GetReal Institute
GetReal Institute is a Utrecht-based non-profit forum that convenes regulators, HTA bodies, industry, academia, and patients to develop Real-World Evidence methods, tools, and training for healthcare decision-making across Europe.
- Company typePrivate
- Founded2021
- HeadquartersUtrecht, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingServices
What GetReal Institute does
GetReal Institute is an independent, non-profit, member-led forum established in 2021 in Utrecht, Netherlands, that convenes regulators, HTA bodies, payers, pharmaceutical and biotechnology companies, academic researchers, clinicians, patient organisations, data custodians, and technology developers to advance Real-World Evidence (RWE) methodologies for healthcare decision-making. It operates with a 7-person secretariat under an Executive Board that includes senior figures from Pfizer, Sanofi, Thermo Fisher Scientific, NICE, EURORDIS Rare Diseases Europe, Utrecht University, and University Medical Center Utrecht. Its core offerings are a portfolio of four methodological tools — the GetReal Trial Tool, the Real-World Evidence Navigator, the RWE Study Design Landscape Tool, and the GetReal Glossary of Key Terms — alongside a topic-based collaborative research programme (current Topic Groups covering AI in regulatory decision making, Target Trial Emulation, Patient Engagement, Surrogate Endpoint Validation, and External Comparator Frameworks), the GetReal Academy training platform, and an events programme anchored by the annual GetReal Conference.
The Institute generates revenue primarily through tiered annual membership subscriptions across four categories: Public Sector (€1,200/yr), NGO/Non-Profit (€400/yr), Academia (€960/yr), and Life Sciences (€6,000–€34,000/yr depending on company size), with 3-year plans carrying a 20% discount. Secondary revenue comes from event registration fees for the annual conference, webinars, workshops, and Shared Learning Forums. Distribution is direct through a membership SharePoint portal, a public resource centre, and in-person/virtual events, with community-led and event-driven GTM motions. In 2025, the Institute joined the 29-organisation IHI GREG consortium as a key partner in a 5-year effort to produce regulatory-grade RWE guidance and tools across the product lifecycle.
GetReal Institute firmographics
Firmographics- Name
- GetReal Institute
- Legal name
- The Get Real Institute
- Website
- https://getreal-institute.org
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- GetReal Institute is a Utrecht-based non-profit forum that convenes regulators, HTA bodies, industry, academia, and patients to develop Real-World Evidence methods, tools, and training for healthcare decision-making across Europe.
- Ownership category
- akta.pro rank
GetReal Institute industry classification
Industry- Product category
- Healthcare Evidence and Real-World Evidence Research Services
- NAICS
- Scientific Research and Development Services (5417), Other Scientific and Technical Consulting Services (54169)
- SIC
- Services-Commercial Physical & Biological Research (8731)
- akta.pro primary industry
- Healthcare Outcomes & Real-World Evidence (RWE) Analytics (BPAHALAN)
- akta.pro secondary industry
- Real-World Data (RWD) / Real-World Evidence (RWE) & Observational Research Platforms (HLACAOAM)
Keywords
Where GetReal Institute is headquartered
LocationHeadquarters
- HQ city
- Utrecht
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
GetReal Institute business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Membership Fees: The GetReal Institute generates revenue through annual membership fees from organizations across four categories: Public Sector, NGOs, Academia, and Life Sciences. Membership provides access to expert-led Topic Groups, collaborative research, training programmes, and cross-sector initiatives.
- Event Registration Fees: Revenue generated from conference and event registrations including the annual GetReal Conference, webinars, workshops, and shared learning forums.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Public Sector Membership |
| Subscription | Annual | NGO/Non-Profit Membership |
| Subscription | Annual | Academia Membership |
| Subscription | Annual | Life Sciences - Large Company (1,000+ employees) |
| Subscription | Annual | Life Sciences - Medium Company (250-1,000 employees) |
| Subscription | Annual | Life Sciences - Small Company (<250 employees) |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
GetReal Institute product offering
Product offeringCore offering
GetReal Institute operates an independent, member-led non-profit forum that develops practical methods, frameworks, guidance and tools to support the generation and use of Real-World Evidence (RWE) in healthcare decision-making. Its deliverables include interactive RWE tools (GetReal Trial Tool, RWE Navigator, RWE Study Design Landscape Tool, Glossary), a topic-based collaborative research programme organised into Topic Groups, the GetReal Academy training platform, and an annual events programme anchored by the GetReal Conference.
