What Gerbeaud.com does

Gerbeaud.com, operated by SARL WIZELIS (RCS Bordeaux 492448592), is a French-language gardening editorial platform founded in 1998 by Xavier Gerbeaud and headquartered in Gradignan, France. The website functions as a free, advertising-financed content hub offering more than 3,000 practical gardening guides, thousands of Q&A responses, a lunar planting calendar, and articles covering nature, home living, and seasonal cooking. The platform draws 3M+ unique visitors per month during the spring peak and recorded more than 38 million total visits in 2020, supported by a weekly newsletter distributed to 200,000+ subscribers.

The core technology is a web-based editorial CMS paired with an integrated e-commerce storefront (the Boutique). The platform is not delivered as a mobile app and exposes no documented API or SDK. Members of the Société Nationale d'Horticulture de France and the Association des Journalistes du Jardin et de l'Horticulture lend professional credibility, and the Boutique is supplied via direct partnerships with French regional producers (notably Dordogne-based fruit tree growers) who ship products directly to end customers. The product surface spans editorial guides, a Q&A community, a free event-agenda module, biological pest control products, and a freemium newsletter cadence.

The business model is dual-stream: (1) advertising revenue across the editorial surface, explicitly described by the company as the sole financing source for site development, and (2) transactional e-commerce through the Boutique, with publicly disclosed unit pricing ranging from approximately €3.60 (tomato seeds) to €109 (soil analyzer). The company is privately held, founder-led, and independent of any communication group or garden retailer chain. Headcount is approximately 5 employees and stated share capital is €6,000.

Name

Gerbeaud.com

Legal name

SARL WIZELIS

Website

https://gerbeaud.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Gerbeaud.com is a French-language, advertising-financed gardening editorial platform founded in 1998 that serves French home gardeners with 3,000+ free practical guides, a 200,000+ subscriber newsletter, and a small e-commerce boutique of plants and pest-control products sourced from French producers.

Ownership category

akta.pro rank

Product category

Gardening Media and Information Services

NAICS

Nursery, Garden Center, and Farm Supply Retailers (44424), Lawn and Garden Equipment and Supplies Retailers (4442)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Soils, Mulch, Fertilizers & Lawn Care Chemicals Retail (CRAIAIAC)

akta.pro secondary industry

Garden Bed Installation & Planting (Annuals, Perennials, Shrubs) (HSAIAFAB)

Keywords

• Gardening advice platform
• Gardening editorial content
• Online garden boutique
• Biological pest control
• Seasonal gardening tips

Headquarters

HQ city

Gradignan

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Advertising: The site's development is entirely financed by advertising present in the pages. The site attracts over 3 million unique visitors monthly, providing a valuable audience for advertisers targeting gardening enthusiasts.
2. E-commerce Boutique: Online store selling plants, bulbs, fruit trees, biological pest control products (pheromone traps, nematodes, beneficial insects), and garden supplies. Products shipped directly from partner producers in France.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Gerbeaud.com is a free online editorial platform publishing seasonal gardening advice, over 3,000 practical guides, thousands of Q&A responses, and a lunar gardening calendar for French home gardeners. It also operates an integrated e-commerce boutique (Boutique) selling curated plants, bulbs, fruit trees, and biological pest control products (pheromone traps, nematodes, beneficial insects) sourced from partner producers in France.

Product overview

Gerbeaud.com is a free editorial platform centered on the gardening universe, offering seasonal gardening advice, over 3,000 practical sheets, thousands of Q&A responses, a lunar calendar, and around-garden content including nature, beekeeping, and wildlife. The site operates an integrated e-commerce boutique (Boutique) featuring curated plants, bulbs, biological pest control products, and fertilizers sourced from French producers. A weekly newsletter reaches over 200,000 subscribers. The platform is member of the Société Nationale d'Horticulture de France and the Association des Journalistes du Jardin et de l'Horticulture.

Differentiator

Problem solved

Functional benefit

Products and services

• Editorial Content Platform Free editorial website offering seasonal gardening advice, over 3,000 practical guides, thousands of Q&A responses, a lunar gardening calendar, and articles on nature, environment, home living, and seasonal recipes aimed at French home gardeners.
• Boutique (Online Store) Online store selling a curated selection of plants, bulbs, fruit trees, seeds, biological pest control products, fertilizers, and gardening tools produced in France and shipped directly by partner producers to French consumers.
• Weekly Gardening Newsletter

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered minor and core.

• Société Nationale d'Horticulture de FranceminorOthersGerbeaud.com is a member of this national horticulture society, providing credibility and connection to the French gardening community.
• Association des Journalistes du Jardin et de l'HorticultureminorOthersGerbeaud.com is a member of this garden journalism association, establishing professional credibility in horticultural media.
• French Plant ProducerscoreStrategic or Co-development PartnerPlants sold in the boutique are produced in France (notably Dordogne for fruit trees) and shipped directly by partner producers, ensuring quality and local sourcing.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Promesse de Fleurs: Specialist French online plant and bulb retailer with strong editorial-style product content (plant care guides, gardener advice). Comparable to Gerbeaud's boutique in offering plants, bulbs, and biological solutions to French home gardeners, but with a much deeper commerce catalogue and weaker media brand.
• Rustica: France's flagship gardening media brand (magazine + website) covering vegetables, flowers, and garden lifestyle, with an e-commerce shop. Closest direct analogue to Gerbeaud.com in combining French-language gardening editorial authority with a transactional commerce layer for the same home-gardener audience.
• Willemse France: French arm of the European mail-order/online garden retailer selling plants, bulbs, seeds, and gardening supplies to home gardeners. Overlaps with Gerbeaud.com on plant/bulb drop-ship commerce and a similar French home-gardener target customer.
• Bakker: European (originally Dutch) online garden retailer selling bulbs, plants, and gardening products across multiple European countries including France. Comparable e-commerce model (drop-shipped plant catalogue) and overlapping customer base of hobby gardeners, though without Gerbeaud's editorial authority.

Broad incumbents

• Truffaut: Leading French garden centre and home-and-garden retail chain with physical stores and a major e-commerce site selling plants, bulbs, fertilizers, tools, and outdoor living. Competes with Gerbeaud's boutique across the same SKUs and customer base, but with vastly larger catalogue, logistics, and brand spend.
• Gamm Vert: National French rural/garden retail cooperative with stores across France and a substantial e-commerce site selling plants, bulbs, fertilizers, and outdoor products. Competes for the same French home-gardener basket that Gerbeaud.com monetizes through its boutique.
• Jardiland: Major French garden centre chain with nationwide stores and a sizeable online plant and gardening-supply shop. A broad incumbent competitor to Gerbeaud's commerce offering for the French home-gardener segment.
• Botanic: French garden centre and home-garden retailer with a strong 'natural' and organic positioning. Overlaps with Gerbeaud's biological pest control, fertilizer, and sustainable gardening angle and targets a similar French consumer.

Emerging players

• Jardinier-pro.fr: French gardening information portal with seasonal advice, plant care guides, and an online shop. Smaller-scale direct competitor in the French home-gardener content-plus-commerce niche that Gerbeaud.com operates in.

Regional players

• BBC Gardeners' World: UK-based gardening media brand (magazine + website) from the BBC offering practical gardening advice, plant guides, and seasonal content. Closest English-language analogue to Gerbeaud.com's editorial platform; serves a different geography but is structurally and editorially comparable.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/gerbeaud.com

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gerbeaud.com