Geva Coffee

What Geva Coffee does

Geva Coffee, operated by the legal entity Coffee Concepts Inc, is a family-owned specialty coffee roaster and beverage service provider headquartered in Houston, Texas, founded by the George family in 1974. The company roasts and distributes single-origin coffees, espresso blends, decaf, flavored coffees, cold brew, fractional coffees, and a range of loose-leaf teas. Beyond coffee, it sells and services commercial and home espresso equipment from brands including La Marzocco, Sanremo, Cimbali, Fetco, Curtis, and Ditting, plus grinders, brewers, water filtration, syrups, alternative milks, and POS systems. The company has been a Cimbali equipment distributor since 1992. Its ancillary services include route delivery, technical equipment service and repair, barista training, and $150/hour consulting for new coffee-shop openings.

Geva operates through three primary go-to-market motions: B2B sales-led outreach to restaurants and coffee shops in Houston and Greater Dallas with dedicated route delivery, a wholesale partner program with white-label options aimed at restaurants, coffee shops, and distributors nationwide, and a direct-to-consumer e-commerce storefront with free shipping at $150+ and equipment financing. Pricing is per-unit: single-origin and blend coffees range from approximately $16 to $95; cold brew from $4.99 to $40; commercial espresso machines from $6,870 to $32,750; and flavoring syrups from $15.50 to $31.75. Customer segments are organized by vertical, with restaurants and hospitality as well as coffee shops designated as primary, and commercial buildings and home consumers as secondary.

The team is small, approximately 11-15 employees covering operations, roasting, sales, training, quality control, warehouse, route delivery, and administration. Co-owners Chris George and Shannon George work across roasting, technical service, accounting, and sales. The business is privately held with no funding rounds, parent company, subsidiaries, or disclosed revenue. Industry partnerships include the Specialty Coffee Association of America, Texas Restaurant Association, Greater Houston Restaurant Association, Rainforest Alliance, Grounds for Health, and Cimbali equipment distribution. Marketing is conducted through blog content, cupping events, industry association participation, and email newsletter. A recent product initiative, The Fermentation Project Kit, scheduled for shipping 8/27/2026, marks the company's move into educational, single-farm experimental SKUs in collaboration with fermentation specialist Lucia Solis and Guatemalan origin farm Finca San Miguel Urias.

Name

Geva Coffee

Legal name

Coffee Concepts Inc

Website

https://gevacoffee.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

1–10 employees

Short description

Founded in 1974, Geva Coffee is a Houston-based, family-owned specialty coffee roaster and beverage service provider serving restaurants, coffee shops, commercial offices, and home consumers in the Houston/Greater Dallas area and nationwide through wholesale and e-commerce channels, with roasted coffee, tea, cold brew, and commercial and home espresso equipment.

Ownership category

akta.pro rank

Product category

Specialty Coffee Roasting & Distribution

NAICS

Coffee and Tea Manufacturing (311920)

SIC

Beverages (2080)

akta.pro primary industry

Bulk Beverage & Coffee/Tea Supply Stores (Retail + Wholesale) (CRAHAMAH)

akta.pro secondary industries

Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE), Coffee, Espresso & Tea Appliances Retail (CRACADAC), Coffee & Tea Concentrates, Syrups & Extracts (CRADAHAI)

Keywords

• Specialty coffee roasting
• Wholesale coffee distribution
• Commercial espresso equipment
• Barista training services
• Coffee route delivery

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Coffee and Tea Product Sales: Direct product sales of roasted coffee beans, tea leaves, cold brew, espresso blends, and related beverage products to restaurants, coffee shops, and consumers through e-commerce and wholesale channels
2. Wholesale/B2B: Wholesale catalog access for business partners including restaurants and coffee shops, offering craft coffees and beverage products at scale with dedicated service support
3. Equipment Sales: Commercial and home espresso machines, grinders, brewers, and accessories from brands like La Marzocco, Sanremo, Cimbali, Fetco, and Curtis
4. Service and Consulting: Technical service, maintenance, barista training, shop layout consulting, and full-service business consulting at $150 per hour
5. Mixes, Syrups, and Accessories: Flavoring products including 1883 syrups, Cappuccine frappe mixes, Hollander sauces, alternative milks, and brewing accessories

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Geva Coffee roasts and distributes specialty coffee, tea, and related beverages, sells commercial and home espresso equipment and accessories, and provides technical service, barista training, and consulting. The company serves restaurants, coffee shops, and commercial accounts through route-delivery and wholesale channels in the Houston and Greater Dallas area, while shipping consumer products nationwide via its e-commerce storefront.

