Gevisa S.A.

What Gevisa S.A. does

Gevisa S.A., doing business as GWH Materiais Elétricos e Automação Industrial, is a privately held Brazilian distributor and retailer of electrical materials headquartered in Joinville, Santa Catarina (per the company's website and corroborated operational data; firmographics also list Campinas, São Paulo as a secondary location), with a 60-employee operation. It sells through an e-commerce storefront (gwh.com.br) and a physical retail showroom in Joinville's Paranaguamirim district, shipping nationwide across Brazil.

The product catalog is organized into three categories — Material Elétrico (switches, outlets and modular wall plates, primarily under Iriel lines Imperia, Iris and Duale Up, alongside WEG/Klin industrial-grade components), Iluminação (LED lamps, sockets and luminaires), and Automação Industrial (frequency inverters, contactors, relays, sensors and command/protection components). The assortment spans certified brands including Iriel, WEG, Pial Legrand, Soprano, Tramontina Blux, Alumbra, Margirius, Blumenau Iluminação, Lumanti, Tachibra, Exatron, Qualitronix, Corfio, Enerbras, Mectronic and Eletromar. Real-time stock availability and full technical descriptions (current, voltage and safety standards) are surfaced on the website to support self-directed purchasing.

The business model combines B2C unit pricing (low-ticket items in the R$2–R$21 range for retail examples) with B2B transaction-based volume pricing, material-list quotations and recurring supply for construction companies, condominiums, industries and retailers. Customer acquisition runs through the e-commerce site, WhatsApp direct contact and email outreach for B2B accounts. Revenue, funding, ownership and management information are not publicly disclosed.

Name

Gevisa S.A.

Legal name

GWH Materiais Elétricos

Website

https://gevisa.com.br

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Gevisa S.A. (DBA GWH Materiais Elétricos e Automação Industrial) is a private Brazilian distributor and e-commerce retailer of certified electrical materials, lighting and industrial automation products, serving electricians, construction companies, industries, condominiums, retailers and end consumers from Joinville, Santa Catarina across Brazil.

Ownership category

akta.pro rank

Product category

Electrical Materials Distribution

NAICS

Service Establishment Equipment and Supplies Merchant Wholesalers (42385)

SIC

Wholesale-Electrical Appliances, Tv & Radio Sets (5064)

akta.pro primary industry

Lighting & Electrical Supplies for Home Distribution (CRAOAFAG)

akta.pro secondary industry

Smart Home, Security & Home Automation Distribution (CRAOAFAK)

Keywords

• Electrical materials distribution
• Industrial automation products
• Lighting products retail
• Modular wall plates
• Electrical components wholesale

Headquarters

HQ city

Joinville

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Product Sales - Retail and Wholesale: Revenue generated from selling electrical materials including switches, outlets, lighting, automation components, circuit breakers, wires and cables. Operates both as a retail e-commerce platform and as a distributor for volume buyers including retailers, electricians, construction companies, condominiums and industries.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Gevisa S.A. operates as GWH Materiais Elétricos e Automação Industrial, a multi-brand distributor and retailer of electrical materials, lighting products, and industrial automation components. The company sells switches, outlets, modular wall plates, sockets, LED lighting, and automation components (frequency inverters, contactors, relays, sensors) sourced from certified brands including Iriel, WEG, Pial Legrand, Soprano, Tramontina, Alumbra, and others. Distribution occurs through an e-commerce platform with nationwide Brazilian shipping and a physical store in Joinville, SC, serving both retail consumers and B2B buyers (electricians, construction companies, industries, retailers, condominiums) with volume pricing and project quotations.

