GewoonUNIEK

What GewoonUNIEK does

GewoonUNIEK is a privately held Dutch healthcare support organization founded in January 2009 by Rita van den Elsen van Tiggelen and headquartered in Lierop, North Brabant. It serves children, youth, and (young) adults with autism spectrum disorder (ASS), ADHD/ADD, mild intellectual disabilities (LVB), and related neurodevelopmental challenges, together with their families. Core services include home-based individual guidance (Ambulante Begeleiding), individual guidance at the Mierlo location, group guidance, overnight stays at the Lierop farm and partner vacation parks (Roompot Wolfsven, Roompot Weerterbergen), a Helmond teen house for school-refusing youth, and — planned — a Wonen (supported/protected living) project for young adults. Therapeutic offerings center on a proprietary bundle of MatriXmethode (matrix coaching), Touch of Matrix (awareness/body-based release work), Access Consciousness BARS (32-point head relaxation protocol), and Brainblocks; private-pay BARS sessions are priced at €60 each.

The business model is a hybrid of public-payor funding and private payment. The majority of revenue comes through Dutch regulated channels: Zorg In Natura (ZIN) contracts with 17+ municipalities across the A2, BOV, Dommelvallei, Helmond, Eindhoven, Kempen, Noord-Limburg, and Peelgemeentes regions under the Youth Act and WMO, plus Personal Budgets (PGB) and WLZ-PGB long-term-care budgets. Private payment applies to specific treatments such as BARS and Touch of Matrix. Go-to-market is community- and referral-led: word-of-mouth among parents, a public guestbook of 77+ testimonials, a Facebook page, and direct municipal/partner relationships drive demand. The team of ~21–30 staff includes certified BARS practitioners, MatriXcoaches, Touch of Matrix therapists, and administrative coordinators; Rita van den Elsen van Tiggelen remains founder-owner and operational lead.

Strategic posture is steady regional expansion. The organization is opening a new Heibloem location in March 2026 in collaboration with Zorgcentrum het Leefhuis, and is developing a residential Wonen concept to extend into supported housing for neurodiverse adults. Underlying technology is standard (WordPress/Elementor website, PayPal, Google services); no AI/ML or software product is in evidence. Revenue is not publicly disclosed. The firm operates as an independent, family-led SME with no external investors, subsidiaries, or parent company, and is exposed primarily to Dutch municipal youth-care policy, regional tender outcomes, and key-person risk concentrated in the founder.

Name

GewoonUNIEK

Legal name

GewoonUniek

Website

https://gewoonuniek.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

GewoonUNIEK is a privately held Dutch care provider, founded in 2009 in Lierop, delivering home-based guidance, overnight stays, and MatriX/BARS therapeutic services to neurodiverse children, youth, and adults across 17+ municipalities in North Brabant and Limburg.

Ownership category

akta.pro rank

Product category

Youth and Family Support Services

NAICS

Child and Youth Services (62411), Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412), Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Home Health Care Services (8082), Services-Social Services (8300), Services-Nursing & Personal Care Facilities (8050)

akta.pro industry

PRIMARYHSAAAIAC

Down Syndrome & Intellectual/Developmental Disabilities (IDD) Childcare

Home & Personal Services/Childcare, Babysitting & Nanny Services/Special Needs & Inclusive Childcare Services

SECONDARYHLALAEAJ

Neurodevelopmental & Behavioral Therapy Platforms (ADHD/Autism/Behavioral Coaching)

Healthcare & Life Sciences/Telehealth Platforms/Behavioral & Mental Health Teletherapy Platforms

SECONDARYHSABAGAF

Dementia & Alzheimer’s Respite Care

Home & Personal Services/Elder Care & In-Home Care Services/Respite Care Services

Keywords

• Youth care services
• Individual support guidance
• Overnight accommodation care
• Therapeutic coaching services
• Neurodiversity support