Product overview

Geva Coffee is a specialty coffee and beverage company founded in 1974, based in Houston, Texas. The company operates as a single integrated brand offering a comprehensive portfolio of products and services. Core offerings include Single Origin coffees from Latin America, Africa, and Asia; Espresso blends (Classic, Coastal, Cubano, Organic, Corvine); Coffee Blends (Brazilian Bold, Breakfast Blend, Cordoba Royal, French Roast, and more); Decaf options; Cold Brew (281 Cold Brew, boxed concentrate, nitro canned); Flavored coffees; and Fractional Coffee for sampling. The tea collection features loose leaf Green, Black, White, and Oolong teas. Equipment offerings span SuperAutomatic and Commercial Espresso Machines from La Marzocco, Sanremo, and Cimbali; Home Espresso Machines from La Pavoni; and Coffee Grinders from Fellow, Ditting, and Fiorenzato. Add-on products include Mixes & Syrups (1883, Cappuccine, Hollander), Alternative Milks (Oatly, Minor Figures), and Equipment Bundles. Services include route-delivery, technical support, barista training, consulting, and a wholesale program with white label options.

Differentiator

Problem solved

Functional benefit

Products and services

• Single Origin Coffee Coffee sourced from specific geographic regions (Latin America, Africa, Asia) offering distinct taste profiles reflecting terroir. Sold to consumers via the e-commerce storefront and to restaurants and coffee shops via wholesale channels.
• Espresso Blends Rich, intense blends crafted for espresso lovers with complex flavor profiles featuring sweetness, acidity, robust body, and golden crema. Sold via e-commerce and wholesale to restaurants, coffee shops, and home consumers.
• Coffee Blends Signature blend offerings including Brazilian Bold, Breakfast Blend, Cordoba Royal, French Roast, and specialty regional blends for restaurants, coffee shops, and home consumers.
• Decaf Coffee Full-flavored decaffeinated coffee experience using gentle decaffeination processes to preserve natural character, available to consumers and wholesale customers.
• Cold Brew Coffee Smooth and refreshing cold brew offerings including 281 Cold Brew Coffee, boxed concentrate, Cubano Cold Brew, and nitro canned options for restaurants, retail, and home consumers.
• Flavored Coffee Coffee infused with natural flavors including vanilla, hazelnut, pecan, pumpkin spice, and seasonal specialties, sold to wholesale and consumer customers.
• Fractional Coffee Premium small-batch coffee available in smaller, flexible quantities suited for sampling or gifting.
• Loose Leaf Tea (Green, Black, White, Oolong, Herbal) Loose leaf green tea (organic, jasmine, ginger peach, mint, lemon, lavender butterfly), black tea (Earl Grey, English Breakfast, Ice Wine, Chai), white tea, and other loose leaf varieties for wholesale and consumer customers.
• The Fermentation Project Kit A curated coffee tasting kit exploring different fermentation methods using the same starting material from Finca San Miguel Urias in Guatemala, designed as an educational product for coffee enthusiasts.
• SuperAutomatic Espresso Machines Fully automatic espresso machines including Cimbali Supera, S20, and S60 models for commercial use, distributed via Geva's equipment business.
• Commercial Espresso Machines Semi-automatic and traditional espresso machines from La Marzocco, Sanremo, and Cimbali for commercial establishments; pricing $6,870-$32,750.
• Home Espresso Machines Residential espresso equipment from La Pavoni, La Marzocco, Sanremo, and Cimbali for home use; pricing $2,199-$8,975.
• Coffee Grinders Burr grinders and coffee mills from Fellow, Ceado, Ditting, Fiorenzato, Mahlkonig, Timemore, and Bunn for home and commercial use.
• Coffee/Tea Brewers Commercial and home coffee and tea brewing equipment including FELLOW Aiden, Fetco CBS series, and Curtis combo brewers.
• Mixes & Syrups Flavoring products including 1883 syrups, Cappuccine frappe mixes, and Hollander sauces for coffee beverages; 1883 syrups $15.50-$19.50 per liter, Cappuccine mixes $30-$31.75 per 3lb bag, Hollander sauces $31.99.
• Alternative Milk Non-dairy milk alternatives including Oatly, Minor Figures, Pacific Soy, Coconut, and Almond milks for wholesale and consumer customers.
• Equipment Bundles Pre-configured equipment packages combining espresso machines and accessories for complete home or commercial setup.
• Dripos POS System Point of sale system for coffee shop operations, offered through Geva's equipment catalog.
• Service & Training Technical service, maintenance, employee training, water treatment, and barista training programs for wholesale business partners and commercial coffee operations.
• Wholesale Program B2B wholesale catalog and white-label coffee service for restaurants, coffee shops, and distributors, providing craft coffees and beverage products at scale.
• Consulting Full-service consulting for coffee shop and restaurant openings covering shop layout, equipment, menu, bar flow, and customer service training at $150 per hour.

