Geometria

What Geometria does

Geometria is a privately held digital out-of-home (DOOH) advertising company founded in 2013 and headquartered in New York City. The company operates a network of more than 8,500 premium digital screens across supermarkets, shopping malls, fitness centers, medical offices, and charging stations, generating over 3.7 billion monthly impressions. It also maintains a mobile advertising fleet of 5 LED trucks and 2 LED billboards, offering campaign coverage in locations inaccessible to fixed screens. Geometria serves two primary customer segments: global enterprise brands and Fortune 500 companies (including Amazon, Coca-Cola, Disney, Meta, Ford, Chase, and Samsung), and small-to-medium businesses seeking cost-effective local advertising solutions.

Geometria's product portfolio is built around three pillars: the fixed Digital Screens Network, mobile LED Trucks (available in 12-foot 4-screen frameless and 16-foot 3-screen variants), and a Programmatic Advertising Platform integrated with leading SSPs and DSPs including Broadsign, Place Exchange, Vistar Media, and Perion. The company operates a proprietary content management system (CMS) with traffic measurement tools, real-time GPS route tracking for mobile assets, and geo-fencing capabilities for location-based targeting. An in-house production department provides commercial video filming, 3D animation, and graphic design services, and a Screens Installation program supplies free TV screens to retail partners in exchange for advertising inventory. The company holds an exclusive hardware partnership with Samsung and complementary supply agreements with leading Chinese manufacturers.

Geometria employs a sales-led go-to-market motion combining direct enterprise field sales, advertising agency partnerships, and programmatic self-serve channels. LED truck pricing is publicly disclosed, ranging from $150/hour for solo bookings to $11,880/year for annual subscriptions. The company operates across 10 U.S. states — New York, New Jersey, California, Pennsylvania, Illinois, Florida, Louisiana, Nevada, Massachusetts, and Mississippi — with 71% of media assets concentrated in New York. With only 12 reported employees, Geometria leans heavily on its partner ecosystem and programmatic integrations for scale, and is expanding into a TV channel for fitness facilities while actively soliciting investor proposals to accelerate growth.

Name

Geometria

Legal name

Geometria Inc.

Website

https://geometria.us

Company type

Private

Founded year

2013

Operating status

Operating

Short description

Geometria is a privately held digital out-of-home advertising company operating over 8,500 digital screens and a fleet of LED trucks across 10 U.S. states. It delivers programmatic and direct advertising campaigns to enterprise brands and SMBs, with 71% of media assets concentrated in New York.

Ownership category

akta.pro rank

Product category

Digital Out-of-Home Advertising

NAICS

Indoor and Outdoor Display Advertising (54185), Indoor and Outdoor Display Advertising (541850), Advertising Material Distribution Services (541870), Advertising Material Distribution Services (54187)

akta.pro primary industry

Digital Out-of-Home (DOOH) Advertising (MPAAAKAB)

akta.pro secondary industries

Out-of-Home (OOH), DOOH & Ambient Advertising (BPAFAAAI), Digital Out-of-Home (DOOH) Screens & Networks (BPAFALAB), Local & Location-Based Performance Advertising (Local Search/Maps, Geo-targeting) (BPAFACAL)

Keywords

• Digital out-of-home advertising
• DOOH advertising network
• LED truck advertising
• Programmatic digital signage
• Mobile billboard advertising

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. DOOH Screen Advertising: Revenue generated from advertising on 8,500+ premium digital screens across urban locations including supermarkets, shopping malls, fitness centers, medical offices, and charging stations. The company generates 3.7 billion monthly impressions from this network. 71% of media assets are concentrated in New York.
2. LED Truck Advertising: Revenue from mobile digital billboard advertising using a fleet of 5 LED trucks and 2 LED billboards in New York. Trucks offer high-definition screens, loudspeakers, and support for video, still images, and 3D animation. Available across New York, New Jersey, Philadelphia, Chicago, Miami, and other markets.
3. Programmatic Sales: Hybrid revenue model combining direct local sales with strategic partnerships with top SSPs and DSPs, and robust engagement with programmatic CTV platforms. Enables automated ad buying and delivery across the screen network.
4. Video Production Services: In-house production department offering commercial video filming (TV commercials), 3D animation video creation, and static graphic design services. Client-oriented approach analyzing each project for optimal customer goal achievement.
5. Screen Installation for Partners: Free TV screen installation for retail businesses in exchange for advertising space. Partners receive screens, photo/video production, technical support, graphic design, and software for content maintenance in exchange for allowing advertising on their premises.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Geometria is a full-service digital out-of-home (DOOH) media company that sells advertising placement across a network of more than 8,500 premium digital screens in urban locations (supermarkets, shopping malls, fitness centers, medical offices, charging stations) and a fleet of LED trucks and billboards, primarily in New York and 9 other U.S. states. The company also runs a programmatic advertising platform integrated with SSPs/DSPs, an in-house video production studio, and a partner program that installs screens in retail businesses in exchange for ad inventory.