Product overview

Gevisa S.A., operating as GWH Materiais Elétricos e Automação Industrial, is a B2C/B2B distributor and retailer of electrical materials based in Joinville, SC, Brazil. The company offers a multi-brand portfolio organized into three main categories: (1) Material Elétrico (Electrical Materials) including switches, outlets, and modular wall plates under Iriel brands (Imperia, Iris, Duale Up), WEG/Klin, and other manufacturers; (2) Iluminação (Lighting) featuring LED lamps, sockets, and luminaires; and (3) Automação Industrial (Industrial Automation) encompassing frequency inverters, contactors, relays, and sensors. The offering operates as an e-commerce platform with B2B capabilities (project quotations, volume pricing, recurring supply for contractors and industries). Products are sourced from certified brands including Iriel, WEG, Pial Legrand, Soprano, Tramontina Blux, Alumbra, Margirius, Blumenau Iluminação, Lumanti, Tachibra, Exatron, Qualitronix, Corfio, Enerbras, Mectronic, and Eletromar.

Differentiator

Problem solved

Functional benefit

Products and services

• Iriel Imperia line (plugs, outlets, switches) Electrical switch and outlet line featuring modular wall plates (1, 2, and 3 module configurations) with support brackets, including blind modules and combination sets with integrated sockets. Targeted at residential and commercial installations.
• Iriel Iris line (plugs, outlets, switches) Modular outlet and wall plate line offering 2P+T 10A socket modules and 3-module wall plates with support brackets, compliant with new Brazilian safety standards. Aimed at residential and commercial installations.
• Iriel Duale Up line (plugs, outlets, switches) Wall plate line offering 1-module 4x2 configurations with support brackets for residential electrical installations.
• Klin WEG industrial electrical components Industrial-grade electrical components including 2P+T 20A condulet (surface-mount conduit) outlets rated for 250V, designed for exposed electrical conduit installations in industrial settings.
• Lighting products (Iluminação) LED lamps, bulb sockets (bocais), lamp holders (soquetes), and luminaires including GU10/GZ10 porcelain sockets for dichroic lamps. Targeted at residential, commercial, and industrial lighting installations.
• Industrial automation products (Automação Industrial) Complete line of industrial automation components including frequency inverters, contactors, relays, sensors, and command and protection components for industrial applications. Targeted at industrial buyers and automation projects.

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• WEG: Brazilian multinational manufacturer of motors, electrical products and industrial automation that also operates its own distribution and direct channels. A key supplier to GWH (WEG/Klin lines carried) but also a competitor where WEG sells direct to industrial accounts.
• Schneider Electric Brasil: Global electrical distribution and industrial automation manufacturer with full Brazilian operations covering residential, commercial and industrial segments. Direct competitor to GWH across industrial automation (contactors, relays, sensors) while also supplying adjacent brands GWH distributes.
• Leroy Merlin: French home improvement retailer with a large Brazilian footprint operating stores and a marketplace that sell electrical materials (switches, outlets, lighting, wiring) alongside broader DIY/construction assortments. Competes with GWH on residential and small-contractor electrical SKUs from a much larger physical and digital base.
• Sodimac: Chilean home improvement chain operating in Brazil under the Sodimac/Dicico brand, selling construction materials, electrical supplies and DIY products across physical stores and digital channels. Larger physical footprint than GWH with broader assortment spanning the same electrical category.
• Telhanorte: Brazilian home improvement and construction materials retail chain with stores across multiple states plus an e-commerce catalog selling electrical materials, tools and DIY supplies. Competes with GWH on residential and small-contractor electrical SKUs from a multi-store footprint.
• Legrand Brasil: French electrical and digital building infrastructure group operating in Brazil through the Pial Legrand brand — one of the leading brands GWH distributes. Competes directly with GWH in switches, outlets and modular wall plates while running its own distribution and project channels.
• Tramontina: Brazilian manufacturer and retailer of diversified products including electrical materials (Tramontina Blux line — one of the brands GWH carries) plus a broad retail and B2B presence. Functions as both a key supplier and an adjacent competitor on consumer-facing electrical SKUs.
• ABB Brasil: Swiss-headquartered electrical equipment, motion and industrial automation supplier with Brazilian industrial/commercial operations serving utilities, industries and infrastructure. Overlaps directly with GWH's industrial automation segment, particularly on contactors, motor control and protection.
• Eaton Brasil: US power management company with Brazilian operations providing electrical components, industrial controls and automation solutions. Overlaps with GWH's electrical distribution and industrial automation portfolio, particularly on protection and power-quality products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/gevisa-s.a.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gevisa S.A.