Georgian House

What Georgian House does

Georgian House Hotel is a family-owned boutique heritage hotel located at 35-39 St George's Drive in Pimlico, London (SW1V 4DG), operating from a Grade II listed Victorian townhouse built in 1851 by Thomas Cubitt and William Chinnery Mitchell. The business has been under the ownership of the von der Heyde family since 1987 (current owner Serena von der Heyde is the great-great-granddaughter of original builder William Chinnery Mitchell) and currently runs 45 individually designed rooms and apartments distributed across three properties — Georgian House, Chinnery House Apartments, and Bower House — under the umbrella 'Your Place' hospitality collection. Differentiated offerings include Wizard Chambers themed accommodation, Wizard Afternoon Tea, Wizard Potion Making, a private cinema, on-site dining at Pimlico Pantry, and event spaces (The Cubitt Room and Pimlico Pantry for private hire). The core technology stack is the third-party Mews property management system integrated into the hotel's own website for direct bookings.

The company monetises accommodation (rooms and apartments), food and beverage (Pimlico Pantry breakfast, lunch, themed dining), themed experiences (Wizard Afternoon Tea at £40–£43 per person, Potion Making at £20–£25 per person), meetings and events (Cubitt Room and Pimlico Pantry private hire), and gift vouchers sold through a dedicated e-commerce storefront. Pricing is per-night for rooms (Wizard Chambers from ~£250/night for two guests) and per-head for experiences, with security deposits of £10/night (Georgian House, Bower House) or £100/stay (Chinnery House). Direct bookings via the website are incentivised with best-rate guarantee, complimentary breakfast, 24-hour cancellation flexibility, and late check-out; third-party OTA bookings are accepted but actively discouraged. Distribution spans direct website/Mews, phone and email via a 24-hour reception, OTAs, and a voucher store.

The customer base is a long-tail mix of leisure tourists (theatre-goers near Apollo Victoria and West End), families, solo travellers, business travellers, and celebration/event bookers (hen parties, birthdays, workshops). Marketing is centred on the hotel's own website and blog (covering local events such as Wimbledon, Chelsea Flower Show, and West End theatre), supported by organic social presence on Facebook, Instagram, Twitter, and Pinterest, an email newsletter, and TripAdvisor earned-media coverage. The hotel has maintained a TripAdvisor 'excellent' rating and has appeared every year in Caterers' 'Best Places to Work in Hospitality' since entering the program.

Name

Georgian House

Legal name

Georgian House Hotel

Website

https://georgianhousehotel.co.uk

Company type

Private

Founded year

1851

Operating status

Operating

Headcount range

51–100 employees

Short description

Georgian House is a family-owned Grade II listed boutique hotel in Pimlico, London, operating 45 individually designed rooms across three properties with wizard-themed accommodations, afternoon tea, and private event spaces under the 'Your Place' brand.

Ownership category

akta.pro rank

Product category

Boutique Hotels

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Accommodation (721)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro industry

PRIMARYTHAGADAD

Heritage & Historic Boutique Hotels

Travel & Hospitality/Lodging & Accommodation/Boutique & Lifestyle Hotels

SECONDARYTHAGADAL

Private House Hotels & Small Luxury Inns

Travel & Hospitality/Lodging & Accommodation/Boutique & Lifestyle Hotels

SECONDARYTHAGAAAG

Historic & Heritage Full-Service Hotels

Travel & Hospitality/Lodging & Accommodation/Hotels (Full-Service)

Keywords

• Boutique hotel accommodation
• Themed hotel experiences
• Afternoon tea service
• Event venue hire
• Heritage townhouse hospitality

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Accommodation: Hotel rooms and apartments across three properties (Georgian House, Chinnery House, Bower House). Room types include Solo, Perfect for Two, Family rooms. All rooms individually designed with period features.
2. Food & Beverage: Pimlico Pantry restaurant serving breakfast (cooked and continental buffet), light lunches, afternoon tea, and themed wizard dining experiences. Includes vegan and vegetarian options.
3. Themed Experiences: Wizard-themed accommodation packages, wizard afternoon tea (£40-43 per person), potion-making sessions (£20-25 per person), and private cinema hire.
4. Meetings & Events: The Cubitt Room and Pimlico Pantry available for private hire for meetings, workshops, hen parties, birthday celebrations, and bespoke events with tailored packages.
5. Gift Vouchers: Vouchers sold for overnight stays, Wizard Afternoon Tea, and other experiences. Valid for redemption at Georgian House Hotel only.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Georgian House Hotel operates a boutique heritage hotel offering 45 individually designed rooms and apartments across three properties in Pimlico, London. The core offering combines accommodation (Solo, Perfect for Two, Family rooms, Wizard Chambers themed rooms, and apartments at Chinnery House and Bower House) with food and beverage service at the Pimlico Pantry, signature Wizard-themed experiences including afternoon tea and potion-making, and private hire of meeting and event spaces.

Product overview

Georgian House Hotel is a boutique heritage hotel offering accommodation, dining, and themed experiences. The portfolio includes 45 individually designed rooms and apartments across three properties (Georgian House Hotel, Chinnery House Apartments, and Bower House), with distinctive offerings such as Wizard Chambers themed accommodation and Wizard Afternoon Tea experiences. The hotel also provides meeting and event spaces including The Cubitt Room and Pimlico Pantry for private hire, plus desk space day passes for remote workers. Additional experiences include private cinema and wizard potion-making sessions. The properties operate as part of the 'Your Place' collection under owner Serena von der Heyde.

