（株）ゲオネットワークス

What （株）ゲオネットワークス does

株式会社ゲオネットワークス (Geo Networks Inc.) is a private Japanese company established on August 23, 2005, headquartered in Toshima-ku, Tokyo (with a secondary office in Nagoya). It is a wholly-owned subsidiary of 株式会社ゲオホールディングス (GEO Holdings), a diversified retail conglomerate. Geo Networks functions as the dedicated internet core company of the GEO Group, responsible for planning, developing, and operating all B2C web services and mobile applications across the group's consumer brands.

The company's core product portfolio comprises five consumer-facing platforms: GEO Online (a unified portal aggregating DVD/CD/comic mail rental, mail-purchase of used games and media, and GEO Mobile used smartphone resale), the GEO App (iOS/Android) providing membership card functionality, coupons, store search, inventory search, rental history, and reviews, the 2nd STREET online store (iOS/Android/web) enabling nationwide purchase of used goods from the largest reuse retail chain in Japan, AreKore Rental (a web-based item rental service for cameras, home appliances, and smartphones), and GEO Mobile (UQ Mobile agency). The technology stack is commodity-based — PHP, Java, MySQL, and JavaScript/HTML/CSS — with the company maintaining over 200 company-wide and back-office systems, including a Global Common New Store System (POS) in development to support international expansion.

Geo Networks operates an omnichannel retailing model combining GEO Group's nationwide physical retail stores with its own digital properties, pursuing a stated goal of becoming a "global platformer." Revenue mechanics span subscription/recurring fees (content rental), transaction fees (digital sales, used goods trading, MVNO/resale), and usage-based fees (item rental). The company targets individual Japanese consumers through product-led, direct-to-consumer distribution across owned web and mobile channels, with B2C services marketed under the GEO and 2nd STREET brand equities of the parent group. Pricing is not publicly disclosed at the corporate level; it is managed through service-specific consumer portals.

Name

（株）ゲオネットワークス

Legal name

株式会社ゲオネットワークス

Website

https://geo-networks.co.jp

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Geo Networks is the in-house internet arm of GEO Holdings, developing and operating consumer-facing web platforms and mobile apps for the group's nationwide GEO and 2nd STREET retail brands in Japan, spanning media rental, used goods, mobile, and item rental services.

Ownership category

akta.pro rank

Headquarters

HQ city

Tokyo (Otsuka)

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Content Rental Services: DVD, CD, and comic rental services delivered via mail and physical stores under the GEO brand. Generates recurring rental fees from individual consumers.
2. Content Delivery/Digital Sales: Online sales of content products through web platforms including GEO Online and Second Street online store.
3. Used Goods Trading (Reuse): Buying and selling of secondhand goods including game consoles, software, DVDs, CDs, and smartphones through Second Street and GEO Mobile.
4. Mobile Virtual Network Operator (MVNO): Virtual mobile communication services operating as a UQ mobile agency, selling used smartphones and providing mobile services.
5. Item Rental Services: Rental of cameras, home appliances, smartphones and other items through the 'あれこれレンタル' (AreKore Rental) web service.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels1 record

Core offering

株式会社ゲオネットワークス (Geo Networks Co., Ltd.) operates the digital and online businesses of the GEO Group, developing and running web platforms, mobile applications, and in-store systems that power GEO's online media rental, used-goods trading (reuse retail), mail-in purchase, item rental, and MVNO mobile services. As the IT/digital subsidiary of GEO Holdings, it maintains over 200 company-wide systems and provides the technology backbone connecting GEO's nationwide physical stores with its online and app-based consumer services.

Product overview

（株）ゲオネットワークス operates as the core internet company of the GEO Group, providing a multi-platform digital ecosystem spanning media rental, reuse retail, mobile services, and amusement businesses. The product portfolio centers on GEO Online (a unified portal for DVD/CD/comic rental delivery and purchase services), the GEO App (mobile application with member benefits and store services), 2nd STREET (Japan's largest reuse shop chain with online store and app), and あれこれレンタル (item rental service for cameras and electronics). The company pursues an 'omni-channel retailing' strategy combining nationwide physical stores with online services, targeting the goal of becoming a 'global platformer.'