Headquarters

HQ city

Lierop

HQ country

Netherlands

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Zorg In Natura (ZIN) - Municipal Contracts: Contracted care services funded directly by municipalities under the Youth Act (Jeugdwet) and WMO. GewoonUNIEK has contracts with municipalities across multiple regions including A2 (Cranendonk, Heeze-Leende, Valkenswaard), BOV (Best, Oirschot, Veldhoven), Dommelvallei (Geldrop-Mierlo, Nuenen, Son en Breugel, Waalre), Helmond, Eindhoven, Kempen (Reusel-de Mierden, Bladel, Eersel, Bergeijk), Noord-Limburg, and Peelgemeentes (Asten, Laarbeek, Gemert-Bakel, Deurne, Someren).
2. PGB (Personal Budget): Personal budgets funded through the Dutch personal budget system for healthcare. Families receive funding allocation and choose GewoonUNIEK as their care provider.
3. WLZ-PGB: Long-term Care Act (Wet Langdurige Zorg) personal budgets for eligible individuals requiring continuous care.
4. Private Payment: Particular treatments including Touch of Matrix and other Access Consciousness services are available via private payment.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

GewoonUNIEK delivers tailored healthcare support and guidance for children and adults with autism, ADHD, and mild intellectual disabilities (LVB). Core services include overnight accommodation (Logeren) at a farm and holiday park locations, home-based ambulant individual guidance, group guidance, and therapeutic/coaching sessions using proprietary modalities such as MatriXmethode, Touch of Matrix, Brainblocks, and Access Consciousness BARS. Services are funded primarily through Dutch municipal care budgets (ZIN, PGB, WLZ-PGB).

Product overview

GewoonUNIEK is a service-based healthcare organization offering a portfolio of complementary support services for children and adults with autism, ADHD, and other challenges. The core offerings include overnight stays (Logeren) at farm and holiday locations, individual guidance (Begeleiding individueel), home-based guidance (Ambulante Begeleiding), and group guidance. These are complemented by therapeutic services including MatriXmethode (Matrix coaching), Touch of Matrix, and Brainblocks for processing fears, trauma, and stress. Wellness services include Access BARS for relaxation. The organization also has plans for a future living/accommodation project (Wonen). The philosophy is 'normal where possible, specific where necessary' and focuses on abilities rather than diagnoses.

Differentiator

Problem solved

Functional benefit

Products and services

• Logeren (Overnight Stays) Overnight accommodation services for children and adults with autism, ADHD, or other challenges, offered at the farm in Lierop, at the planned Heibloem location, and at holiday parks. Includes weekend stays and school holiday midweeks.
• Ambulante Begeleiding (Home-Based Guidance) Guidance delivered in the home situation for youth and adults, including parent guidance. Support is provided in the client's own environment to work on personal goals such as daily structure, planning, and self-confidence.
• Begeleiding Individueel (Individual Guidance at Mierlo location) Individual support and guidance provided at the Mierlo location for clients for whom home-based support is not possible or desirable. Addresses acceptance of limitations, daily structure, planning, homework, school/work support, self-confidence, social skills, independence, and free time activities.
• MatriXmethode (Matrix Coaching) A coaching method using 'in-the-moment' perception as a starting point, effective for fears, trauma, and low self-esteem. Clients do not need to verbally relive experiences; questions can be answered mentally, and children can be taught to empty their head independently.
• Touch of Matrix An awareness methodology that addresses blockages and problems on multiple levels to overcome pain, illness, trauma, stress, anxiety, and insecurity. Uses positive talking and physical movement during sessions to identify and release energetic blockages. Available via private payment.
• Brainblocks Therapeutic approach for children, youth, and adults with learning or emotional difficulties, helping them learn to relax and find pleasure.
• Access Consciousness BARS A relaxation treatment activating 32 points on the head that form energy pathways, releasing electrical charges stored from thoughts, beliefs, decisions, and emotions. Sessions priced at €60 each, approximately 1.5 hours reserved per appointment, available via private payment.

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core.

