Geo Geo Oy
Geo Geo Oy is a Finnish ground source heating specialist serving housing companies, property investors, and industrial and municipal customers with geothermal systems delivered via a Heating-as-a-Service subscription or turnkey purchase model.
- Company typePrivate
- Founded2021
- HeadquartersEspoo, Finland
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Geo Geo Oy does
Geo Geo Oy, founded in 2021 in Espoo, Finland, designs, installs, owns, and operates ground source heating (maalämpö) systems for residential, commercial, industrial, and municipal property owners in Finland. Its core technology is properly sized geothermal energy well fields (energiakaivot) integrated with heat pumps up to 500 kW, heat recovery ventilation, solar PV, EV charging, and ground cooling, with remote monitoring and control across the installed base. The company differentiates through a Heating-as-a-Service (HaaS) subscription model in which the customer pays only for energy consumed under contracts typically running 30 years, with Geo Geo retaining ownership of and full responsibility for the system, including maintenance, repairs, and equipment replacement; a traditional turnkey purchase option is also offered.
The company serves four primary customer segments: housing companies (taloyhtiöt) converting from district heating; property investors such as Nrep/Juli Living pursuing carbon-neutral portfolios; industrial and commercial property owners replacing natural gas or district heating; and municipal housing operators such as Kirkkonummen Vuokra-asunnot. Distribution is direct enterprise field sales, with account managers engaging housing company boards and property investors, supported by free feasibility studies, comparison calculations against district heating, and content marketing that addresses ground source heating misconceptions. By early 2022 the company had approximately 30 projects valued near EUR 2 million combined; the installed base now exceeds 70 properties with reported 40-70% heating cost reductions and 3-10 year payback periods for customers.
In May 2025, CapMan Infran portfolio company ProPellet acquired a majority stake, providing growth capital to scale the HaaS model, with founders Anssi Virtanen (CEO) and Lari Paavolainen (Sales Director/COO) retaining a minority interest. The company directly employs under 10 people and indirectly approximately 100 through drilling, installation, and HVAC contractor partners (Prodrill, Oilon, Cervius, Assemblin, Defa), and operates from Espoo headquarters and a Turku office opened in May 2024.
Geo Geo Oy firmographics
Firmographics- Name
- Geo Geo Oy
- Legal name
- Geo Geo Oy
- Website
- https://geogeo.fi
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Geo Geo Oy is a Finnish ground source heating specialist serving housing companies, property investors, and industrial and municipal customers with geothermal systems delivered via a Heating-as-a-Service subscription or turnkey purchase model.
- Ownership category
- akta.pro rank
Geo Geo Oy industry classification
Industry- Product category
- Geothermal Heating Services
- NAICS
- Steam and Air-Conditioning Supply (221330), Heating Equipment (except Warm Air Furnaces) Manufacturing (333414)
- SIC
- Steam & Air-Conditioning Supply (4961)
- akta.pro primary industry
- Geothermal Heat Pumps & Ground-Source Systems (Residential/Commercial, Drilling/Loop Installation) (EUAMAEAH)
- akta.pro secondary industries
- Geothermal HVAC Installation (HSAOAGAE), Geothermal Drilling & Well Construction (Production/Injection, Directional, Well Services) (EUAMAEAB), Geothermal Reservoir Engineering & Wellfield Management (Modeling, Stimulation, Reinjection Strategy) (EUAMAEAC)
Keywords
Where Geo Geo Oy is headquartered
LocationHeadquarters
- HQ city
- Espoo
- HQ country
- Finland
- HQ region
- Europe
Offices2 records
Markets served
Geo Geo Oy business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Heating as a Service (Lämpö palveluna): Customers pay only for energy consumed. Geo Geo designs, builds, owns, maintains and monitors the ground source heating system. Customer receives heat without capital investment. Contract typically 30 years, after which customer can purchase system or continue on rolling basis. Includes all maintenance, repairs, equipment replacement, and remote monitoring.
- One-Time Project Delivery: Traditional turnkey ground source heating system delivery where customer owns the system after purchase. Includes planning, drilling, installation, and commissioning.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Monthly | Heating as a Service (HaaS) - No capital investment required |
| Unit Pricing | Multi-year contract | Traditional Purchase - Turnkey delivery |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
Geo Geo Oy product offering
Product offeringCore offering
Geo Geo Oy designs, builds, owns (in the HaaS model), maintains, and monitors ground source heating systems for residential housing companies, property investors, and industrial/commercial property owners in Finland. The company sells geothermal heating either as a turnkey installation (customer owns) or as a Heating-as-a-Service subscription where Geo Geo retains ownership for a typical 30-year contract and customers pay only for energy consumed.
Product overview
Geo Geo Oy provides ground source heating solutions through two primary models: Maalämpö palveluna (Heat as a Service/HaaS) subscription model where customers pay only for consumed energy and Geo Geo retains ownership of the system, and traditional turnkey delivery where the customer owns the system. The core Maalämpöjärjestelmä (ground source heat pump system) includes heat pumps up to 500 kW capacity, custom-designed energy well fields, and full integration with existing hydronic heating systems. Additional offerings include EV charging stations, solar photovoltaic systems, heat recovery systems (LTO/PILP), and ground cooling. All systems are delivered with comprehensive project management, remote monitoring, and annual maintenance services.
