp.
- Trackables (Travel Bugs) Physical trackable items, including Travel Bugs, that geocachers can drop off or retrieve at the HQ Visitor Center to continue their journey to new locations. Visitors can access dozens of trackables waiting at the HQ cache to discover, move, and log.
- HQ Gift Shop Merchandise HQ-exclusive merchandise sold on-site at the Visitor Center gift shop and through the online Shop Geocaching platform. Products include HQ-exclusive geocoins, t-shirts, sweatshirts, and geocaching supplies. Some items are exclusive to the HQ Gift Shop and not available online.
Quantifiable outcome
- The HQ geocache has been at the current Fremont office location since August 2011
- +1 more outcomes
Companies that use Groundspeak Headquarters
Customer profileSegments1 record
Ideal customer profiles2 records
Groundspeak Headquarters technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Groundspeak Headquarters partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights3 records
Groundspeak Headquarters competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Groundspeak Headquarters social profiles
Digital presenceGroundspeak Headquarters financial estimates
Financial estimateRevenue estimate
Valuation estimate
Groundspeak Headquarters leadership team
Management profileNumber of profiles
Profiles1 record
Groundspeak Headquarters funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Groundspeak Headquarters M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Groundspeak Headquarters
What does Groundspeak Headquarters do?
Groundspeak, Inc. operates as Geocaching HQ, maintaining the Geocaching.com platform and tools that power the worldwide geocaching hobby. Its Seattle-based HQ Visitor Center welcomes geocachers by reservation to find the official GCK25B headquarters geocache, explore a museum of 250+ rare trackables, use a free photo booth, complete the HQ GeoTour 2.0 self-guided walking tour, and purchase HQ-exclusive merchandise.
Is Groundspeak Headquarters a public or private company?
Groundspeak Headquarters is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Groundspeak Headquarters founded?
Groundspeak Headquarters was founded in 2000. It employs 1 to 10 people.
Where is Groundspeak Headquarters based?
Groundspeak Headquarters is headquartered in Seattle, United States, in the North America region.
How does Groundspeak Headquarters make money?
One revenue line is on record: merchandise Sales.
Does Groundspeak Headquarters have an API?
No public API is recorded for Groundspeak Headquarters.
What industry is Groundspeak Headquarters in?
Groundspeak Headquarters's product category is Outdoor Recreation Platform. Its primary akta.pro industry code is THAAAEAG, Geotourism & Geology/Volcano/National Monument Tours. Its NAICS code is 712190 and its SIC code is 7000.