Differentiator

Problem solved

Functional benefit

Brands

• GEO Online: DVD・CD・コミック宅配レンタルの『ゲオ宅配レンタル』、中古ゲーム機本体やゲームソフト・DVD・CD宅配買取の『宅配買取』、中古スマートフォン買取・販売の『ゲオモバイル』など、ゲオが提供するオンラインサービスと店舗情報の総合ポータルサイト。
• ゲオアプリ
• 2nd STREET
• あれこれレンタル
• ぽすれん

Products and services

• GEO Online (ゲオオンライン) Web portal providing GEO Group's online services including mail-order rental of CDs, DVDs, Blu-ray, and video games, mail-in purchase (宅配買取), and digital content sales; targeted at Japanese consumers who prefer home delivery over visiting physical GEO stores.
• GEO App (ゲオアプリ) Official mobile application for GEO Group providing store locator, coupons, used-product inventory search across stores, mobile membership services, and promotional information; available to Japanese consumers for in-store and online engagement.
• 2nd STREET Online (セカンドストリート) Online presence of GEO Group's reuse retail brand 2nd STREET, enabling consumers to buy and sell used clothing, accessories, and lifestyle goods through e-commerce and a dedicated app; serves customers seeking secondhand fashion and household items.
• Arekore Rental (あれこれレンタル) Short-term and casual rental service allowing consumers to rent a wide variety of everyday items and lifestyle goods; targeted at Japanese consumers who want temporary access to items rather than ownership.
• GEO Mobile (ゲオモバイル) Retail and MVNO mobile service operating as an agency for UQ mobile and offering used smartphones, SIM cards, and low-cost mobile communication plans; targeted at Japanese consumers seeking affordable mobile phone and data services.
• Posren (ぽすれん) Postal rental service for DVDs, CDs, and video games delivered by mail under the GEO Group umbrella; serves Japanese consumers preferring subscription-style home delivery of media content.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

One partnership is on record.

• UQ CommunicationscoreChannel Partner/ Reseller/ DistributorGeo Networks operates as a UQ mobile agency (UQ代理店), reselling UQ mobile communication services and selling used smartphones under the GEO Mobile brand. This is a core channel partnership for the company's mobile business operations.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• ZOZO (ZOZO, Inc.): Operates ZOZOUSED reuse platform for secondhand fashion, with strong mobile-first e-commerce infrastructure. Emerging competitor in Japanese reuse e-commerce adjacent to 2nd STREET's online reuse categories.

Direct peers

• Hard Off Corporation: Operates reuse retail chains (Hard Off, Off House, Book Off variants) with growing e-commerce platform. Comparable to Geo Networks' role as digital operator for a multi-brand reuse chain.
• DMM.com: Operates online media rental/streaming, e-commerce, and digital services in Japan. Comparable as a digital platform operator competing for media entertainment consumption wallet share that historically went to GEO Online's DVD rental.
• Mercari, Inc. Japan's dominant C2C reuse marketplace with mobile-first app platform. Competes head-to-head with 2nd STREET's online store for secondhand goods listings, particularly in smartphones and media.
• BOOKOFF Corporation: Major Japanese reuse retail chain (books, media, electronics) with online stores and mobile apps. Directly comparable to 2nd STREET's reuse-retail digital operations and competes for the same secondhand goods seller/buyer audience.
• TSUTAYA / CCC (Culture Convenience Club): Japan's leading DVD/CD rental chain operator with a substantial digital platform (T-Point ecosystem, TSUTAYA Online) and reuse businesses. Most direct competitor to GEO's rental + reuse omnichannel model, with comparable online and physical retail integration.
• Surugaya (Asobi System): Major Japanese reuse retailer with strong online platform for used media, games, and electronics. Comparable mix of physical stores plus web/mail-order reuse sales, competing with GEO's reuse and media segments.

Regional players

• Internet Initiative Japan (IIJ): Leading Japanese MVNO/connectivity provider (IIJmio) and digital infrastructure operator. Relevant peer for Geo Networks' MVNO agency business (UQ Mobile partnership) and underlying platform/hosting layer.

Broad incumbents

• GEO Holdings (parent): Parent conglomerate operating GEO rental stores, 2nd STREET reuse stores, and GEO Mobile retail nationwide. Sets the strategic direction that Geo Networks executes digitally; the consolidated group's economics flow through to this subsidiary's relevance.
• Rakuten Group: Operates Rakuten Ichiba marketplace, Rakuten Mobile MVNO, and Rakuten Reuse services. Broad incumbent competitor across e-commerce, mobile, and reuse verticals that Geo Networks also serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/%EF%BC%88%E6%A0%AA%EF%BC%89%E3%82%B2%E3%82%AA%E3%83%8D%E3%83%83%E3%83%88%E3%83%AF%E3%83%BC%E3%82%AF%E3%82%B9

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about （株）ゲオネットワークス