Quantifiable outcome

• Serving top restaurants across the country with craft coffees

Named customers3 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Nine partnerships are on record, tiered supporting and core.

• Texas Restaurant AssociationsupportingOthersIndustry association membership supporting the restaurant community and staying connected with industry trends and best practices
• Greater Houston Restaurant AssociationsupportingOthersRegional industry association membership connecting Geva with Houston-area restaurant partners and industry events
• Specialty Coffee Association of AmericacoreOthersPrimary industry association for specialty coffee providing certification standards, industry resources, and professional network for coffee expertise
• Rainforest AlliancesupportingOthersSustainability certification partnership ensuring ethical sourcing practices and environmental responsibility in coffee supply chain
• Salvadoran American Health FoundationsupportingOthersHealth foundation partnership supporting coffee-producing communities and sustainable farming initiatives
• Grounds for HealthsupportingOthersNon-profit partnership focused on women's health in coffee-growing regions, supporting sustainable sourcing communities
• CimbalicoreTechnology or IntegrationSince 1992, Geva has been a distributor for La Cimbali espresso machines, greatly enhancing their commercial equipment business with one of the industry's leading machine manufacturers
• Lucia SolissupportingStrategic or Co-development PartnerFermentation specialist who supervised processing for The Fermentation Project Kit, developing educational coffee experience showcasing different fermentation methods
• Finca San Miguel UriassupportingStrategic or Co-development PartnerGuatemalan coffee farm operated by Rueda Farms, producers Hector and Lilian Leal, providing origin beans for The Fermentation Project

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Counter Culture Coffee: Specialty roaster with nationwide wholesale distribution to restaurants, coffee shops, and offices plus training/consulting services. Closely comparable to Geva in B2B training, sustainability focus (organic/fair-trade), and coffee education offerings.
• Blue Bottle Coffee: Specialty coffee roaster and cafe operator offering wholesale, e-commerce subscriptions, and equipment. Comparable in product mix (single origin, espresso, cold brew) and premium positioning; larger scale and broader geographic footprint than Geva.
• Heart Coffee Roasters: Small-batch specialty roaster with wholesale and D2C channels. Similar scale to Geva, with comparable single-origin and espresso blend portfolio targeting premium cafes and restaurants.
• La Colombe Coffee Roasters: Specialty roaster with draft latte and cold brew RTD lines, wholesale to restaurants and cafes, and D2C e-commerce. Highly comparable to Geva's cold brew focus, B2B/wholesale motion, and equipment-supported cafe openings.
• Stumptown Coffee Roasters: Specialty coffee roaster with a similar multi-channel model — wholesale to restaurants and coffee shops, direct-to-consumer e-commerce, and a portfolio of single-origin and espresso blends. Comparable in product breadth, target customer (premium restaurants, cafes), and emphasis on direct-trade sourcing.
• Verve Coffee Roasters: Specialty roaster selling single-origin and blends through wholesale channels and direct e-commerce, with strong sustainability and education programs. Comparable product mix and B2B/consumer dual motion.

Regional players

• Greenway Coffee Company: Houston-area specialty roaster with cafe and wholesale operations. Comparable as a Houston competitor targeting the same fine-dining and specialty cafe customer set.
• Katz Coffee: Houston-based specialty roaster with wholesale, cafe, and online presence serving Texas restaurants and consumers. Direct competitor in Geva's home market with very similar offerings and customer base.

Others

• La Marzocco Direct: OEM espresso machine manufacturer whose products Geva distributes. Relevant as a value-chain peer whose direct-to-consumer push could compress Geva's equipment distribution margins.
• Cimbali Group: Italian espresso machine manufacturer and Geva's longest-tenured equipment partner since 1992. Relevant as the OEM whose distribution relationship underpins much of Geva's commercial equipment revenue.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/geva-coffee

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Geva Coffee