Second City Distillery
Second City Distillery, operating as Second City Beverage Co., is a craft distillery in Augusta, Georgia producing whiskey, vodka, and Durty Gurl ready-to-drink canned cocktails. It sells through its own tasting room and regional independent retailers across Georgia and South Carolina.
- Company typePrivate
- Founded2013
- HeadquartersAugusta, Georgia, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Second City Distillery does
Second City Distillery is a craft spirits producer operated by Second City Beverage Co., headquartered at 4 8th St. in Augusta, Georgia, with a secondary address at 20 8th St. The company, founded in 2013, produces distilled spirits including whiskey and vodka, alongside a ready-to-drink canned cocktail line marketed under the Durty Gurl sub-brand (with its own website at durtygurl.com). The company also hosts a cocktail library of recipes, runs a private and corporate events venue at the distillery, and offers daily in-store specials and product tastings.
The business operates a direct-to-consumer tasting-room model at its Augusta location and distributes through independent retailers across Georgia and South Carolina, with periodic in-store product tastings (e.g., at Oasis in Spartanburg, SC). Marketing is conducted primarily through an Instagram presence (daily specials and tasting announcements), an email newsletter, and event-based bookings for private and corporate occasions. There are no disclosed funding rounds, no institutional investors, and no patents, trademarks, or AI/technology capabilities in evidence.
Second City Beverage Co. is privately held with an estimated 5 employees. No revenue figures have been publicly disclosed. The operating footprint is limited to two U.S. states (Georgia and South Carolina), and the legal entity operates under DBA names "Second City Beverage Co." and "2nd City Distillery," with Durty Gurl maintained as a retained sub-brand.
Second City Distillery firmographics
Firmographics- Name
- Second City Distillery
- Legal name
- Second City Beverage Co.
- Website
- https://georgialinadistilling.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Second City Distillery, operating as Second City Beverage Co., is a craft distillery in Augusta, Georgia producing whiskey, vodka, and Durty Gurl ready-to-drink canned cocktails. It sells through its own tasting room and regional independent retailers across Georgia and South Carolina.
- Ownership category
- akta.pro rank
Second City Distillery industry classification
Industry- Product category
- Craft Spirits
- NAICS
- Distilleries (312140), Beer, Wine, and Liquor Retailers (445320)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Spirits Distilling & Brands (CRADAIAC)
- akta.pro secondary industries
- Distilled Spirits Production & Distilling (AFAFAAAC), Distilleries (Tasting Rooms) (THAFALAG), Spirits Retail & Whiskey Shops (Off-Premise) (CRANAAAD), Spirits Distillery Tours & Tastings (Whiskey, Rum, Gin, Vodka) (THAJAGAF)
Keywords
Where Second City Distillery is headquartered
LocationHeadquarters
- HQ city
- Augusta, Georgia
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Second City Distillery business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Spirits and bottled products: Sale of distilled spirits including vodka and ready-to-drink canned cocktails under the Durty Gurl brand. Direct sales at distillery and through retail distribution.
- Private and corporate events: Venue rental for private events, corporate events, and special occasions at the distillery location.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Second City Distillery product offering
Product offeringCore offering
Second City Distillery produces craft distilled spirits including whiskey and vodka under the Second City Distillery brand, and ready-to-drink canned cocktails and vodka under the Durty Gurl sub-brand. Products are sold at the Augusta, GA distillery tasting room and through regional retail distribution across Georgia and South Carolina. The venue also hosts private and corporate events and offers product tastings.
Product overview
Second City Distillery is a craft distillery operated by Second City Beverage Co., producing spirits as its core offering. The portfolio consists of the flagship Second City Distillery brand (whiskey and spirits) alongside the Durty Gurl sub-brand, which includes both Durty Gurl Vodka and Durty Gurl Canned Cocktails (RTDs). The distillery also offers private events, cocktail recipes, and maintains a cocktail library, positioning itself as a destination for craft spirits and related experiences.
Differentiator
Problem solved
Functional benefit
Brands
- Durty Gurl: Ready-to-drink canned cocktails and vodka products marketed under the Durty Gurl brand, with separate website at durtygurl.com
Products and services
- Second City Distillery Spirits
Companies that use Second City Distillery
Customer profileSegments1 record
Ideal customer profiles1 record
Second City Distillery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Second City Distillery partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Durty GurlcoreDurty Gurl is the company's ready-to-drink canned cocktail brand. The brand has its own website (durtygurl.com) and logo identity. Durty Gurl RTD products are featured alongside Second City Distillery spirits and are sold through the same distribution channels. The company produces and distributes Durty Gurl martini and other canned cocktails.
