De nieuwe gerstengel
Huize Horeca B.V. is a Dutch regional hospitality wholesaler distributing 4,000+ beers, beverages, and food to cafés, restaurants, sports canteens, and beach pavilions across Noord-Holland and adjacent provinces via fixed drivers and an online ordering platform.
- Company typePrivate
- Founded1924
- HeadquartersBeverwijk, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingServices
What De nieuwe gerstengel does
Huize Horeca B.V. is a Dutch regional hospitality wholesale distributor headquartered in Beverwijk, Netherlands, operating through three sub-brands: Scholten Horecagroothandel (food and non-food wholesale, founded 1924 in Bergen), Gerstengel Drankengroothandel (specialty beer and beverage wholesale, founded 1989 in Amsterdam), and De Man van Drank (Amsterdam pickup and specialty beer service). The three legacy brands were consolidated under the unified Huize Horeca entity in 2024. The company distributes an assortment of 4,000+ beer varieties alongside wine, spirits, soft drinks, frozen products, food, and non-food items to hospitality operators including cafés, grand cafés, restaurants, sports canteens, campings, party boats, cinemas, associations, and beach pavilions across Noord-Holland, Amsterdam, and parts of Flevoland, Utrecht, and Zuid-Holland. Its customer base is fragmented across SMB hospitality venues, with some relationships exceeding 60 years.
The business operates a sales-led wholesale model combining a personal touchpoint layer with modern logistics. Fixed drivers serve as named customer contacts and deliver six days per week, with next-day delivery for orders placed before 16:00 and free delivery for orders of €450 or more. A self-service B2B ordering platform at shop.gerstengel.nl, developed in partnership with Genips, layers account management, order history, and favorites functionality on top of the driver-based sales motion. Standard payment terms are 7 calendar days after invoice date, and pricing excludes VAT, deposit, and packaging costs. Technology is limited to the online storefront and conventional wholesale logistics with no disclosed AI, API, or proprietary software assets beyond standard e-commerce features.
Revenue is generated through transaction-based product sales (wholesale take rate on the 4,000+ SKU beverage and food assortment), with no subscription or contract-based pricing evident in the source data. Supplier relationships span major beer brands (Heineken, Gulpener, Warsteiner, BrewDog, Jopen, Brouwerij Het IJ, Uiltje, and dozens of others) and beverage suppliers (Coca-Cola, Vrumona, Somersby, Magners), enabling the breadth of the assortment. No revenue figure, headcount, or funding data is disclosed; the company is privately held as a Dutch B.V. (private limited company) with no parent company.
De nieuwe gerstengel firmographics
Firmographics- Name
- De nieuwe gerstengel
- Legal name
- Huize Horeca B.V.
- Website
- https://gerstengel.nl
- Company type
- Private
- Founded year
- 1924
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Huize Horeca B.V. is a Dutch regional hospitality wholesaler distributing 4,000+ beers, beverages, and food to cafés, restaurants, sports canteens, and beach pavilions across Noord-Holland and adjacent provinces via fixed drivers and an online ordering platform.
- Ownership category
- akta.pro rank
De nieuwe gerstengel industry classification
Industry- Product category
- Hospitality Wholesale Distribution (Beverages, Food, and Non-food)
- NAICS
- Beer, Wine, and Distilled Alcoholic Beverage Merchant Wholesalers (4248), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180), Wholesale-Groceries & Related Products (5140)
- akta.pro industry
- Bar, Restaurant & On-Premise Beverage Supply WholesaleAgriculture & Food Production/Food Distribution & Wholesale/Beverage Wholesale (Alcoholic & Non-Alcoholic)Hospitality Broadline Distributors (Hotels, Resorts, Leisure)
Keywords
Where De nieuwe gerstengel is headquartered
LocationHeadquarters
- HQ city
- Beverwijk
- HQ country
- Netherlands
- HQ region
- Europe
Offices3 records
Markets served
De nieuwe gerstengel business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Wholesale Beverage and Food Distribution: Wholesale distribution of drinks, frozen products, food, and non-food items to hospitality businesses including cafés, restaurants, sports clubs, and beach pavilions. Products include 4,000+ beer varieties, wine, spirits, soft drinks, snacks, and non-food items. Revenue generated through product sales with free delivery for orders above €450.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Wholesale beverage and food products with free delivery threshold |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
De nieuwe gerstengel product offering
Product offeringCore offering
De nieuwe gerstengel (Huize Horeca B.V.) is a regional hospitality wholesaler that distributes beverages, frozen products, food, and non-food items to cafés, grand cafés, restaurants, sports canteens, campings, party boats, cinemas, associations, and beach pavilions across Noord-Holland, Amsterdam, and parts of Flevoland, Utrecht, and Zuid-Holland. The assortment spans 4,000+ beers, wine, spirits, soft drinks, snacks, and non-food items, delivered six days per week by fixed drivers with next-day delivery for orders placed before 16:00. Customers can order via the online platform shop.gerstengel.nl or through direct sales contact, with free delivery on orders ≥€450 and standard 7-day payment terms.
