G. Funder A/S (Part of Lemvigh-Müller Group)

Name

G. Funder A/S (Part of Lemvigh-Müller Group)

Legal name

G. Funder A/S

Website

https://gfunder.dk

Company type

Private

Founded year

1901

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Wholesale Hardware and Household Goods Distribution

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070), Wholesale-Hardware (5072)

akta.pro primary industry

Nonfood Grocery & HBC Wholesale (Paper, Cleaning, Personal Care) (AFAIABAL)

Keywords

• Wholesale hardware distribution
• Cleaning equipment wholesale
• Rope and cord supply
• Private label brands
• Retail merchandising displays

Headquarters

HQ city

Kolding

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Wholesale distribution of hardware and household products: G. Funder generates revenue as a B2B wholesaler and distributor, selling a broad range of products (ropes, brushes, cleaning equipment, brooms, building hardware, VVS, and electrical articles) to dealers, hardware stores, retailers, supermarket chains, housing associations, and e-commerce businesses. Revenue is generated through product sales, primarily as one-time transactional purchases rather than recurring subscription models. Customers access the product catalogue and order via Lemvigh-Müller's webshop (www.lemu.dk) or by contacting the sales team directly.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

G. Funder A/S is a Danish B2B wholesale distributor selling a broad assortment of cleaning equipment (brooms, brushes, mops, sponges, gloves), ropes and cords (sisal, nylon, polypropylene, masonry cord, Danaflex lines), waste management products, VVS/plumbing articles, and electrical products to dealers, hardware stores, supermarket chains, housing associations, and online retailers. The company distributes both its own branded product lines (G. Funder, G. Funder Supergevind, Elworks, Unite, Waterworks, Danaflex) and third-party brands (Grohe, Hansgrohe, Hailo, Ifö, Philips, Schneider Electric), with VVS and electrical orders fulfilled via parent Lemvigh-Müller's webshop.

Product overview

G. Funder A/S is a Danish B2B wholesale distributor operating as an independent company within the Lemvigh-Müller Group since 2017. The company was originally founded as a rope factory in 1901 and has evolved into a broad-line distributor serving retailers, building supply chains, and housing associations. Its product portfolio centers on cleaning equipment (brooms, brushes, mops, floor scrapers, sponges, toilet brushes), ropes and cords (sisal rope, PP rope, nylon rope, masonry cord, flagline, clotheslines, Danaflex products), and waste management solutions. The company expanded into electrical (El) and plumbing (VVS) product categories by leveraging access to Lemvigh-Müller's warehouse of over 350,000 items. G. Funder also offers its own house brands (G. Funder, G. Funder Supergevind, Elworks, Unite, Waterworks) alongside third-party branded products from manufacturers such as Grohe, Hansgrohe, Ifö, Hailo, Philips, and Schneider Electric. The company additionally provides POS (point-of-sale) display materials for retail merchandising and maintains a focus on sustainability through FSC-certified wooden products and recycled plastic cleaning items. All sales are B2B only—no direct sales to private consumers.

Differentiator

Problem solved

Functional benefit

Brands

• Elworks: Own brand for tools and equipment
• G. Funder
• G. Funder Supergevind
• Unite
• Waterworks

Products and services

• Cleaning Equipment (Rengøring) Complete wholesale cleaning equipment assortment sold to Danish retailers, supermarket chains, and housing associations for resale or in-house property maintenance.
• Rope and Cord (Tov & Snor) Comprehensive rope and cord wholesale assortment sold to retailers and housing associations for general purpose, marine, construction, and household use.
• Brooms and Handles (Koste og Skafte) Wholesale brooms and handle assortment for Danish retailers and housing associations, including professional-grade and street/maintenance variants.
• Waste Management (Affaldshåndtering) Waste sorting containers, bags, sacks, and accessories wholesale assortment distributed to Danish retailers for residential and commercial waste separation.
• Home Products (Boligen) Wholesale home and living products assortment for Danish retailers, including dehumidifiers, bath/shower accessories, batteries, paint brushes, and storage solutions.
• Chemicals and Care (Kemi & Pleje) Wholesale chemical and care products including wood stains, stain lacquers, and Neutralon cleaning solution, sold to Danish retailers and housing associations.
• FSC Certified Wooden Products FSC®-certified wooden-handled brooms, brushes, clothespins, and handles sold to retailers and housing associations seeking sustainably sourced wooden products.
• Recycled Plastic Cleaning Products (Rengøring Genanvendt Plast) Cleaning products manufactured from recycled plastic collected in Denmark, supporting circular economy initiatives, distributed to Danish retailers.
• POS Displays (Retail Merchandising) Point-of-sale display materials (dumpers, quarter-pallet paper displays, sales pyramids, herringbone displays, pipe stands, wire boxes) provided to retailers for in-store merchandising.
• Leftover Stock (Restpartier) Discounted surplus and discontinued inventory of household goods and bathroom fixtures offered at reduced prices to Danish retailers.
• G. Funder Supergevind Professional Brooms and Brushes G. Funder's premium own-brand professional broom and brush line featuring reinforced construction and threaded handle system for heavy-duty cleaning, sold wholesale to Danish retailers and housing associations.
• Elworks Electrical Products G. Funder's own-brand wholesale electrical products and tools distributed through the company's wholesale channels to Danish retailers.
• Waterworks Plumbing Products G. Funder's own-brand plumbing and water-related products distributed wholesale to Danish retailers.
• Danaflex Ropes, Cords and Twine G. Funder's own-brand ropes, cords, and twine products distributed wholesale to Danish retailers.
• Unite Own-Brand Product Line G. Funder's own-brand product line offered through the company's wholesale distribution network to Danish retailers.
• Third-Party Branded Product Distribution Wholesale distribution of premium third-party brands (Grohe, Hansgrohe, Hailo, Ifö, Philips, Schneider Electric) covering faucets, bathroom fixtures, waste systems, lighting, and electrical distribution equipment to Danish retailers.
• VVS and Electrical Articles via Lemvigh-Müller Catalogue VVS (plumbing) and electrical articles distributed wholesale via the Lemvigh-Müller webshop, providing G. Funder customers access to more than 350,000 SKUs including PEX pipes, fittings, and electrical distribution equipment.