Differentiator

Problem solved

Functional benefit

Brands

• Wizard Chambers: Themed wizard-inspired accommodations featuring gothic interiors, four-poster beds, stained glass windows, stone walls, cauldrons, and magical décor.
• Enchanted Chambers
• Wizard Afternoon Tea
• Wizard Potion Making Experience
• Pimlico Pantry
• The Cubitt Room
• Your Place

Products and services

• Georgian House Hotel Rooms Individually designed boutique rooms across four floors in a Grade II listed Victorian building, featuring period features, superfast Wi-Fi, tea & coffee facilities, desk space, and Urban Apothecary toiletries. Room types include Tiny Single (solo), Comfy Double (perfect for two), Classy Double/Triple, and Family rooms.
• Chinnery House Apartments Self-contained apartments located in a separate building, offering extended-stay accommodation options with full kitchen facilities and separate living areas, suitable for families or longer visits.
• Bower House A separate boutique hotel property offering affordable accommodation in the Pimlico area, featuring period quirks and Victorian charm with options for solo travellers, couples, and families.
• Wizard Chambers Immersive wizard-themed rooms featuring gothic décor with stone walls, stained glass windows, four-poster beds, cauldrons, and candlelit passageways. Includes The Wizard's Chamber (sleeps up to six) and The Enchanted Chamber (designed for couples). Complimentary robes, slippers, White Company toiletries, and seamless departure included.
• Wizard Afternoon Tea A theatrical three-course afternoon tea served in the Pimlico Pantry basement with wizard potions, spellbook presentations, magical sweet and savoury treats, scones, and themed drinks menu. Priced from £40-43 per person.
• Pimlico Pantry On-site café and breakfast venue serving cooked and continental buffet options, vegan and vegetarian choices, light lunch menu, coffees, and juices. Breakfast is complimentary when booking direct.
• The Cubitt Room An intimate characterful room for small private meetings and events, featuring super-fast Wi-Fi, natural light, and beautiful period interiors with homemade food and drink available.
• Pimlico Pantry Private Hire Versatile event space suitable for workshops, collaborative meetings, hen parties, birthday celebrations, and bespoke parties with various packages available.
• Desk Space Day Pass Day pass workspace access for remote workers, offering a quiet working environment in the hotel's characterful setting.
• Wizard Potion Making Experience Interactive potion-making session guided by the resident Head Wizard, where guests create playful concoctions like goblin goo and colour-changing brews. Available as an add-on to the Wizard Afternoon Tea, priced approximately £20-25 per person.
• Private Cinema On-site private cinema experience available for guest bookings, offering a unique entertainment option during hotel stays.
• Georgian House Gift Vouchers Digital gift vouchers available for purchase online for overnight stays, Wizard Afternoon Tea experiences, and other hotel offerings. Valid for redemption at Georgian House Hotel only.

Quantifiable outcome

• Themed hotel bookings increased 300%+ over last decade with revenues doubling in past three years
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Q-Park VictoriaminorOthersRecommended secure parking partner located three streets behind the hotel. Offers 25% discount on parking for Georgian House guests who pre-book online and contact hotel for discount code. Hotel does not have on-site parking due to residential location.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• The Pelham Hotel: Independent boutique hotel in South Kensington, London, set in a Grade II listed building with classic-contemporary design. Comparable to Georgian House as a heritage boutique property in central London with similar size and individual room design.
• Batty Langley's: Independent boutique hotel in Spitalfields, London, set in a restored 1724 Georgian townhouse with antique-laced rooms. Comparable to Georgian House as a heritage Georgian property with similar scale, individually designed rooms, and a strong personality-driven positioning.
• Hazlitt's Hotel: Independent boutique hotel in Soho, London, set in three historic 1718 townhouses with antique-filled rooms. Closely comparable as a small, family-feel heritage boutique hotel in central London emphasizing period character and individual design over chain standardization.
• The Rookery Hotel: Boutique heritage hotel in Clerkenwell, London, operating from 18th-century restored buildings with individually designed rooms and antique furnishings. Directly comparable to Georgian House as a small, characterful, heritage-led boutique property in central London with similar scale and pricing tier.
• The Witchery by the Castle: Gothic, theatrical boutique hotel near Edinburgh Castle with opulent themed rooms and a famous restaurant. Comparable to Georgian House for its theatrical, immersive, themed accommodation and dining experience positioned at a premium price point.
• Hotel Ampersand: Boutique hotel near South Kensington offering themed rooms (including a 'Wizard' room) and a themed afternoon tea. Comparable to Georgian House for its themed-room proposition, central London location, blend of heritage and concept-led design, and premium pricing on differentiated rooms.
• The Gore London: Quirky heritage boutique hotel in South Kensington, London, part of the Starwood Capital / Hand Picked Hotels group, with individually designed rooms and a rock-and-roll heritage. Comparable to Georgian House as a characterful, individually designed boutique hotel in central London with strong event and F&B offerings.
• The Zetter Townhouse: Eccentric boutique townhouse hotel in Clerkenwell, London, with richly designed rooms and a strong cocktail/afternoon tea offering. Comparable to Georgian House for its quirky heritage vibe, themed rooms, and emphasis on experiential F&B and afternoon tea.

Broad incumbents

• 41 Hotel: Five-star boutique hotel behind Buckingham Palace, London, known for high-touch service and a strong executive club lounge. Comparable as a small, premium central London boutique hotel competing for the same leisure and corporate traveler segment, though at a higher price tier.
• The Knightsbridge Hotel: Firmdale Hotels boutique property in Knightsbridge, London, with individually designed rooms in a heritage townhouse setting. Comparable to Georgian House as a small, design-led boutique hotel in central London from a well-established boutique hotel group.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/georgianhouse
• Facebookfacebook.com/thegeorgianhousehotel
• Instagraminstagram.com/yourplace_uk
• Pinterestuk.pinterest.com/yourplace_uk
• LinkedInlinkedin.com/company/the-georgian-house

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Georgian House