Prefeitura da Cidade de São Paulo

What Prefeitura da Cidade de São Paulo does

The Prefeitura da Cidade de São Paulo is the executive municipal government of São Paulo, Brazil, founded in 1554 and serving a city of more than 12 million residents across 32 sub-prefectures. Its identity for analytical purposes centers on the GeoSampa platform — the city's free, web-based GIS digital mapping system maintained by the Coordenadoria de Produção e Análise de Informação (Geoinfo) under the Secretaria Municipal de Urbanismo e Licenciamento (SMUL). GeoSampa aggregates 780+ georeferenced datasets and over 400 thematic layers covering property cadastres (SQL: Setor, Quadra, Lote), zoning under SISZON and Lei nº 18.177/2024 (LPUOS), aerial photography and orthophotos spanning 1930 to 2024, environmental protection areas, transportation networks, public infrastructure (schools, hospitals, cultural facilities), social housing (Habitasampa), heritage properties (CIT), and citizen service requests (156/SAC).

The platform's underlying technology stack includes a GeoNetwork-powered metadata catalog (ISO 19115-compliant), OGC-standard WMS 1.3.0 and WFS endpoints supporting multiple coordinate reference systems (EPSG:4326, 31983, 3857, etc.), and data exports in PostGIS, AutoCAD DWG/DXF, ESRI Shapefile, KML, and PDF formats. Data contributors include PRODAM (municipal IT company handling geoprocessing), EMPLASA (state-level metropolitan planning, providing orthophotos), IPT (state technological research institute), and OpenStreetMap Foundation. Historical depth is a defining feature, with aerial coverage from 1930 through 2023/2024 orthophotos at 25 cm resolution.

The business model is non-commercial: GeoSampa is a free public service funded through the São Paulo municipal budget, with no pricing tiers, no paying customers, and revenue measured in budget appropriations rather than commercial sales. Customer segments are loosely defined across citizens and property owners (primary), urban planners and architects, multiple municipal secretariats (SMUL, SVMA, SMS, SME, CET, SEHAB), and academic/research institutions including USP and UNICAMP. Distribution is via the public web portal (geosampa.prefeitura.sp.gov.br) and standardized OGC web services, with no traditional go-to-market motion. As a municipal entity, it is not a candidate for conventional PE/VC investment, but its data assets and platform architecture represent a benchmark for sub-national government GIS infrastructure.

Name

Prefeitura da Cidade de São Paulo

Legal name

Prefeitura do Município de São Paulo (PMSP)

Website

https://geosampa.prefeitura.sp.gov.br

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Prefeitura da Cidade de São Paulo is the municipal government of São Paulo, Brazil, operating the free GeoSampa GIS platform that provides citizens, planners, and municipal agencies access to property cadastres, zoning, aerial photography, and infrastructure data across 780+ datasets.

Ownership category

akta.pro rank

Product category

Municipal Geospatial Information Systems

NAICS

Surveying and Mapping (except Geophysical) Services (54137), Surveying and Mapping (except Geophysical) Services (541370), Administration of Urban Planning and Community and Rural Development (92512), Administration of Housing Programs, Urban Planning, and Community Development (925)

akta.pro primary industry

GIS & Spatial Data Management Platforms (BPAMANAK)

akta.pro secondary industries

Land Administration & Cadastral Services (Public Land Records, Parcel Management) (BPAIANAH), Satellite Imagery & Remote Sensing Geospatial Platforms (BPAMANAM), Geocoding, Search & Place Data Platforms (BPAMANAC), Geospatial Data Management & Enterprise GIS (Geodatabases, Web GIS, Spatial Analytics) (EUAHAKAC)

Keywords

• Municipal GIS services
• Geospatial data platform
• Urban planning maps
• Property cadastral data
• Open government data

GTM type

B2C

Offering type

Software

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Others

Pricing tiers

Distribution channels1 record

Marketing channels2 records

Core offering

Prefeitura da Cidade de São Paulo operates GeoSampa, a web-based GIS platform providing free public access to São Paulo's digital municipal map. The platform integrates property cadastres (IPTU/SQL), zoning regulations (SISZON), aerial photography and orthophotos from 1930 to 2024, urban planning data (PDE/LPUOS), environmental layers, public infrastructure locations, and heritage property records into a single interactive system with OGC-compliant WMS/WFS web services and a GeoNetwork metadata catalog containing 780+ datasets.

Product overview

GeoSampa (Sistema de Consulta do Mapa Digital da Cidade de São Paulo) is the unified web-based geographic information system of the São Paulo Municipal Government, providing free public access to the city's digital map through interactive web interface, OGC-compliant WMS/WFS web services, and a GeoNetwork-powered metadata catalog (780+ records). The platform aggregates over 400 distinct geospatial layers organized into thematic groups including property cadastres (SQL/SISZON), urban planning (PDE/LPUOS/Zoning), aerial photography and orthophotos spanning 1930 to 2024, environmental data (vegetation, watersheds, risk zones), public infrastructure (schools, hospitals, transport), social housing (Habitasampa), heritage properties (CIT), and citizen services (SAC 156). Core subsystems include SISZON for zoning, SLC-e for electronic licensing, CIT for heritage properties, and the GeoNetwork metadata catalog. Data is distributed via open standards (PostGIS-OGC, WMS/WFS) and maintained by the municipal Geoinfo unit (SMUL) with contributions from PRODAM, EMPLASA, and other agencies.

