Georges Bar And Restaurant

What Georges Bar And Restaurant does

George's Bar and Restaurant is a single-location, family-owned casual bar and restaurant operating at 1041 North Highland Avenue Northeast in Atlanta's Virginia-Highland neighborhood. Founded in 1961 as George's Delicatessen by George Najour and transitioned in 1983 into a full bar and restaurant under the current name with the addition of a kitchen, the establishment has been continuously operated by the Najour family for over 60 years.

The core product offering is a focused menu of bar food and beverages anchored by the signature George's burger (a menu staple since 1983), alongside appetizers, salads, and a beer-forward bar program. The business supplements primary food and beverage sales with private event hosting for birthdays and special occasions. The restaurant operates seven days a week with varying hours and relies on a sidewalk patio, large televisions for sports viewing, and a vintage neighborhood ambiance to drive foot traffic. Marketing is conducted primarily through a Squarespace website, an Instagram account (@georgesatl), and organic customer reviews on Google and Yelp.

The business model is straightforward direct-to-consumer retail dining with transaction-fee revenue from in-person food and beverage purchases and from private event bookings. Menu pricing is not publicly disclosed. The company has no technology product, no mobile app, no delivery or online ordering infrastructure, and no disclosed institutional ownership, funding, or expansion activity beyond the single Atlanta site.

Name

Georges Bar And Restaurant

Legal name

George's Bar and Restaurant

Website

https://georgesbarandrestaurant.com

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

11–50 employees

Short description

George's Bar and Restaurant is a family-owned, single-location casual bar and restaurant in Atlanta's Virginia-Highland neighborhood, founded in 1961, serving burgers, bar food, and beer to local residents, sports fans, and private event hosters.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurant

NAICS

Drinking Places (Alcoholic Beverages) (72241), Restaurants and Other Eating Places (72251)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Neighborhood & Sports Bars (THAFAEAA)

Keywords

• Casual dining
• Bar food service
• Burger restaurant
• Craft beer bar
• Private event hosting

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Food and Beverage Sales: Primary revenue stream from selling burgers, bar food, appetizers, salads, and beverages including beers to dine-in customers at the physical restaurant location.
2. Private Event Hosting: Revenue generated from hosting private dining events, birthday parties, and special occasions in dedicated event spaces.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

George's Bar and Restaurant is a single-location, family-owned casual dining establishment in Atlanta's Virginia-Highland neighborhood that serves signature burgers, classic bar food (mozzarella sticks, fried cheese curds, appetizers, salads), and a selection of beers and beverages to dine-in customers. The venue also hosts private events and special-occasion bookings, operating exclusively as a physical dine-in restaurant with no delivery or online ordering.

Product overview

George's Bar and Restaurant is a single-location, family-owned bar and restaurant established in 1961 in Atlanta, Georgia. The business operates as a unified casual dining establishment offering a focused menu centered on signature burgers and classic bar food, complemented by a full bar service and outdoor patio seating. The product portfolio consists of the core dining experience (burgers and bar fare), beverages (beer and drinks), and supplementary private event hosting services. The restaurant does not offer a technology product, platform, or digital services.

Differentiator

Problem solved

Functional benefit

Products and services

• George's Burger The signature burger offering at George's Bar and Restaurant, featured as a house specialty since the kitchen was installed in 1983. Served as a dine-in menu item to walk-in customers.
• Bar Food and Appetizers Assorted bar fare including mozzarella sticks, fried cheese curds, burgers, appetizers, and salads served as pub-style food to dine-in customers at the restaurant.
• Private Dining and Events Event hosting services for birthdays, anniversaries, and special occasions, providing a private dining experience at the restaurant for groups.
• Beer and Beverage Service Full bar service offering a wide selection of beers and other beverages served to dine-in customers at the bar, tables, and sidewalk patio.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights2 records

Broad incumbents

• Twin Peaks Restaurants: National sports-bar chain competing for the same casual burger-and-beer, sports-viewing customer; broader incumbent with sports-bar DNA at franchise scale.
• Buffalo Wild Wings: Mass-market sports-bar chain competing for sports-watching, beer-and-wings customers — broader incumbent serving overlapping occasions at national scale.

Direct peers

• The Vortex Bar & Grill: Atlanta's well-known burger-focused bar with strong neighborhood identity, casual bar food menu, and bar-first customer experience — comparable in product mix and bar-led model.
• Cypress Street Pint & Plate: Midtown Atlanta bar and grill pairing craft beer with elevated bar food and patio seating — comparable urban Atlanta neighborhood bar/restaurant concept.
• Hudson Grille: Atlanta sports-bar chain offering burgers, beer, and multiple TVs for game viewing — directly comparable to George's on sports-fan positioning, though operates at chain scale.
• Manuel's Tavern: Iconic family-owned Atlanta neighborhood bar with multi-decade history, burgers, beer, sports viewing, and political/civic regulars — the closest analog to George's in concept, longevity, and customer base.
• Park Tavern: Atlanta casual bar/restaurant with large patio, burgers, beer, and event/private-party programming — comparable in patio, events, and bar-led positioning.
• Brick Store Pub: Long-running independent neighborhood pub in Decatur (metro Atlanta) known for burgers, beer selection, and walkable neighborhood regulars — similar scale and concept archetype.
• Atkins Park Restaurant: Historic Virginia-Highland / Midtown Atlanta tavern founded in 1917 serving classic American bar food, beer, and neighborhood regulars — directly comparable legacy Atlanta neighborhood bar concept.

Regional players

• 5th Avenue Pub: Long-running Irish pub in Atlanta with bar food, beer, and neighborhood regulars — concept-comparable independent bar serving a different sub-neighborhood within metro Atlanta.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/georgesatl
• LinkedInlinkedin.com/company/georges-bar-and-restaurant

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Georges Bar And Restaurant