Product overview

Geometria is a full-service digital out-of-home (DOOH) media company operating a network of more than 8,500 digital screens across 10 U.S. states, a fleet of 5 LED trucks and 2 LED billboards, and a programmatic advertising platform integrated with top SSPs and DSPs. The core offering is the Digital Screens Network, complemented by mobile LED truck advertising (offered in 12-foot 4-screen frameless and 16-foot 3-screen variants) and an in-house Video Production/Studio service for commercial filming, 3D animation, and graphic design. A Screens Installation program provides free hardware and software to retail partners, who receive ongoing ad revenue share.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Screens Network Advertising placement on 8,500+ premium digital screens across urban locations (635 urban panels, 437 supermarket screens, 6,120 charging station screens, 540 medical office screens), generating 3.7 billion monthly impressions. Sold to enterprise brands, SMBs, and advertising agencies.
• LED Truck Advertising Mobile digital billboard advertising via a fleet of 5 LED trucks and 2 LED billboards in New York, with routes across New York, New Jersey, Philadelphia, Chicago, Miami, and other markets. Available in 12-foot 4-screen frameless and 16-foot 3-screen variants.
• Programmatic Advertising Platform Automated programmatic buying and delivery of ad placements across Geometria's digital screen network, integrated with leading SSPs/DSPs (Broadsign, Place Exchange, Vistar Media, Perion). Sold to advertisers and agencies seeking automated campaign execution.
• Video Production Studio In-house creative services producing 30/60-second TV commercials, 3D animation videos, and static graphic design for advertising campaigns. Sold to brands and agencies needing creative assets for DOOH placements.
• Screens Installation for Partners Free installation of TV screens, content management software, photo/video production, graphic design, and technical support at retail and brick-and-mortar locations in exchange for advertising space and revenue sharing from advertisers.

Quantifiable outcome

• 98% of drivers notice mobile billboards
• +5 more outcomes

Named customers40 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• SamsungcoreOEM/ Whitelabel/ Licensing PartnerExclusive partnership with Samsung ensures priority access to high-end LED hardware at competitive pricing and with rapid delivery capabilities. This partnership supports Geometria's ability to maintain cutting-edge display technology across its screen network and LED truck fleet.
• BroadsigncoreTechnology or IntegrationPartnership with Broadsign, a leading digital signage software platform, enables Geometria to manage and deliver dynamic content across its digital screen network. Broadsign provides the technological backbone for DOOH campaign management.
• Place ExchangecoreTechnology or IntegrationStrategic partnership with Place Exchange, a premium DOOH programmatic platform, enables automated buying and selling of Geometria's screen inventory through major DSP platforms.
• Vistar MediacoreTechnology or IntegrationStrategic partnership with Vistar Media, a leading provider of automation and analytics solutions for out-of-home media, enabling programmatic access to Geometria's screen inventory.
• SSPs and DSPscoreChannel Partner/ Reseller/ DistributorStrategic partnerships with top Supply-Side Platforms (SSPs) and Demand-Side Platforms (DSPs) enabling programmatic advertising across Geometria's network of 8,500+ digital screens and LED trucks.
• Leading Chinese ManufacturersminorOEM/ Whitelabel/ Licensing PartnerExclusive partnerships with leading Chinese manufacturers complement the Samsung partnership, ensuring priority access to high-end hardware at competitive pricing with rapid delivery capabilities.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Outfront Media: One of the largest U.S. outdoor advertising companies operating a national OOH and DOOH footprint. Comparable to Geometria as a direct competitor for enterprise OOH budgets, but with significantly broader geographic coverage and balance-sheet scale.
• Lamar Advertising: Major U.S. outdoor advertising operator with a large national billboard and DOOH network. Competes with Geometria for the same enterprise advertisers but on a much larger, more diversified geographic scale.
• Clear Channel Outdoor: Global OOH media company with extensive U.S. DOOH and programmatic capabilities. Comparable to Geometria as a competitor for enterprise DOOH spend, with deeper agency relationships and broader national inventory.

Direct peers

• Vistar Media: Programmatic DOOH ad-tech platform that automates buying and selling of out-of-home inventory. Comparable to Geometria as both a technology partner and a competitive channel for monetizing DOOH screens programmatically.
• Place Exchange: Premium programmatic DOOH supply-side platform integrated with major DSPs. Comparable to Geometria as a strategic partner that also competes for the attention of programmatic OOH buyers.
• Broadsign: Leading digital signage CMS platform powering DOOH networks globally. Comparable to Geometria as the underlying content management backbone for its screen network and as an adjacent competitor in DOOH software.

Emerging players

• Adomni: Programmatic DOOH marketplace connecting advertisers with digital billboard operators. Comparable to Geometria as an emerging competitor in automated, self-serve DOOH buying for SMB and mid-market advertisers.
• Firefly: Urban DOOH advertising network attached to ride-share vehicles. Comparable to Geometria as an emerging competitor in mobile/urban DOOH with a different but overlapping audience-targeting approach.
• AdQuick: Online marketplace for planning and buying out-of-home advertising across multiple operators. Comparable to Geometria as an emerging channel that aggregates OOH inventory for programmatic and self-serve buyers.

Regional players

• Moving Walls: Programmatic DOOH platform with strong presence across APAC markets. Comparable to Geometria in offering programmatic DOOH monetization, but primarily operating in different geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Geometria