Geurts-Janssen

Name

Geurts-Janssen

Legal name

B.A. Geurts-Janssen B.V.

Website

https://geurts-janssen.nl

Company type

Private

Founded year

1867

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Venlo

HQ country

Netherlands

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Steel Products Wholesale: One-time sale of steel products including structural steel, reinforcement steel, pipes, stainless steel, non-ferrous metals, gratings, and fasteners. Products sold in various quantities with prices based on weight or unit. S355 steel now available from stock.
2. Steel Processing Services: Value-added processing services including sawing, blasting, coating (menien), bending, rolling, galvanizing, coating, cutting, and prefabrication performed at their Venlo facility.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Geurts-Janssen is a B2B steel and technical products wholesaler operating from a 36,000 m² facility in Venlo, Netherlands, distributing nine product groups including structural steel beams, reinforcement steel, pipes and tubular profiles, stainless steel, non-ferrous metals, gratings and stair treads, ironware, and fasteners. The company complements product sales with in-house value-added steel processing services (sawing, blasting, coating, bending, rolling, galvanizing, and prefabrication) and delivers within a 200 km radius using its own fleet, serving construction professionals and hardware stores across South/East Netherlands and Belgium.

Product overview

Geurts-Janssen is a B2B steel and technical products wholesale company operating since 1867, serving construction and industrial customers in the Netherlands and Belgium. The product portfolio consists of nine core product groups: (1) Constructiestaal (structural steel beams: HEA, HEB, HEM, IPE, UNP, INP), (2) Wapeningsstaal (reinforcement steel including Betonstaal B500B/B500A and reinforcement meshes), (3) Buizen en Kokers (pipes and tubular profiles), (4) Roestvast Staal (stainless steel/RVS), (5) Non-ferro (non-ferrous metals including lead), (6) Roosters en Traptreden (gratings and stair treads), (7) IJzerwaren (ironware including Murfor systems), (8) Bevestigingsmaterialen (fasteners and hardware), plus S355 high-strength steel now held in stock. The company complements its product sales with in-house steel processing services (sawing, blasting, priming, bending, galvanizing, coating, prefabrication) at its 36,000 m2 Venlo facility. Products are available in standard grades S235 and S355, with both unprocessed and pre-treated (blasted/primed) options.

Differentiator

Problem solved

Functional benefit

Products and services

• Constructiestaal (Structural Steel) Structural steel beams and profiles including HEA, HEB, HEM, IPE, UPE, UNP, INP beams, bar steel (round, square, flat, strips), angle steel, T-steel, U-steel, crane rails, and hot-rolled profiles available in grades S235 and S355. Intended for construction companies, steel contractors, and hardware stores purchasing certified structural members for building projects.
• Wapeningsstaal (Reinforcement Steel) Reinforcement and concrete steel including Betonstaal B500B HWL (8-40mm), B500A HKN (6-12mm), reinforcement meshes (kruiswapening and letternetten), support liggers, and prefabricated reinforcement. For concrete construction projects requiring certified reinforcement materials.
• Buizen en Kokers (Pipes and Profiles) Tubular steel products including welded construction pipes, Class A steel pipes, gas pipes, steam pipes, CV (central heating) pipes, greenhouse pipes, precision pipes, seamless pipes, square and rectangular cold-formed and hot-formed tube profiles, and flat oval tubes. For construction, mechanical, and industrial applications.
• Roestvast Staal (Stainless Steel / RVS) Stainless steel products including RVS plates, tubes, and bar steel in angles, squares, U-profiles, round and flat sections. For corrosion-resistant construction and industrial applications.
• Non-ferro (Non-Ferrous Metals) Non-ferrous metal products including lead (lood) in various specifications (6, 10, 12, 15, 18, 20, 25, 30, 35 PNDS) and ribbed lead. For construction, roofing, and specialized industrial applications.
• Roosters en Traptreden (Gratings and Stair Treads) Thermally galvanized gratings with 30x30mm mesh and 10x2mm filler bars, and thermally galvanized stair treads with anti-slip options and Perfo variants. For industrial flooring, platforms, and stairway construction.
• IJzerwaren (Ironware) Iron hardware products including Murfor reinforcement systems, cement floor mesh/earth mats, floor heating mats, and related construction hardware. For masonry reinforcement and building applications.
• Bevestigingsmaterialen (Fasteners) Fastening materials including iron wire, patina oil, threaded rods, anchoring systems, wood connections, construction hardware, and non-ferrous products. For construction assembly and fastening applications.
• Steel Processing Services (Bewerkingen) In-house steel processing services including sawing, blasting, priming/coating (water-based menie), bending, rolling, galvanizing, coating, cutting, and prefabrication performed at the 36,000 m² Venlo facility. For construction companies, steel contractors, and hardware stores needing custom-finished steel delivered to specification.

Quantifiable outcome

• Deliveries within 200km radius with own fleet
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators7 records

Recent moves12 records

Expansion highlights5 records

Broad incumbents

• Wieland Group: European processor and distributor of stainless steel, copper, and other non-ferrous metals; comparable to Geurts-Janssen's stainless steel and non-ferro product lines with value-added processing.
• Salzgitter AG: European steel and tubes producer with its own service center and wholesale activities in Benelux-relevant markets; comparable in product breadth (sections, tubes, processing) to Geurts-Janssen.
• SSAB AB: Nordic producer of high-strength structural and wear-resistant steels, including S355-equivalent grades that compete directly with Geurts-Janssen's stocked high-strength portfolio.
• Tata Steel Nederland: Major steel producer with significant operations in the Netherlands and downstream distribution of construction steel; overlapping customer base with Geurts-Janssen in Dutch construction supply chains.
• Klöckner & Co SE: One of Europe's largest independent steel and metal distributors with service centers across multiple countries; directly comparable to Geurts-Janssen as a B2B metals wholesaler with in-house processing, but at substantially greater scale and geographic reach.
• ArcelorMittal Europe: World's largest steelmaker with broad European distribution of long products, structural sections, and rebar that compete directly with Geurts-Janssen's core steel wholesale offering.
• ThyssenKrupp Steel Europe: Major integrated European steel producer and distributor of flat and long products, serving construction and industrial customers that overlap with Geurts-Janssen's end markets.
• Voestalpine Steel Division: Austrian-headquartered steelmaker with European-wide direct sales of quality long products and structural sections used in construction; competes for the same Dutch/Belgian contractor accounts.

Regional players

• Bekaert NV: Belgian-headquartered steel wire and reinforcement products specialist serving construction markets in Benelux and globally; overlaps with Geurts-Janssen's reinforcement steel (wapeningsstaal) and fastener categories.
• Heinrich Meier Stahlgroßhandel: Family-run German steel service center and wholesaler offering sections, beams, and processing; highly comparable business model to Geurts-Janssen but operating in German rather than Dutch/Belgian markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/geurts-janssen

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Geurts-Janssen