Real Life Church

What Real Life Church does

Real Life Church is an independent, privately held religious organization headquartered at 1040 El Paseo Rd in Las Cruces, New Mexico, operating under a discipleship framework organized into three stages: Connect, Grow, and Serve. Its core offerings include two weekly in-person Sunday worship services (9am and 10:45am), a Kids Ministry, a Youth Ministry, Group Life small groups (Grow Groups meeting in homes across the greater Las Cruces area), Women's and Men's Bible study ministries that convene at the church seasonally, and a college/young adult ministry branded as "United." The church also maintains an online presence through a YouTube channel (@getreallifechurch) for live and archived worship messages, enabling remote participation.

The underlying technology stack is composed entirely of third-party SaaS and consumer platforms rather than proprietary systems. Church Center powers digital connect forms, group enrollment, event registration, and online giving; YouTube handles streaming and message archives; thechurch.shop hosts the RLC merchandise storefront; and TicketWeb is used for ticketed external events. No proprietary software, APIs, AI capabilities, or custom applications are evident. Governance rests with a board of six Church Elders (including Lead Pastor Thad Harless) and operational leadership comprising directors for Family, Student, and Worship ministries.

The revenue model is based on voluntary tithes and offerings from congregation members, accepted as one-time gifts or recurring scheduled donations through the online giving platform. Supplementary revenue is generated through merchandise sales via the RLC Store and potentially through hosting fee income from ticketed external events such as the Megan Woods "The Truth Tour" concert. As a religious nonprofit, Real Life Church does not have formal pricing, does not disclose financials, and is not a candidate for traditional equity investment — no funding rounds, investors, subsidiaries, or ownership structures were identified.

Name

Real Life Church

Legal name

Real Life Church

Website

https://getreallife.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Real Life Church is an independent Las Cruces, New Mexico-based church offering in-person Sunday worship, online streaming via YouTube, and multi-generational ministry programs (Kids, Youth, Grow Groups, Women's/Men's, and United young adult ministry) funded by voluntary tithes and offerings.

Ownership category

akta.pro rank

Product category

Religious Services

NAICS

Religious Organizations (8131)

akta.pro primary industry

Local Congregations & Worship Communities (Churches, Mosques, Temples, Synagogues) (BPAGAJAA)

Keywords

• Religious services
• Church services
• Worship services
• Community ministry
• Biblical teaching

Headquarters

HQ city

Las Cruces

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Tithes and Offerings: Voluntary contributions from congregation members through in-person and online giving. The church offers online giving with single gifts and recurring scheduled donations.

Distribution channels3 records

Marketing channels3 records

Core offering

Real Life Church operates as a local religious congregation providing in-person and online worship services alongside discipleship programs to individuals and families in the Las Cruces, New Mexico area. The church is led by a Lead Pastor and supported by three ministry directors overseeing various ministry areas within the congregation.

Product overview

Real Life Church offers a unified ministry portfolio centered on in-person and online worship services, with structured discipleship programming delivered through Kids Ministry, Youth Ministry, Grow Groups (small groups meeting in homes), Women's/Men's Ministries, and United (college/young adult ministry). The church's three-stage Discipleship Pathway (Connect, Grow, Serve) provides the organizational framework connecting these offerings. Digital engagement tools include Online Giving, the RLC Store for merchandise, and Event Registration via Church Center platform. Online accessibility is enabled through YouTube streaming of messages and worship content.

Differentiator

Problem solved

Functional benefit

Products and services

• In-person Worship Services
• Online Worship Services
• Discipleship Programs

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Church of Eleven22: Non-denominational church in Jacksonville, FL with multi-site operations, contemporary worship, and small-group ministries. Comparable in ministry structure and evangelical identity to Real Life Church's single-campus model.
• Watermark Church: Non-denominational church in the Dallas area known for discipleship-focused teaching and community groups. Comparable to Real Life Church's emphasis on biblical teaching, small groups, and a defined discipleship framework.
• CedarCreek Church: Non-denominational evangelical church with multiple campuses and digital streaming services. Comparable as a teaching-focused evangelical congregation with weekend services and small-group ministries structured similarly to Real Life Church.
• Gateway Church: Large non-denominational evangelical church with multiple campuses, contemporary worship, and digital streaming. Comparable to Real Life Church as a non-denominational evangelical congregation emphasizing life-stage ministries (kids, youth, adults) and weekend worship.
• Elevation Church: Multi-site non-denominational church led by Steven Furtick with a heavy emphasis on digital teaching content and weekend worship. Comparable to Real Life Church as a teaching-driven, non-denominational evangelical congregation using online streaming and small-group ministries to extend reach.

Broad incumbents

• Saddleback Church: Independent evangelical church founded by Rick Warren, famous for its Purpose Driven discipleship model and church-wide small-group system. Directly comparable to Real Life Church's Grow Groups and Connect-Grow-Serve framework, though at much greater scale.
• North Point Ministries: Network of churches founded by Andy Stanley, organized around strategic teaching and small-group ministry as the primary discipleship engine. Directly comparable to Real Life Church's Group Life focus and structured Connect/Grow/Serve pathway.
• Life.Church: One of the largest non-denominational churches in the U.S., widely known for pioneering online church experiences and the Church Center / Open Network platforms used across the industry. Comparable to Real Life Church as a non-denominational evangelical congregation with a strong digital streaming and small-group strategy similar to Real Life's YouTube-first, Group Life approach.

Market position

Strengths4 records

Weaknesses3 records

Competitive moat2 records

Key risks4 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@getreallifechurch
• LinkedInlinkedin.com/company/getreallifechurch

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Real Life Church