The Georgia Center for Continuing Education & Hotel

Name

The Georgia Center for Continuing Education & Hotel

Legal name

University of Georgia Center for Continuing Education & Hotel

Website

https://georgiacenter.uga.edu

Company type

Private

Founded year

1957

Operating status

Operating

Short description

The Georgia Center for Continuing Education & Hotel is a University of Georgia auxiliary operating a 200-room on-campus hotel, 25-room conference center, two restaurants, and continuing education and youth programs in Athens, GA, serving roughly 60,000 learners and conference attendees annually as the live training ground for UGA's top-ranked HFIM program.

Ownership category

akta.pro rank

Product category

Conference Center & Hospitality Services

NAICS

Colleges, Universities, and Professional Schools (6113), Educational Services (611), Educational Support Services (611710)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Educational Services (8200)

akta.pro primary industry

University/College Continuing Education (Extension) Programs (EDAAAEAA)

akta.pro secondary industries

Student/Academic Serviced Residences (THAGAEAF), University & Educational Venue Operations (Auditoriums, Campus Arenas) (MPAGALAI)

Keywords

• Conference center services
• Continuing education programs
• University hotel lodging
• Hospitality and event management
• Youth summer programs

Headquarters

HQ city

Athens

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Hotel Accommodations: On-campus hotel with 200 guest rooms and suites catering to UGA visitors, conference attendees, families, and fans during athletic events
2. Food & Beverage Services: Two on-site restaurants (Savannah Room and Bulldog Bistro), banquet services, catering, and room service generating dining revenue
3. Conference & Event Services: 25 conference rooms, auditorium, banquet rooms, and outdoor spaces available for meetings, conferences, celebrations, and corporate events
4. Continuing Education Programs: Non-credit professional development courses, certificate programs, and online learning opportunities for adult learners
5. Youth Programs: Summer Academy camps (60+ offerings), Summer Bridge Math Program, test prep courses, and pre-collegiate competitions for K-12 students

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

The Georgia Center for Continuing Education & Hotel operates a multi-service hospitality and lifelong learning complex on the University of Georgia campus in Athens, Georgia. It runs a 200-room on-campus hotel, 25 conference and banquet rooms, two on-site restaurants (Savannah Room and Bulldog Bistro), and continuing education and youth programming, serving more than 60,000 learners and 1,000+ programs and events annually. The center also functions as the experiential training laboratory for UGA's Hospitality and Food Industry Management (HFIM) degree program.

Product overview

The Georgia Center for Continuing Education & Hotel is a unified hospitality and education complex operated by the University of Georgia's Public Service and Outreach division. The offering comprises four interconnected service lines: (1) On-campus lodging through the 200-room UGA Hotel with suites and amenities; (2) Dining services including the upscale Savannah Room restaurant and casual Bulldog Bistro cafe, plus catering for events; (3) Conference and event hosting with an auditorium, 25 conference rooms, boardrooms, banquet facilities, and indoor/outdoor meeting spaces; and (4) Continuing Education offering professional development courses, certificate programs, and youth programs including Summer Academy camps (STEAM and career exploration), Summer Bridge Math, ACT/SAT test prep, and pre-collegiate competitions. The facility also serves as the primary training ground for UGA's Hospitality and Food Industry Management (HFIM) program, functioning as a living laboratory for students.

Differentiator

Problem solved

Functional benefit

Brands

• Savannah Room: Upscale casual restaurant offering contemporary and Southern cuisine, featuring appetizers, creative entrées, and house-made desserts including the iconic strawberry ice cream pie.
• Bulldog Bistro
• Summer Academy at UGA
• Summer Bridge Math Program
• Youth Test Prep Courses

