Gesenu Energia

What Gesenu Energia does

Gesenu Energia S.r.l. is an Italian electricity and gas retail supplier and the energy arm of Gruppo Gesenu, an environmental-sector group active in Central Italy for over 40 years. The company sells variable and fixed-price Luz & Gas tariffs — including ARERA PLACET regulated products and a Tutela Vulnerabili offer — to residential households, condominium administrators, and small and medium businesses primarily in Umbria and more broadly in Central Italy, with a recent retail extension into Aprilia (Lazio). Its product portfolio includes Estate Zero Pensieri Flex/Fix, Relax Casa, Annessi Luce Casa, Condominio Smart, Impresa 360, and the full PLACET suite, priced as commodity pass-through (PUN for electricity, PSV for gas) plus small spreads and per-POD/PDR monthly fixed fees, with no mark-up on raw material costs.

The underlying technology is a standard retail energy platform: a web-based "Area Clienti" powered by Wattsdat and a native iOS/Android mobile app ("App Gesenu Energia") for bill consultation, consumption history, and self-meter reading submission; no proprietary AI, API surface, or differentiating technical components are disclosed. Revenue is generated through commodity spreads over PUN/PSV benchmarks plus recurring monthly fixed fees per supply point across the Casa, Condominio, and Impresa segments.

Go-to-market is multi-channel and direct: inside sales via dedicated Italian phone lines and WhatsApp Business, self-serve online onboarding, a referral program (Porta un Amico) paying €30 per referral up to €300 annually, four physical retail points, and a strategic convention with ACLI Provinciale di Perugia covering 38 local circles. The company is a wholly-owned subsidiary of GESENU S.p.A., has €200,000 of registered capital, and reports 6 employees — a small, regionally anchored retailer competing on local presence, human service, and transparent pricing rather than scale or technology differentiation.

Name

Gesenu Energia

Legal name

Gesenu Energia S.r.l.

Website

https://gesenuenergia.it

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Gesenu Energia is the electricity and gas retail subsidiary of Gruppo Gesenu, supplying residential, condominium, and small-business customers in Central Italy through PUN/PSV-indexed tariffs, per-POD/PDR fixed fees, a mobile app, and a network of regional retail points.

Ownership category

akta.pro rank

Product category

Retail Energy Supply

NAICS

Natural Gas Distribution (221210)

SIC

Natural Gas Transmisison & Distribution (4923)

akta.pro primary industry

Competitive Retail Natural Gas Supply (Residential & SMB) (EUAGABAC)

Keywords

• Residential electricity supply
• Natural gas retail
• Business energy tariffs
• Condominium utilities
• Energy retail services

Headquarters

HQ city

Perugia, Umbria

HQ country

Italy

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Electricity and Gas Supply: Gesenu Energia supplies electricity and natural gas to residential, condominium, and business customers. Revenue is generated through commodity pricing with spreads, plus fixed monthly fees per POD/PDR (Point of Delivery/Redelivery). Prices are linked to PUN (National Single Price) for electricity and PSV (Virtual Exchange Point) for gas.
2. Monthly Fixed Fees: Recurring monthly charges per supply point (POD for electricity, PDR for gas) across all product offerings, providing predictable recurring revenue stream.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Gesenu Energia supplies electricity and natural gas to residential households, condominiums, and business customers in Central Italy under the Luce & Gas brand of Gruppo Gesenu. It offers a portfolio of free-market and ARERA-regulated PLACET tariffs linked to the PUN and PSV indices, plus dedicated plans for second homes, secondary spaces, and vulnerable customers, with monthly billing and no mark-up on raw material costs. Customers can manage their supply online through a web portal or the Gesenu Energia mobile app, supplemented by in-house phone support and four physical retail points.