Recent moves4 records
Expansion highlights4 records
Second City Distillery competitors and assessment
Company assessmentDirect peers
- Corsair Distillery: Nashville, Tennessee craft distillery producing whiskey, gin, and rum with tasting room and retail distribution. Comparable craft distillery operating in the Southeast with similar product breadth.
- Treaty Oak Distilling: Dripping Springs, Texas craft distillery producing whiskey, gin, vodka, and rum with tasting room and event venue. Comparable craft distillery combining spirits production with destination hospitality.
- Smooth Ambler Spirits: Maxwelton, West Virginia craft distillery producing whiskey and gin with tasting room and regional distribution. Comparable independent craft producer of similar scale and product mix.
- ASW Distillery: Atlanta-based craft distillery producing whiskey, gin, and vodka with tasting room and retail presence. Comparable as a Georgia craft distillery with multi-spirit portfolio and DTC venue.
- Durham Distillery: North Carolina craft distillery producing gin, vodka, whiskey, and canned cocktails with on-site tasting room. Comparable for similar size, Southeast regional presence, and RTD product line.
- New Riff Distilling: Newport, Kentucky craft distillery producing bourbon, rye, and other spirits with tasting room and regional retail distribution. Comparable independent craft distillery with multi-spirit portfolio.
- Catoctin Creek Distillery: Purcellville, Virginia craft distillery producing rye whiskey, gin, and brandy with tasting room and retail distribution. Comparable small independent craft distillery in the Mid-Atlantic/Southeast region.
- Old Fourth Distillery: Atlanta, GA-based craft distillery producing vodka, gin, and whiskey with on-site tasting room and retail distribution. Most directly comparable peer given shared Georgia geography, craft spirits focus, and DTC tasting room model.
- Sugarlands Distilling Company: Gatlinburg, Tennessee craft distillery producing moonshine, whiskey, and flavored spirits with a major tasting room and event-driven tourism model. Comparable for craft spirits + tourist destination + tasting room strategy.
Emerging players
- On The Rocks Cocktails: RTD canned cocktail brand acquired by E. & J. Gallo, producing premium canned cocktails for retail. Comparable as an RTD-focused player though significantly larger and better capitalized than Second City's Durty Gurl brand.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights5 records
Customer concentration
Second City Distillery social profiles
Digital presenceSecond City Distillery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Second City Distillery leadership team
Management profileNumber of profiles
Second City Distillery subsidiaries and ownership
Company hierarchySubsidiaries1 record
Second City Distillery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Second City Distillery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Second City Distillery
What does Second City Distillery do?
Second City Distillery produces craft distilled spirits including whiskey and vodka under the Second City Distillery brand, and ready-to-drink canned cocktails and vodka under the Durty Gurl sub-brand. Products are sold at the Augusta, GA distillery tasting room and through regional retail distribution across Georgia and South Carolina. The venue also hosts private and corporate events and offers product tastings.
Is Second City Distillery a public or private company?
Second City Distillery is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Second City Distillery founded?
Second City Distillery was founded in 2013. It employs 1 to 10 people.
Where is Second City Distillery based?
Second City Distillery is headquartered in Augusta, Georgia, United States, in the North America region.
How does Second City Distillery make money?
Two revenue lines are on record. Spirits and bottled products are the primary driver. The others are private and corporate events.
Who are Second City Distillery's main competitors?
Direct peers on record are Corsair Distillery, Treaty Oak Distilling, Smooth Ambler Spirits, ASW Distillery, Durham Distillery, New Riff Distilling, Catoctin Creek Distillery, Old Fourth Distillery and Sugarlands Distilling Company. On The Rocks Cocktails is listed as an emerging player.
Does Second City Distillery have an API?
No public API is recorded for Second City Distillery.
What industry is Second City Distillery in?
Second City Distillery's product category is Craft Spirits. Its primary akta.pro industry code is CRADAIAC, Spirits Distilling & Brands, with a secondary code of AFAFAAAC, Distilled Spirits Production & Distilling. Its NAICS code is 312140 and its SIC code is 2080.