Differentiator

Problem solved

Functional benefit

Brands

• GeoSampa: Sistema de Consulta do Mapa Digital da Cidade de São Paulo - public digital map consultation system for the city of São Paulo
• GeoInfo
• GeoSampa Aberto
• SISZON

Products and services

• GeoSampa (Sistema de Consulta do Mapa Digital da Cidade de São Paulo) The primary web-based GIS portal of the São Paulo Municipal Government, providing free public access to a comprehensive digital map of the city through interactive layers including property cadastres, zoning, aerial photography, orthophotos, urban infrastructure, and environmental data. Supports layer-based queries, coordinate capture, address search, SQL-based property lookup, and downloadable geospatial data.
• Catálogo de Metadados Geográficos (GeoNetwork) Geographic metadata catalog of GeoSampa containing 780+ records (datasets, feature catalogs, non-geographic datasets) organized by topics (imagery, cadastre, society, environment, transportation, health), keywords, contributing organizations, spatial scales, update frequencies, and spatial representation types. Supports search by resource type, format, scale, year, and topic category.
• WMS / WFS Geospatial Web Services OGC-compliant Web Map Service (WMS 1.3.0) and Web Feature Service (WFS) providing programmatic access to GeoSampa spatial layers. WMS supports multiple coordinate reference systems (EPSG:4326, EPSG:31983, EPSG:3857, etc.) and multiple output formats (PNG, JPEG, GeoTIFF, SVG, KML, JSON).
• IDE-SP (Infraestrutura de Dados Espaciais de São Paulo) São Paulo Spatial Data Infrastructure platform, accessible through GeoSampa, providing standardized geospatial data sharing across municipal agencies following national and international spatial data standards.

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability3 records

Feature4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• ICGC: Institut Cartogràfic i Geològic de Catalunya is the regional mapping and geological institute of Catalonia, Spain. It is a structural twin to GeoSampa as a sub-national government GIS authority producing cadastral maps, orthophotos, geological data and open data services for its territory, offering a useful benchmark for governance and product scope.
• EMPLASA: Empresa Paulista de Planejamento Metropolitano SA is the São Paulo State metropolitan planning agency that already contributes orthophotos (2007, 2010, 2023/2024) and historical aerial photography to GeoSampa. It operates the same kind of state-level cartographic and remote sensing infrastructure for the broader São Paulo metropolitan region, making it the closest direct peer in scope, technology stack and data products.
• INPE: Instituto Nacional de Pesquisas Espaciais is Brazil's federal space research institute and operator of remote sensing satellites and Earth observation programs. It is the closest Brazilian peer for the satellite imagery, orthophoto processing and remote sensing analytics dimensions of GeoSampa, and would be a partner for scaling national-scale geospatial analytics.
• IBGE: Instituto Brasileiro de Geografia e Estatística is Brazil's federal geographic and statistical agency, responsible for national cadastres, census geography and reference cartography. It is the natural upstream peer in the Brazilian spatial data hierarchy, providing the national basemap and statistical geography framework that municipal platforms like GeoSampa build upon.

Emerging players

• Mapbox: Mapbox is a commercial mapping and location platform focused on custom basemaps, geospatial AI and developer-friendly APIs. It overlaps with GeoSampa's WMS/WFS and address-search capabilities but is an emerging commercial alternative targeting the same urban planning and civic-tech customer segment with modern tooling.
• OpenStreetMap Foundation: OpenStreetMap Foundation stewards the open community-contributed world map and is already a contributing organization in GeoSampa's metadata catalog. It is an emerging peer in the open geospatial data space and a model for volunteer-driven data governance that complements rather than competes with official municipal sources.

Broad incumbents

• HERE Technologies: HERE Technologies is a leading commercial location platform providing maps, geospatial data and location services to enterprises and governments. It is comparable to GeoSampa as an alternative supplier of municipal-scale geospatial data, and represents a potential private-sector disruptor or commercial partner for São Paulo.
• Esri: Esri is the global leader in commercial GIS software (ArcGIS) and a likely underlying technology supplier for many GeoSampa workflows (SHP support, enterprise GIS patterns). It is a broad incumbent peer in that it offers overlapping platform capabilities to government clients worldwide, but operates commercially rather than as a public service.
• USGS: United States Geological Survey is the US federal geological and geospatial science agency, producing national-scale topographic maps, orthoimagery and Earth observation products. It is a broad incumbent peer in scale and product mix, particularly relevant for the geological risk, hydrology and remote sensing layers that IPT contributes to GeoSampa.
• Ordnance Survey: Ordnance Survey is the UK's national mapping agency and one of the world's most established government GIS platforms. It is comparable as a publicly authoritative source of cadastral, topographic and address data, and as a reference for monetizing open government data through commercial licensing — a strategic model GeoSampa could emulate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/prefeitura-da-cidade-de-s%C3%A3o-paulo

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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