George's Restaurant & Bar

What George's Restaurant & Bar does

George's Restaurant & Bar (also operating as George's of Gloucester) is a single-location, family-owned full-service restaurant at 178 Washington Street, Gloucester, Massachusetts. The space traces its origins to a corner store market in the early 1900s and has been continuously family-held for over 100 years; Dean Salah owned it from January 28, 2002 until passing it to Jholly Defritas and Zorba Kinigstein in 2024. The restaurant operates seven days a week (Monday-Saturday 6am-2pm, Sunday 6am-3pm) and serves breakfast, lunch, and brunch all day, complemented by a full bar with cocktails, a dedicated children's menu, and a brunch service starting at 11am. Menu PDFs published on the website cover breakfast/lunch, brunch additions, dessert, cocktails, and a kids' menu (most-recent file dates spanning 2022-2026 indicate ongoing menu refreshes).

The business operates with approximately 8 employees and a traditional walk-in dine-in model. There is no proprietary technology, no mobile app, no delivery or third-party delivery integration, and no online ordering disclosed; the only digital tooling referenced is a third-party Waitlist.me integration that allows guests to join the seating queue before arriving. Revenue is generated entirely through in-person food and beverage sales; pricing is not publicly listed on the website. Go-to-market is direct-to-consumer and relies on the restaurant's location on the main road into downtown Gloucester and the harbor, its over-century-old local brand, customer testimonials surfaced on a dedicated "Customers say..." page, and earned media coverage (e.g., Gloucester Daily Times) around the 2024 ownership transition. The customer base is split between Gloucester-area residents (fishermen, families, regulars) and tourists visiting the harbor/working waterfront — with reviews noting repeat visitors traveling 500+ miles specifically to dine at George's.

Name

George's Restaurant & Bar

Legal name

George's Restaurant and Bar

Website

https://georgesrestaurantandbar.com

Company type

Private

Founded year

1900

Operating status

Operating

Headcount range

1–10 employees

Short description

George's Restaurant & Bar is a family-owned, single-location breakfast, lunch, brunch, and bar restaurant in Gloucester, MA serving local residents and coastal tourists with homemade comfort food in a 100+ year-old establishment.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurant

NAICS

Full-Service Restaurants (722511)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Casual Dining Restaurants (THAFACAB)

akta.pro secondary industry

Breakfast & Brunch Fast Casual (THAFABAL)

Keywords

• Breakfast restaurant
• Lunch dining
• Brunch service
• Full bar cocktails
• Family restaurant

Headquarters

HQ city

Gloucester

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Food and beverage sales: Traditional restaurant revenue from serving breakfast, lunch, brunch, dessert, cocktails, and children's menu items. Revenue is generated through dine-in service with no indicated delivery or takeaway operations mentioned.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Single-location, family-owned restaurant serving breakfast, lunch, and brunch seven days a week with a full bar and dedicated children's menu. Operates as a walk-in dine-in establishment at 178 Washington Street, Gloucester, MA, with digital waitlist management and downloadable PDF menus on the company website.

Product overview

George's Restaurant & Bar is a single-location, family-owned restaurant offering a unified dining experience. The core offering consists of breakfast, lunch, and brunch services served 7 days a week, complemented by a full bar. Additional offerings include a children's menu for family-friendly dining and digital menu PDFs for customer convenience. The restaurant also provides digital waitlist management through Waitlist.me integration.

Differentiator

Problem solved

Functional benefit

Products and services

• Breakfast and Lunch Dining
• Brunch Service

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights2 records

Direct peers

• The Rudder Restaurant: Local Gloucester restaurant serving the same waterfront tourist and resident market. Comparable on geography, customer base, and casual coastal dining positioning. Competes with George's for the same breakfast/lunch and tourist traffic.
• Sugar Magnolias: Local Gloucester breakfast and brunch restaurant. Direct competitor for the same Cape Ann breakfast/lunch customer base, with overlapping menu style (brunch, comfort food, local clientele). Both destination restaurants for tourists visiting Gloucester.
• Miss Gloucester Diner: Local Gloucester diner serving breakfast, lunch, and comfort food in the same coastal Massachusetts market as George's. Direct competitor for the same local and tourist customer base, with overlap in menu style (traditional American breakfast, greasy-spoon classics).
• Two Sisters Coffee Shop: Local Gloucester breakfast and lunch spot. Direct competitor for the same Gloucester resident and tourist base, with similar casual breakfast/lunch offerings in the same coastal Massachusetts market.

Broad incumbents

• Perkins Restaurant & Bakery: National family restaurant chain specializing in breakfast, bakery items, and comfort food served all day. Comparable to George's on breakfast-all-day positioning, family-friendly casual atmosphere, and value pricing. Operates at chain scale versus George's independent single-location model.
• Denny's: National 24/7 diner chain with a strong breakfast, lunch, and brunch menu. Comparable to George's on menu focus (breakfast-heavy comfort food, family-friendly, affordable) and customer base (walk-in, broad demographic appeal). George's is a single independent operation versus Denny's franchise system.
• IHOP: National breakfast-focused casual dining chain. Comparable to George's because both anchor their value propositions around breakfast and brunch offerings served all day, with traditional comfort food menus. IHOP is broader scale and franchise-driven, while George's is an independent single location.
• Friendly's: Regional New England-based casual family restaurant chain with a strong breakfast and ice cream focus. Comparable to George's on family-friendly positioning, breakfast/lunch menu, and New England geography. Operates broadly across the region whereas George's is a single independent location.
• Bob Evans Restaurants: Family-style restaurant chain known for breakfast all day, hearty comfort food, and farm-fresh positioning. Comparable to George's on menu focus (breakfast, hearty portions, family-friendly) and value-proposition structure. Operates at much larger scale as a regional/national chain.

Regional players

• Cape Ann Coffee Roasters: Local Gloucester coffee shop and cafe. Both serve the same Cape Ann breakfast and casual dining market, but Cape Ann Coffee focuses primarily on coffee and light fare while George's is a full breakfast/lunch/brunch restaurant with full bar. Adjacent rather than direct.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/george-s-restaurant-bar

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about George's Restaurant & Bar