GEWINN Wirtschaftsmagazin

What GEWINN Wirtschaftsmagazin does

GEWINN Wirtschaftsmagazin is Austria's leading business and finance magazine, founded in 1982 by Dr. Georg Wailand and Georg Waldstein and published by their privately held company Wailand & Waldstein GmbH in Vienna. The magazine publishes 11 issues per year (with a double July/August issue) and has held the #1 position among Austrian business magazines continuously since 1997, reaching 241,000 readers and 17.4% of all Austrian decision-makers per the MA 2025 and LAE 2025 media analyses. Core content verticals are Geld & Börse (Money & Stock Exchange), Unternehmen & Karriere (Companies & Career), Immobilien (Real Estate), Recht & Steuern (Law & Taxes), and Lifestyle.

The product portfolio centers on the print magazine and its digital equivalents — E-Paper, the website gewinn.com, a weekly email newsletter, and a podcast (GEWINN Podcast, e.g., Episode #132 with Yat Siu of Animoca Brands). The technology stack is a traditional TYPO3-based CMS with e-paper, podcast, and webinar delivery rather than a custom platform. Supplementary revenue products include the GEWINN-Realitätenmarkt real estate classifieds marketplace, financial calculators (broker comparison, loan comparison, refinancing), the GEWINN-Edition corporate publishing book service, and a recurring events program anchored by the GEWINN-Messe investment trade fair (held annually since 1991), real estate seminars, webinars, and the Jungunternehmer:innen-Wettbewerb entrepreneur competition.

Revenue is generated through six streams: magazine subscriptions (~41,622 paid subscriptions on a sold circulation of 47,765), print and digital advertising (sold on TKP and per-placement basis, e.g., €4,050 per full-page print insertion, €45–€60 TKP for digital), events and seminars, corporate publishing (bespoke company-history books), the Realitätenmarkt real estate classifieds, and ticket/registration revenue from events. The go-to-market is sales-led: subscription and advertising sales are run from Vienna by a 12-person team, with multi-year print advertising contracts and direct B2B advertiser relationships. The customer base is entirely Austrian and is concentrated among affluent individual investors and business decision-makers, with no disclosed geographic expansion beyond Austria.

Name

GEWINN Wirtschaftsmagazin

Legal name

Wailand & Waldstein GmbH

Website

https://gewinn.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

GEWINN Wirtschaftsmagazin is Austria's #1 business magazine since 1997, published 11x/year from Vienna by Wailand & Waldstein GmbH, serving affluent Austrian investors and business decision-makers with print, e-paper, podcast, events, and corporate publishing.

Ownership category

akta.pro rank

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Magazine Subscriptions: GEWINN generates subscription revenue through its print and digital magazine offerings, with a subscription circulation of 41,622 copies. The magazine publishes 11x per year with double July/August issue.
2. Print Advertising: The primary revenue stream includes various print advertising formats (Super Banner, Billboard, Medium Rectangle, Halfpage Ad, Sitebar) with TKP (cost per thousand) pricing. Advertorial content is also sold.
3. Digital Advertising: Online advertising on gewinn.com including Super Banner (€50 TKP), Billboard (€55 TKP), Medium Rectangle (€45 TKP), Sitebar (€60 TKP), and advertorial packages.
4. Events & Seminars: Revenue from events including GEWINN-Messe (investment trade fair), GEWINN-Immobilienseminare, GEWINN-Webinare, GEWINN InfoDay, and MMM-Veranstaltungen.
5. Corporate Publishing: GEWINN-Edition book publishing services where companies commission books about their history, including editorial concept, production, layout, editing and printing.
6. Real Estate Marketplace: GEWINN Realitätenmarkt section for real estate advertisements, appearing in each edition and as special supplements in May and October.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

GEWINN Wirtschaftsmagazin is an Austrian business and finance magazine published 11 times per year in print and digital formats, covering money & stock exchange, companies & career, real estate, law & taxes, and lifestyle topics for affluent Austrian readers and business decision-makers. Beyond the core magazine, it operates advertising sales across print and digital channels, an annual investment trade fair (GEWINN-Messe), webinars, real estate seminars, an entrepreneur competition, financial calculators, a podcast, and a corporate publishing/GEWINN-Edition book service.