Product overview
GetReal Institute is a non-profit multi-stakeholder forum that advances Real-World Evidence (RWE) in healthcare decision-making. Its offerings include four interactive tools (GetReal Trial Tool, RWE Navigator, RWE Study Design Landscape Tool, and Glossary of Key Terms), a collaborative Topic Group research program addressing priority areas like AI in regulatory decisions and Target Trial Emulation, the GetReal Academy training platform, and events including the annual GetReal Conference. Together, these resources support regulators, HTA bodies, industry, academia, and patients in generating, assessing, and applying RWE across the product lifecycle.
Differentiator
Problem solved
Functional benefit
Brands
- GetReal Trial Tool: A decision support tool to assess the impact of design choices on generalizability of clinical trials to routine clinical practice
- Real-World Evidence Navigator
- GetReal Glossary of Key Terms
- RWE Study Design Landscape Tool
Products and services
- GetReal Trial Tool Interactive decision-support tool that helps users assess the impact of trial design choices on the generalizability of clinical trials to routine clinical practice, taking into account risk of bias, precision, acceptability and operational feasibility. Targeted at clinical trial designers, HTA assessors and methodologists.
- Real-World Evidence Navigator Educational resource and directory providing guidance on the use of Real-World Evidence in the development of medicines, vaccines and medical technologies, including data sources, study designs and analytical techniques with links to authoritative sources. For healthcare researchers, regulators and industry evidence teams.
- RWE Study Design Landscape Tool Online interactive tool that supports the selection of Real-World Evidence study designs appropriate to a given research question and stakeholders' evidence needs. Aimed at researchers, HTA assessors and industry evidence-generation teams.
- GetReal Glossary of Key Terms Curated glossary of key terms relevant to the IMI-GetReal Consortium, developed through multiple rounds of stakeholder consultation, covering concepts in Real-World Evidence and medicines development.
- Topic Groups Collaborative Research Programme Dynamic, time-bound member-led working groups where members collaborate on priority areas in Real-World Evidence. Active topics include AI in Regulatory and Healthcare Decision Making, Target Trial Emulation, Patient Engagement and the Patient Voice, Surrogate Endpoint Validation, and External Comparator Framework.
- GetReal Academy Self-paced online training platform delivering structured courses on RWE in medicine development and benefit-risk assessment. Targets healthcare researchers, regulators, HTA professionals and industry evidence teams.
- GetReal Events Programme Conferences, webinars, workshops and shared-learning forums that convene regulators, HTA agencies, industry, academia, healthcare professionals and patient representatives to advance the generation and use of RWE. Includes the flagship annual GetReal Conference, the informal RWE Cafe member discussions and the Shared Learning Forum workshops.
- GetReal Institute Membership Annual membership programme giving organisations access to expert-led Topic Groups, collaborative research, training programmes and cross-sector initiatives. Membership is tiered across Public Sector (€1,200/year), NGO/Non-Profit (€400/year), Academia (€960/year) and Life Sciences (€6,000–€34,000/year by company size), with a 20% discount on 3-year plans.
Quantifiable outcome
- Building trust in Real-World Evidence across Europe
- +1 more outcomes
Companies that use GetReal Institute
Customer profileNamed customers9 records
Segments6 records
Ideal customer profiles5 records
GetReal Institute technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
GetReal Institute partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- IHI GREG ConsortiumflagshipGetReal Institute is a key partner in the IHI GREG (Generating Real-World Evidence for Decision-Making) initiative under the Innovative Health Initiative. The 29-organisation strong consortium aims to build practical, evidence-based guidance and tools for generating and applying RWE across the lifecycle of health technologies over a 5-year period. GetReal Institute brings expertise in bridging RWE science and practice.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
GetReal Institute competitors and assessment
Company assessmentBroad incumbents
- Evidera (PPD / Thermo Fisher Scientific): Large commercial RWE/HEOR consulting business unit of Thermo Fisher. Comparable focus on RWE generation, HTA submissions, and real-world data analytics; sits on GetReal's Executive Board as commercial service provider seat.
