Gerritse IJzerwaren

Name

Gerritse IJzerwaren

Legal name

Isero BV

Website

https://gerritse.nl

Company type

Private

Founded year

1826

Operating status

Operating

Headcount range

11–50 employees

Short description

Isero BV is a Dutch B2B wholesale distributor (founded 1826) selling hardware, tools, fasteners, and workwear to professional trade customers across the Netherlands via branches, a web app, and tool/budget management services.

Ownership category

akta.pro rank

Product category

Hardware Wholesale Distribution

NAICS

Hardware Merchant Wholesalers (423710), Service Establishment Equipment and Supplies Merchant Wholesalers (42385)

SIC

Wholesale-Hardware (5072), Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070)

akta.pro primary industry

B2B Marketplaces & Wholesale Platforms (BPAMAGAD)

akta.pro secondary industry

Automotive, Tools & Industrial Supplies (B2B) (CRAEAEAH)

Keywords

• Hardware wholesale distribution
• Professional tools supply
• Fasteners and fittings
• Workwear wholesale
• Locks and ironmongery

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale Hardware Distribution: Isero operates as a wholesale distributor (groothandel) selling hardware, tools, fasteners, and work clothing to professional customers. Revenue is generated through product sales across their branch network and web platform.
2. Account Management Services: Provides tool management (ITM) and budget management (IBMS) services to business customers, likely as value-added services to core product sales.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Isero BV operates a B2B wholesale distribution business for professional trade customers across the Netherlands, supplying hardware (hang- en sluitwerk), tools (gereedschap), fasteners (bevestigingsmiddelen), and workwear (werkkleding). Distribution is delivered through a nationwide branch network combined with a web application for ordering and account self-service, supplemented by proprietary tool-management (ITM) and budget-management (IBMS) services and a knowledge/training hub (Kennishub).

Differentiator

Problem solved

Functional benefit

Products and services

• Isero Web App Mobile and web application for accessing Isero's wholesale catalog of hardware, tools, fasteners, and workwear, enabling professional trade customers to browse products and manage orders and accounts.
• ITM - Isero Tool Management Online tool management system for tracking and managing tools and equipment inventory, offered to business customers to support operational control of company tools.
• IBMS - Isero Budget Management System Budget management system for customers to track and manage spending and budgets related to hardware and tool procurement.
• Kennishub - Toolboxen & Opleidingen Knowledge hub offering toolboxes and training/education resources for professional trade customers using Isero's hardware and tool offerings.
• sleutels.nu Key Services Specialized key-related service for key management and ordering, operated under the Isero group umbrella as part of its hardware offering.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• RegtscoreOthersRegional brand under the Isero umbrella, operating as part of the Isero group of companies specializing in hardware and tools distribution.
• Gunters en MeusercoreOthersRegional brand under the Isero umbrella, operating as part of the Isero group of companies specializing in hardware and tools distribution.
• Dirk StamcoreOthersRegional brand under the Isero umbrella, operating as part of the Isero group of companies specializing in hardware and tools distribution.
• WeijntjescoreOthersRegional brand under the Isero umbrella, operating as part of the Isero group of companies specializing in hardware and tools distribution.
• sleutels.numinorOthersSpecialized key-related service under the Isero umbrella for key management and ordering.

Direct peers

• Baars & Co: Dutch B2B wholesaler specializing in fasteners and fastening solutions for industrial and construction customers. Comparable to Isero's fasteners category and B2B professional customer segment.
• Hempel IJzerwaren: Dutch wholesale distributor of hardware, tools, fasteners, and workwear serving professional trade customers. Most direct Dutch peer to Isero in product range, customer segment, and channel mix (branches + e-commerce).
• PontMeyer: Major Dutch building materials and hardware wholesaler serving professional contractors. Closely comparable to Isero's professional trade focus and multi-branch distribution model, with broader building materials scope.
• Toolstation: Multi-channel trade retailer of tools, hardware, and accessories operating in the Netherlands and across Europe. Competes with Isero on price, assortment, and click-and-collect convenience for professional and DIY buyers.
• Fixit: Dutch retail and wholesale operator for hardware, tools, and DIY products. Comparable to Isero in assortment and Dutch professional/prosumer customer base, with a heavier retail/storefront orientation.
• Groeneveld IJzerwaren: Regional Dutch hardware wholesaler serving professional installers and tradespeople. Comparable in product mix (hardware, tools, fasteners) and B2B trade customer base, though smaller in geographic reach than Isero.
• Rensa: Dutch wholesale group distributing installation materials, tools, and HVAC components to professional installers. Comparable in B2B professional installer focus and multi-branch distribution in the Netherlands.

Broad incumbents

• Würth: Global market leader in B2B hardware, tools, and fasteners distribution with a direct sales force and e-commerce. Comparable to Isero in core product mix (tools, fasteners, hardware) and B2B professional customer base, but operates at vastly greater scale and geographic breadth.
• Technische Unie: Large Dutch technical wholesaler serving professional installers with electrical, lighting, and installation products. Comparable to Isero in professional B2B distribution model, though focused on technical installation rather than hardware/tools.

Emerging players

• Amazon Business: Pan-European B2B online marketplace expanding into tools, hardware, and workwear. Represents the digital competitive threat to traditional Dutch hardware wholesalers like Isero, particularly on price and assortment breadth.

Market position

Customer concentration

• LinkedInlinkedin.com/company/gerritse-ijzerwaren

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gerritse IJzerwaren