Product overview

GEWINN is Austria's leading business magazine (Wirtschaftsmagazin), published 11 times per year by Wailand & Waldstein GmbH. The product portfolio consists of the core print magazine (GEWINN Magazin), its digital equivalents (E-Paper, Online), and supplementary content services (Newsletter, Podcast). Events include the annual GEWINN Messe (investment fair since 1991), webinars, real estate seminars, and entrepreneur competitions. The GEWINN extra special editions and Realitätenmarkt real estate marketplace extend the brand into niche publishing and classified advertising. Financial tools (broker, loan, refinancing calculators) and Corporate Publishing services round out the offering. The company operates primarily as a traditional media publisher rather than a technology platform.

Differentiator

Problem solved

Functional benefit

Brands

• GEWINN Podcast: Weekly podcast covering business and investment topics
• GEWINN-Messe
• Realitätenmarkt
• GEWINN-Jungunternehmer:innen-Wettbewerb
• GEWINN-Immobilienseminare
• GEWINN-Webinare
• GEWINN-Edition

Products and services

• GEWINN Magazin (Print) Austrian business magazine published 11 times per year (with a double issue in July/August), covering Geld & Börse (Money & Stock Exchange), Unternehmen & Karriere (Companies & Career), Immobilien (Real Estate), Recht & Steuern (Law & Taxes), and Lifestyle topics. Sold circulation of 47,765 copies with 41,622 subscriptions per Österreichische Auflagenkontrolle JS 2025.
• GEWINN E-Paper

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• BiogenaminorGTM or Marketing Partner · 12 July 2026Biogena featured as an advertorial subject in GEWINN magazine. The article discussed Biogena's capital increase and stock market plans, with the company planning to list on the Vienna Stock Exchange's Direct Market Plus at a valuation of €450 million. The article served as marketing content for Biogena's investor outreach campaign.

Scale indicators11 records

Recent moves5 records

Expansion highlights5 records

Regional players

• Handelszeitung: Handelszeitung is the leading Swiss German-language business weekly, covering Swiss business, finance, and investing for affluent Swiss decision-makers. It parallels GEWINN's business magazine model but operates in the separate Swiss market within the broader DACH region.
• Profil (Magazin): Profil is an Austrian news and business magazine covering politics, business, and society for an educated Austrian audience. It overlaps with GEWINN's reader demographic in Austria and competes for advertising budgets but with a more news/politics-oriented editorial focus.

Direct peers

• Manager Magazin: Manager Magazin is Germany's leading monthly business magazine, published by Spiegel-Gruppe, targeting executives and investors with similar content categories (markets, careers, real estate, lifestyle). It is the most directly comparable German-language print/digital business magazine to GEWINN at a larger scale.
• Format (Magazin): Format is an Austrian business magazine covering Austrian companies, careers, and economic policy for a similar professional decision-maker audience. It competes directly with GEWINN in the Austrian business magazine segment, though with a different editorial slant toward investigative business journalism.
• WirtschaftsWoche: WirtschaftsWoche is a major German-language business weekly published by Handelsblatt Media Group, covering personal finance, investing, companies, and careers for an affluent German and DACH audience. It directly parallels GEWINN's editorial mix and subscription-based monetization model.
• Trend (Magazin): Trend is Austria's other major German-language business magazine, explicitly named in GEWINN's materials as a competitor with less than half of GEWINN's readership. It targets the same Austrian business decision-maker and investor audience with overlapping coverage of money, markets, companies, and careers.
• Capital (Magazin): Capital is a German personal-finance and business magazine focused on investing, money, and economic policy for affluent readers. It competes with GEWINN for the same target demographic of investment-interested decision-makers in the broader DACH German-language media market.

Broad incumbents

• Bloomberg Businessweek: Bloomberg Businessweek is a global weekly business magazine covering markets, companies, and technology for senior decision-makers. It competes for the same premium business reader demographic as GEWINN but at a global scale with substantially larger resources.
• Handelsblatt: Handelsblatt is Germany's leading financial and business newspaper (daily), covering markets, companies, and policy for decision-makers. It is a broader incumbent in the DACH business media space, with overlapping audience but different cadence (daily vs. monthly) and broader geographic reach.
• Forbes (Austria / DACH): Forbes operates local Austrian and DACH editions targeting business leaders, investors, and entrepreneurs with similar content (wealth, investing, companies). It is a broader global incumbent with overlapping audience but different brand positioning around entrepreneurship and rankings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Customer concentration

• Facebookfacebook.com/WirtschaftsmagazinGEWINN
• LinkedInlinkedin.com/company/wirtschaftsmagazingewinn
• Instagraminstagram.com/wirtschaftsmagazingewinn

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GEWINN Wirtschaftsmagazin