Products and services

• UGA Hotel On-campus hotel offering 200 well-appointed guest rooms and suites on the University of Georgia campus, providing accommodations for visitors, parents of students, conference attendees, families, and fans during athletic events.
• Savannah Room Restaurant Upscale casual restaurant offering contemporary and Southern cuisine fusion, featuring appetizers, creative entrees, and house-made desserts including the iconic strawberry ice cream pie.
• Bulldog Bistro Friendly, quaint cafe serving casual and delicious quick meals and beverages throughout the day for hotel guests and campus visitors.
• Conference Center & Event Services Conference and event facilities including an auditorium, 25 conference rooms, boardrooms, banquet rooms, and indoor/outdoor meeting space for corporate conferences, academic conventions, banquets, celebrations, and meetings, with full event management and catering.
• Continuing Education Professional development courses, certificate programs, and workforce training available online and in-person for adult learners seeking career advancement, skill building, and lifelong learning.
• Summer Academy Camps STEAM-focused summer camps and career exploration programs for middle and high school students (ages 8-17) with over 60 camps across seven pathways, including optional residential stays on UGA's Athens campus.
• Summer Bridge Math Program Online math enrichment program for students in Grades 1-8 to maintain or improve math skills during summer, offered as live synchronous sessions with recordings available on-demand.
• ACT/SAT Test Prep Test preparation courses and workshops for high school students preparing for college entrance exams, including ACT Prep, SAT Prep, and strategy workshops.
• Hospitality and Food Industry Management (HFIM) Program University of Georgia degree program partnership where the Georgia Center serves as a real-world learning laboratory for students, offering experiential training in hospitality operations including hotel, food and beverage, sales and events, and HR departments.
• Athens Restaurant Week Annual culinary event featuring prix-fixe menus at the Savannah Room, showcasing seasonal dishes created by the Georgia Center's culinary team.

Quantifiable outcome

• Hosts over 1,000 programs and events annually
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Rock House CreamerycoreStrategic or Co-development Partner · 13 July 2023Rock House Creamery, a family-owned UGA College of Agricultural and Environmental Sciences alumni business (established 2005, creamery opened 2016 in Newborn, Georgia), supplies the famous strawberry ripple ice cream for the Georgia Center's iconic strawberry ice cream pie. Partnership aligns with Georgia Center's focus on fresh, locally sourced ingredients and UGA's community connections.
• State Botanical Garden of GeorgiaminorStrategic or Co-development Partner · 3 May 2023Partnership to install a pollinator garden featuring Georgia Pollinator Plant of the Year selections. The 50-plant garden in Lumpkin Plaza includes students from the Learning by Leading program and promotes environmental stewardship through native plant education.
• UGA Small Business Development CentercoreStrategic or Co-development PartnerBoth the UGA SBDC and Georgia Center are units of UGA Public Service and Outreach. SBDC provided support to Rock House Creamery with business planning, financial modeling, and partnership development with Farmview Market, illustrating the interconnected UGA PSO ecosystem.
• UGA Parents Leadership CouncilcoreStrategic or Co-development PartnerFunding provided for HFIM student internships at the Georgia Center, enabling experiential learning opportunities throughout every semester (12-16 week positions).

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• The Statler Hotel at Cornell University: Cornell University's on-campus hotel and conference center, also serving as a teaching facility for Cornell's Nolan School of Hotel Administration — directly comparable integrated hospitality/education model with similar scale (~150 rooms) and academic linkage.
• The Hotel at Auburn University & Dixon Conference Center: Auburn University's on-campus hotel operated with a major flag (Marriott) alongside an adjacent conference center — directly comparable university-affiliated lodging and event venue serving SEC campus demand, similar to UGA's environment.
• Indiana Memorial Union (Biddle Hotel & Conference Center): Indiana University's on-campus student union that includes lodging (Biddle Hotel & Conference Center) and event/meeting space — a comparable university-operated hospitality, dining, and event venue integrated with student life.
• UCLA Extension: University continuing-education and professional-development division offering certificates and courses online and in-person — directly comparable adult lifelong-learning programming under a major public-university brand.
• UC Berkeley Extension: UC Berkeley's continuing-education unit delivering professional certificates, online courses, and lifelong-learning programs — direct competitor for adult learners seeking university-branded continuing education online.
• Harvard Extension School: Harvard's continuing-education division offering certificates, ALM degrees, and online professional courses — comparable premium university-brand adult-learning model competing for the same professional-development audience.
• The Ohio State University Conference Centers: Ohio State University's on-campus conference and event-hosting division offering meeting rooms, banquet space, and lodging — comparable Big Ten university conference-center model targeting similar enterprise/organization customers.

Broad incumbents

• Princeton Review: Scaled national test-prep provider offering SAT/ACT prep courses and tutoring — broad incumbent that competes with the Georgia Center's ACT/SAT prep sub-product on scale, marketing, and digital delivery.
• Kaplan: Large incumbent in test prep, professional certification, and continuing education — competes directly with the Georgia Center's SAT/ACT prep and professional certificate offerings at national scale.

Emerging players

• iD Tech: National provider of STEM-focused summer camps and online courses for kids and teens — directly comparable to the Summer Academy at UGA youth program portfolio and competes for the same summer-camp audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@GeorgiaCenterVideos
• Facebookfacebook.com/ugageorgiacenter
• Instagraminstagram.com/ugageorgiacenter

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Georgia Center for Continuing Education & Hotel