- NICE (National Institute for Health and Care Excellence): UK HTA body producing evidence-based guidance and methodology. Directly comparable as a regulator/HTA stakeholder, and represented on GetReal's Executive Board.
- IQVIA Real-World Evidence: Global commercial leader in RWE analytics, real-world data, and HTA support for pharma. Comparable in providing RWE study design and evidence-generation services to life sciences; a likely competitor for enterprise pharma attention and budget.
Direct peers
- Innovative Health Initiative (IHI): European public-private partnership funding health research, successor to IMI. Comparable as the convener/coordinator of large multi-stakeholder consortia including the GREG programme in which GetReal is a flagship partner.
- Center for Medical Technology Policy (CMTP): US-based non-profit that develops RWE methodological guidance and multi-stakeholder consensus studies for healthcare decisions. Closely comparable in mission, multi-stakeholder convening model, and focus on RWE study design.
- ISPOR (International Society for Pharmacoeconomics and Outcomes Research): Global professional society for health economics and outcomes research (HEOR). Comparable as a member-led forum advancing RWE/HEOR methodology, producing good-practice guidelines, and convening industry, regulators, academics and patients.
- Observational Health Data Sciences and Informatics (OHDSI): Global multi-stakeholder open-science community focused on generating real-world evidence from observational health data. Comparable in being an open, member-driven community producing methodological tools, data standards, and collaborative studies.
- Duke-Margolis Center for Health Policy: Academic health policy center at Duke University focused on RWE, real-world data, regulatory science and value-based care. Directly comparable as an independent multi-stakeholder convener producing RWE frameworks and policy guidance; Mark McClellan is publicly cited as endorsing GetReal.
- Green Park Collaborative (NPC/Cochrane): Multi-stakeholder initiative convening regulators, payers, industry, patients and academics to develop methods for real-world evidence in healthcare decision-making. Highly comparable in mission and convening model.
- EUnetHTA: European network of HTA agencies coordinating HTA methodology and joint assessments. Comparable as a European multi-stakeholder forum producing methodology and guidance for evidence used in healthcare decision-making.
Market position
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
GetReal Institute social profiles
Digital presenceGetReal Institute financial estimates
Financial estimateRevenue estimate
Valuation estimate
GetReal Institute leadership team
Management profileNumber of profiles
Profiles10 records
GetReal Institute funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GetReal Institute M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GetReal Institute
What does GetReal Institute do?
GetReal Institute operates an independent, member-led non-profit forum that develops practical methods, frameworks, guidance and tools to support the generation and use of Real-World Evidence (RWE) in healthcare decision-making. Its deliverables include interactive RWE tools (GetReal Trial Tool, RWE Navigator, RWE Study Design Landscape Tool, Glossary), a topic-based collaborative research programme organised into Topic Groups, the GetReal Academy training platform, and an annual events programme anchored by the GetReal Conference.
Is GetReal Institute a public or private company?
GetReal Institute is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was GetReal Institute founded?
GetReal Institute was founded in 2021. It employs 1 to 10 people.
Where is GetReal Institute based?
GetReal Institute is headquartered in Utrecht, Netherlands, in the Europe region.
How does GetReal Institute make money?
Two revenue lines are on record. Membership Fees are the primary driver. The others are event Registration Fees.
Who are GetReal Institute's main competitors?
Broad incumbents on record are Evidera (PPD / Thermo Fisher Scientific), NICE (National Institute for Health and Care Excellence) and IQVIA Real-World Evidence. Direct peers are Innovative Health Initiative (IHI), Center for Medical Technology Policy (CMTP), ISPOR (International Society for Pharmacoeconomics and Outcomes Research), Observational Health Data Sciences and Informatics (OHDSI), Duke-Margolis Center for Health Policy, Green Park Collaborative (NPC/Cochrane) and EUnetHTA.
Does GetReal Institute have an API?
No public API is recorded for GetReal Institute.
What industry is GetReal Institute in?
GetReal Institute's product category is Healthcare Evidence and Real-World Evidence Research Services. Its primary akta.pro industry code is BPAHALAN, Healthcare Outcomes & Real-World Evidence (RWE) Analytics, with a secondary code of HLACAOAM, Real-World Data (RWD) / Real-World Evidence (RWE) & Observational Research Platforms. Its NAICS code is 5417 and its SIC code is 8731.