• Nikki van Zorgcentrum het LeefhuiscoreStrategic or Co-development Partner · 1 March 2026Collaboration partner at new Heibloem location opening March 2026. Both organizations share a building with separate wings, allowing them to serve more children with a safe environment.
• Roompot WolfsvencoreStrategic or Co-development PartnerVacation park partnership for monthly weekend overnight stays for children and youth. Located in the region, provides alternative accommodation option for participants who prefer variety.
• Roompot WeerterbergencoreStrategic or Co-development PartnerVacation park partnership for monthly weekend overnight stays during school breaks. Major partner for holiday programs including Efteling and Center Parcs Meerdal trips.
• A2 Municipalities (Cranendonk, Heeze-Leende, Valkenswaard)coreChannel Partner/ Reseller/ DistributorMunicipal contract agreements for youth care services under Zorg In Natura (ZIN).
• BOV Municipalities (Best, Oirschot, Veldhoven)coreChannel Partner/ Reseller/ DistributorMunicipal contract agreements for youth care services under Zorg In Natura (ZIN).
• Dommelvallei Municipalities (Geldrop-Mierlo, Nuenen, Son en Breugel, Waalre)coreChannel Partner/ Reseller/ DistributorMunicipal contract agreements for youth care services under Zorg In Natura (ZIN).
• Helmond MunicipalitycoreChannel Partner/ Reseller/ DistributorMunicipal contract agreement for youth care services under Zorg In Natura (ZIN).
• Eindhoven MunicipalitycoreChannel Partner/ Reseller/ DistributorMunicipal contract agreement for youth care services under Zorg In Natura (ZIN).
• Kempen Municipalities (Reusel-de Mierden, Bladel, Eersel, Bergeijk)coreChannel Partner/ Reseller/ DistributorMunicipal contract agreements for youth care services under Zorg In Natura (ZIN).
• Noord-Limburg RegioncoreChannel Partner/ Reseller/ DistributorMunicipal contract agreements for youth care services under Zorg In Natura (ZIN).
• Peelgemeentes (Asten, Laarbeek, Gemert-Bakel, Deurne, Someren)coreChannel Partner/ Reseller/ DistributorMunicipal contract agreements for youth care services under Zorg In Natura (ZIN).

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Entrea Lindenhout: Dutch youth and family care organization providing ambulante begeleiding, residential care, and specialized support for children with behavioral and developmental challenges. Directly comparable as a regional youth care provider contracting with municipalities.
• Pactum Jeugdzorg: Dutch youth care provider in North Brabant and Limburg offering ambulante begeleiding, residential care, and family support. Direct regional peer given overlapping geography and Jeugdwet-funded services.
• Pluryn: Major Dutch youth care and disability services provider offering ambulante begeleiding, residential care, and specialized support for children with complex needs. Directly comparable in serving neurodiverse youth and contracting with Dutch municipalities under Jeugdwet.
• Mentaal Beter: National network of mental health practices offering ambulant treatment for ADHD, autism, anxiety, and depression, including for children and youth. Comparable target population and ambulant delivery model, though more standardized and mainstream-evidence-based than GewoonUNIEK.
• Lelie zorggroep: Dutch care provider delivering ambulant support, residential care, and specialized services for children and adults with intellectual disabilities and autism. Comparable in service mix and Jeugdwet/WLZ contract relationships.

Broad incumbents

• 's Heeren Loo: Largest Dutch care provider for people with intellectual disabilities, offering ambulant support, residential care, and daytime activities nationwide. Comparable as a broad incumbent in the IDD/neurodevelopmental support space, though much larger and more institutional than GewoonUNIEK.
• Koraal Groep: Large Dutch care organization providing services to children, youth, and adults with intellectual disabilities and behavioral challenges across multiple regions. Comparable in serving neurodiverse populations, with overlapping municipal contract relationships in Limburg/Noord-Brabant.
• Cordaan: Major Amsterdam-based care provider offering support for people with intellectual disabilities and autism across ambulant, residential, and daytime programs. Comparable as a broad incumbent in the Dutch IDD/neurodiverse care market.

Emerging players

• Opdidakt: Dutch practice specialized in ADHD coaching and treatment for children and adults, including ambulant guidance and parent support. Comparable in serving the ADHD/autism coaching niche with complementary modalities, though with a smaller physical footprint.

Others

• Zorgboerderij Nederland (Federatie): Federation representing Dutch care farms (zorgboerderijen) offering day activities, respite, and supported living in agricultural settings. Comparable as an ecosystem reference for GewoonUNIEK's farm-based overnight stays and planned Wonen project, providing industry context and best practices.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/gewoonUNIEK-109546105809847
• LinkedInlinkedin.com/company/gewoonuniek

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GewoonUNIEK