George Williams Hotel

Name

George Williams Hotel

Legal name

George Hotel Brisbane

Website

https://georgewilliamshotel.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Hotel Accommodation

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Urban & Downtown Full-Service Hotels (THAGAAAA)

akta.pro secondary industry

Integrated Full-Service Hotel Complexes (Mixed-Use) (THAGAAAL)

Keywords

• Hotel accommodation
• Event venue hire
• Corporate conferences
• Restaurant dining
• Loyalty program

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Room Accommodation: Primary revenue from nightly room bookings across 102 rooms including Double, Twin, Queen, and Terrace configurations. Pricing varies by season and promotional offers.
2. Event Venue Hire: Corporate and special event venues including The Symonds Room, The Woodcraft Room, The Hinds Room, and The Williams Room. Revenue from meeting, conference, wedding, and function bookings with various setup configurations.
3. Food & Beverage: Frankie & George restaurant and cafe operation providing morning coffee, Mediterranean-inspired plates, and dining services to hotel guests and external visitors.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels3 records

Core offering

George Hotel Brisbane operates a 102-room hotel in the Brisbane CBD at 317-325 George Street, providing accommodation across eight room configurations (Double, Twin, Queen, Queen Terrace, Queen Double, Queen Single, Queen Single Terrace, and Double Plus Single). The hotel supplements its accommodation offering with on-site dining via the Frankie & George restaurant and four named event venue spaces (The Symonds Room, The Woodcraft Room, The Hinds Room, The Williams Room) for corporate meetings, conferences, weddings, and social functions.

Product overview

George Hotel Brisbane is a single-property hotel offering 102 rooms with a unified accommodation experience. The product portfolio centers on room-based accommodation across eight room types (Double, Twin, Queen variants including Terrace options), complemented by on-site dining via Frankie & George restaurant/cafe, and conference/event venue hire across four named rooms (The Symonds Room, The Woodcraft Room, The Hinds Room, The Williams Room). The hotel also operates EVT Stays, a proprietary loyalty program for direct bookings. Rooms feature consistent amenities including free Wi-Fi, smart TV, bar fridge, kettle, and selected rooms offer private terraces.

Differentiator

Problem solved

Functional benefit

Brands

• Frankie & George: On-site restaurant and coffee bar offering Mediterranean-inspired plates and coffee

Products and services

• Hotel Accommodation 102-room Brisbane CBD hotel accommodation across eight room types (Double, Twin, Queen, Queen Terrace, Queen Double, Queen Single, Queen Single Terrace, and Double Plus Single) with consistent amenities including fast Wi-Fi, smart TV, bar fridge, kettle, hair dryer and straightener, iron and ironing board, and selected private terraces. Targeted at business and leisure travellers seeking central Brisbane accommodation from AU$160 per night.
• Frankie & George Restaurant On-site restaurant and cafe located downstairs from the hotel rooms, serving barista coffee, Mediterranean-inspired plates, freshly baked goods, and evening drinks to both hotel guests and external visitors.
• Conference & Event Venue Hire

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Frankie & GeorgecoreOthersFrankie & George is an on-site restaurant and cafe located downstairs from the hotel rooms. It provides morning coffee, Mediterranean-inspired plates, and freshly baked goods. The restaurant is available to both hotel guests and external visitors, creating an integrated dining experience for guests.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Others

• The Westin Brisbane:

Emerging players

• The Calile Hotel Brisbane: Design-focused lifestyle hotel in Fortitude Valley targeting premium leisure travellers. Comparable size and design-led positioning; competes with George Hotel for the lifestyle-conscious Brisbane visitor seeking distinctive accommodation outside the standard CBD chains.
• Ovolo The Valley Brisbane: Boutique design-led hotel in Brisbane's Fortitude Valley, targeting lifestyle-driven leisure and corporate guests. Competes for design-conscious travellers considering George Hotel and represents a similar scale, independently-styled alternative within the broader Brisbane market.

Broad incumbents

• Hilton Brisbane: Large international full-service hotel located on Queen Street in Brisbane CBD, within walking distance of George Hotel. It competes for the same corporate, conference, and leisure demand but at a higher price tier and with significantly larger meeting space and Hilton Honors loyalty reach.
• Marriott Brisbane (Hotel & Residences): Upper-upscale full-service hotel on Queen Street Mall in the Brisbane CBD. It competes for premium business and leisure stays and offers extensive meeting infrastructure, comparable CBD location, and Marriott Bonvoy distribution advantages.

Direct peers

• Hotel Grand Chancellor Brisbane: Four-star CBD hotel in Brisbane offering conference facilities, on-site restaurant, and roughly comparable room count. Targets the same corporate and leisure segments and competes directly on location convenience and price in the Brisbane CBD.
• Rydges South Bank Brisbane: Rydges is an EVT-owned mid-to-upper scale full-service hotel in Brisbane's South Bank precinct. It is the most direct intra-portfolio comparable and serves the same business and leisure traveller segments with similar event and F&B infrastructure.
• Royal on the Park Hotel Brisbane: Full-service four-star hotel located in Brisbane CBD near the Botanic Gardens, with comparable room count, conference facilities, and a similar mid-scale business/leisure traveller mix. It is one of the closest head-to-head competitors in the Brisbane CBD full-service segment.
• Capri by Fraser Brisbane: Brisbane CBD apartment-style hotel with kitchenette-equipped rooms targeting the extended-stay business and leisure traveller. Comparable scale and central location, with a slightly different product type that overlaps in targeting mid-to-long-stay CBD visitors.
• Holiday Inn Express Brisbane Central: Limited-service CBD hotel near Spring Hill targeting value-conscious business and leisure travellers. While positioned at a lower service tier than George, it competes for the same CBD accommodation demand on price and proximity to George Street's business nodes.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/george-williams-hotel

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about George Williams Hotel