Differentiator
Problem solved
Functional benefit
Products and services
- Maalämpö palveluna (Heat as a Service / HaaS)
- Maalämpöjärjestelmä avaimet käteen (Turnkey Ground Source Heat System)
- Energiaremontti (Energy Renovation Service)
- Lämmöntalteenotto LTO/PILP (Heat Recovery Ventilation Systems)
Quantifiable outcome
- 40-70% reduction in heating energy costs immediately
- +5 more outcomes
Companies that use Geo Geo Oy
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
Geo Geo Oy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Geo Geo Oy partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Voltan LähienergiacoreVoltan Lähienergia is a partner in the Kirkkonummen Vuokra-asunnot project covering 13 properties. They provide investment financing for the ground source heating systems under the Heating-as-a-Service model, while Geo Geo handles design and implementation. This partnership enables the service model delivery for large-scale multi-property projects.
- Prodrill OyminorEnergy well drilling contractor for Geo Geo projects. Provided drilling services for KOy Espoon Sinihelmi office building project.
- Cervius OyminorContractor partner for Geo Geo projects, involved in KOy Espoon Sinihelmi office building ground source heating installation.
- Assemblin OyminorElectrical and HVAC installation contractor for Geo Geo projects. Involved in KOy Espoon Sinihelmi project including EV charging station installation.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Geo Geo Oy competitors and assessment
Company assessmentBroad incumbents
- Bosch Thermotechnology: Global heating-systems manufacturer supplying heat pumps and integrated HVAC solutions that compete for the same commercial and residential heat-pump RFPs as Geo Geo's equipment partners.
- Fortum Oyj: Nordic listed utility that operates the district heating networks Geo Geo's customers typically switch away from; the primary incumbent whose pricing trajectory drives Geo Geo's customer demand.
- Helen Oy: Helsinki-based district heating and cooling utility and major incumbent in Geo Geo's home market; pricing decisions and 'green district heat' offerings directly shape conversion economics for Helsinki housing companies.
- Danfoss A/S: Danish-headquartered controls and heating components supplier (owner of Thermia and Danfoss Icon) serving the same Northern European installer channel with heat pumps and district-energy solutions.
- Viessmann Climate Solutions: Large German heating manufacturer offering heat-pump portfolios (including ground-source) and increasingly heat-as-a-service offerings across Europe; broad incumbent in the same end-customer decarbonization space.
- NIBE Energy Systems: Swedish-listed manufacturer of ground-source and air-source heat pumps serving the same Northern European residential and commercial installer channel; widely specified as an alternative to Geo Geo's preferred Oilon heat pumps.
- St1 Oy: Finnish energy group with renewable heating fuels and geothermal interest across Nordic markets, competing indirectly with Geo Geo for the same property-owner decarbonization budget.
Direct peers
- Voltan Lähienergia Oy: Finnish renewable heat-as-a-service provider that co-finances and delivers large-scale multi-property heating conversions with Geo Geo (e.g., Kirkkonummen Vuokra-asunnot 13-property project) using a similar HaaS structure.
- Rotaris Oy: Finnish renewable heating company offering ground-source and heat-as-a-service solutions to housing companies and property owners, broadly mirroring Geo Geo's HaaS + turnkey model and target segments in Finland.
- Oilon Oy: Finnish industrial heat-pump manufacturer that supplies large-capacity heat pumps (e.g., Oilon RE96) to Geo Geo and similar ground-source installers; competing in the upstream equipment layer for the same end-customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Geo Geo Oy social profiles
Digital presenceGeo Geo Oy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Geo Geo Oy leadership team
Management profileNumber of profiles
Profiles8 records
Geo Geo Oy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Geo Geo Oy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Geo Geo Oy
What does Geo Geo Oy do?
Geo Geo Oy designs, builds, owns (in the HaaS model), maintains, and monitors ground source heating systems for residential housing companies, property investors, and industrial/commercial property owners in Finland. The company sells geothermal heating either as a turnkey installation (customer owns) or as a Heating-as-a-Service subscription where Geo Geo retains ownership for a typical 30-year contract and customers pay only for energy consumed.
Is Geo Geo Oy a public or private company?
Geo Geo Oy is a private company. It is classified as private equity controlled and is currently operating.
When was Geo Geo Oy founded?
Geo Geo Oy was founded in 2021. It employs 1 to 10 people.
Where is Geo Geo Oy based?
Geo Geo Oy is headquartered in Espoo, Finland, in the Europe region.
How does Geo Geo Oy make money?
Two revenue lines are on record. Heating as a Service (Lämpö palveluna) is the primary driver. The others are one-Time Project Delivery.
Who are Geo Geo Oy's main competitors?
Broad incumbents on record are Bosch Thermotechnology, Fortum Oyj, Helen Oy, Danfoss A/S, Viessmann Climate Solutions, NIBE Energy Systems and St1 Oy. Direct peers are Voltan Lähienergia Oy, Rotaris Oy and Oilon Oy.
Does Geo Geo Oy have an API?
No public API is recorded for Geo Geo Oy.
What industry is Geo Geo Oy in?
Geo Geo Oy's product category is Geothermal Heating Services. Its primary akta.pro industry code is EUAMAEAH, Geothermal Heat Pumps & Ground-Source Systems (Residential/Commercial, Drilling/Loop Installation), with a secondary code of HSAOAGAE, Geothermal HVAC Installation. Its NAICS code is 221330 and its SIC code is 4961.