Product overview
Huize Horeca operates as a unified hospitality wholesale platform combining three sub-brands: Scholten Horecagroothandel (food and non-food products, established 100 years ago), Gerstengel Drankengroothandel (beverages and specialty beer specialist, 35+ years in Amsterdam), and De Man van Drank (specialty pickup service for Amsterdam region). The company offers a comprehensive assortment of 4,000 different beers, wine, frozen products, food and non-food items, delivered by dedicated drivers to cafés, grand cafés, sports canteens, campings, party boats, cinemas, associations, and beach pavilions. Customers can order through the online webshop at shop.gerstengel.nl and access their accounts, orders, and favorites.
Differentiator
Problem solved
Functional benefit
Products and services
- Huize Horeca wholesale beverage and food supply Wholesale distribution of beverages (4,000+ beers, wine, spirits, soft drinks), frozen products, food, and non-food items to hospitality businesses in Noord-Holland, Amsterdam, and parts of Flevoland, Utrecht, and Zuid-Holland. Delivered six days per week by fixed drivers with next-day delivery for orders placed before 16:00, free delivery on orders ≥€450, and standard 7-day payment terms.
- Specialty beer programme support
Companies that use De nieuwe gerstengel
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles2 records
De nieuwe gerstengel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
De nieuwe gerstengel partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Brand Partners (Beer Brands)corePartnership with numerous beer brands for specialty beer offerings including: Heineken, Gulpener, Warsteiner, Alfa, Brand, Bitburger, BrewDog, Orval, Guinness, Trappistes Rochefort, Weihenstephan, and dozens of specialty breweries including Jopen, Brouwerij Het IJ, Uiltje, De Monnik, Kasteel, and many more. These brand partnerships enable the 4,000+ beer variety assortment.
- Soft Drink & Beverage PartnersPartnership with beverage brands including Coca-Cola, Vrumona, Somersby, Magners, and other non-alcoholic beverage suppliers to provide complete beverage portfolio for hospitality customers.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
De nieuwe gerstengel competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
De nieuwe gerstengel social profiles
Digital presenceDe nieuwe gerstengel financial estimates
Financial estimateRevenue estimate
Valuation estimate
De nieuwe gerstengel leadership team
Management profileNumber of profiles
De nieuwe gerstengel subsidiaries and ownership
Company hierarchySubsidiaries3 records
De nieuwe gerstengel funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
De nieuwe gerstengel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about De nieuwe gerstengel
What does De nieuwe gerstengel do?
De nieuwe gerstengel (Huize Horeca B.V.) is a regional hospitality wholesaler that distributes beverages, frozen products, food, and non-food items to cafés, grand cafés, restaurants, sports canteens, campings, party boats, cinemas, associations, and beach pavilions across Noord-Holland, Amsterdam, and parts of Flevoland, Utrecht, and Zuid-Holland. The assortment spans 4,000+ beers, wine, spirits, soft drinks, snacks, and non-food items, delivered six days per week by fixed drivers with next-day delivery for orders placed before 16:00. Customers can order via the online platform shop.gerstengel.nl or through direct sales contact, with free delivery on orders ≥€450 and standard 7-day payment terms.
Is De nieuwe gerstengel a public or private company?
De nieuwe gerstengel is a private company. It is classified as unknown and is currently operating.
When was De nieuwe gerstengel founded?
De nieuwe gerstengel was founded in 1924. It employs 1 to 10 people.
Where is De nieuwe gerstengel based?
De nieuwe gerstengel is headquartered in Beverwijk, Netherlands, in the Europe region.
How does De nieuwe gerstengel make money?
One revenue line is on record: wholesale Beverage and Food Distribution.
Does De nieuwe gerstengel have an API?
No public API is recorded for De nieuwe gerstengel.
What industry is De nieuwe gerstengel in?
De nieuwe gerstengel's product category is Hospitality Wholesale Distribution (Beverages, Food, and Non-food). Its primary akta.pro industry code is AFAIAGAI, Bar, Restaurant & On-Premise Beverage Supply Wholesale, with a secondary code of AFAIAAAD, Hospitality Broadline Distributors (Hotels, Resorts, Leisure). Its NAICS code is 4248 and its SIC code is 5180.