Quantifiable outcome

• Access to more than 350,000 product items via Lemvigh-Müller inventory
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Lemvigh-Müller A/ScoreOthers · 1 January 2017In 2017, Lemvigh-Müller A/S (Denmark's largest steel and technical wholesaler) acquired G. Funder A/S. G. Funder operates as an independent company within the Lemvigh-Müller Group, which has over 1,300 employees. G. Funder customers gain access to Lemvigh-Müller's warehouse with 350,000+ SKUs, and can order through the Lemvigh-Müller webshop.
• Rhenus LogisticscoreOthersG. Funder A/S uses Rhenus Logistics as its third-party logistics and warehousing partner. The warehouse is located at Egeskovvej 12A, DK-8700 Horsens. Rhenus handles storage and fulfilment operations on behalf of G. Funder.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ahlsell AB: Sweden-headquartered Nordic technical and MRO wholesaler serving installers, contractors, and facility managers across the Nordics with a broad assortment covering tools, hardware, VVS, and cleaning supplies. Closest Nordic peer by product mix and B2B dealer model.
• Toolstation (Travis Perkins): European trade-tools and hardware wholesaler operating in Denmark, supplying trade customers and small contractors with tools, hardware, and consumables through a trade-counter and online model. Directly comparable in the Danish hardware trade-wholesale segment where G. Funder operates.
• Lemvigh-Müller A/S: Parent group of G. Funder A/S since the 2017 acquisition, Lemvigh-Müller is Denmark's largest steel and technical wholesaler with 1,300+ employees and 350,000+ SKUs. Operates the same B2B trade-wholesale model in the Danish market, sharing webshop infrastructure with G. Funder.
• Brødrene Dahl A/S: Danish VVS (plumbing, heating, and sanitary) wholesaler now part of Saint-Gobain, operating a comparable B2B trade model serving Danish contractors, housing associations, and retailers. Directly comparable as a Danish specialist B2B wholesaler with similar customer concentration and product breadth in plumbing/hardware.
• Solar Danmark A/S: Danish subsidiary of the Solar Group, one of Northern Europe's leading B2B electrical wholesalers serving installers and contractors. Comparable to G. Funder's electrical and VVS distribution activity via the Lemvigh-Müller platform, with a similar dealer-account GTM motion.

Broad incumbents

• Bunzl plc: Global B2B distribution and services group specialising in cleaning, hygiene, catering, and workplace consumables to businesses and retailers. Comparable to G. Funder's core cleaning-equipment and janitorial wholesale activity, but with significantly broader geographic and category scope.
• Würth Group: World's largest B2B wholesaler of fastening and assembly materials, tools, and hardware serving trade and industrial customers across 80+ countries. Comparable in B2B trade-wholesale of hardware and tools, but with global scale, deeper proprietary product lines, and a direct-sales force model.
• Rexel S.A. Global electrical distribution group operating in Nordic markets with a similar B2B model serving contractors, installers, and retailers with electrical equipment including Schneider Electric lines. Comparable to G. Funder's electrical wholesale activity, but at significantly larger global scale.
• Hilti AG: Global B2B specialist in tools, fastening systems, and software for the construction industry with a direct-to-trade sales model. Comparable to G. Funder's distribution of branded hardware and tools to trade customers, but focused on premium professional power tools and anchor systems rather than cleaning and consumables.

Regional players

• Harald Nyborg A/S: Danish discount hardware retail chain stocking cleaning equipment, tools, ropes, and household hardware across an own-store and online footprint. Significant overlap with G. Funder's product categories and customer demographics, but operates as a Danish retailer rather than a B2B wholesaler.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/GFunder
• LinkedInlinkedin.com/company/g--funder-a-s

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about G. Funder A/S (Part of Lemvigh-Müller Group)