Georgia Aquatic Center

What Georgia Aquatic Center does

Georgia Aquatic Center, operating as Oconee Aquatics & Recreation, is a privately held single-site aquatic recreation facility located in Watkinsville, Georgia. Founded in 2007, the business operates four saltwater pools (two indoor and two outdoor) and runs year-round, offering memberships (12-month, 6-month, 1-month, and summer terms) alongside a diversified programming slate that includes swim lessons for all ages, PADI scuba certification courses, aqua fitness classes, a summer competitive swim league, and aquatic-themed birthday party hosting. The facility is staffed by 1-10 employees and led day-to-day by an aqua fitness instructor (Christy Jansen), with no disclosed executive team, ownership structure, or investor base.

The underlying technology stack is minimal and physical-first: saltwater pool systems differentiate the swimming experience from traditional chlorinated facilities, while a Wix-hosted website with online booking supports self-serve scheduling and direct member acquisition. No mobile app, API surface, or AI capabilities are present. Go-to-market is purely direct-to-consumer within the Watkinsville/Oconee County catchment, with the website and direct phone/email as the principal acquisition channels and no reported partnerships, distributors, or third-party distribution.

The revenue model is a hybrid of recurring membership subscriptions and program-based service fees. Memberships provide the recurring base, while swim lessons, scuba certification, aqua fitness, birthday parties, and summer league entries generate incremental service revenue. Pricing is not publicly disclosed. There are no funding rounds, M&A transactions, partnerships, regulatory actions, or strategic hires in the public record, indicating a stable, owner-operated small business profile rather than a venture-backed or acquisition-targeted growth story.

Name

Georgia Aquatic Center

Legal name

Oconee Aquatics & Recreation

Website

https://georgiaaquaticcenter.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Georgia Aquatic Center, operating as Oconee Aquatics & Recreation, is a privately held single-site aquatic recreation facility in Watkinsville, Georgia, operating four saltwater pools year-round since 2007 and serving local community members, families, and youth swimmers through memberships, swim lessons, PADI scuba courses, aqua fitness, birthday parties, and a summer swim league.

Ownership category

akta.pro rank

Product category

Aquatic Recreation Services

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Aquatic Centers & Swimming Facilities (MPAKAEAF)

akta.pro secondary industries

Aqua Fitness Classes (HSADABAL), Aquatics Programs (Pools, Swim Lessons, Lifeguarding) (EDALAIAF)

Keywords

• Aquatic recreation services
• Swim lesson programs
• Scuba certification courses
• Aqua fitness classes
• Community swimming facility

Headquarters

HQ city

Watkinsville, Georgia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Membership Subscriptions: The primary revenue stream consists of membership subscriptions sold in various terms (12-month, 6-month, 1-month, and summer memberships). These provide recurring revenue from facility access to pools and fitness amenities.
2. Program Services: Additional revenue from program offerings including swim lessons, scuba classes, aqua fitness classes, and birthday party bookings. These represent service-based one-time or recurring fees.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Georgia Aquatic Center operates a year-round, single-facility aquatic recreation center in Watkinsville, Georgia, featuring four salt water pools (two indoor and two outdoor). It sells memberships (12-month, 6-month, 1-month, and summer terms) and offers structured programs including aqua fitness classes, PADI scuba certification courses, swim lessons for all ages, a summer competitive swim league, and aquatic-themed birthday parties.

Product overview

Oconee Aquatics & Recreation is a single-facility aquatic center offering year-round access to four salt water pools (two indoor, two outdoor). The company provides a unified portfolio of services including memberships (12 Month, 6 Month, 1 Month, and Summer options), swim lessons, aqua fitness classes, scuba classes (PADI certified courses), birthday parties, and summer swim league programs. The facility has been serving the Watkinsville, GA community since 2007.

Differentiator

Problem solved

Functional benefit

Products and services

• Memberships Recurring facility memberships granting community access to the center's four salt water pools (two indoor, two outdoor). Available in 12-month, 6-month, 1-month, and summer-only terms for individuals and families in the Watkinsville, GA area.
• Aqua Fitness Classes Water-based exercise classes conducted Monday through Friday by instructor Christy Jansen, designed for community members seeking low-impact aquatic fitness programming.
• Scuba Classes Full variety of PADI scuba certification courses offered at the facility for individuals seeking scuba diving instruction and certification.
• Swim Lessons Structured swimming instruction available to members and non-members of any age, covering learn-to-swim through advanced skill development.
• Birthday Parties Aquatic-themed birthday party experiences hosted at the facility for children and families seeking an alternative to traditional party venues.
• Summer Swim League Competitive summer swim league program available during the summer season for youth and competitive swimmers seeking structured training and competition opportunities.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves3 records

Direct peers

• SafeSplash Swim School: Franchise swim school brand focused on year-round indoor lessons for children and adults. Overlaps directly with Oconee's swim lesson and summer league use cases for youth and competitive swimmers.
• Goldfish Swim School: Largest U.S. franchise of year-round indoor swim schools offering memberships, lessons, and family aquatic programs. Most directly comparable to Oconee Aquatics in core service mix (lessons + memberships + family programming), with the key difference being Goldfish's franchise/multi-site model versus Oconee's independent single site.
• Aqua-Tots Swim Schools: National swim school franchise offering year-round lessons for infants through adults in dedicated indoor pool facilities. Closely aligned with Oconee's year-round instructional offering and family-oriented customer base.
• Emler Swim School: Regional swim school chain operating year-round indoor facilities with a similar lesson + membership model. Comparable as a smaller, multi-site operator competing for the same family/lesson customer.
• British Swim School: National franchise offering swim lessons for all ages in converted hotel/community pools, with a similar membership/lesson revenue model. Comparable to Oconee Aquatics on swim instruction focus and recurring-revenue business model.

Broad incumbents

• LA Fitness / Esporta Fitness: National fitness club chain offering indoor pools, aqua fitness classes, swim lessons, and family memberships. Overlaps with Oconee's aqua fitness, swim lessons, and membership offerings as part of a much larger gym portfolio.
• Life Time Fitness: National premium fitness club operator with year-round indoor/outdoor pools, swim lessons, aqua fitness, and family programming. Comparable on membership + aqua fitness + lessons model, but at much broader scale and price point.
• JCC (Jewish Community Center) with aquatic facilities: Community-center operators offering membership-based access to indoor pools, swim lessons, aqua fitness, and family programming. Comparable to Oconee on community-membership and aquatics use cases, though typically with broader recreational programming beyond aquatics.
• YMCA of Georgia (Athens-Clarke / Oconee region): Local YMCA branches offer membership-based aquatic facilities, swim lessons, and family programming in the same Watkinsville/Athens market. Overlaps with Oconee's community-individual and family customer segments at typically lower price points.

Regional players

• Nellie's Southern Village (Athens area recreation): Independent community recreation/aquatic providers in the broader Athens/Oconee County market that compete directly with Oconee for local families seeking swim lessons and pool access, but operate in adjacent submarkets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/georgia-aquatic-center

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Georgia Aquatic Center