Product overview

Gesenu Energia is an electricity and gas supplier (Luce & Gas) operated by Gruppo Gesenu, serving residential, condominium, and business customers in Central Italy. The company offers a portfolio of energy products including variable and fixed-rate tariffs, PLACET (ARERA-regulated standardized) offers, and specialized plans for vulnerable customers and secondary spaces. Key products include Estate Zero Pensieri Flex/Fix, Relax Casa, Condominio Smart, Impresa 360, and various Placet offerings. The company provides a mobile app for account management and a referral program, with customer support available through physical offices and digital channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Estate Zero Pensieri Flex Variable price residential electricity and gas offer with billing deferred to January 2027 and a €30 discount for combined Luce+Gas contracts.
• Estate Zero Pensieri Fix Fixed-price residential electricity offer with the kWh price locked for 12 months, eligible for a €30 combined Luce+Gas discount and payment starting January 2027.
• Relax Casa Residential fixed-monthly-quota electricity and gas offer aimed at second homes, with minimum spreads and monthly billing.
• Annessi Luce Casa Electricity offer for secondary residential spaces such as garages, basements, storage rooms, and small annexes, priced on PUN hourly rate plus minimum spread.
• Condominio Smart Electricity and gas offer for condominium administrators with transparent pricing indexed to PUN (electricity) and PSV (gas), monthly billing, and dedicated administrative support.
• Impresa 360 Business electricity and gas offer with PUN hourly index-linked electricity pricing and PSV-linked gas pricing, transparent management costs, and monthly invoicing for companies and professional activities.
• Tutela Vulnerabili ARERA-regulated gas offer for vulnerable domestic customers (over 75, economically disadvantaged, disabled, or emergency-housing residents), priced per ARERA conditions.
• Placet Casa Prezzo Variabile ARERA-regulated variable-price residential electricity offer issued under the PLACET standardized framework.
• Placet Casa Prezzo Fisso ARERA-regulated fixed-price residential electricity offer issued under the PLACET standardized framework.
• Placet Impresa Prezzo Variabile ARERA-regulated variable-price business electricity and gas offer issued under the PLACET standardized framework.
• Placet Impresa Prezzo Fisso ARERA-regulated fixed-price business gas offer issued under the PLACET standardized framework.
• Placet Condominio Prezzo Variabile ARERA-regulated variable-price gas offer for condominiums issued under the PLACET standardized framework.
• Placet Condominio Prezzo Fisso ARERA-regulated fixed-price gas offer for condominiums issued under the PLACET standardized framework.

Quantifiable outcome

• No mark-up on raw material energy costs - customers pay the price at which Gesenu purchases energy

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• ACLI Provinciale di PerugiacoreGTM or Marketing PartnerStrategic partnership providing exclusive electricity and gas tariffs to ACLI members and their families. ACLI Provinciale di Perugia has 38 affiliated local circles across the province, offering services including CAF, Patronato, domestic worker services, sports activities, and senior citizen support. Members receive discounted rates up to €110/month in year one and up to €130/year from year two onwards.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Enel Energia: Dominant Italian electricity and gas retailer, and the nationwide incumbent that sets the reference price for most switching customers. Direct overlap in residential, condominium, and business products, including PLACET and Tutela Vulnerabili.
• Edison Energia: One of Italy's largest electricity and gas retailers, offering residential, business, and condominium supply under PLACET and free-market offers. Directly comparable to Gesenu Energia's product set but operating nationally with vastly larger scale and brand spend.
• Eni Plenitude: National electricity and gas retailer (subsidiary of Eni) covering residential, condominium, and business customers with PLACET and free-market offers. Largest pool of comparable customer segments and product formats, but with materially larger marketing and balance-sheet resources.
• A2A Energia: Retail arm of multi-utility A2A, supplying electricity and gas to residential, condominium, and business customers across Italy. Directly comparable customer segments and product breadth, with substantially larger scale and geographic footprint.
• Iren Mercato: Retail energy arm of multi-utility Iren, supplying electricity and gas to residential, condominium, and business customers with PLACET and free-market offers. Comparable product portfolio and segment coverage, with multi-utility cross-sell advantage.

Regional players

• Estra: Regional multi-utility and energy retailer based in Tuscany serving household, condominium, and business customers with electricity and gas. Comparable as a regional player with local, multi-channel customer engagement — not a direct competitor in Umbria but a strong analog for regional GTM.

Direct peers

• Illumia: Mid-size independent Italian energy retailer serving households and businesses with transparent tariff structures and digital account management. Similar in positioning as a transparent alternative to large incumbents, with overlapping dual-fuel, residential, and business offerings.
• Vivigas: Independent Italian multi-utility retailer offering electricity and gas to residential and small business customers across multiple regions. Comparable mid-size independent retail model with similar product portfolio and customer segmentation.
• Sorgenia: Independent Italian electricity and gas retailer serving residential and SMB customers with digital-first onboarding and a multi-product tariff portfolio. Closest comparable in business model and customer mix to Gesenu Energia, though operating nationally.

Emerging players

• Wekiwi: Digital-native Italian energy retailer offering prepaid-style electricity and gas with a streamlined mobile app onboarding. Comparable in segment (residential SMB) and digital-first profile, but with a different commercial model (prepaid).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/gesenuenergia/?locale=it_IT
• Instagraminstagram.com/gesenuenergia
• LinkedInlinkedin.com/company/gesenu-energia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gesenu Energia